High Noon Saloon
High Noon Saloon is a Madison, Wisconsin live music venue operating since 2004 and owned by FPC Live since 2017. It hosts touring and local artists across multiple genres, generating revenue from ticket sales, bar service, private event rentals, and merchandise.
- Company typePrivate
- Founded2004
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What High Noon Saloon does
High Noon Saloon is a live music venue located at 701 E Washington Avenue in Madison, Wisconsin, founded in 2004 by Cathy Dethmers and acquired by Madison-based promoter FPC Live in 2017. The venue operates a general-admission format with a balcony and ADA-accessible main floor, primarily serving 18+ concert-goers, with select all-ages and family shows. Programming spans rock, indie, metal, alt-country, pop, punk, bluegrass, folk, jam, and world music, plus storytelling events such as The Moth StorySLAM and free summer patio shows on Thursday and Friday evenings. The venue carries a legacy identity linked to Dethmers' earlier O'Cayz Corral (1980-2001) and is positioned as 'the CBGB's of the Midwest,' having hosted acts including The Black Keys, The Avett Brothers, Chance The Rapper, and Vampire Weekend.
Revenue is generated through four main streams: ticketed concert sales (via Ticketmaster with reduced-fee in-person options at FPC-affiliated box offices), a full-service cashless bar (spirits, cocktails, beer, wine, non-alcoholic beverages; Apple Pay/Google Pay accepted), private-event venue rentals coordinated through FPC Special Events (weddings, proms, corporate events, holiday parties), and merchandise/apparel/gift cards via the FPC Live Shopify storefront. Distribution is anchored on Ticketmaster and the Live Nation All Access membership program, with marketing via email newsletter, website calendar, social media, and partner promotion. High Noon Saloon is privately held, legally domiciled in Wisconsin, and embedded within the FPC Live network that also operates The Sylvee, Majestic Theatre, and Orpheum Theater.
High Noon Saloon firmographics
Firmographics- Name
- High Noon Saloon
- Legal name
- High Noon Saloon
- Website
- https://high-noon.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- High Noon Saloon is a Madison, Wisconsin live music venue operating since 2004 and owned by FPC Live since 2017. It hosts touring and local artists across multiple genres, generating revenue from ticket sales, bar service, private event rentals, and merchandise.
- Ownership category
- akta.pro rank
High Noon Saloon industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Live Music Bars & Venues (CRANACAH)
- akta.pro secondary industry
- Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where High Noon Saloon is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Noon Saloon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Revenue from concert and event tickets sold through Ticketmaster platform, with reduced-fee in-person options at affiliated box offices. VIP ticket packages available for select shows.
- Bar Revenue: Full-service bar generating revenue from alcoholic beverages including spirits, cocktails, beer, wine, and non-alcoholic options. Venue is cashless, accepting credit, debit, Apple Pay, and Google Pay.
- Venue Rental: Private event rentals for weddings, proms, business events, holiday parties, and special occasions. Coordinated through FPC Special Events.
- Merchandise: Sale of venue merchandise including t-shirts, hoodies, posters, and gift cards through the FPC Live Shopify store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
High Noon Saloon product offering
Product offeringCore offering
High Noon Saloon is a live music venue operating in downtown Madison, Wisconsin, that hosts ticketed concerts across multiple music genres (rock, indie, metal, alt-country, pop, punk, bluegrass, folk, jam, world music). The venue offers a full-service bar, an outdoor patio with free summer concerts, private event rentals for weddings, proms, and corporate functions, and merchandise sales through an online storefront.
Product overview
High Noon Saloon is a live music venue offering a portfolio of entertainment and hospitality products centered around live performances. The core product is live music events spanning multiple genres (rock, indie, metal, country, folk, punk, jam, bluegrass, pop, and world music). Supporting products include the High Noon Patio (outdoor free music events), bar service with food and beverages, venue rental for private events, merchandise (apparel and accessories), and gift cards. The venue operates as a cashless facility with ticket sales through Ticketmaster and participates in the Live Nation All Access membership program.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Events
Quantifiable outcome
- Over 100 submissions received monthly for booking consideration
- +2 more outcomes
Companies that use High Noon Saloon
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
High Noon Saloon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
High Noon Saloon partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- FPC LivecoreMadison-based promoter that acquired High Noon Saloon in 2017 from original founder Cathy Dethmers. FPC Live operates multiple Madison venues including The Sylvee, Majestic Theatre, and Orpheum Theater, providing cross-promotion and shared marketing resources.
- Twisted TeaminorBeverage brand partnership with logo displayed on venue website partners page. Joint marketing presence.
- Tito's VodkaminorSpirit brand partnership with logo displayed on venue website partners page.
- Sierra NevadaminorCraft beer brand partnership with logo displayed on venue website partners page.
- Miller LiteminorBeer brand partnership with logo displayed on venue website partners page.
- ModelominorBeer brand partnership with logo displayed on venue website partners page.
- HerraduraminorTequila brand partnership featured on bar menu and partners page.
- Jack Daniel'sminorWhiskey brand featured prominently in bar menu cocktails and partners page.
- Woodford ReserveminorBourbon brand featured in signature cocktails and partners page.
- SlaneminorIrish whiskey brand partnership with logo displayed on venue partners page.
- PepsiminorBeverage brand partnership with logo displayed on venue website partners page.
- Ice Age Trail AlliancecoreQuarterly community partner - nonprofit organization dedicated to creating and protecting the Ice Age Trail segments in Wisconsin. Venue provides donation and complimentary event access, promotes organization through channels.
- Outreach LGBTQ+ Community CentercoreQuarterly community partner - commitment to equity and quality of life for LGBTQ+ people through community building, health services, and justice advocacy. Venue provides donation and complimentary event access.
- Journey Mental Health CentercoreQuarterly community partner - largest non-profit behavioral health provider in Dane County providing mental health and substance use services. Venue supports through donations and event access.
- Second Harvest Foodbank of Southern WisconsincoreQuarterly community partner - provides nutritious food access to those facing hunger in the community. Venue supports through donations and event access.
- Clean Lakes AllianceminorCommunity partner - nonprofit dedicated to improvement and protection of lakes, streams, and wetlands in Yahara River Watershed. Venue supports through donations and promotion.
- The Joseph Gomoll Foundation / Joey's SongminorCommunity partner - nonprofit raising awareness and funds for epilepsy research and services for children with special needs, founded in memory of Joey Gomoll who had Dravet Syndrome.
- Autism Society of South Central WisconsinminorCommunity partner - improving lives of those impacted by Autism through information, resources, support, and awareness. Venue supports through donations and promotion.
- Underdog Pet Rescue of WisconsinminorCommunity partner - all-breed companion animal rescue finding permanent homes for animals in need. Venue supports through donations and promotion.
- TicketmastercorePrimary ticketing platform for all shows. Handles ticket sales, transfers, mobile tickets, and All Access integration. Venue only verifies tickets purchased directly through Ticketmaster or box office.
- Live Nation / All AccesscoreAll Access program provides members presale access to shows (no codes needed), Concert Cash rewards for purchases, and personalized ticket deals based on music preferences. Free membership.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
High Noon Saloon competitors and assessment
Company assessmentDirect peers
- Majestic Theatre (Madison): Madison, WI live music and events venue operated by FPC Live. Comparable mid-size concert programming with bar service and private event rentals, sharing booking and marketing resources with High Noon Saloon.
- The Sylvee: Sister venue under FPC Live in Madison, WI. Operates as a larger-capacity live music venue with similar genre breadth and Ticketmaster/Live Nation distribution, sharing marketing, talent buying, and operational infrastructure with High Noon Saloon.
- Orpheum Theater (Madison): Historic Madison theater venue under FPC Live presenting live music, comedy, and events. Directly comparable as a Madison-based FPC Live venue with overlapping genre programming and shared ticket distribution.
- The Blue Note (Columbia, MO): Mid-size college-town live music venue with bar service and diverse genre programming. Closely comparable operating model and target audience profile to High Noon Saloon's university-town positioning.
- Barrymore Theatre: Mid-size live music and events venue in Madison, WI. Comparable capacity, genre mix, and bar service offering; competes for the same touring acts and private event business in the Madison market.
Broad incumbents
- Tipitina's: New Orleans live music venue and bar with genre-diverse programming and a long-standing Midwest/Southern touring circuit reputation. Comparable mid-size, general-admission concert club format.
- 9:30 Club: Washington, DC mid-size concert club known for genre diversity and bar service. Comparable in operating model, general-admission floor layout, and touring-act profile.
- The Stone Pony: Asbury Park, NJ live music club with a historic regional brand identity and full bar service. Comparable mid-size, general-admission concert club with similar touring-act profile and university/regional audience.
- First Avenue (Minneapolis): Iconic Minneapolis live music venue and club operator with broader capacity and a multi-room portfolio. Comparable historic Midwest venue brand with similar genre programming and full-bar operations.
Others
- Brooklyn Bowl: Multi-format live music, bowling, and bar venue with national locations. Comparable combination of ticketed live music and full bar service; broader scope but overlapping customer experience model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
High Noon Saloon social profiles
Digital presenceHigh Noon Saloon financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Noon Saloon leadership team
Management profileNumber of profiles
High Noon Saloon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Noon Saloon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Noon Saloon
What does High Noon Saloon do?
High Noon Saloon is a live music venue operating in downtown Madison, Wisconsin, that hosts ticketed concerts across multiple music genres (rock, indie, metal, alt-country, pop, punk, bluegrass, folk, jam, world music). The venue offers a full-service bar, an outdoor patio with free summer concerts, private event rentals for weddings, proms, and corporate functions, and merchandise sales through an online storefront.
Is High Noon Saloon a public or private company?
High Noon Saloon is a private company. It is classified as corporate owned and is currently operating.
When was High Noon Saloon founded?
High Noon Saloon was founded in 2004. It employs 1 to 10 people.
Where is High Noon Saloon based?
High Noon Saloon is headquartered in Madison, United States, in the North America region.
How does High Noon Saloon make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are bar Revenue, venue Rental and merchandise.
Who are High Noon Saloon's main competitors?
Direct peers on record are Majestic Theatre (Madison), The Sylvee, Orpheum Theater (Madison), The Blue Note (Columbia, MO) and Barrymore Theatre. Broad incumbents are Tipitina's, 9:30 Club, The Stone Pony and First Avenue (Minneapolis). Brooklyn Bowl is listed as an others.
Does High Noon Saloon have an API?
No public API is recorded for High Noon Saloon.
What industry is High Noon Saloon in?
High Noon Saloon's product category is Live Music Venue. Its primary akta.pro industry code is CRANACAH, Live Music Bars & Venues, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 711 and its SIC code is 5810.