What FPC Live does

FPC Live is a Madison, Wisconsin-based concert promotion company and Live Nation joint-venture partner positioned as one of the largest concert promoters in the United States. The company presents artists across every career stage — from 400-capacity club shows to 55,000-capacity stadium tours — through a combination of wholly owned venues (The Sylvee, Majestic Theatre, Orpheum Theater, High Noon Saloon, Breese Stevens Field, Kohl Center, Alliant Energy Center in Madison; Landmark Credit Union Live, BMO Pavilion, American Family Insurance Amphitheater, Fiserv Forum, American Family Field in Milwaukee) and exclusive venue partnerships spanning Wisconsin and select out-of-state markets (The Blue Note in Columbia, MO; Charleston Music Hall in SC).

The company produces 700+ shows annually, drawing 270,000+ attendees, supported by a ticketing stack built primarily on Ticketmaster with secondary integrations to AXS and SeatGeek. FPC Live monetizes through transaction-based concert promotion (commission on ticket sales), venue operations, corporate sponsorships (Tito's, Jack Daniel's, Pepsi, plus venue-naming partners such as Landmark Credit Union and American Family Insurance), private and corporate event programming via its FPC Live Special Events sub-brand, and merchandise sold through a dedicated Shopify storefront. The technology platform is operational rather than differentiated: standard ticketing/event management integrations with no disclosed proprietary AI or ML capabilities.

The business is operated through an affiliation with Frank Productions, evident from the frankproductions.com email domain, the Frank Productions logo in the company footer, and the careers link pointing to frankproductions.com/employment. Distribution is concentrated in Wisconsin with Madison and Milwaukee as twin anchors; brand reach is supported by 320,000+ social media followers and 930,000+ annual website visitors. No venture capital or private equity funding has been disclosed, with growth funded through the Live Nation joint venture, operating cash flow, and venue-level capital projects including the recent $51.3M American Family Insurance Amphitheater renovation and the February 2026 opening of Landmark Credit Union Live.

Name

FPC Live

Legal name

FPC Live

Website

https://fpc-live.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FPC Live is a Madison, Wisconsin-based concert promoter and Live Nation joint-venture partner that produces 700+ shows annually across owned and partnered venues in Wisconsin, ranging from 400-capacity clubs to 55,000-capacity stadiums, serving artists and live music fans in the Upper Midwest.

Ownership category

akta.pro rank

Product category

Concert Promotion & Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD), Live Music Bars & Venues (CRANACAH), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Concert promotion
• Live music events
• Venue management
• Tour booking
• Event production

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Concert Promotion and Ticket Sales: Revenue generated from promoting and producing live concerts and music events across venues ranging from clubs to stadiums. The company takes a commission on ticket sales and may also generate revenue from venue operations, sponsorships, and hospitality services.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

FPC Live is a Live Nation joint-venture partner that promotes and produces live concerts across the United States, booking artists at venues ranging from 400-capacity clubs to 55,000-capacity stadiums. The company operates a vertically integrated network of owned and partnered venues in Wisconsin and uses Ticketmaster, AXS, and SeatGeek for ticketing. It also produces special events, sells merchandise, and offers corporate sponsorship packages across its venue portfolio.

Product overview

FPC Live is a Live Nation joint-venture partner and one of the largest concert promoters in the United States. The company operates a multi-product portfolio centered on live entertainment services: concert promotion (core product presenting thousands of artists nationwide from club shows to stadium tours), venue management (ownership/operation of venues across Wisconsin plus exclusive venue partnerships), sponsorship & marketing assets (brand partnership opportunities across Madison venues), FPC Live Special Events (private/corporate events), and merchandise sales. The company also offers an e-newsletter for fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• FPC Live Special Events: Special events division handling event programming
• FPC Live Merch

Products and services

• FPC Live Concert Promotion Concert promotion services presenting thousands of artists across the country, from club shows to stadium tours. Operates as a Live Nation joint-venture partner handling artist booking, venue securing, and tour routing for global and national tours.
• Venue Management Ownership and operation of music venues across Wisconsin including The Sylvee, Majestic Theatre, Orpheum Theater, High Noon Saloon, Breese Stevens Field, plus partnerships with exclusive venue partners such as Fiserv Forum, American Family Insurance Amphitheater, BMO Pavilion, and Landmark Credit Union Live.
• FPC Live Special Events Special event services including private events, weddings, corporate events, and custom programming hosted at FPC Live venues across Wisconsin.
• Sponsorship & Marketing Assets Brand partnership opportunities offering sponsors official status, hospitality, name-in-title rights, digital inclusion, media inclusion, and in-venue exposure across Madison venues. Active partnerships include Tito's, Jack Daniel's Club No. 7, Pepsi, and Underdog Pet Rescue.
• FPC Live Merchandise Official merchandise store operated via Shopify for FPC Live venues and events, selling apparel and event-related goods to fans.

Quantifiable outcome

• 270,000+ annual attendees across all venues
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Live NationflagshipStrategic or Co-development PartnerFPC Live is a Live Nation joint-venture partner, making them one of the largest concert promoters in the United States. This partnership provides access to national touring acts, global tour promotions, and the Live Nation ecosystem of venues and events across the country.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Frank Productions: Affiliated Madison-based concert promoter sharing branding, employment, and operational infrastructure with FPC Live (the careers page is hosted on frankproductions.com). Functions as a closely related peer promoter with overlapping artist rosters and venue relationships.
• Outback Presents: Independent concert promoter producing live events at theaters, amphitheaters, and festivals nationwide. Comparable peer for mid-market routing economics and theater/amphitheater programming similar to FPC Live's Sylvee and Orpheum.
• AEG Presents: The primary competing national concert promoter. AEG Presents operates a comparable promoter-plus-venue model across the U.S., competing head-to-head with FPC Live and its Live Nation JV for the same touring artists and tour routing.
• Messina Touring Group: Independent concert promoter producing major tours and venue programming across the U.S. Comparable mid-sized promoter competing for the same tier of touring artists that FPC Live books into its venues.
• Another Planet Entertainment: Independent concert promoter and venue operator (Fox Theater Oakland, Bill Graham Civic Auditorium, Outside Lands). Comparable regional promoter-venue operator competing for the same artist routing decisions as FPC Live.
• National Shows 2: Frank Productions-affiliated concert promoter that operates alongside FPC Live, presenting touring artists across multiple markets. Comparable peer for shared back-office, routing, and Live Nation partnership economics.

Broad incumbents

• ASM Global: Largest venue management company in the world, operating arenas, theaters, and convention centers globally. Comparable to FPC Live's venue operations arm, particularly at the amphitheater, arena, and stadium levels where ASM manages competing facilities.
• Live Nation Entertainment: FPC Live's JV parent and the largest concert promoter globally. Live Nation is directly comparable as a promoter-venue operator and is the most relevant entity for benchmarking tour routing, ticketing integration, and venue economics.
• Ryman Hospitality Properties: Owner-operator of the Grand Ole Opry, Ryman Auditorium, and other entertainment venues. Ryman is comparable to FPC Live as a venue owner that also books and presents concerts, blending real estate ownership with concert promotion economics.

Emerging players

• I.M.P. (9:30 Club): Operator of the 9:30 Club and The Anthem in Washington, D.C., also functioning as an independent concert promoter. Comparable as a vertically integrated venue owner-promoter, though smaller in geographic reach than FPC Live.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fpc-live

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FPC Live