SEO Agency and Tourism Digital Marketing

What SEO Agency and Tourism Digital Marketing does

SEOTurismo.com is a private, boutique digital marketing agency founded in 2016 and headquartered in Santiago, Chile, that exclusively serves the tourism sector. The company offers a portfolio of six interconnected services: SEO positioning for tourism websites, tourism-focused content creation, Google Ads campaign management, Facebook and Instagram advertising campaigns, web performance optimization (WPO), and custom web development. Its technology stack is built on WordPress, Python, PHP, and JavaScript frameworks, and its delivery methodology includes an eight-step SEO framework and a four-step content creation process tailored specifically to tourism businesses, with native multilingual output in Spanish, English, Portuguese, French, and German.

The agency targets three primary customer segments: tourism operators and service providers (hotels, hostels, restaurants, tour operators), destination management organizations (DMOs), and small-to-medium tourism businesses that lack in-house digital marketing capacity. Revenue is generated through three streams: retainer-based SEO and consulting subscriptions, project-based professional services for campaign management, and one-time web development and optimization engagements. Pricing is quote-based with disclosed budget tiers denominated in Chilean pesos, ranging from approximately 100,000 CLP for entry-level campaigns to 1,500,000 CLP for premium one-time projects, and monthly retainers starting above 250,000 CLP.

The company operates as a founder-led boutique organization with 1–10 employees. Founder Fernando Sanhueza established the firm to combine tourism industry expertise with digital marketing specialization. There is no evidence in the available data of external institutional funding, acquisitions, partnerships, senior hires, or any expansion event beyond organic development of its service portfolio and multilingual coverage across South American and international priority markets.

Name

SEO Agency and Tourism Digital Marketing

Legal name

SEOTurismo.com

Website

https://seoturismo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SEOTurismo.com is a Santiago, Chile-based boutique digital marketing agency founded in 2016 that provides SEO, paid advertising, content creation, web development, and performance optimization exclusively to tourism businesses across South America and selected international markets.

Ownership category

akta.pro rank

Product category

Tourism Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• Search engine optimization
• Digital marketing services
• Paid search advertising
• Web development services
• Content creation services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO and Digital Marketing Consulting Services: Retainer-based consulting and advisory services for tourism businesses seeking to improve their internet presence, search rankings, and digital marketing performance. Services are delivered by tourism professionals with digital marketing specialization.
2. Digital Marketing Campaign Management: One-time and recurring campaign management for Google Ads and Facebook/Instagram Ads. Campaigns are planned, executed, and optimized based on client budgets and objectives, with ongoing performance monitoring and reporting.
3. Web Development and Optimization: Custom WordPress development and web application development services using Python, PHP, and JavaScript frameworks. Includes website speed optimization (WPO) services. Typically delivered as project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SEOTurismo.com is a boutique digital marketing agency that sells specialized SEO, paid advertising, content creation, web development, and web performance optimization services exclusively to tourism-sector clients (hotels, tour operators, restaurants, and destinations). Its practitioners combine formal tourism industry backgrounds with digital marketing expertise, and deliver campaigns tailored to the customer journey and seasonality patterns of tourism businesses.

Product overview

SEOTurismo.com is a boutique SEO and digital marketing agency for the tourism industry offering a portfolio of specialized services. The core offering consists of six interconnected digital marketing services: (1) Posicionamiento Web Turístico (SEO) for search engine optimization, (2) Creación de Contenidos Turísticos for content creation, (3) Campañas de Google Ads for paid search advertising, (4) Campañas de Facebook Ads for social media advertising, (5) Optimización de Velocidad Web (WPO) for website performance, and (6) Desarrollo Web for website development. These services are complemented by Asesorías y Capacitaciones (consulting and training) as an add-on module. The agency positions itself as a full-service digital marketing provider for tourism businesses, combining SEO expertise with paid advertising, content marketing, and web development capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Posicionamiento Web Turístico (SEO) [Search Engine Optimization for Tourism]

Quantifiable outcome

• Improved search engine rankings on Google, Bing, and Yahoo for targeted tourism keywords in Chile and priority international markets
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Milestone Internet Marketing: Specialized digital marketing agency focused on the hospitality and tourism sector, offering SEO, paid media, content, and web development. Closely comparable to SEOTurismo in vertical specialization, although Milestone primarily serves North American hotel and travel clients rather than Latin American.
• Blue Magnet Interactive: Boutique digital marketing agency exclusively serving hotels, resorts, and tourism businesses, with SEO, paid search, and web design as core services. Directly comparable to SEOTurismo's vertical focus and service mix.
• TravelBoom Marketing: Digital marketing agency specializing in hotels, resorts, and tourism destinations, offering SEO, PPC, social, and web development. Comparable as a tourism-only digital marketing boutique with similar service-line breadth.
• Tambourine: Digital marketing firm focused exclusively on hotels, resorts, and tourism, with SEO, paid media, web design, and content services. Comparable vertical specialization and full-service delivery model, though operating at significantly larger scale than SEOTurismo.

Broad incumbents

• Sojern: Travel-specific digital advertising and data platform offering programmatic, meta-search, and display marketing to tourism suppliers globally. Comparable as a tourism-focused digital marketing provider, but operating as a technology platform rather than a boutique SEO/content agency.
• Adara: Travel data platform enabling audience targeting and digital advertising for tourism brands. Overlaps with SEOTurismo's data-driven tourism marketing positioning but competes via a data/tech stack rather than an agency delivery model.

Emerging players

• HopSkip: Digital agency offering SEO, paid media, and content services with partial overlap into tourism/hospitality clients. Comparable in service stack (SEO + paid + content) but not narrowly verticalized like SEOTurismo.

Regional players

• LemonTech: Chilean digital agency group serving tourism and travel clients regionally with web development and digital marketing services. Comparable as a Chilean/Latin American digital marketing provider to tourism operators, though not exclusively tourism-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/fersanhueza
• Facebookfacebook.com/seoturismochile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO Agency and Tourism Digital Marketing