Motillo AB
- Company typePrivate
- Founded2012
- HeadquartersKarlstad, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
Motillo AB firmographics
Firmographics- Name
- Motillo AB
- Legal name
- Motillo AB
- Website
- https://motillo.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Motillo AB industry classification
Industry- Product category
- Digital Marketing & E-commerce Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
- akta.pro secondary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
Keywords
Where Motillo AB is headquartered
LocationHeadquarters
- HQ city
- Karlstad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Motillo AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Planning: Feasibility studies (strategic and technical) that start client collaborations. These are typically project-based engagements that establish the foundation for ongoing partnerships.
- Professional Services - Development: Digital solution development including customer portals, B2B solutions, and e-commerce platforms. Project-based or retainer engagements for building digital platforms.
- Professional Services - Growth: Ongoing digital growth services including SEO & AI optimization, SEM, Paid Social, tracking & analytics, and conversion optimization. Recurring revenue from retained clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Motillo AB product offering
Product offeringCore offering
Motillo AB is a digital growth partner based in Karlstad, Sweden, delivering strategic pre-studies, technical pre-studies, e-commerce development on Litium, Shopify, and Episerver Commerce platforms, B2B customer portal solutions, and growth services including SEO & AI optimization, SEM, paid social, tracking & analytics, and conversion optimization. The firm combines technology development with digital marketing services, including ERP integrations with Microsoft Business Central and Jeeves, to drive measurable online revenue growth for B2B and B2C clients.
Product overview
Motillo AB is a digital growth partner offering an integrated portfolio of services organized across three phases: Planning (strategic and technical pre-studies), Development (customer portals, B2B solutions, and B2C e-commerce), and Growth (SEO & AI optimization, SEM, Paid Social, tracking & analysis, and conversion optimization). The company combines technology with marketing expertise, working primarily with B2B and B2C clients who have products to sell and high growth ambitions. Their methodology emphasizes long-term partnerships, integrating platforms like Litium e-commerce with ERP systems such as Microsoft Business Central and Jeeves.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Pre-Study (Strategisk förstudie)
Quantifiable outcome
- 36% increase in web orders and more than quadrupled new customer inquiries for Kransens Gummi over two years
Companies that use Motillo AB
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Motillo AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Motillo AB partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Motillo AB competitors and assessment
Company assessmentDirect peers
- North Kingdom: Swedish digital experience agency blending creative, technology, and strategy to deliver digital products and platforms. Comparable as a Nordic hybrid strategy+tech+marketing agency competing for similar enterprise mandates.
- Conversionista: Stockholm-based CRO and experimentation agency serving Nordic enterprise clients. Directly comparable for Motillo's conversion optimization, tracking & analytics practice.
- Epinova: Nordic digital agency and a recognized Litium partner, building B2B/B2C e-commerce solutions with ERP integrations. Directly competes with Motillo for Litium implementation mandates across Norway and Sweden.
- Netlight: Nordic digital consultancy focused on strategy, design, and technology. Comparable for the strategic planning and digital platform development phases of Motillo's engagements, particularly with enterprise clients.
- Avensia: Malmö-based digital commerce consultancy building e-commerce, PIM, and search solutions for enterprise and mid-market brands. Comparable as a Nordic e-commerce development partner with overlapping B2B and B2C client base.
- Curamando: Stockholm-based digital marketing and analytics consultancy offering performance marketing, SEO, CRO, and analytics services. Comparable for the Growth (SEM/SEO/Paid Social/CRO) arm of Motillo's offering.
- Vaimo: Stockholm-headquartered e-commerce agency with global delivery, focused on platform implementations (Adobe Commerce, commercetools, Shopify) for B2B and B2C merchants. Direct competitor for e-commerce platform development and integration work in the Nordics.
Broad incumbents
- Knowit: Publicly listed Nordic digital consultancy offering e-commerce, marketing, and tech services across the region. Overlaps with Motillo in B2B digital platform work but operates at much larger scale across multiple verticals.
- Dept: Global digital agency (Amsterdam HQ) with strong Nordic presence through acquisitions; delivers end-to-end digital experiences, marketing, and commerce work. Competes for the same enterprise briefs at the top end of Motillo's range.
- Accenture Song (Nordic): Global digital transformation and commerce practice with significant Nordic delivery. Competes for enterprise B2B/B2C commerce and marketing mandates that overlap with Motillo's enterprise segment, though at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Motillo AB social profiles
Digital presenceMotillo AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motillo AB leadership team
Management profileNumber of profiles
Profiles1 record
Motillo AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motillo AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motillo AB
What does Motillo AB do?
Motillo AB is a digital growth partner based in Karlstad, Sweden, delivering strategic pre-studies, technical pre-studies, e-commerce development on Litium, Shopify, and Episerver Commerce platforms, B2B customer portal solutions, and growth services including SEO & AI optimization, SEM, paid social, tracking & analytics, and conversion optimization. The firm combines technology development with digital marketing services, including ERP integrations with Microsoft Business Central and Jeeves, to drive measurable online revenue growth for B2B and B2C clients.
Is Motillo AB a public or private company?
Motillo AB is a private company. It is classified as unknown and is currently operating.
When was Motillo AB founded?
Motillo AB was founded in 2012. It employs 11 to 50 people.
Where is Motillo AB based?
Motillo AB is headquartered in Karlstad, Sweden, in the Europe region.
How does Motillo AB make money?
Three revenue lines are on record. Professional Services - Planning is the primary driver. The others are professional Services - Development and professional Services - Growth.
Who are Motillo AB's main competitors?
Direct peers on record are North Kingdom, Conversionista, Epinova, Netlight, Avensia, Curamando and Vaimo. Broad incumbents are Knowit, Dept and Accenture Song (Nordic).
Does Motillo AB have an API?
No public API is recorded for Motillo AB.
What industry is Motillo AB in?
Motillo AB's product category is Digital Marketing & E-commerce Services. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting, with a secondary code of BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 541810 and its SIC code is 7311.