JoomAce
JoomAce LLC is a Turkish software firm founded in 2009 (acquired by Karekup Agency in 2016) that develops and sells premium Joomla! CMS extensions—primarily AceShop, AceSEF, AceSearch, and AceACL—to SMBs and individual webmasters globally via a freemium and tiered subscription model.
- Company typePrivate
- Founded2009
- HeadquartersKadikoy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What JoomAce does
JoomAce LLC is a privately held software firm specializing in Joomla! CMS extensions, founded in 2009 and headquartered in Istanbul, Turkey, with a US LLC legal structure. The company develops a suite of seven core "Ace"-branded components—AceShop (e-commerce), AceSEF (SEO/SEF URLs), AceSearch (site search), AceACL (access control), AcePolls, AceSQL (database manager), and AceFTP (file manager)—serving small-to-medium businesses and individual webmasters running Joomla-based websites. In May 2016, JoomAce was taken over by Karekup Agency, a Turkish digital agency founded by Erdi Yesildag, who became Innovation Manager alongside founder/CEO Engin Yilmaz.
The company's technology stack is PHP/MySQL-based and tightly coupled with the Joomla framework, with AceShop providing native (non-bridge, non-iframe) integration of the OpenCart 1.5.6+ e-commerce engine into Joomla. JoomAce distributes 197+ third-party component extensions for AceSEF and AceSearch, supporting components like K2, SobiPro, EasyBlog, jomDirectory, DJ-Catalog, Fabrik, RSEvents!, and others. Products are delivered as Joomla components, modules, and plugins rather than via API, and include migration tools from competing platforms (VirtueMart, HikaShop, redSHOP, Tienda, JoomShopping, RokQuickCart) to convert competitor customers.
Revenue is generated primarily through a freemium-plus-subscription model. Free versions drive adoption; paid tiers (Plus, Pro, VIP) priced between $9 and $320 unlock premium features, copyright removal, and multi-month updates plus ticket-based support. The company also sells professional services including installation, custom extension development, and AceShop extension adaptation. Distribution is self-serve via joomace.net with PayPal checkout, supplemented by an affiliates program, seasonal discount coupons, and historical listing on the Joomla Extension Directory (JED)—though JoomAce was banned from JED in 2014 due to encrypted code in the AceSearch free package. The company claims customers in 100+ countries and operates with a team of approximately 1–10 people.
JoomAce firmographics
Firmographics- Name
- JoomAce
- Legal name
- JoomAce LLC
- Website
- https://joomace.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JoomAce LLC is a Turkish software firm founded in 2009 (acquired by Karekup Agency in 2016) that develops and sells premium Joomla! CMS extensions—primarily AceShop, AceSEF, AceSearch, and AceACL—to SMBs and individual webmasters globally via a freemium and tiered subscription model.
- Ownership category
- akta.pro rank
JoomAce industry classification
Industry- Product category
- CMS Extensions
- NAICS
- Software Publishers (5132)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where JoomAce is headquartered
LocationHeadquarters
- HQ city
- Kadikoy
Offices1 record
Markets served
JoomAce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses/Subscriptions: Core revenue stream from selling subscription-based licenses for extensions. Products offer tiered pricing (Plus, Pro, VIP) with subscription periods of 6, 12, 24, or 48 months. Subscriptions include updates, support access, and copyright removal.
- Freemium Extensions: Free versions of extensions drive adoption and conversion to paid tiers. Free versions include basic functionality with copyright notices. Paid upgrades remove copyright and add premium features.
- Professional Services: Paid services including installation service, support service, new extension request development, and AceShop extension adaptation services.
- Third-party Extensions: Extensions for third-party components (e.g., DJ-Catalog, Fabrik, RSEvents, etc.) sold as add-on modules for AceSEF and AceSearch products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | AceACL Plus - 6 months subscription |
| Subscription | Annual | AceACL Plus - 12 months subscription |
| Subscription | Multi-year contract | AceACL Plus - 24 months subscription |
| Subscription | Multi-year contract | AceACL Plus - 48 months subscription |
| Subscription | Multi-year contract | AceACL Pro - 6 months subscription |
| Subscription | Annual | AceACL Pro - 12 months subscription |
| Subscription | Multi-year contract | AceACL Pro - 24 months subscription |
| Subscription | Multi-year contract | AceACL Pro - 48 months subscription |
| Subscription | Multi-year contract | AceACL VIP - 6 months subscription |
| Subscription | Annual | AceACL VIP - 12 months subscription |
| Subscription | Multi-year contract | AceACL VIP - 24 months subscription |
| Subscription | Multi-year contract | AceACL VIP - 48 months subscription |
| Subscription | Monthly | AceACL Basic - 1 month support |
| Freemium | Pay-as-you-go | AceACL Free |
| Subscription | Multi-year contract | Third-party AceSEF Extensions |
| Subscription | Multi-year contract | Third-party AceSearch Extensions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
JoomAce product offering
Product offeringCore offering
JoomAce develops and sells a suite of native Joomla CMS extensions (components, modules, and plugins) including AceShop for e-commerce (built on native OpenCart integration), AceSEF for SEO, AceSearch for site search, AceACL for access control, AcePolls for voting, AceSQL for database management, and AceFTP for file management. Products are sold via tiered subscriptions (Plus/Pro/VIP) on the company's own e-commerce website, with free versions driving freemium adoption and paid professional services covering installation, support, custom development, and OpenCart extension adaptation.
Product overview
JoomAce is a software firm specializing in Joomla! extensions, founded in 2009 and acquired by Karekup Agency in 2016. The product portfolio centers on a suite of seven core Ace-branded extensions: AceShop (e-commerce built on OpenCart), AceSEF (SEO/SEF URL management), AceSearch (advanced site search), AceACL (access control), AcePolls (voting), AceSQL (database manager), and AceFTP (file manager). These core products are offered in multiple paid tiers (Plus, Pro, VIP) with varying subscription periods. Additionally, JoomAce provides 197+ third-party extensions for AceSEF and AceSearch to extend functionality with third-party components, migration tools for e-commerce platforms (VirtueMart, HikaShop, redSHOP, Tienda, JoomShopping, RokQuickCart), Kunena forum converters, and professional services including installation, support, and custom development. The company serves customers in 100+ countries and operates primarily from Istanbul, Turkey.
Differentiator
Problem solved
Functional benefit
Brands
- JoomStyles.com: Joomla, AceShop, and Opencart themes brand launched to offer free and paid templates for the Joomla e-commerce platform.
Products and services
- AceShop Full-featured Joomla e-commerce component that integrates the OpenCart framework natively into Joomla, providing unlimited categories, products, manufacturers, 20+ payment gateways, 10+ shipping methods, one-page checkout, multi-store capability, 50+ language support, and migration tools from VirtueMart, HikaShop, redSHOP, Tienda, JoomShopping, and RokQuickCart. Target users: Joomla website owners and agencies building online stores.
- AceSEF Joomla SEO and SEF URL extension providing keywords-rich SEF URLs, automatic metadata generation, XML/HTML sitemaps, tags management, and internal links for improved search engine optimization across Joomla sites. Target users: Joomla website owners and SEO professionals.
- AceSearch Advanced Joomla site search component offering front-end and back-end search, relevant search results, Google/Yahoo/Bing-style search interfaces, advanced search with extra fields, and advanced filters system. Target users: Joomla website owners needing unified and relevant site search.
- AceACL Joomla Access Control List (ACL) management component allowing management of user permissions, creation of unlimited user groups, user-based permissions, multi-group assignment from a single page, and rule-based redirection. Target users: Joomla site administrators managing complex user access and subscription-based access.
- AcePolls Joomla polls component featuring animated pie chart results, unlimited options, time-limited polls, color-coded options, and an integrated votes manager. Target users: Joomla site owners wanting to run polls and gather audience feedback.
- AceSQL Joomla database manager enabling execution of any SQL query, saving and re-running queries, displaying/editing/deleting records, exporting results to CSV, and restoring database SQL dumps. Target users: Joomla administrators and developers needing direct database access from the Joomla admin panel.
- AceFTP Joomla file manager for uploading, downloading, copying files, and creating zip files directly from the Joomla administrator panel without requiring an external FTP client. Target users: Joomla administrators who need in-browser file management.
- Kunena Converters Standalone Joomla component that converts forums, topics, messages, and users from Agora, ccBoard, Joo!BB, and Ninjaforum into the Kunena forum component. Target users: Joomla site owners migrating to the Kunena forum platform.
- Installation Service Professional installation service for JoomAce Joomla extensions, providing turnkey deployment by the JoomAce team. Target users: Joomla site owners and agencies that need hands-on installation support.
- Support Service Technical support service delivered via a ticket system for JoomAce products, available to paid subscribers and as a paid add-on. Target users: Joomla site owners and agencies needing ongoing technical assistance.
- New Extension Request Custom development service to create new Joomla extensions to specific client requirements. Target users: Joomla site owners and agencies with bespoke extension needs.
- AceShop Extension Adaptation Paid service adapting existing OpenCart extensions for use with the AceShop Joomla component, including theme and module customization. Target users: Joomla/AceShop store owners who want to extend functionality with OpenCart add-ons.
Quantifiable outcome
- 20+ payment gateways supported in AceShop
- +3 more outcomes
Companies that use JoomAce
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
JoomAce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature7 records
JoomAce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenCartcoreAceShop is built on OpenCart e-commerce framework integration within Joomla. The partnership involves native integration of OpenCart (version 1.5.6 and later) as a Joomla component, not bridge or iframe. JoomAce leverages OpenCart's modular architecture, payment gateways, shipping methods, and extensions ecosystem. OpenCart has been selected in Top 3 Best e-Commerce Applications by PackPub multiple times.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
JoomAce competitors and assessment
Company assessmentDirect peers
- YOOtheme: YOOtheme sells premium Joomla templates and the YooTheme Pro page builder under a subscription club, overlapping with JoomAce's templates sub-brand JoomStyles.com.
- JoomUnited: JoomUnited sells Joomla plugins and extensions (e.g., WP File Download analog) under a freemium and subscription model that closely mirrors JoomAce's pricing and distribution approach.
- Akeeba Ltd: Akeeba sells Akeeba Backup and Admin Tools for Joomla via subscriptions and professional services; a comparable small-team, subscription-led Joomla extension vendor.
- Tassos.gr: Tassos.gr develops paid Joomla extensions (e.g., Google Maps, Custom Fields) with subscription tiers, competing with JoomAce in the Joomla extensions marketplace and SMB segment.
- RocketTheme: RocketTheme is a long-established Joomla template and extension club with subscription pricing, comparable to JoomAce's multi-product subscription bundles.
- JoomDev: JoomDev builds and sells premium Joomla extensions and templates, overlapping directly with JoomAce's AceSEF, AceShop and AceACL use cases among Joomla webmasters.
- JoomShaper: JoomShaper develops Joomla templates and Page Builder extensions; competes directly with JoomAce for Joomla SMB developers and shares the same freemium-to-paid subscription model (e.g., template clubs).
- Regular Labs: Regular Labs offers a portfolio of Joomla extensions (Advanced Module Manager, Articles Anywhere, etc.) sold via subscriptions, directly competing for the same Joomla power-user budget as JoomAce.
- JoomlaWorks: JoomlaWorks ships widely-used Joomla components (K2, AllVideos, Frontpage Slideshow), competing with JoomAce for Joomla extension mindshare and JED visibility.
- VirtueMart (Team VirtueMart): VirtueMart is a leading Joomla e-commerce component and the explicit source platform for AceShop's migration tools, making it the closest direct competitor in the Joomla shopping-cart category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JoomAce social profiles
Digital presenceJoomAce financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoomAce leadership team
Management profileNumber of profiles
Profiles6 records
JoomAce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoomAce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoomAce
What does JoomAce do?
JoomAce develops and sells a suite of native Joomla CMS extensions (components, modules, and plugins) including AceShop for e-commerce (built on native OpenCart integration), AceSEF for SEO, AceSearch for site search, AceACL for access control, AcePolls for voting, AceSQL for database management, and AceFTP for file management. Products are sold via tiered subscriptions (Plus/Pro/VIP) on the company's own e-commerce website, with free versions driving freemium adoption and paid professional services covering installation, support, custom development, and OpenCart extension adaptation.
Is JoomAce a public or private company?
JoomAce is a private company. It is classified as corporate owned and is currently operating.
When was JoomAce founded?
JoomAce was founded in 2009. It employs 1 to 10 people.
Where is JoomAce based?
JoomAce is headquartered in Kadikoy.
How does JoomAce make money?
Four revenue lines are on record. Software Licenses/Subscriptions are the primary driver. The others are freemium Extensions, professional Services and third-party Extensions.
Who are JoomAce's main competitors?
Direct peers on record are YOOtheme, JoomUnited, Akeeba Ltd, Tassos.gr, RocketTheme, JoomDev, JoomShaper, Regular Labs, JoomlaWorks and VirtueMart (Team VirtueMart).
Does JoomAce have an API?
No public API is recorded for JoomAce.
What industry is JoomAce in?
JoomAce's product category is CMS Extensions. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5132 and its SIC code is 5045.