BLITZEN

What BLITZEN does

BLITZEN is a Berlin-based, privately held full-service digital signage and brand experience agency (Blitzen GmbH) founded in 2009. It operates three integrated service lines — Digital Signage (concept, hardware, software, rollout, and full-service support), Digital Solutions (managed signage, custom databases, interactive applications, sensor systems, and data analytics), and Creation & Content (UX/UI design, 2D/3D animation, campaign development, and content production). The company employs 60+ in-house staff spanning consultants, project managers, creatives, developers, and technicians, and serves enterprise clients across tobacco, telecommunications, food services, manufacturing, fashion/trade shows, real estate, and nonprofit verticals.

The underlying technology stack combines proprietary Managed Signage software (capable of synchronizing decentralized networks or centrally controlling thousands of endpoints), custom database and B2B dealer portal development, interactive applications, and sensor-based measurement, with a recent extension into AI-assisted customer engagement (KI & Sensorik) under GDPR-compliant data handling. BLITZEN maintains its own nationwide field service vehicle fleet, enabling it to operate managed display infrastructure at scale — most notably an 8,000+ POS screen network for JTI and 230 arena screens across O2 Worlds venues — alongside headquarters-scale installations for Nokia/HERE.

Revenue is generated through project-based professional services (concept, design, content, software development) combined with recurring managed services (server operations, on-site service, nationwide field support) under quote-based, client-specific engagements. GTM is direct enterprise sales with a consultative, in-house partner model. The company is founder/management-owned (Markus Hollmann-Loges and Andreas Peyerl as Managing Directors), with no disclosed institutional investors, funding rounds, M&A, or parent company. Recognition includes Red Dot Design Award and iF Product Design Award for client work (GIZEH BLACK, Freecom).

Name

BLITZEN

Legal name

Blitzen GmbH

Website

https://www.blitzen.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BLITZEN is a Berlin-based digital signage and brand experience agency offering concept, hardware, software, content, and managed services to enterprise clients across Germany. Its 60-person in-house team operates managed display networks, custom databases, and creative production for clients including JTI, O2, GIZEH, and Nokia/HERE.

Ownership category

akta.pro rank

Product category

Digital Signage Services

NAICS

Advertising Agencies (54181), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI)

Keywords

• Digital signage services
• Brand experience solutions
• Creative content production
• Interactive application development
• Managed signage networks

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Signage Full-Service: End-to-end digital signage services including concept, hardware procurement, software, system integration, user-focused applications, content creation, and ongoing full-service support. Revenue generated through project-based professional services and managed services contracts.
2. Software Solutions: Custom database solutions, software applications, and management systems for decentralized networks, dynamic content distribution, and centralized control of large endpoint networks
3. Creation & Content Services: Creative concepts and tailored content production for brand activation including campaign content, social media content, image films, product and event documentation, and creative brand staging
4. POS Display Network Management: Full-service management of large-scale POS display networks including server operation, on-site service, content creation, and nationwide field support

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BLITZEN is a Berlin-based full-service digital signage and brand experience agency delivering end-to-end solutions spanning concept development, hardware and software procurement, system integration, user-focused application creation, and bespoke content production. The firm also builds custom database, interactive, and sensor-based software solutions and operates managed signage networks at scale for enterprise clients.

Product overview

BLITZEN is a Berlin-based digital signage and creative agency offering a unified full-service ecosystem centered on three core offerings: Digital Signage (hardware, installation, software solutions, rollout and service), Digital Solutions (databases, interactive applications, sensor systems, and data analytics), and Creation & Content (UX/UI design, campaigns, animation, and content production). The company operates as a Signage Full-Service ecosystem serving over 60 employees managing more than 14,000 locations with a fleet of service vehicles across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Signage
• Digital Solutions Custom software, database, interactive application, and sensor-technology solutions that manage content distribution, user rights, device status, and location data across decentralized or centralized digital signage networks for enterprise clients.
• Creation & Content Creative content production services for enterprise brands, including UX/UI design, 2D/3D animation, campaign development, image films, social media content, product and event documentation, and brand staging for multi-channel activation.

Quantifiable outcome

• Deployed 8,000+ POS screens nationwide for JTI with ongoing full-service management
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered infrastructure and charitable.

• Host Europe GmbHinfrastructureTechnology or IntegrationExternal hosting provider for website infrastructure. BLITZEN has a data processing agreement (AVV) with Host Europe GmbH to ensure GDPR-compliant processing.
• decor metallcharitableStrategic or Co-development PartnerPartner for charitable donations of shelving units to refugee shelters. Together they delivered needed donations to refugee accommodations.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Largest independent German agency group with integrated digital, brand experience, and tech capabilities. Comparable as a broader incumbent that competes with BLITZEN's combined agency + digital solutions proposition.
• JCDecaux: World's largest outdoor advertising company with growing digital OOH and programmatic signage offerings. Comparable to BLITZEN as a buyer and operator of digital signage networks, but with global scale and capital BLITZEN lacks.
• Scala (Stratacache): Global digital signage software and solutions provider. Comparable because it sells signage CMS, content management, and managed signage solutions — overlapping with BLITZEN's Managed Signage and Digital Solutions offerings, though at much greater scale.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator with a substantial digital signage and DOOH network. Comparable as the dominant incumbent in the same German OOH/digital signage market that BLITZEN serves with managed networks.

Direct peers

• Jung von Matt: Leading German creative and brand experience agency. Comparable to BLITZEN's Creation & Content division (campaigns, animation, UX/UI design, content production) for enterprise brand owners in Germany.
• Scholz & Friends: Major Hamburg- and Berlin-based creative agency. Comparable peer for BLITZEN's brand activation, campaign development, and content production services targeting enterprise clients.
• MMD (Multi Media Display) GmbH: German full-service agency focused on digital signage, instore media, and POS content. Closest like-for-like peer to BLITZEN — both deliver networked digital signage, content production, and managed service for enterprise brands in Germany.

Regional players

• Wall GmbH: German family-owned outdoor advertising company with a focus on premium OOH and digital out-of-home. Comparable German regional competitor in the OOH/digital signage space BLITZEN serves.

Others

• Invidis Consulting: Munich-based digital signage consultancy and industry analyst covering the European DOOH market. Comparable ecosystem participant — not a direct competitor, but a channel and thought-leader in the same signage category BLITZEN operates in.

Emerging players

• Disign Technology GmbH: Germany-based digital signage and kiosk solutions provider. Comparable as a smaller, niche European player delivering digital signage software and integration services to mid-market enterprise customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlitzenBerlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLITZEN