What Kuni Auto Center does

Kuni Auto Center is a privately-held pre-owned vehicle dealership located in Beaverton, Oregon, operating as part of the Holman Automotive family of businesses, which traces its origins to 1924. The dealership maintains an inventory of 196 or more used vehicles across price points ranging from under $15,000 to approximately $94,000, and operates ancillary revenue lines including an on-site collision center, parts and service, and customer financing.

The dealership's core technology surface is the Holman GO digital retailing platform, which enables online vehicle browsing, contact-free purchase, financing application, and home delivery. Vehicle listings are accompanied by video inspections, and trade-in offers are generated through an integration with Kelley Blue Book's Instant Cash Offer, providing market-anchored pricing. Used vehicles are backed by the Holman Pre-Owned Promise warranty, an internally administered protection program.

Kuni's commercial model is differentiated from typical dealership practice by its non-commission sales force and no-haggle pricing structure, with all sales staff listed on the company website. Revenue is generated through vehicle gross profit, finance and insurance products, trade-in transactions, and collision/service work. The dealership is a single rooftop within the broader Holman enterprise, which employs more than 9,000 people across seven operations, but no consolidated or unit-level revenue figures are publicly disclosed.

Name

Kuni Auto Center

Legal name

Kuni Auto Center

Website

https://kuniautocenter.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Kuni Auto Center is a privately-held pre-owned vehicle dealership in Beaverton, Oregon, operating under the Holman Automotive group. It sells 196+ used vehicles, supported by an on-site collision center, parts and service, financing, and the Holman GO digital retailing platform.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (44112), Automobile Dealers (4411), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Pre-owned vehicle sales
• Auto dealership services
• Collision repair services
• Vehicle financing solutions
• Automotive parts retail

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: One-time transaction sales of new, used, and certified pre-owned vehicles. Revenue generated from vehicle sales margins and document processing fees of $200.
2. Trade-in Vehicle Purchases: Direct purchase of vehicles from consumers using Kelley Blue Book Instant Cash Offer valuations, with option to use as trade-in credit.
3. Financing Services: Vehicle financing assistance through partnerships with lenders, providing financing options to customers.
4. Collision Center Services: Body shop and collision repair services including estimates, repairs, and refinishing. Open Mon-Fri 7am-5:30pm.
5. Parts Sales: Sale of genuine OEM parts and accessories with vast inventory available for order and pickup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kuni Auto Center is a pre-owned vehicle dealership in Beaverton, Oregon that sells used and certified pre-owned cars, trucks, SUVs, and vans from multiple brands including BMW, Mercedes-Benz, Audi, Lexus, and Toyota. The dealership supplements vehicle sales with in-house financing assistance, Kelley Blue Book Instant Cash Offer trade-in valuations, an on-site collision repair center, and OEM parts and service. Customers can complete the purchase process online via the Holman GO digital retailing platform or in person at the Beaverton showroom, with home delivery available.

Product overview

Kuni Auto Center operates as a pre-owned auto dealership in Beaverton, Oregon, offering a comprehensive automotive retail experience through multiple interconnected services. The core offering is pre-owned vehicle sales featuring an inventory of 196+ vehicles including cars, trucks, SUVs, and vans from luxury brands (BMW, Mercedes-Benz, Audi, Lexus) and mainstream manufacturers (Toyota, Honda, Ford). Supporting the vehicle sales are: the Finance Center for financing and leasing options; Holman GO, the online car buying platform enabling digital vehicle search, customization, financing, and complete transaction processing; the Kelley Blue Book Instant Cash Offer service for trade-in valuations; a Collision Center for repair services; and a Service and Parts department. The dealership is part of the Holman Automotive group (operating since 1924) and offers upfront, no-haggle pricing with commission-free sales associates and the Holman Pre-Owned Promise warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Vehicle Sales Sale of 196+ used and certified pre-owned vehicles including cars, trucks, SUVs, and vans from brands such as BMW, Mercedes-Benz, Audi, Lexus, and Toyota. Vehicles are inspected and held to Kuni's standards, with the Holman Pre-Owned Promise limited powertrain warranty and 3-day/300-mile return policy on select vehicles under $60,000. Targeted at individual consumers in northwestern Oregon.
• Finance Center Vehicle financing assistance including loan, lease, and credit application support. Specialists help customers understand financing options, manufacturer incentives, and manager's special rates to match payment plans to budgets.
• Holman GO Online Car Buying Online car purchasing platform from the Holman Automotive group allowing customers to find vehicles, set preferences, customize payments, apply for financing, and complete transactions digitally. Customers can complete most of the car buying process online before visiting the dealership, with home delivery available for a contact-free purchase experience.
• Kelley Blue Book Instant Cash Offer Trade-in and direct vehicle purchase service using Kelley Blue Book's Instant Cash Offer tool to produce official offers for consumer vehicles. Offers are valid for seven days and can be redeemed at Kuni Auto Center as cash or applied as trade-in credit toward a vehicle purchase.
• Collision Center Vehicle collision repair services including body work, painting, and structural repairs, operated by Kuni Collision Center (a wholly-owned subsidiary) at the Beaverton dealership. Certified technicians perform detailed inspections that customers can watch via smartphone, with text communication available during the repair process. Hours: Mon-Fri 7am-5:30pm.
• Vehicle Trade-In Service Service allowing customers to sell or trade their current vehicle to Kuni Auto Center. The process is quick, easy, and transparent, with same-day payment available for customers who own their vehicles outright.
• Vehicle Service and Parts Automotive service and access to genuine OEM parts and accessories. Customers can watch certified technicians perform detailed vehicle inspections via smartphone, order parts for pickup from a vast inventory, and receive service recommendations for current and future maintenance needs.
• Home Vehicle Delivery Vehicle delivery service allowing customers to complete a purchase entirely from home or business. Vehicles can be delivered to the customer's location for a completely contact-free purchase experience as part of the Holman GO online buying platform.

Quantifiable outcome

• Limited powertrain warranty and 3-day/300-mile return policy on pre-owned vehicles under $60,000

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• HolmancoreStrategic or Co-development PartnerKuni Auto Center belongs to the Holman family, one of the largest privately-owned dealership groups in the U.S. Holman provides the brand platform, digital retailing technology (Holman GO), organizational resources, and operational framework including the Holman Pre-Owned Promise program.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CarMax: National used-vehicle retailer with a well-known no-haggle, fixed-price model mirroring Kuni's Holman Pre-Owned Promise approach. Competes on transparency, financing convenience, and broad inventory selection across multiple locations.
• Carr Auto Group: Family-owned auto dealership group headquartered in Beaverton, Oregon, operating multiple new- and used-car franchises in the same Portland metro market as Kuni. Directly competes for the same customer base with overlapping brand representation and similar multi-department service offerings.
• Ron Tonkin Family of Dealerships: Large Oregon-based privately-held dealership group with multiple stores across the Portland metro and Pacific Northwest. Competes head-to-head with Kuni on new and pre-owned vehicle sales, financing, service, and parts in the same regional market.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with fully digital purchase, financing, and home delivery. Closest direct competitor to the Holman GO digital retailing model and represents the disruption vector Kuni is positioning against.

Broad incumbents

• Group 1 Automotive: Large US and UK dealership group with a multi-brand portfolio including luxury franchises. Comparable in scale, brand mix, and multi-department (sales/service/parts) operating model, making it a relevant benchmark for Kuni's growth trajectory.
• AutoNation: Largest US auto retailer with nationwide franchise stores and a significant used-vehicle, finance, and parts/service business. Competes broadly for pre-owned vehicle buyers and has invested heavily in digital retailing similar to Holman GO.
• Lithia Motors: One of the largest US dealership groups, also headquartered in the Pacific Northwest with significant Oregon presence. Operates Driveway digital retailing platform that parallels Holman GO, making it a structural competitor on both physical and digital axes.
• Sonic Automotive: Major US dealership group operating franchised stores plus the EchoPark used-vehicle brand with a no-haggle, fixed-price model. Comparable multi-department structure and explicit used-car digital focus overlap with Kuni's positioning.
• Penske Automotive Group: Major US and international dealership group with premium/luxury brand concentration similar to Kuni's BMW, Mercedes-Benz, Audi, and Lexus mix. Overlaps in high-margin luxury used inventory, finance, and service operations.
• Asbury Automotive Group: Large US dealership group with a multi-brand portfolio, used-vehicle operations (Clicklane digital retailing), and full service/parts/collision departments. Comparable business mix and digital transformation trajectory to Kuni/Holman.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kuniautocenter
• Instagraminstagram.com/kuni_autocenter
• Xx.com/KuniAutoCenter
• LinkedInlinkedin.com/company/kuni-auto-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuni Auto Center