Majestic Theatre

What Majestic Theatre does

Majestic Theatre is a historic live-music and event venue located at 115 King Street in downtown Madison, Wisconsin, one block off the Capitol Square. Originally opened on December 15, 1906 as a vaudeville house built by brothers Edward and Otto Biederstaedt, it is Madison's oldest operating theatre and was revitalized in 2007 as a world-class live performing arts venue. The venue is operated by FPC Live, a subsidiary of Frank Productions, and sits within a broader FPC Live portfolio that includes The Sylvee, Orpheum Theater, and High Noon Saloon.

The venue's core offering is a dense calendar of ticketed events, including concerts across rock, country, Americana, hip-hop, metal, indie, and electronic genres, themed dance-party nights (e.g., Emo Night Brooklyn, The Taylor Party, House of Heavy), stand-up comedy, and community programming. Supporting products include private venue rentals managed through FPC Special Events, a merchandise store on Shopify selling Majestic-branded apparel, cross-venue gift cards, and the free Live Nation All Access membership that grants presale access and Concert Cash rewards. Technology integration is operational rather than proprietary: Ticketmaster for ticketing, the Live Nation mobile app for entry, ListenWIFI assistive listening, and contactless payment via Apple Pay and Google Pay at a fully cashless facility.

Revenue is generated primarily through ticket sales distributed via Ticketmaster on an all-inclusive pricing model, with supplementary income from venue rentals, in-venue bar service, merchandise, and gift cards. The customer base consists predominantly of individual concert-goers in the Madison market, with secondary exposure to private event organizers and community nonprofit partners. Programming is event-driven rather than subscription-based, and the venue relies on the FPC Live booking infrastructure and Live Nation distribution network to access national touring talent.

Name

Majestic Theatre

Legal name

Majestic Theatre

Website

https://majesticmadison.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Majestic Theatre is Madison, Wisconsin's oldest operating live-music and event venue, founded in 1906 and reopened in 2007. Operated by FPC Live under Frank Productions, it hosts concerts, comedy, dance parties, private rentals, and community events distributed through Ticketmaster and the Live Nation ecosystem.

Ownership category

akta.pro rank

Product category

Live Music and Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Venues & Concert Bars (THAFAEAD), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live music venue
• Concert hall
• Event hosting
• Venue rental
• Live entertainment

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from concert and event tickets sold through Ticketmaster online platform and in-person box offices. All-in pricing model shows total cost upfront inclusive of fees.
2. Venue Rental: Private event rentals for weddings, proms, corporate events, holiday parties, and special occasions. Managed through FPC Special Events.
3. Food & Beverage: Bar service at events offering light snacks and beverages. Cashless facility accepting credit, debit, Apple Pay, and Google Pay.
4. Merchandise: Sale of venue-branded merchandise including hoodies, t-shirts, and specialty apparel through FPC Live Shopify store.
5. VIP Experiences: VIP tickets with early entry privileges managed by artist teams, separate from general admission tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Majestic Theatre operates a historic downtown Madison live performance venue hosting concerts, themed dance parties, stand-up comedy, and community events. The venue sells tickets primarily through Ticketmaster, supplements revenue with private event rentals, on-site bar concessions, and branded merchandise, and operates a free All Access membership program integrated with Live Nation.

Product overview

The Majestic Theatre is a live performance venue offering a diverse portfolio of entertainment experiences. Its core offerings include live music concerts featuring touring artists across multiple genres, themed dance parties (such as Emo Night Brooklyn, Broadway Rave, Taylor Swift dance nights), and stand-up comedy. The venue also hosts community events and supports local charities through its Community Partners program. Secondary services include venue rental for private events (weddings, proms, corporate events), a merchandise store selling branded apparel, and a free All Access membership program providing presale access and Concert Cash rewards. The venue operates on a cashless basis with tickets managed through Ticketmaster and the Live Nation platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Concerts Ticketed live concert performances by touring musicians and artists across multiple genres, presented by FPC Live at the Majestic Theatre stage.
• Themed Dance Parties Genre-specific dance nights including emo, Broadway, Taylor Swift-inspired, millennial, nu-metal/metalcore, and 2000s hip-hop/R&B formats.
• Stand-up Comedy Shows Stand-up comedy performances by touring comedians presented as ticketed shows at the venue.
• Private Venue Rental Full-venue rental service for wedding receptions, high school proms, business events, holiday parties, and other special occasions, booked through FPC Special Events.
• On-site Food and Beverage Cashless bar concession service during events offering light snacks and beverages, accepting credit, debit, Apple Pay, and Google Pay.
• Venue-branded Merchandise Online and on-site sale of Majestic Theatre branded apparel and specialty merchandise through the FPC Live Shopify storefront.
• Gift Cards Digital and physical gift cards sold through Ticketmaster and redeemable for event tickets at FPC Live venues.
• All Access Membership Program Free membership program offering presale ticket access, Concert Cash rewards, and personalized ticket deals for fans, integrated with the Live Nation platform.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• FPC LivecoreChannel Partner/ Reseller/ DistributorFPC Live is the parent company and operator of the Majestic Theatre. A subsidiary of Frank Productions, FPC Live promotes and produces live music events across multiple Madison venues including The Sylvee, Orpheum Theatre, and High Noon Saloon.
• Live NationcoreChannel Partner/ Reseller/ DistributorLive Nation is a global entertainment ticketing and live experiences company. The Majestic participates in the Live Nation All Access program, enabling presale access and Concert Cash rewards for members.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for all Majestic Theatre events. Provides digital ticketing infrastructure, mobile wallet integration, and ticket transfer capabilities.
• Frank ProductionscoreChannel Partner/ Reseller/ DistributorParent company of FPC Live, Frank Productions is a live entertainment production company operating multiple Madison-area venues. Handles employment, privacy policy, and cookie policy for the venue.
• Ice Age Trail AllianceminorOthersCurrent community partner (Q3 2025). A nonprofit volunteer organization established in 1958 dedicated to creating, supporting, and protecting the Ice Age Trail across Wisconsin. Receives venue donations and promotional support.
• OUTREACH LGBTQ+ Community CenterminorOthersCommunity partner organization committed to equity and quality of life for LGBTQ+ people through community building, health services, and advocacy. Receives venue donations and event support.
• The Joseph Gomoll Foundation (Joey's Song)minorOthersA 501(c)(3) nonprofit established in 2010 in memory of Joey who suffered from Dravet Syndrome. Raises awareness and money for epilepsy research and program services for children with special needs.
• Journey Mental Health CenterminorOthersLargest non-profit behavioral health provider in Dane County, offering services for mental health and substance use challenges for 75 years. Community partner receiving venue donations and promotional support.
• Second Harvest Foodbank of Southern WisconsinminorOthersBelieves everyone should have equal access to nutritious, affordable, and culturally meaningful food. Provides food acquisition, storage, and distribution services in the community.
• Clean Lakes AllianceminorOthersA 501(c)(3) nonprofit dedicated to improvement and protection of lakes, streams, and wetlands in the Yahara River Watershed through community support, advocacy, and education.
• Autism Society of South Central WisconsinminorOthersDedicated to improving lives of all impacted by Autism through information, resources, support, and awareness. Creates connections empowering the Autism community.
• Underdog Pet RescueminorOthersAll-breed companion animal rescue based in Dane County, Wisconsin. Mission to find permanent homes for animals in need and enrich lives through community services.
• PLUS1minorGTM or Marketing PartnerArts fundraising organization that enables artists to add $1 from every ticket sold to support causes. Medium Build's tour at the Majestic partners with PLUS1 for REVERB sustainability initiatives.
• REVERBminorOthersEnvironmental nonprofit working to create a more sustainable music industry and empowering fans to take action on environmental and social issues. Supported through PLUS1 partnership with artist tours.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brooklyn Bowl: Multi-city music venue and bowling concept. Comparable as an intimate live music + F&B venue operator with similar touring artist programming and ancillary revenue (food/beverage, private events).
• The Fillmore: Live Nation-owned historic theater brand operating multiple intimate concert venues nationwide. Closest broader market peer: heritage concert hall operating under the same Live Nation umbrella with similar artist pipelines and ticketing infrastructure.
• AEG Presents: Major concert promoter and venue operator (Live Nation's primary competitor). Comparable as a broader industry incumbent that books national touring acts into similar intimate-to-mid-size venues, including historic theaters like the Majestic.
• House of Blues: Live Nation-owned chain of intimate music venues. Comparable as a multi-city operator of heritage-themed concert venues with similar genre-mix programming, F&B offerings, and Live Nation ticketing integration.

Regional players

• First Avenue: Iconic historic Minneapolis concert venue. Comparable as a heritage single-market music venue with similar intimate programming model, though in a different geographic market from the Majestic.
• Tipitina's: Historic New Orleans live music venue operated as a nonprofit. Comparable heritage single-market concert venue model with similar community/charitable orientation, though in a different region.
• 9:30 Club: Washington DC landmark intimate concert venue. Comparable as a heritage single-market music venue with strong touring artist draw and similar operational profile, though in a different geography.

Direct peers

• Orpheum Theater (Madison): Another FPC Live-operated historic theater in Madison. Directly competes for the same touring acts, comedy shows, and private events within the same local market and parent operator ecosystem.
• High Noon Saloon: FPC Live-operated smaller music venue in Madison. Directly comparable intimate live music and dance party programming targeting the same downtown Madison concert-goer demographic.
• The Sylvee: Sister venue operated by FPC Live in Madison, WI. Directly comparable live music venue targeting similar touring artists and customer base within the same operator's portfolio, with the same Ticketmaster/Live Nation distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/majesticmadison
• Facebookfacebook.com/majesticmadison
• LinkedInlinkedin.com/company/majestic-live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majestic Theatre