What MSA Services does

MSA Services Portes de Bretagne is a French social-economy cooperative (Union d'Economie Sociale) headquartered in Vannes, Brittany, founded in 1994 at the initiative of the Mutualité Sociale Agricole des Portes de Bretagne. It functions as a shared-services platform pooling expertise in human resources, communication, marketing, IT, training, and project engineering across eight member entities that collectively deliver home care, teleassistance, legal protection of adults, professional training, cleaning, insertion employment, and emergency call solutions. Operating geographies are concentrated in Brittany (primarily Morbihan and Ille-et-Vilaine), with 20+ field offices and a 120-vehicle hybrid fleet supporting service delivery.

The service portfolio is delivered through distinct sub-brands: AMPER (home help — household, gardening, childcare, meal delivery, caregiver respite via Bulle d'Air), Présence Verte (teleassistance with fall detection and geolocation, plus B2B PVSE emergency call solutions), ELIANCE (legal guardianship, member of FNAT), Atout Formation (continuing professional training), Atout Services (cleaning), and Laser Emploi (insertion staffing via CIPI contracts). AMPER is the largest operating unit, employing 350+ salaried staff and serving 4,000+ beneficiaries in Morbihan and Ille-et-Vilaine; its 30th anniversary was marked in late 2024. The Auray agency alone covers roughly 600 clients with 80 field employees.

Revenue is generated through a mix of government-funded programs (APA, disability benefits, IAE insertion contracts), institutional partnerships (notably with social housing provider Néotoa, which channels teleassistance services to 6,200+ senior tenants across its 22,000-unit portfolio), employer-funded insertion staffing (Procanar), individual subscriptions for teleassistance, and professional training contracts. The organization holds AFNOR certification for quality and operates as a cooperative (not publicly traded), with governance vested in member-entity boards rather than external investors. No proprietary technology platform, AI/ML systems, or external equity funding have been disclosed.

Name

MSA Services

Legal name

MSA Services

Website

https://msa-services.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

MSA Services Portes de Bretagne is a Vannes-based French social-economy cooperative (founded 1994) operating home care (AMPER, 4,000+ beneficiaries), teleassistance (Présence Verte), legal guardianship (ELIANCE), training, cleaning, and insertion employment across Brittany through 20+ offices and eight member entities.

Ownership category

akta.pro rank

Product category

Home Care and Social Services

NAICS

Other Individual and Family Services (624190), Home Health Care Services (62161), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Management Services (8741)

akta.pro primary industry

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

akta.pro secondary industry

Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)

Keywords

• Home care services
• Teleassistance solutions
• Social economy cooperative
• Professional training services
• Insertion employment

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cooperative/Mutualized Services: MSA Services acts as a cooperative (Union d'Economie Sociale) that provides mutualized services — including HR, marketing, IT, training, and project management support — to member associations and entities in the social economy sector. Revenue is generated through membership fees, service fees, and cost-sharing arrangements with its member organizations.
2. Home Care and Support Services: AMPER (a member of the MSA Services UES) provides home care, housekeeping, gardening, child care, meal delivery, and caregiver respite services to individuals. These services are delivered by a network of 350+ salaried workers and funded through government assistance programs (e.g., APA, disability benefits) and client payments.
3. Professional Training: Atout Formation provides continuing professional training services to businesses and individuals, generating revenue through training contracts and government-funded programs.
4. Insertion Employment/Temporary Staffing: Laser Emploi provides insertion-based temporary staffing services (CIPI contracts), generating revenue through placement fees and public funding for insertion programs.
5. Teleassistance: Présence Verte provides teleassistance services for seniors and people with loss of autonomy, generating revenue through service subscriptions and partnerships with social housing providers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

MSA Services is a cooperative (Union d'Economie Sociale) that pools and delivers diverse social economy services through its member organizations, including home care (AMPER), teleassistance (Présence Verte), legal protection (ELIANCE), professional training (Atout Formation), cleaning (Atout Services), and insertion employment (Laser Emploi). The group provides mutualized expertise in HR, Communication, Marketing, IT, and Training to social economy entities across Brittany, France.

Product overview

MSA Services Portes de Bretagne is a cooperative union of social economy entities operating since 1994, offering a portfolio of complementary services under distinct sub-brands. The home care division includes AMPER (household, gardening, childcare services) and its Bulle d'Air respite module. Personal assistance services encompass meal delivery and teleassistance via Présence Verte. Enterprise services include professional training (Atout Formation), cleaning (Atout Services), insertion employment (Laser Emploi), and emergency call solutions (PVSE). A fourth division, ELIANCE, provides legal protection and guardianship services. The structure enables member organizations to share expertise in HR, communication, IT, and training while maintaining their own governance.

Differentiator

Problem solved

Functional benefit

Products and services

• AMPER Home Care Services Home care association providing household cleaning, gardening, childcare, meal delivery, personal accompaniment, and personal protection services. Founded in 1994, it serves over 4,000 beneficiaries in Morbihan and Ille-et-Vilaine with more than 350 employees.
• Bulle d'Air Caregiver Respite At-home respite service for family caregivers implemented by AMPER, providing relief workers who replace caregivers in daily tasks for elderly or dependent family members.
• Présence Verte Teleassistance Teleassistance and mobile telecare solutions including fall detection, geolocation, and emergency call services for elderly, dependent, isolated, or disabled individuals. Operates 24/7 emergency response capabilities.
• Atout Formation Professional Training Professional training services for businesses and individuals, including continuing education and skills development programs delivered through scheduled sessions and in-company programs.
• Atout Services Cleaning Cleaning services for offices, commercial spaces, and construction sites provided to businesses.
• Laser Emploi Insertion Employment Insertion employment agency providing temporary contracts (CIPI) for professional integration, particularly for non-native French speakers and disadvantaged populations. Combines language training with technical qualifications.
• PVSE Emergency Call Solutions Emergency call solutions for isolated workers and residential collective housing, including nurse call systems and anti-wandering alerts.
• ELIANCE Legal Protection Legal protection services for adults including guardianship measures (tutelles), curatorship, and family budget management assistance. Member of FNAT (Fédération Nationale des Associations Tutélaires).

Quantifiable outcome

• 4,000+ beneficiaries served by AMPER across Morbihan and Ille-et-Vilaine
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NéotoacoreStrategic or Co-development Partner · 9 December 2021Néotoa, a major social housing provider in Brittany with nearly 22,000 rental units and ~700 new units delivered annually, signed a formal partnership with Présence Verte in December 2021. The partnership aims to provide teleassistance services to Néotoa's 6,200+ senior tenants aged 60+, supporting independent living and reducing isolation. Néotoa's housing scale enables competitive pricing for teleassistance services.
• ProcanarcoreStrategic or Co-development PartnerLaser Emploi (a member of MSA Services) partnered with Procanar, an agri-food employer, to create a joint insertion employment program (CIPI — Contrat d'Insertion Professionnelle Intérimaire). The program combines French language training with technical agri-food qualifications, enabling non-francophone job seekers to access employment in the agri-food sector, culminating in a direct employment contract with Procanar.
• FNAT (Fédération Nationale des Associations Tutélaires)coreStrategic or Co-development PartnerELIANCE is a member of FNAT, the National Federation of Tutorship Associations. ELIANCE participates in the first Semaine Nationale de la Protection Juridique des Majeurs (March 3-9, 2025), organized by FNAT, to raise public awareness about legal protection of adults and to promote careers in the sector. ELIANCE hosts professional meetings with FNAT partners in Vannes and Brest.
• UnicitéminorStrategic or Co-development PartnerPrésence Verte Pays d'Ouest partnered with Unicité to create an innovative initiative offering bus passengers in Lorient an experience in a CTRL bus equipped with an aging simulator, raising awareness about senior mobility challenges.
• Toyota FrancecoreStrategic or Co-development PartnerToyota France partnered with AMPER to supply 120 hybrid vehicles for home care agents, part of AMPER's ecological transition strategy. Toyota France provides eco-driving training (eco-conduite) for all 120 interveners, contributing to up to 25% fuel savings. The partnership includes ALD Automotive for fleet management and the Toyota Pontivy dealership for vehicle delivery.
• Alim' âge Innovation ConsortiumcoreStrategic or Co-development PartnerAMPER joined a multi-actor innovation consortium for the 'Alim' âge' project, developing new products and services for food and nutrition among elderly people living at home. The project includes recipe cards, gourmet dessert boxes, ready-to-cook meal baskets, and food-related activities with home care aides. Two phases of testing were conducted with AMPER beneficiaries aged 70+.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Petits-fils: Franchise network specializing in home care services for elderly individuals across France. Directly comparable as a competitor in the personal services and elderly home care market with similar service offerings.
• UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles): National federation representing French home care, nursing, and domiciliary service providers. Comparable as an industry body for non-profit and cooperative home care providers offering similar social and personal services.
• AXEO Services: Multi-service home services franchise offering cleaning, gardening, household help, and personal assistance. Comparable as a competitor in home services with a similarly diversified service portfolio.
• Aidadom: French home care services provider offering personal assistance and elderly care across multiple regions. Comparable as a direct competitor in the domiciliary personal services market.
• Senior Compagnie: Home care services franchise focused on elderly assistance and personal services. Comparable as a direct competitor in the senior home care and household help market.
• Domidom: Home care services franchise providing personal assistance, household help, and elderly care across France. Directly comparable as a competitor offering similar domiciliary services.
• O2 Care Services: Franchise-based home care services provider offering household help, childcare, and elderly assistance. Comparable as a multi-service home care operator targeting similar customer segments.
• ADMR (Fédération ADMR): France's leading network of home care associations with a federation of local non-profits delivering household help, elderly care, and family services. Directly comparable as a French association-based home care network with similar services and beneficiary profile.

Broad incumbents

• Clariane (formerly Korian): Major European care operator with care homes, home care, and teleassistance services across multiple countries. Comparable as a large incumbent operating across the broader care services value chain including home care.
• DomusVi: Major French care home operator with adjacent home care and domiciliary services. Comparable as a broad incumbent in personal and medical care services for elderly and dependent populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=5wOVd4WNgxY&list=PLLmKsD9UgEOZTUrar0ndtuBID5-WnYKm8
• LinkedInlinkedin.com/company/msa-services-portes-de-bretagne
• Xx.com/msaservices_mos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSA Services