Starsound Audio
Starsound Audio is a Reno, Nevada-based, family-owned full-service concert production and AV solutions provider founded in 1975, serving Northern Nevada's event producers, casinos, venues, nonprofits, and artists with turn-key production, equipment rental/sales, and custom AV system design.
- Company typePrivate
- Founded1975
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Starsound Audio does
Starsound Audio, Inc. is a Reno, Nevada-based, family-owned provider of concert sound reinforcement, professional lighting and staging, pro-audio retail sales, and audio-visual system design and installation, founded in 1975 and operating under President/Owner Nick Sorrentino. The company serves Northern Nevada (Reno, Tahoe, and surrounding communities) as the region's only full-service production and AV solutions provider, combining turn-key concert production, equipment rental, equipment sales through authorized-dealer relationships with 2,000+ professional brands (including JBL, Shure, Absen, Robe, Yamaha, MA Lighting, Midas, ADJ, Blackmagic Design, QSC, and others), and custom AV systems design for permanent venue installations under Nevada Low Voltage Contractor's License #0090745.
The company's competitive positioning rests on a multi-decade track record with marquee regional events—including title sponsorship of Hot August Nights since 1986, recurring work with the Reno Philharmonic, Reno Rodeo, Off Beat Music Festival, The Row/Caesars Entertainment, Joy Entertainment, Artown, and the Great Reno Balloon Race—combined with exclusive supplier designations such as a dedicated JBL VTX tour audio house and an exclusive Absen LED house. The customer mix spans event producers and festival organizers, casinos and entertainment venues, nonprofit and community organizations, houses of worship and educational institutions, and independent artists.
The business generates revenue across four streams: professional services for concert and event production (turn-key audio, lighting, video, staging, and crew); usage-based short- and long-term equipment rentals; one-time retail equipment sales via the Reno showroom; and professional services for custom AV system design and installation. Distribution is regional and relationship-driven, with no e-commerce channel—all sales, rentals, and installation projects are priced through custom consultation. Marketing is anchored in community sponsorships, social media, and word-of-mouth referrals rather than paid advertising. Two significant expansions are scheduled for 2026: a new flagship Warehouse, Showroom and Headquarters in Reno's Brewery District, and operational control of the Starsound Music Hall (300-capacity indoor) and Backyard at The Morris (1,800-capacity outdoor) venue.
Starsound Audio firmographics
Firmographics- Name
- Starsound Audio
- Legal name
- Starsound Audio, Inc.
- Website
- https://starsound.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starsound Audio is a Reno, Nevada-based, family-owned full-service concert production and AV solutions provider founded in 1975, serving Northern Nevada's event producers, casinos, venues, nonprofits, and artists with turn-key production, equipment rental/sales, and custom AV system design.
- Ownership category
- akta.pro rank
Starsound Audio industry classification
Industry- Product category
- Live Event Production Services
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industries
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)
Keywords
Where Starsound Audio is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Starsound Audio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Concert Production Services: Full-service live event production including audio, lighting, video, staging, and on-site technical crews. Revenue generated through service contracts for events ranging from small gatherings to multi-stage festivals.
- Equipment Rentals: Short and long-term rental of professional-grade audio, lighting, and video equipment. Flexible packages from DIY mic/speaker kits to full production support, with optional engineer staffing and delivery services.
- Equipment Sales: Retail sales of professional AV equipment as authorized dealer of 2,000+ brands including JBL, Shure, Absen, Robe, Yamaha, and others. Revenue from direct equipment sales with personalized consultation.
- Systems Design and Installation: Custom AV systems design, equipment procurement, and professional installation services for venues, casinos, houses of worship, restaurants, and community spaces. Licensed low voltage contractor services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation for all services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Starsound Audio product offering
Product offeringCore offering
Starsound Audio is Northern Nevada's full-service live event production and AV solutions provider. The company delivers turn-key concert production (audio, lighting, video, staging, and on-site crews), professional-grade equipment rentals, retail sales of pro-AV gear as an authorized dealer of 2,000+ brands, and custom AV systems design and installation for permanent venues.
Product overview
Starsound Audio is Northern Nevada's full-service production and AV solutions provider since 1975, offering four core service divisions: Concert Production (turn-key live event production with audio, lighting, video, staging, and on-site technical teams), Equipment Rental (professional-grade gear for events of any scale), Equipment Sales (authorized dealer of over 2,000 brands including JBL VTX audio systems and Absen LED video walls), and Systems Design (custom AV system design and installation for venues and spaces). The company also operates Stageline mobile staging solutions and provides community sponsorships for regional events. Future expansion includes a Flagship Showroom & Headquarters and Starsound Music Hall, both opening in 2026 in the Brewery District.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert Production Full-service turn-key live event production combining audio, lighting, video, staging, and on-site technical teams for events ranging from small club shows to multistage festivals. Targets event producers, festivals, venues, and brand activations across Northern Nevada.
- Equipment Rentals Professional-grade audio, lighting, video, and staging equipment rentals available for short or long-term use, with packages ranging from DIY mic and speaker kits to full-scale production support including optional engineer staffing and delivery.
- Equipment Sales Retail sales of professional AV equipment as an authorized dealer of more than 2,000 leading brands including JBL, Shure, Absen, Robe, ADJ, Yamaha, Blackmagic Design, QSC, MA Lighting, and Midas, supported by personalized consultation and expert advice at the Reno showroom.
- Systems Design and Installation Custom AV systems design, equipment procurement, and licensed installation for permanent venues including casinos, houses of worship, theaters, restaurants, and community spaces, with acoustic planning, 3D modeling, and coordination with architects and contractors.
- JBL VTX Tour Audio House Dedicated JBL VTX tour audio house offering the full lineup including VTX cabinets, A12, A8, B28 Subs, and B18 Subs, engineered for clarity, power, and consistent coverage, available for touring acts, arena concerts, and large-scale events.
- Absen LED Video Wall Solutions Exclusive Absen LED house providing high-resolution LED panels (including A27 Plus) for video walls and custom configurations at festivals, venues, and permanent installations, paired with Nova H2 video processing and certified support.
- Stageline Mobile Staging Industry-leading Stageline mobile stages including SL320, SL260, SL100, and compact MAP24 models, used for outdoor event staging and engineered for rapid deployment, reliability, and safety.
- Starsound Music Hall and The Morris Venue Operations Indoor 300-capacity historic brick venue branded Starsound Music Hall paired with the Backyard flex outdoor event space up to 1,800 capacity at The Morris on 4th Street, Reno, hosting concerts, community events, weddings, and corporate gatherings (opening 2026).
Quantifiable outcome
- 50 years in business as Northern Nevada's only full-service production and AV solutions provider
- +2 more outcomes
Companies that use Starsound Audio
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Starsound Audio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Starsound Audio partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The MorriscorePartnership to assume music and events operations at The Morris venue including Starsound Music Hall (300-capacity indoor) and Backyard at The Morris (1,800-capacity outdoor), opening 2026. Integrates F&B partners and retail showcase.
- Off Beat Music FestivalcoreFull production partnership since 2024, coordinating multi-venue festival across West Fourth Street with audio, lighting, staging, video, and logistics. Owner Nick Sorrentino joined nonprofit board as production advisor in 2025.
- The AlpinecoreComplete venue AV system design, sales, commissioning, programming and training for Tahoe Aleworx venue including Midas M32 console, JBL SRX900 speakers, ADJ lighting, Absen video wall, and Pioneer DJ system.
- Reno RodeominorEmergency production support for Reno Rodeo opening concert, delivering full audio and lighting in under 36 hours during adverse weather conditions that caused original production company to withdraw.
- Reno Public MarketminorSound system redesign and installation for performance venue including JBL SRX906 line arrays, cardioid array configuration, zonal sound control, and training for in-house technician.
- Brew BrothersminorAbsen A27 Plus video wall installation with Nova H2 video processor for casino entertainment venue, including full system handoff with matching spare components.
- Joy EntertainmentcoreQuarterly arena-scale concerts at Reno Events Center with full JBL VTX rig deployment, lighting, video, and crew staffing for international acts including Vietnamese pop royalty and variety shows.
- The Row (Caesars Entertainment)coreProduction partner for The Row's festival series including Brews & Blues, Wing Fest, Italian Festival, and Latin Fest. Full-service audio, lighting, staging, video, and creative development across Silver Legacy, Eldorado, and Circus Circus properties.
- Reno PhilharmoniccoreAnnual partnership for Spirit of the Season holiday concert at Pioneer Center, providing LED video walls, projection, multi-track recording, and full production support. Partnership has evolved to include immersive visual storytelling elements.
- Great Reno Balloon RaceminorSponsorship and production support for annual hot air balloon festival, one of Reno's largest community events.
- ArtownminorLong-term sponsorship and production support for month-long arts festival spanning multiple venues city-wide with line arrays covering over 6 acres across three stages.
- Hot August NightscoreLongest-standing partnership since 1986, providing full production services as title sponsor for one of Nevada's most iconic festivals celebrating classic cars and culture. Starsound has evolved alongside the event from a convention center parking lot to university grounds and Grand Sierra Resort venues.
- JBL ProfessionalcoreDedicated JBL VTX tour audio house with exclusive access to full VTX lineup including A12, A8, B28 Subs and B18 Subs. Authorized dealer status provides priority access and technical support.
- AbsencoreExclusive Absen LED house status with certified support specialists. Authorized dealer for high-resolution LED video walls and display solutions.
- Rocket SoundminorBackline partner providing artist-ready equipment services in partnership with Starsound production for The Row festivals.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Starsound Audio competitors and assessment
Company assessmentDirect peers
- Sweetwater: Sweetwater is a leading US retailer of professional audio equipment, instruments, and music production gear — directly comparable to Starsound's Equipment Sales division as an authorized dealer serving musicians and audio professionals, though operating primarily online rather than through a regional showroom.
- Guitar Center: Guitar Center is the largest US retailer of musical instruments, pro audio, and live sound equipment — comparable to Starsound's retail showroom and pro-audio sales operations, though at much larger national scale with broader consumer focus.
- Rat Sound Systems: Rat Sound Systems is a concert sound reinforcement and touring audio rental company serving festivals and arena tours — a direct peer to Starsound in live sound reinforcement and PA rental, though concentrated in Southern California festivals rather than Northern Nevada.
- Sound Image: Sound Image is a US concert sound reinforcement and touring audio production company providing PA system rentals and live event production services — a closely comparable business model to Starsound's concert production and equipment rental core, though operating at national touring scale.
- Clair Global: Clair Global (formerly Clair Brothers) is a leading concert audio production and tour sound company offering touring audio rentals and live event production — directly comparable to Starsound's JBL VTX tour audio house and concert production services, though with global touring scale.
Regional players
- AVL Media Group: AVL Media Group is a regional concert production and AV solutions provider serving the Pacific Northwest with concert production, equipment rental, and systems integration — a comparable regional full-service provider to Starsound, though serving a different US geography (Oregon/Washington vs. Northern Nevada).
Broad incumbents
- Solotech: Solotech is a large North American provider of audio, lighting, video, and rigging equipment rentals and live event production services — a broad incumbent overlapping Starsound's full-service concert production and rental model with significantly larger scale.
- PRG (Production Resource Group): PRG is one of the largest global providers of entertainment and event production technology, spanning audio, lighting, video, and rigging for concerts, theater, and broadcast — a broad incumbent whose audio/lighting/video rental and production services directly overlap Starsound's full-service production offering.
- LD Systems: LD Systems is a US event production and AV rental company providing audio, lighting, video, and staging for concerts, corporate events, and installations — closely comparable to Starsound's production/rental/install model, though serving the Texas and broader US market rather than Northern Nevada.
- Diversified: Diversified is a large AV systems integrator serving corporate, entertainment, and venue markets with design-build AV installations — comparable to Starsound's Systems Design division for casinos, venues, and houses of worship, though operating nationally as a much larger systems integrator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Starsound Audio social profiles
Digital presenceStarsound Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starsound Audio leadership team
Management profileNumber of profiles
Profiles1 record
Starsound Audio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starsound Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starsound Audio
What does Starsound Audio do?
Starsound Audio is Northern Nevada's full-service live event production and AV solutions provider. The company delivers turn-key concert production (audio, lighting, video, staging, and on-site crews), professional-grade equipment rentals, retail sales of pro-AV gear as an authorized dealer of 2,000+ brands, and custom AV systems design and installation for permanent venues.
Is Starsound Audio a public or private company?
Starsound Audio is a private company. It is classified as family owned and is currently operating.
When was Starsound Audio founded?
Starsound Audio was founded in 1975. It employs 11 to 50 people.
Where is Starsound Audio based?
Starsound Audio is headquartered in Reno, United States, in the North America region.
How does Starsound Audio make money?
Four revenue lines are on record. Concert Production Services are the primary driver. The others are equipment Rentals, equipment Sales and systems Design and Installation.
Who are Starsound Audio's main competitors?
Direct peers on record are Sweetwater, Guitar Center, Rat Sound Systems, Sound Image and Clair Global. AVL Media Group is listed as a regional player. Broad incumbents are Solotech, PRG (Production Resource Group), LD Systems and Diversified.
Does Starsound Audio have an API?
No public API is recorded for Starsound Audio.
What industry is Starsound Audio in?
Starsound Audio's product category is Live Event Production Services. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors).