Seadog
Seadog Creative Labs is a Bogotá-based strategic creative collective providing brand consulting, UX design, and web development services to SMB, mid-market, and enterprise clients across the Americas, augmented by generative-AI and analytics capabilities.
- Company typePrivate
- Founded2014
- HeadquartersMedellín, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Seadog does
Seadog Creative Labs is a strategic creative collective headquartered in Bogotá, Colombia, delivering brand consulting, UX design, and web development services to clients across the Americas. Founded in 2014, the firm operates with a small (1-10 employee) senior-led team structured around three service pillars — brand strategy, experience design, and digital/technology implementation — and codifies its methodology under the "AMOR" framework. Engagement models are project-based with disclosed budget ranges of $1,000 to $10,000+, spanning SMB through mid-market work.
The client roster visible in case studies includes Sobi Vetter Pet Care (veterinary services), Cotelco Antioquia (hospitality trade association), and Burger King (QSR enterprise), demonstrating breadth across verticals and company scale. The firm has added AI-augmented capabilities — generative content, predictive analytics, recommendation systems, and process automation — as a marketed layer on top of its core creative services, and publishes an editorial blog ("Captain's Log") covering topics such as AI in digital marketing to support inbound demand generation.
The business model is a professional services studio: revenue is generated through project fees and (likely) retainers, delivered remotely from Colombia with global timezone coverage. There is no disclosed outside funding, no M&A activity, no patents, and no equity-raise signal, indicating a bootstrapped, founder-controlled operating structure. The firm's competitive positioning leans on a senior-practitioner ratio, a Colombia-cost global-delivery arbitrage, and a branded methodology narrative rather than proprietary technology or platform economics.
Seadog firmographics
Firmographics- Name
- Seadog
- Legal name
- Seadog Creative Labs
- Website
- https://seadog.com.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seadog Creative Labs is a Bogotá-based strategic creative collective providing brand consulting, UX design, and web development services to SMB, mid-market, and enterprise clients across the Americas, augmented by generative-AI and analytics capabilities.
- Ownership category
- akta.pro rank
Seadog industry classification
Industry- Product category
- Creative & Digital Agency Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Seadog is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Seadog business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Brand Strategy: Brand concept & identity design, naming & tone of voice, brand strategy & architecture, brand experience, and business virtualization concepts. Project-based engagements with strategic alignment.
- Professional Services - Digital Development: Website design, concept & graphic design, e-commerce development, website content creation, and performance optimization. Custom web solutions built for scalability.
- Professional Services - Growth Marketing: SEO & organic search, paid social & search, content strategy & storytelling, video edition & animation, voice over & scripts creation. Tactical campaigns with continuous optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based engagements with budget ranges for planning purposes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Seadog product offering
Product offeringCore offering
Seadog Creative Labs is a strategic creative collective that builds brand foundations, digital platforms, and growth marketing campaigns for ambitious brands. Its offer spans three integrated pillars — Brand Strategy & Identity, Digital Development (websites, e-commerce, graphic design), and Growth & Marketing (SEO, paid media, content, video) — delivered as project-based engagements from Colombia with a global client base.
Product overview
Seadog Creative Labs is a strategic creative agency operating as a single unified offering rather than a SaaS platform. The agency provides three core service pillars: (1) Brand Strategy & Identity — encompassing brand concept, naming, tone of voice, brand architecture and business virtualization; (2) Digital Development — covering website design, e-commerce, graphic design, content creation and performance optimization; and (3) Growth & Marketing — including SEO, paid social/search, content strategy, video/animation and script creation. The agency also offers strategic methodologies like Brand DNA development and a six-phase project process (Immersion, Creative Lab, Navigation Route, Metrics & Optimization, Measurement, Impact & Growth). Their case studies include brand strategy projects (Sobi Vetter Pet Care), digital transformation (Cotelco Antioquia), and campaign concepts (Burger King Jaque Mate). The company emphasizes a 'Strategy first. Technology integrated. Results measurable' approach, combining brand DNA development with digital systems and growth execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Identity Strategic brand development service for companies seeking to define or refresh their brand foundation, including brand concept creation, naming, tone of voice, brand strategy and architecture, brand experience design, and business virtualization concepts. Delivered as a project-based engagement.
- Digital Development End-to-end digital build service including website design, concept and graphic design, e-commerce development, website content creation, and performance optimization, building custom web solutions for scalability.
- Growth & Marketing Performance marketing service including SEO and organic search, paid social and search, content strategy and storytelling, video edition and animation, and voice-over and script creation, with continuous optimization.
- Campaign Concept Services Strategic creative campaign development service including concept ideation, campaign execution, and brand activation across marketing channels (e.g., Burger King "Jaque Mate: Llegó el Rey" launch concept).
Companies that use Seadog
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Seadog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Seadog partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Seadog competitors and assessment
Company assessmentDirect peers
- Pentagram: Pentagram is the world's largest independently owned design agency, organized as a partnership of senior designers — comparable to Seadog's collective/senior-involvement model and brand-identity focus, though significantly larger and more established.
- Work & Co: Work & Co is a digital product agency combining strategy, design, and engineering for enterprise brands — comparable in integrated offering and enterprise brand focus, with similar project-based engagement model.
- Ueno: Ueno is a creative agency providing brand, web, and product design with strong senior-talent focus — directly comparable to Seadog's lean, senior-involvement creative collective model.
- Huge: Huge is an integrated digital agency offering strategy, design, and technology services across brand, web, and growth marketing — closely aligned with Seadog's three-pillar model and comparable in serving enterprise brand-transformation engagements.
- Clay: Clay is a design and technology agency delivering UX/UI design, branding, and digital product work, often out of LATAM with US enterprise clients — highly comparable in size, geography-driven cost model, and integrated design+tech offering.
- Code and Theory: Code and Theory is a digital-first creative network delivering brand strategy, design, and product/platform engineering for enterprise clients — directly comparable to Seadog's strategy-design-growth offering and similar enterprise client profile.
Broad incumbents
- Globant (digital marketing studios): Globant's digital and content studios deliver brand, design, and growth marketing services globally with strong LATAM delivery capability — comparable to Seadog's Colombia-based, globally delivered creative services offering but at enterprise scale.
- R/GA: R/GA is a large global creative and innovation agency offering brand, design, technology, and growth marketing — overlapping with all three Seadog pillars but at vastly larger scale and broader service portfolio.
- Mekanism: Mekanism is an integrated creative agency delivering brand storytelling, content, and performance marketing — comparable to Seadog's integrated strategy-design-growth model for mid-market and enterprise clients.
- Wieden+Kennedy: Wieden+Kennedy is a leading independent creative agency known for breakthrough brand campaigns (including Burger King work historically) — relevant incumbent comparable to Seadog's campaign-concept capability for large global brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seadog social profiles
Digital presenceSeadog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seadog leadership team
Management profileNumber of profiles
Seadog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seadog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seadog
What does Seadog do?
Seadog Creative Labs is a strategic creative collective that builds brand foundations, digital platforms, and growth marketing campaigns for ambitious brands. Its offer spans three integrated pillars — Brand Strategy & Identity, Digital Development (websites, e-commerce, graphic design), and Growth & Marketing (SEO, paid media, content, video) — delivered as project-based engagements from Colombia with a global client base.
Is Seadog a public or private company?
Seadog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seadog founded?
Seadog was founded in 2014. It employs 1 to 10 people.
Where is Seadog based?
Seadog is headquartered in Medellín, Colombia, in the Latin America region.
How does Seadog make money?
Three revenue lines are on record. Professional Services - Brand Strategy is the primary driver. The others are professional Services - Digital Development and professional Services - Growth Marketing.
Who are Seadog's main competitors?
Direct peers on record are Pentagram, Work & Co, Ueno, Huge, Clay and Code and Theory. Broad incumbents are Globant (digital marketing studios), R/GA, Mekanism and Wieden+Kennedy.
Does Seadog have an API?
No public API is recorded for Seadog.
What industry is Seadog in?
Seadog's product category is Creative & Digital Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7330.