Custom Reps
Custom Reps is a privately held HVAC manufacturer's representative firm based in Raleigh, NC, representing more than 25 HVAC equipment manufacturers across the Carolinas, Virginia, Florida, and New England, and providing engineering support, 3D modeling, and field-testing services to consulting engineers, contractors, and building owners.
- Company typePrivate
- Founded2020
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Custom Reps does
Custom Reps is a privately held manufacturer's representative firm headquartered in Raleigh, North Carolina, that sells commercial and industrial HVAC equipment on behalf of more than 25 equipment manufacturers across four designated East Coast territories — the Carolinas, Virginia, Florida, and New England. The firm operates as a sales intermediary between HVAC OEMs and end buyers, generating revenue through commissions on specifier-influenced equipment orders placed by consulting engineers, mechanical contractors, and building owners.
The product portfolio represented by Custom Reps spans custom air handling units (Custom Air Handling Solutions/CAHS, Challenger Series, Scott Springfield Manufacturing), energy recovery technologies (Custom Energy Loop glycol runaround system, Klingenburg, Desiccant Rotors International, Novel Aire), chillers (Dunham Bush, Smardt, Aermec), cooling towers (Delta), building automation (KMC Controls), drives (Danfoss, Yaskawa), filtration (Mann + Hummel), humidification (MeeFog), dust collection (Nederman), and specialty systems such as Measured Air's SmartStack active sensing and Air Plus bipolar ionization. Beyond representation, the firm provides engineering support including 3D modeling in Revit, CAD, and Inventor file formats for consulting engineer partners, plus factory and field testing such as 12-inch static pressure testing to less than 1/2% leakage with industry-leading deflection ratings.
Commercially, Custom Reps pursues enterprise field sales — direct engagement with consulting engineers, mechanical contractors, and building owners in its four assigned regions — rather than reselling through distribution channels. Pricing is quote-based and not publicly disclosed. The firm is privately held with no disclosed institutional investors, parent company, or external funding; operations are concentrated at the Raleigh office, with a remit-to address (PO Box 99789, Raleigh, NC 27624) and Keith Chapman identified as a principal contact via LinkedIn.
Custom Reps firmographics
Firmographics- Name
- Custom Reps
- Legal name
- Custom Reps
- Website
- https://customreps.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Reps is a privately held HVAC manufacturer's representative firm based in Raleigh, NC, representing more than 25 HVAC equipment manufacturers across the Carolinas, Virginia, Florida, and New England, and providing engineering support, 3D modeling, and field-testing services to consulting engineers, contractors, and building owners.
- Ownership category
- akta.pro rank
Custom Reps industry classification
Industry- Product category
- Commercial & Industrial HVAC Equipment Representation
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
Keywords
Where Custom Reps is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Custom Reps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Manufacturer's Representative Commissions: Custom Reps operates as a manufacturer's representative firm, earning commissions from HVAC equipment manufacturers for promoting and selling their products in designated geographic territories (Carolinas, Virginia, Florida, New England). Revenue is generated through project-based sales to contractors, engineers, and building owners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Custom Reps product offering
Product offeringCore offering
Custom Reps is an HVAC manufacturer's representative firm that sells and supports commercial and industrial HVAC equipment on behalf of more than 25 manufacturer partners across the Carolinas, Virginia, Florida, and New England markets. The company combines manufacturer representation with custom HVAC engineering services, including application-specific equipment selection, 3D modeling in Revit/CAD/Inventor, custom air handling and energy recovery design, and factory/field testing oversight. Its offerings span custom AHUs, ERVs/ERUs, boiler plants, chiller plants, heat transfer packages, and pump packages.
Product overview
Custom Reps is an HVAC manufacturers' representative company serving the Carolina, Virginia, Florida, and New England markets on the East Coast. The company operates as a multi-brand portfolio representing over 25 distinct manufacturer partners, offering a comprehensive range of commercial and industrial HVAC products and services. Their core offerings include custom air handling units (CAHS, Challenger Series, Scott Springfield), energy recovery systems (Custom Energy Loop, Klingenburg, DRI, Novel Aire), chillers (Dunham Bush, Smardt, Aermec), cooling towers (Delta), building automation (KMC Controls), humidification/cooling (MeeFog), filtration (Mann + Hummel), drives (Yaskawa, Danfoss), and specialty equipment (Nederman, CaptiveAire, Air Wise). The company also provides engineering support services including 3D modeling in Revit/CAD/Inventor, custom design, factory and field testing, and commissioning assistance for custom AHUs, ERVs, ERUs, boiler plants, chiller plants, heat transfer packages, and pump packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Challenger Series Modular Air Handling Units Modular air handling units with flexible/variable aspect ratios, energy recovery options, and airflow capacity up to 235,000 cfm, sold through Custom Reps in the New England and other assigned markets for commercial HVAC projects.
- Custom Air Handling Solutions (CAHS) Custom air handling units featuring 1/2% leakage at 12" e.s.p. cabinet design, 2", 3", or 4" cabinet construction, full DX capabilities, factory DDC controls, and dedicated outdoor air capability, including pump packages, chiller plants, boiler plants, and enclosure options.
- Custom Energy Loop Glycol Runaround System Glycol runaround loop energy recovery system capable of recovery effectiveness to rival enthalpy wheels, achieving 90% of heat and air handler recovery and 35% reduction in cooling coil capacity in summer.
- Klingenburg Heat Exchangers Leading manufacturer of rotary and cross-flow plate heat exchangers that recover and recycle more than 90% of heat energy from the air, represented by Custom Reps in the New England market.
- MeeFog Humidification and Cooling Systems Commercial and industrial building humidification and cooling systems, including data center humidification solutions, represented in the New England and Carolinas markets.
- Nexgen Dedicated Outdoor Air Systems (DOAS) Dedicated outdoor air systems with airflow from 2,500 CFM to 19,000 CFM, delivering larger capacities with smaller footprints, represented in New England and Carolinas markets.
- Scott Springfield Manufacturing Air Handling Units Air handling units available in 2" or 4" cabinet construction for commercial HVAC applications, represented in the New England and Florida markets.
- CaptiveAire Semi-Custom Air Handling and Heat Recovery Units Semi-custom air handling units and heat recovery units with 24/7 real-time monitoring and control link options, represented in the Florida market.
- Air Wise Packaged DX AHUs and Heat Pumps Packaged DX air handling units (air-cooled and water-cooled, heat-pump), water-source heat pumps (indoor and outdoor), and energy recovery solutions using plates, wheels, and heat pipes with 1/2/3 inch GA and AL panel construction, represented in Florida.
- Custom Air Components Hydronic and DX Coils Hydronic and DX coils for HVAC applications, represented in the Florida market.
- Delta Cooling Towers HDPE construction cooling towers with 20-year structural warranty, induced draft/counterflow design, maximum 2,500 tons per module, and anti-microbial construction capability, represented in Florida.
- Desiccant Rotors International (DRI) Energy Recovery Wheels Desiccant wheel technology including packaged desiccant dehumidifiers and enthalpy/sensible energy recovery wheels, represented in Florida.
- Dunham Bush Chillers and Modular AHUs Water-cooled chillers up to 1,200 tons, air-cooled chillers up to 550 tons, DX RTUs from 15-130 tons with DOAS capability, vertical self-contained units, and modular AHUs featuring patented vertical screw compressor technology, represented in Florida.
- Nederman Dust Collection and Fume Extraction Dust collector systems, welding fume extraction and combustible dust solutions, vehicle exhaust systems, and hose reel and cable systems, represented in Florida and Virginia markets.
- Novel Aire Desiccant Dehumidification Wheels Desiccant dehumidification wheels with patented temperature-resistant substrate incorporating breakthrough absorbent desiccant technology, for air volumes up to 45,000 CFM, represented in Florida.
- Danfoss Pressure Products and Control Valves Pressure products and independent control valves for HVAC applications, represented in the Virginia market.
- Dry Solutions Pool Room and Low-Dewpoint Dehumidification CHW, HW, and DX pool room dehumidification units, ultra-low desiccant dehumidifiers down to -58F dewpoint, and fixed plate and total energy recovery wheels, represented in Virginia.
- KMC Controls Building Automation Controllers and Sensors Full building automation controllers and sensors for HVAC systems, represented in the Virginia market.
- Measured Air SmartStack Active Sensing System SmartStack active sensing system that can reduce energy usage up to 40% and qualifies for incentives with the majority of utility companies, represented in Virginia.
- Rovanco Pre-Insulated and Containment Piping Systems Pre-insulated and containment piping systems for HVAC applications, represented in Virginia.
- Smardt Magnetic Bearing Chillers Magnetic bearing machines utilizing Danfoss TurboCor compressors, including water-cooled chillers up to 3,600 TR, air-cooled chillers up to 500 TR, and evaporative-cooled units up to 375 TR, represented in Virginia.
- Advanced Cooling Technologies Heat Pipe Systems Vertical thermosiphon heat pipes with controllable discharge air temperature, air-to-air heat exchangers, and pumped systems, represented in the Carolinas market.
- Aermec Chillers and Boilers Air-cooled heat pump chillers, heat recovery chillers, magnetic bearing chillers, and air-source boilers, represented in the Carolinas market.
- Air Plus Needlepoint Bi-polar Ionization Needlepoint bi-polar ionization technology with UL 2998 validation for zero ozone emissions, represented in the Carolinas market.
- Mann + Hummel MERV and HEPA Filters HVAC MERV and HEPA filters with up to 99.99% efficiency, represented in the Carolinas market.
- Yaskawa Variable Frequency Drives and Motion Control Variable frequency drives (VFDs), HVAC drives, industrial AC drives, motor drives, and motion control systems, represented in the Carolinas market.
- Custom AHUs Engineering and Supply Custom air handling units with inner and outer liners, foam injection, fiberglass for sound or high-temp applications, and fully welded floors with wash-down construction options, engineered and supplied for commercial HVAC projects.
- ERVs and ERUs Energy Recovery Solutions Energy recovery ventilators (ERVs) and energy recovery units (ERUs) supplied for commercial and industrial HVAC applications.
- Boiler Plants Custom boiler plant solutions with engineering support for commercial and industrial HVAC projects.
- Chiller Plants Air-cooled and water-cooled chiller plant solutions for commercial and industrial HVAC applications.
- Heat Transfer Packages Custom heat transfer package solutions for commercial and industrial HVAC applications.
- Pump Packages Pump packages with outdoor enclosures for commercial and industrial HVAC applications.
- 3D Modeling Engineering Support Services Engineering support providing 3D modeling in Revit, CAD, and Inventor files for consulting engineer partners designing custom HVAC systems.
- Factory and Field Testing Services Full factory and field testing of HVAC equipment including 12" static testing to less than 1/2% leakage as standard with industry-leading deflection ratings, plus optional sound and fan testing.
- Fan Technology Solutions (AC and ECM Fan Arrays) Supply and integration of premium efficiency AC fan array options and ECM fan array options for HVAC applications, allowing selection of the best fan technology for project requirements.
Quantifiable outcome
- Less than 1/2% leakage at 12-inch static testing - industry leading standard
- +3 more outcomes
Companies that use Custom Reps
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Custom Reps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Custom Reps partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- Challenger SeriescorePartner manufacturer providing modular AHUs with flexible/variable aspect ratios, energy recovery options, and capacity up to 235,000 cfm. Served in New England and other markets.
- Custom Air Handling SolutionscorePartner providing custom air handling units with 1/2% leakage at 12 inch e.s.p. cabinet design, 2/3/4 inch cabinet construction, full DX capabilities, factory DDC controls, dedicated outdoor air capability, pump packages, chiller plants, boiler plants, high voltage electrical, and enclosure options.
- Custom Energy LoopcoreGlycol Runaround Loop System capable of energy recovery effectiveness to rival enthalpy wheels, achieving 90% of heat and air handler recovery and 35% reduction in cooling coil capacity in summer. Serves New England and other markets.
- KlingenburgcoreLeading manufacturer of rotary and cross-flow plate heat exchangers recovering and recycling more than 90% of heat energy from the air. Served in New England market.
- MeeFog SystemscoreCommercial and industrial building humidification and cooling, data center humidification. Serves New England and Carolinas markets.
- NexgencoreDedicated Outdoor Air Systems with airflow from 2,500 CFM to 19,000 CFM, larger capacities with smaller footprints. Served in New England and Carolinas markets.
- Scott Springfield Manufacturingcore2 inch or 4 inch cabinet construction air handling units. Served in New England and Florida markets.
- CaptiveAirecoreSemi-custom Air Handling Units, Heat Recovery Units, 24/7 Real Time Monitoring and Control Link Options. Served in Florida market.
- Air WisecorePackaged DX AHUs (air-cooled and water-cooled, heat-pump), WSHPs (indoor & outdoor), Energy Recovery (plates, wheels, heat pipes), 1/2/3 inch GA & AL panel construction. Served in Florida market.
- Custom Air ComponentscoreHydronic and DX coils. Served in Florida market.
- Delta Cooling TowerscoreHDPE Construction with 20 year structural warranty, Induced Draft/Counterflow Design, Maximum 2,500 Tons Per Module, Anti-Microbial Construction Capable. Served in Florida market.
- Desiccant Rotors International (DRI)coreWorld Leader in Desiccant Wheel Technology, Packaged Desiccant Dehumidifiers, Enthalpy and Sensible Energy Recovery Wheels. Served in Florida market.
- Dunham BushcoreWater-Cooled Chillers up to 1200 Tons, Air-Cooled Chillers up to 550 Tons, patented Vertical Screw Compressor, Water-Cooled Magnetic Bearing utilizing Danfoss TurboCor Compressors up to 880 Tons, DX RTUs from 15-130 tons w/ DOAS capability, Vertical Self-Contained Units, Modular AHUs. Served in Florida market.
- NedermancoreDust Collector Systems, Welding Fume Extraction and Combustible Dust, Vehicle Exhaust, Hose Reel & Cable Systems. Served in Florida and Virginia markets.
- Novel Aire TechnologiescoreDesiccant dehumidification wheels with patented temperature resistant substrate, wheels for air volumes up to 45,000 CFM. Served in Florida market.
- DanfosscorePressure products and Independent Control Valves. Served in Virginia market.
- Dry SolutionscoreCHW, HW, and DX Pool Room Dehumidification Units, Ultra-Low Desiccant Dehumidifiers down to -58F Dewpoint, Fixed Plate and Total Energy Recovery Wheels. Served in Virginia market.
- KMC ControlscoreFull Building Automation Controllers and Sensors. Served in Virginia market.
- Measured AircoreSmartStack active sensing system can reduce energy usage up to 40%, qualifies for incentives with majority of utility companies. Served in Virginia market.
- RovancocorePre-Insulated and Containment Piping Systems. Served in Virginia market.
- Smardt Chiller GroupcoreMagnetic Bearing Machines utilizing Danfoss TurboCor, Water-Cooled Chillers up to 3,600 TR, Air-Cooled Chillers up to 500 TR, Evaporative-Cooled up to 375 TR, CPECS by Kiltech. Served in Virginia market.
- Advanced Cooling TechnologiescoreVertical Thermosiphon Heat Pipes with controllable discharge air temperature, Air-to-Air Heat Exchangers, Pumped Systems. Served in Carolinas market.
- AermeccoreAir-Cooled Heat Pump Chillers, Heat Recovery Chillers, Magnetic Bearing Chillers, Air-Source Boilers. Served in Carolinas market.
- Air PluscoreNeedlepoint Bi-polar Ionization, Ion Bar is UL 2998 validated for zero ozone emissions. Served in Carolinas market.
- Mann + HummelcoreHVAC MERV and HEPA filters up to 99.99% efficiency. Served in Carolinas market.
- YaskawacoreVariable Frequency Drives (VFDs), HVAC Drives, Industrial AC Drives, Motor Drives, Motion Control Systems. Served in Carolinas market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Custom Reps competitors and assessment
Company assessmentBroad incumbents
- Carrier Global: Major HVAC OEM with broad product portfolio across commercial and industrial applications. Operates its own rep network that competes for the same contractor and engineering relationships Custom Reps serves.
- Johnson Controls: HVAC, controls, and building automation incumbent. Competes with represented lines (e.g., KMC Controls, Yaskawa) and employs its own direct rep/sales force across Custom Reps' East Coast territories.
- Trane Technologies: Global HVAC manufacturer offering chillers, air handlers, and building automation. Represents the broad incumbent whose equipment Custom Reps competes against—and whose regional reps compete with Custom Reps.
Direct peers
- CaptiveAire: Manufacturer of semi-custom air handling units, heat recovery units, and kitchen ventilation systems. Also represented by Custom Reps in Florida, making it both a partner and a direct competitor in custom AHUs.
- Bobbitt Company: HVAC and mechanical equipment representative serving the Carolinas and Virginia, overlapping directly with Custom Reps' core Carolinas/Virginia footprint. Closest geographic direct competitor.
- R.E. Pickett Company: Independent HVAC manufacturer's representative firm in the Southeast U.S. Closest direct competitor to Custom Reps in the rep-based distribution model for commercial/industrial HVAC equipment.
- American Design Group (ADG): Independent HVAC manufacturer's representative firm offering a multi-line portfolio to engineers and contractors—same business model as Custom Reps in adjacent or overlapping U.S. East Coast/Mid-Atlantic territories.
Emerging players
- Dunham-Bush: Manufacturer of chillers, AHUs, and RTUs, currently represented by Custom Reps in Florida. A peer in the sense of competing product lines on the same projects, while also a channel partner.
- MeeFog Systems: Niche humidification and evaporative cooling manufacturer served by Custom Reps in New England and Carolinas. A specialty peer competing on humidification/data-center cooling projects.
Others
- Yaskawa America: Manufacturer of VFDs and motion control products distributed by Custom Reps in the Carolinas. Indirect peer—its drives are adjacent building-block components inside the HVAC systems Custom Reps specifies.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Custom Reps social profiles
Digital presenceCustom Reps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Reps leadership team
Management profileNumber of profiles
Profiles1 record
Custom Reps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Reps
What does Custom Reps do?
Custom Reps is an HVAC manufacturer's representative firm that sells and supports commercial and industrial HVAC equipment on behalf of more than 25 manufacturer partners across the Carolinas, Virginia, Florida, and New England markets. The company combines manufacturer representation with custom HVAC engineering services, including application-specific equipment selection, 3D modeling in Revit/CAD/Inventor, custom air handling and energy recovery design, and factory/field testing oversight. Its offerings span custom AHUs, ERVs/ERUs, boiler plants, chiller plants, heat transfer packages, and pump packages.
Is Custom Reps a public or private company?
Custom Reps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Reps founded?
Custom Reps was founded in 2020. It employs 11 to 50 people.
Where is Custom Reps based?
Custom Reps is headquartered in Raleigh, United States, in the North America region.
How does Custom Reps make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Custom Reps's main competitors?
Broad incumbents on record are Carrier Global, Johnson Controls and Trane Technologies. Direct peers are CaptiveAire, Bobbitt Company, R.E. Pickett Company and American Design Group (ADG). Emerging players are Dunham-Bush and MeeFog Systems. Yaskawa America is listed as an others.
Does Custom Reps have an API?
No public API is recorded for Custom Reps.
What industry is Custom Reps in?
Custom Reps's product category is Commercial & Industrial HVAC Equipment Representation. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components. Its NAICS code is 3334 and its SIC code is 3585.