FBI

What FBI does

FBI GmbH is a German B2B manufacturer and supplier headquartered in Bad Kreuznach, Germany, founded in 1991. The company operates in the promotional merchandise and custom textile production industry, serving enterprise clients across multiple sectors including financial services (Postbank, Sparkasse), automotive (Mercedes-Benz), telecommunications (T-Mobile, Motorola), industrial (Siemens), insurance (Allianz), consumer goods (Ferrero), and aviation (Lufthansa). With 30+ years of operating history and 6,000+ customers served, FBI has built a multi-country operational footprint with production facilities in Turkey, India, and China, complemented by European showrooms in Almere (Netherlands) and Istanbul (Turkey).

The company's core product portfolio includes custom textile production (with minimum order quantities ranging from 5 to 500 units depending on production type), branded promotional merchandise, and merchandise licensing through OEM partnerships with premium brands such as Columbia, Patagonia, North Face, and others. FBI maintains industry certifications including ISO 9001:2000, TÜV Rheinland, GOTS (Global Organic Textile Standard), BSCI (Business Social Compliance Initiative), and Öko-Tex, indicating adherence to international quality, social compliance, and sustainability standards. The custom manufacturing model relies on direct B2B sales with quote-based pricing rather than fixed catalogs.

FBI's revenue model combines custom textile production contracts, promotional merchandise sales, merchandise licensing fees, and sales promotion services. The company sells primarily through direct B2B relationships and has expanded its distribution channels through an online shop (promoweb.shop) and social media presence including TikTok. Customer segments span enterprise multinationals and mid-market regional businesses, with pricing determined per project based on quantity, customization, and material specifications.

Name

FBI

Legal name

FBI GmbH

Website

https://fb-industries.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

FBI GmbH is a German B2B manufacturer specializing in promotional merchandise and custom textile production, serving enterprise clients across automotive, financial services, telecommunications, and consumer goods with a global production network in Turkey, India, and China.

Ownership category

akta.pro rank

Product category

Promotional Merchandise & Custom Textiles

NAICS

Apparel Manufacturing (315), Textile Product Mills (314), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

Keywords

• Promotional merchandise
• Custom textile production
• Corporate branded apparel
• Merchandise licensing
• Promotional giveaways

Headquarters

HQ city

Bad Kreuznach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Textile Production: Custom-made textile products including apparel and accessories produced in Turkey, India, and China with MOQ starting at 150-300 units. Revenue generated through one-time production orders with sample development preceding bulk orders.
2. Promotional Merchandise: Branded promotional items and giveaways sold to B2B customers. Includes both stock items from their portfolio and branded versions with custom logo printing/embroidery.
3. Merchandise Licensing & Branding: Merchandise licensing services allowing clients to create branded product lines with customization services.
4. Sales Promotion Services: Sales promotion campaigns and incentives development for customer acquisition and retention purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FBI GmbH produces and supplies custom-made textiles, branded promotional merchandise, and licensed merchandise for B2B customers. Products are manufactured through a global production network in Turkey, India, and China, with customization services including printing, embroidery, and branding. The company also offers sales promotion concepts and full-service consulting from design through sample development to bulk production and worldwide express delivery.

Product overview

FBI GmbH is a B2B company offering three core services: Custom-Made Textile Production, Promotional Items/Giveaways, and Merchandise Licensing. These core offerings are supported by supplementary services including Sales Promotion, Full-Service consulting, and Merch Veredelung (customization). The company also offers branded merchandise from over 60 partner brands including Columbia, Patagonia, The North Face, Samsonite, Lamy, and Victorinox. Customers can choose from blank merchandise ready for customization, pre-branded items, or fully custom production starting at 150-300 units. The product range spans textiles, apparel, accessories, and promotional items with a focus on quality management and international production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-Made Textile Production (Textilproduktion) Custom textile production service allowing B2B customers to create bespoke clothing and textile products, with production facilities in Turkey, India, and China. Minimum order quantities start at 150-300 pieces depending on product type. Includes sample development and end-to-end project management.
• Promotional Items and Giveaways (Werbemittel und Giveaways) Branded promotional items, giveaways, and merchandise that businesses can customize with their logo, branding, or design for marketing purposes. Available from blank merchandise (MOQ 5+) to custom-branded items (MOQ 30+) and pre-branded partner-brand products.
• Merchandise Licensing (Merchandising) Licensed merchandise production and Modekollektionen (fashion collection) service enabling businesses to develop their own branded clothing lines and officially licensed product collections. Includes customization and embellishment (Merch Veredelung) services such as printing, embroidery, and branding.
• Sales Promotion Services Sales promotion campaign development including incentives, customer acquisition, and customer retention programs through targeted merchandising concepts.
• Full-Service Package Comprehensive end-to-end service package encompassing consulting, product selection, design, conception, production, quality control, and delivery for promotional and textile products. Bundles the company's 10 Disciplines methodology into a single contracted offering.
• Online Promotional Shop (promoweb.shop) Self-serve e-commerce storefront for standard promotional items and merchandise with browsing and ordering capabilities, offering quote-based ordering for custom production alongside ready-to-order stock items.

Quantifiable outcome

• 30+ years of industry experience
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core.

• BabybugzcoreOEM/ Whitelabel/ Licensing PartnerBrand partner offering baby and children's apparel that FBI GmbH customizes with client branding for merchandise and promotional purposes.
• BagbasecoreOEM/ Whitelabel/ Licensing PartnerBags and accessories brand partner providing blank products customized with client logos for merchandise programs.
• BeechfieldcoreOEM/ Whitelabel/ Licensing PartnerHeadwear and accessories brand offering customizable products for branded merchandise.
• Bella CanvascoreOEM/ Whitelabel/ Licensing PartnerPremium apparel brand providing high-quality blank garments for custom printing and embroidery.
• ColumbiacoreOEM/ Whitelabel/ Licensing PartnerOutdoor apparel brand offering performance garments customized for corporate merchandise.
• PatagoniacoreOEM/ Whitelabel/ Licensing PartnerSustainable outdoor apparel brand available for custom corporate branding programs.
• The North FacecoreOEM/ Whitelabel/ Licensing PartnerOutdoor and adventure apparel brand offering customizable products for corporate merchandise.
• Fruit of the LoomcoreOEM/ Whitelabel/ Licensing PartnerMajor apparel brand providing affordable blank garments for high-volume custom production.
• GildancoreOEM/ Whitelabel/ Licensing PartnerLarge-scale apparel manufacturer offering blank t-shirts and garments for custom branding.
• LamycoreOEM/ Whitelabel/ Licensing PartnerPremium writing instruments brand providing luxury pens customized with corporate branding.
• VictorinoxcoreOEM/ Whitelabel/ Licensing PartnerSwiss knife manufacturer offering premium pocket tools and accessories for corporate gifting.
• SamsonitecoreOEM/ Whitelabel/ Licensing PartnerLuggage and travel accessories brand providing bags customized for corporate merchandise and gifts.
• StanleycoreOEM/ Whitelabel/ Licensing PartnerPremium drinkware and outdoor products brand available for corporate branding customization.
• Russell AthleticcoreOEM/ Whitelabel/ Licensing PartnerAthletic apparel brand offering sportswear customized for corporate and team merchandise.
• RegattacoreOEM/ Whitelabel/ Licensing PartnerOutdoor clothing brand offering waterproof and outdoor garments for custom corporate branding.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Pen: Established US-headquartered promotional products and writing instruments supplier with global fulfilment, comparable to FBI's branded merchandise and customisation offering.
• 4imprint: Large publicly listed US/UK promotional products distributor serving enterprise customers with a much broader catalogue and digital ordering platform — a scaled incumbent benchmark for FBI's addressable market.

Direct peers

• Brand Addition: European corporate merchandise and branded apparel distributor serving enterprise clients with custom sourcing, decoration, and global fulfilment — directly comparable to FBI's full-service model.
• PF Concept: One of the largest European B2B promotional merchandise suppliers, offering a similar mix of sourced and customised promotional products to enterprise clients across Europe.
• KDM: Germany-based promotional products wholesaler offering branded merchandise and custom textile decoration to a similar enterprise and mid-market customer base.
• Gift Campaign: European B2B corporate gifting and branded merchandise platform offering custom-curated gift boxes and promotional items to enterprise clients — overlapping with FBI's promotional merchandise segment.
• Brandit: German promotional apparel and textile merchandise supplier focused on customisable clothing, headwear, and bags — overlapping heavily with FBI's textile production and merchandise offering.
• HALBACH: German promotional merchandise and corporate gift distributor serving B2B customers with customisation services and a comparable mix of European enterprise and regional accounts.

Regional players

• Café Royal: European branded consumables and promotional merchandise producer (Swiss/German footprint) — comparable in offering customised branded products but with a narrower product range.

Emerging players

• Foursource: Digital B2B apparel sourcing and wholesale marketplace connecting brands to apparel manufacturers — overlapping with FBI's custom textile production service from a digital-platform angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acdc.shop24
• Instagraminstagram.com/fbi_gmbh.eu
• TikToktiktok.com/@fbi.gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FBI