JoomUnited
JoomUnited is a private, bootstrapped software company that develops extensions and plugins for WordPress and Joomla, serving over 60,000 members with media management, file handling, table editing, SEO, performance, and AI tools sold individually or via annual subscription bundles through its direct e-commerce storefront.
- Company typePrivate
- Founded2012
- HeadquartersDana Point, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What JoomUnited does
JoomUnited is a private software company founded in 2012 and operating as JoomUnited LLC in the USA, specializing in the development of extensions and plugins for the WordPress and Joomla content management systems. The company maintains a dual-platform product portfolio: ~9 WordPress plugins (WP Media Folder, WP File Download, WP AI Assistant, WP Location Finder, WP Ultra Filter, WP Table Manager, WP Latest Posts, WP Meta SEO, WP Speed of Light) and a parallel ~9 Joomla extensions (Dropfiles, Droppics, Droptables, DropEditor, My Maps Location, Speed Cache, SEO Glossary, Social Backlinks, Linky Map), plus add-on modules. The product line is built on a proprietary "JU framework" that provides a consistent cross-plugin experience and deep CMS integration. Notable technical components include native integrations with 14+ cloud storage providers (Google Drive, Dropbox, OneDrive, OneDrive Business, Amazon S3, Google Cloud, DigitalOcean, Wasabi, Linode, Vultr, Cloudflare R2, Bunny Storage, Nextcloud, OwnCloud, Google Photos), full compatibility with major page builders (Elementor, WPBakery, Divi, Avada, Gutenberg), multilingual support (WPML, Polylang), and emerging AI features (OpenAI-powered chatbot, AI image SEO, AI location auto-completion).
The company's revenue model combines one-time plugin licenses (each including one year of support and updates) with annual subscription bundles. The WordPress Plugin Bundle is publicly priced at $199/year (against a stated $421 regular price) and grants access to all WordPress plugins for unlimited websites, with the Joomla Extension Bundle following a similar structure. Unlimited multi-domain/multi-site licensing allows deployment across agency and freelancer client portfolios without incremental fees. Distribution is direct-to-consumer exclusively through the company's own e-commerce site (joomunited.com), with all products delivered digitally and instantly upon purchase; no third-party marketplaces or resellers are used. The customer base comprises over 60,000 active members (70,000+ per one source), supported by content marketing, SEO, product-specific forums, and an affiliate program paying 20-25% commission on referred sales. JoomUnited is bootstrapped with no disclosed external funding and operates as JoomUnited LLC, DBA JoomUnited.COM, with no parent company, subsidiaries, or known M&A activity.
JoomUnited firmographics
Firmographics- Name
- JoomUnited
- Legal name
- JoomUnited LLC
- Website
- https://joomunited.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JoomUnited is a private, bootstrapped software company that develops extensions and plugins for WordPress and Joomla, serving over 60,000 members with media management, file handling, table editing, SEO, performance, and AI tools sold individually or via annual subscription bundles through its direct e-commerce storefront.
- Ownership category
- akta.pro rank
JoomUnited industry classification
Industry- Product category
- CMS Extensions (WordPress & Joomla Plugins)
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
- akta.pro secondary industry
- Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits) (CRAFAIAI)
Keywords
Where JoomUnited is headquartered
LocationHeadquarters
- HQ city
- Dana Point
- HQ country
- United States
- HQ region
- North America
Markets served
JoomUnited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Individual Plugin Licenses: One-time purchase licenses for individual plugins with 1 year of support and updates included. Multi-domain/multi-site licensing allows installation on unlimited client websites without additional fees.
- WordPress Plugin Bundle: Annual membership providing access to ALL WordPress plugins. Includes full technical support and updates for all plugins year-round. Currently priced at $199 (regularly $421) for unlimited website usage.
- Joomla Extension Bundle: Annual membership providing access to ALL Joomla extensions with full support and updates.
- Affiliate Program Revenue: Partners earn 20-25% commission on referred sales through the affiliate program, providing recurring revenue stream from partner referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | WP Table Manager Pro - Single Plugin License |
| Subscription | Annual | WordPress Plugin Bundle - All Plugins Access |
| Subscription | Annual | Joomla Extension Bundle - All Extensions Access |
| Other | Pay-as-you-go | Affiliate Commission Structure |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
JoomUnited product offering
Product offeringCore offering
JoomUnited develops and sells premium WordPress plugins and Joomla extensions covering media library management, file download management, AI-powered chatbots, store locators, content filtering, spreadsheet-style table editing, SEO management, and performance optimization. Products are sold individually as perpetual licenses or via annual subscription bundles (e.g., $199/year for the WordPress Plugin Bundle) that grant access to the full portfolio for unlimited client websites, with one year of support and updates included.
Product overview
JoomUnited is a WordPress and Joomla extension developer offering a comprehensive suite of plugins for both platforms. The WordPress product portfolio includes WP Media Folder (media library organization with cloud integrations), WP File Download (file management), WP AI Assistant (AI-powered chatbots), WP Location Finder (store locator with AI), WP Ultra Filter (content filtering), WP Table Manager (spreadsheet-style tables with form integrations), WP Latest Posts (content display), WP Meta SEO (SEO management), and WP Speed of Light (performance optimization). The Joomla portfolio includes Dropfiles (file management), Droppics (gallery management), Droptables (table management), DropEditor (text editor), My Maps Location (Google Maps integration), Speed Cache (performance), SEO Glossary (term definitions), Social Backlinks, and Linky Map (interactive maps). Products are available individually or as annual subscription bundles providing unlimited website usage across all extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- WP Media Folder WordPress media library management plugin that organizes the media library into folders, integrates natively with Google Drive, Dropbox, OneDrive, OneDrive Business, Amazon S3, Nextcloud, DigitalOcean, Wasabi, Linode, Vultr, Google Cloud, Bunny Storage, Cloudflare R2, and OwnCloud for media offloading, and includes gallery features plus AI-powered image SEO optimization. Targeted at WordPress site owners, agencies, and photographers.
- WP File Download WordPress file manager plugin that lets users create file categories, perform drag-and-drop uploads, integrate with Google Drive, Dropbox, OneDrive, OneDrive Business, and Amazon S3, and offers professional features including file sorting, SEO-friendly URLs, file access management, and full-text search. Used by WordPress site owners needing controlled document distribution.
- WP AI Assistant AI-powered chatbot plugin for WordPress powered by OpenAI. Allows users to train the AI on their own data, automate 24/7 customer support, create multiple AI bots for different tasks, and integrate with WooCommerce and Elementor. Targeted at WordPress site owners seeking AI-driven customer support automation.
- WP Location Finder Store locator and location search plugin for WordPress featuring AI-powered location auto-completion, Google Maps and OpenStreetMap integration, marker clustering, directions, and geolocation capabilities. Targeted at businesses with multiple physical locations needing an AI-enhanced store finder.
- WP Ultra Filter WordPress and WooCommerce content filtering plugin offering live AJAX filtering by taxonomy, meta fields, date, stock status, and price range, with block editor and Elementor compatibility. Targeted at content-heavy and WooCommerce store owners needing advanced on-site filtering.
- WP Table Manager WordPress table manager plugin providing spreadsheet-like editing, Excel/Google Sheets import and synchronization, database table creation, chart generation, and form data integration with Gravity Forms, Ninja Forms, and Formidable Forms. Targeted at WordPress site owners needing spreadsheet-style tabular data inside WordPress.
- WP Latest Posts WordPress plugin for displaying latest posts, WooCommerce products, and custom post types with multiple display options and integrations with Elementor, WPBakery, Divi, and Avada page builders. Targeted at WordPress site owners needing curated content blocks.
- WP Meta SEO WordPress SEO management plugin offering a bulk meta editor, image SEO, a redirect manager, Google services connectors, and on-page SEO checks for Elementor and DIVI content. Targeted at WordPress site owners and SEO practitioners needing bulk SEO operations.
- WP Speed of Light WordPress performance optimization plugin with a cache system, Gzip compression, minification, database optimization, image lazy loading, and image compression. Targeted at WordPress site owners needing site speed improvements.
- Dropfiles Joomla file manager extension with Google Drive, Dropbox, and OneDrive integrations, a full AJAX user experience, and document preview capabilities. Targeted at Joomla site owners needing file distribution and management.
- Droppics Joomla gallery and image management extension with multi-level galleries, themes, image effects, and content editor integration. Targeted at Joomla site owners needing organized image and gallery presentation.
- Droptables Joomla table manager extension enabling spreadsheet-like table creation and editing with Google Sheets and Excel synchronization, themes, and charts. Targeted at Joomla site owners needing tabular data management.
- DropEditor Free advanced WYSIWYG text editor for Joomla providing columns, a table of contents, and advanced style editing capabilities. Targeted at Joomla site owners needing a richer content editing experience.
- My Maps Location Joomla Google Maps integration extension offering location search, customizable maps, and opening hours display. Targeted at Joomla site owners needing map-based location finders.
- Speed Cache Joomla performance optimization extension offering a cache system, lazy loading, CDN integration with Cloudflare, CSS/JS minification and grouping, and automatic cache cleanup. Targeted at Joomla site owners needing site speed improvements.
- SEO Glossary Joomla glossary extension providing tooltip functionality in content, alphabetical term display, and definition management for SEO purposes. Targeted at Joomla site owners building SEO-supportive glossary content.
- Social Backlinks Joomla extension for social media backlink creation and management. Targeted at Joomla site owners looking to automate social-media-driven backlink generation.
- Linky Map Joomla map extension for creating interactive maps with custom vector maps, location markers, filters, and sidebar customization. Targeted at Joomla site owners needing rich, filterable interactive maps.
- WordPress Plugin Bundle Annual subscription bundle providing access to all JoomUnited WordPress plugins (WP Media Folder, WP File Download, WP AI Assistant, WP Table Manager, WP Meta SEO, WP Speed of Light, WP Ultra Filter, WP Location Finder, WP Latest Posts) with full technical support and updates, usable across an unlimited number of websites. Targeted at WordPress site owners, agencies, and freelancers seeking full-portfolio coverage.
- Joomla Extension Bundle Annual subscription bundle providing access to all JoomUnited Joomla extensions (Dropfiles, Droppics, Droptables, DropEditor, My Maps Location, Speed Cache, SEO Glossary, Social Backlinks, Linky Map) with full technical support and updates, usable across an unlimited number of websites. Targeted at Joomla site owners, agencies, and freelancers seeking full-portfolio coverage.
Quantifiable outcome
- Average rating 4.9/5 stars based on 66 user reviews for WP Table Manager
- +1 more outcomes
Companies that use JoomUnited
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
JoomUnited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability7 records
Feature6 records
JoomUnited partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Google DrivecoreIntegration allows WordPress media library sync with Google Drive storage, enabling media offloading and backup functionality for improved site performance.
- DropboxcoreNative Dropbox integration for WordPress and Joomla extensions enabling file synchronization and cloud storage management.
- Microsoft OneDrivecoreOneDrive and OneDrive Business integration for media library management and Office 365 Excel synchronization in WP Table Manager.
- Amazon S3coreAmazon S3 integration for WordPress media offloading to scalable cloud storage infrastructure.
- ElementorcoreFull integration with Elementor page builder including widgets for WP Table Manager, WP File Download, and WP Media Folder galleries.
- WPBakery Page BuildercoreDedicated elements for WPBakery page builder allowing table and media management directly within the visual editor.
- Divi BuildercoreDivi Builder integration with widgets for tables, file downloads, and media galleries with real-time preview.
- Avada Theme/BuildercoreAvada Live elements and Fusion Builder modules for table management, media folders, and file downloads.
- WooCommercecoreWooCommerce integration for product filtering, media library organization, and file download functionality for e-commerce stores.
- WPMLcoreWPML multilingual plugin compatibility for translation workflows in media folders and file management.
- PolylangcorePolylang WordPress multilingual plugin support for media translation and content localization.
- OpenAIcoreOpenAI integration powering WP AI Assistant plugin for chatbot creation, AI training, and automated customer support.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
JoomUnited competitors and assessment
Company assessmentDirect peers
- Smush (WPMU DEV): WordPress image optimization plugin with freemium model. Competes in the same media management category as JoomUnited's WP Media Folder image features, targeting the same SMB WordPress website owner segment.
- WPMU DEV: WPMU DEV offers a comprehensive WordPress plugin suite (Smush image optimization, Hummingbird performance, Defender security, Forminator forms) with multi-site licensing and a membership model. Directly comparable to JoomUnited in product breadth, target customer (SMB/agency), and unlimited-website subscription pricing.
- WP Rocket: Premium WordPress caching and performance plugin sold via subscription license. Directly competes with JoomUnited's WP Speed of Light and Speed Cache products in the performance optimization category, serving the same SMB and agency customer base.
- Yoast: Market-leading WordPress SEO plugin with freemium and premium subscription model. Direct competitor to JoomUnited's WP Meta SEO product, serving the same WordPress SMB and content publisher customer base with a similar product-led distribution approach.
- Gravity Forms: Premium WordPress form builder plugin with paid licenses, serving SMBs and developers. While JoomUnited integrates with Gravity Forms in WP Table Manager, Gravity Forms is also a comparable premium plugin vendor in the same SMB WordPress segment with a similar product-license business model.
- Formidable Forms: Premium WordPress form builder plugin sold via license. Integration partner for JoomUnited's WP Table Manager (data connector) and a directly comparable premium plugin vendor in the same SMB WordPress market.
- Ninja Forms: WordPress form builder plugin with freemium and paid add-on licensing model. Direct comparable to JoomUnited in plugin architecture, SMB/agency customer base, and per-license monetization approach; also an integration partner in WP Table Manager.
- Avada Theme: Premium WordPress theme with bundled page builder (Fusion Builder), sold via license. JoomUnited builds dedicated Avada integrations, and Avada itself is a comparable premium WordPress product vendor in the same SMB and agency segment with a similar license-based monetization model.
Emerging players
- Elementor: WordPress page builder with freemium and pro subscription. While JoomUnited builds integrations for Elementor, Elementor itself has expanded into broader site-building and now offers widgets, templates, and hosting that overlap with the broader WordPress productivity stack JoomUnited occupies.
- ManageWP: WordPress multi-site management dashboard (owned by GoDaddy) with paid plans for agencies and freelancers. Directly comparable to JoomUnited's agency/multi-site value proposition and serves the same freelance/agency buyer persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
JoomUnited social profiles
Digital presenceJoomUnited financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoomUnited leadership team
Management profileNumber of profiles
JoomUnited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoomUnited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoomUnited
What does JoomUnited do?
JoomUnited develops and sells premium WordPress plugins and Joomla extensions covering media library management, file download management, AI-powered chatbots, store locators, content filtering, spreadsheet-style table editing, SEO management, and performance optimization. Products are sold individually as perpetual licenses or via annual subscription bundles (e.g., $199/year for the WordPress Plugin Bundle) that grant access to the full portfolio for unlimited client websites, with one year of support and updates included.
Is JoomUnited a public or private company?
JoomUnited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JoomUnited founded?
JoomUnited was founded in 2012. It employs 11 to 50 people.
Where is JoomUnited based?
JoomUnited is headquartered in Dana Point, United States, in the North America region.
How does JoomUnited make money?
Four revenue lines are on record. Individual Plugin Licenses are the primary driver. The others are wordPress Plugin Bundle, joomla Extension Bundle and affiliate Program Revenue.
Who are JoomUnited's main competitors?
Direct peers on record are Smush (WPMU DEV), WPMU DEV, WP Rocket, Yoast, Gravity Forms, Formidable Forms, Ninja Forms and Avada Theme. Emerging players are Elementor and ManageWP.
Does JoomUnited have an API?
Yes. JoomUnited offers developer documentation including WordPress plugin hooks and filters, primarily documented for the WP Table Manager plugin. The documentation provides actions and filters for plugin customization. Additionally, the WP Table Manager can be installed via Composer as a WordPress plugin dependency using a private repository. Developer documentation is at www.joomunited.com/wp-table-manager-developer-documentation.
What industry is JoomUnited in?
JoomUnited's product category is CMS Extensions (WordPress & Joomla Plugins). Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud), with a secondary code of CRAFAIAI, Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits). Its NAICS code is 5132 and its SIC code is 5734.