Nashua
Nashua is a South African Total Workspace Provider, founded in 1973 and owned by Reunert Group, distributing office automation, managed print, connectivity, surveillance, energy, and document management solutions to enterprise and SMB customers across Southern Africa via a franchise network and direct sales.
- Company typePrivate
- Founded1973
- HeadquartersGauteng, South Africa
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Nashua does
Nashua (Pty) Ltd is a Southern African Total Workspace Provider founded in 1973 and headquartered in Woodmead, Johannesburg. It operates as a subsidiary of Reunert Group, a JSE-listed diversified conglomerate, distributing office automation, managed print, connectivity, surveillance, energy, and document management solutions through a franchise network spanning South Africa, Botswana, Namibia, and Swaziland, with stated expansion plans into Zambia, Mozambique, and Angola. The company acquired a 60% stake in Swedish peer Prodoc Svenska AB in 2014, giving it a Northern European footprint and managed document capabilities, and ranks among Ricoh International's top five independent office automation distributors globally.
The product portfolio spans five categories: Print Solutions (office printers, commercial and RISO printers, managed print services with ProAct fleet monitoring, consumables); Connectivity (uncapped internet, Nashua Voice VoIP, PBX/fibre infrastructure); Surveillance and Access (CCTV, access control, fever screening); Energy Solutions (grid-tied solar PV, generators, battery backup/UPS); and Workspace Solutions (managed document via DocuWare Gold Partnership, interactive displays, computing, and cloud). Hardware lines include Ricoh-based Nashuatec IMC and Pro C7200X series, alongside RISO, HP, and Hikvision brands, supported by Blue Care service plans and customer financing through Reunert-affiliated Quince Capital and MobiCred.
Revenue is generated through hardware sales, recurring managed services, connectivity subscriptions, and equipment financing. GTM combines direct enterprise field sales for medium-to-large accounts with a franchise model targeting SMBs and prosumer customers. Pricing is quote-based and not publicly disclosed. The company markets heavily through sports sponsorships (Nashua Titans, Currie Cup, iSimangaliso MTB) and CSI initiatives including the Nashua Children's Charity Foundation, which deployed the NASH conversational-AI donation chatbot built with FinChatBot and Ozow in 2021.
Nashua firmographics
Firmographics- Name
- Nashua
- Legal name
- Nashua (Pty) Ltd
- Website
- https://nashua.co.za
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nashua is a South African Total Workspace Provider, founded in 1973 and owned by Reunert Group, distributing office automation, managed print, connectivity, surveillance, energy, and document management solutions to enterprise and SMB customers across Southern Africa via a franchise network and direct sales.
- Ownership category
- akta.pro rank
Nashua industry classification
Industry- Product category
- Office Automation Services
- SIC
- Computer & Office Equipment (3570), Computer Communications Equipment (3576), Services-Management Services (8741)
- akta.pro primary industry
- Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)
- akta.pro secondary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
Keywords
Where Nashua is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Nashua business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Print Solutions Hardware: Sale of office printers, commercial printers, RISO printers, and printer consumables to businesses across industries.
- Managed Print Services: Enterprise print management solutions providing ongoing managed print services with monitoring and supply.
- Connectivity Services: Internet connectivity (wireless, fibre) and VoIP telephony solutions for businesses.
- Surveillance & Security: CCTV systems, access control, fever screening solutions, and monitoring services.
- Energy Solutions: Solar (PV) solutions, generators, and battery backup systems/UPS devices.
- Workspace Solutions: Managed document solutions, interactive solutions, computing, and cloud services.
- Financing Solutions: In-house finance solutions through Quince Capital and MobiCred for equipment purchases.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nashua product offering
Product offeringCore offering
Nashua is a Southern African total workspace provider that supplies, installs, and manages integrated office technology for businesses. Its core offerings cover office automation, managed print solutions, VoIP telephony, CCTV surveillance, access control, solar/alternative energy, and managed document solutions, delivered through a regional franchise network with ongoing monitoring and maintenance services.
Product overview
Nashua is a Total Workspace Provider offering an integrated portfolio of business solutions across Southern Africa. The core offering spans five main categories: (1) Print Solutions including office printers, commercial printers, RISO printers, and managed print services; (2) Connectivity including internet, VoIP telephony, and PBX infrastructure; (3) Surveillance & Access including CCTV, access control, and fever screening; (4) Energy Solutions including solar PV, generators, and battery backup systems; and (5) Workspace Solutions including managed document solutions, interactive solutions, computing, and cloud services. The product portfolio is complemented by Blue Care service plans. Nashua distributes Ricoh-based products (Nashua IMC Series, Nashua Pro C7200X Series) alongside other brands including RISO, HP, Epson, and Hikvision, with financing options through Quince Capital.
Differentiator
Problem solved
Functional benefit
Brands
- Nashua Voice: IP-based telephony (VoIP) service offering cost-effective and scalable business communication solutions.
- Blue Care
- Nashua Children's Charity Foundation (NCCF)
Products and services
- Office Automation Solutions End-to-end office automation offerings including hardware, software, and supporting services for Southern African business customers.
- Managed Print Solutions Outsourced print fleet management including device supply, monitoring, consumables, and maintenance for business customers.
- VoIP Telephony Business VoIP telephony systems delivered as part of Nashua's unified workspace solutions.
- CCTV Surveillance Closed-circuit television surveillance solutions for business premises, supplied and managed by Nashua.
- Access Control Physical access control systems for businesses, integrated with Nashua's broader workspace offerings.
- Solar and Alternative Energy Solutions Solar and alternative energy solutions supplied to businesses for workspace power and sustainability needs.
- Managed Document Solutions Outsourced document management services covering capture, workflow, storage, and retrieval for business customers.
- Workspace Pro Enterprise-grade bundled workspace offering combining multiple office technologies and managed services under a single contract.
- Business Pro Bundle of office technology and managed services sized for smaller business and home workspace customers.
Quantifiable outcome
- Solar solutions can generate power at cost lower than national grid
- +1 more outcomes
Companies that use Nashua
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Nashua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Nashua partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- DocuWarecoreDocuWare Gold Partner since 2020, providing document management solutions with unmatched experience and outstanding ability to deliver first class DocuWare solutions.
- Prodoc Svenska ABminorNashua Holdings acquired 60% stake in Swedish office automation, document solutions and workflow provider effective January 2014. Both companies supply Ricoh products and rank within Ricoh International's top five independent office automation distributors.
- UTiminorRevolutionary delivery system partnership for essential parts delivery for repair of office hardware across the country.
- RicohcoreKey distributor of Ricoh (Nashua-Tech) devices in South Africa. Nashua ranks within Ricoh International's top five independent office automation distributors globally. Multiple product awards from Ricoh.
- Unlimited TitansmajorCricket team sponsorship including Art of Fast Bowling initiative and 13th Man competition. Joint initiative with High Performance Centre for cricket development.
- SA RugbymajorLong-standing partnership with Currie Cup rugby competition and schools rugby festivals including Rugby 7s.
- iSimangaliso Wetland ParkminorSponsor of iSimangaliso MTB 4 Day mountain bike race through the World Heritage Site.
- Harley Owners Group (HOG)minorPartnership for charity events escorting delivery trucks to underprivileged communities.
- High Performance CentreminorJoint initiative with Nashua and Unlimited Titans cricket team for cricket talent development.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Nashua competitors and assessment
Company assessmentRegional players
- Mustek Limited: Mustek is a South African technology distributor and assembler comparable to Nashua in distributing third-party IT hardware (PCs, printers, peripherals) across Southern Africa, though with a less services-heavy portfolio.
- Bidvest Office: Bidvest Office is part of the Bidvest Group and competes with Nashua in supplying office products, workspace technology, and document solutions to enterprises across Southern Africa with a similarly broad portfolio approach.
Direct peers
- Xerox South Africa: Xerox competes directly with Nashua across office printing, production print, and managed document services for SMB and enterprise segments in Southern Africa with comparable workflow and MPS offerings.
- Ricoh South Africa: Ricoh is both a key OEM partner and direct competitor to Nashua, selling the same underlying multifunction printer hardware (Pro C7200X, IMC series) and increasingly offering managed print and document solutions directly to enterprise customers in South Africa.
- Sharp South Africa: Sharp competes with Nashua in multifunction printers, document solutions, and office automation, with similar mid-market and enterprise targeting in Southern Africa through a distributor-led model.
- Konica Minolta South Africa: Konica Minolta operates as a direct competitor to Nashua in Southern Africa, offering office printing hardware, managed print services, and document management solutions to enterprise customers with similar Ricoh/equivalent product positioning.
- Lexmark South Africa: Lexmark is a direct competitor in enterprise printing and managed print services, with a comparable focus on mid-market and large business customers seeking to optimise print environments across Southern Africa.
- Canon South Africa: Canon competes with Nashua in office and production printing, multifunction devices, and document imaging, targeting similar medium-to-large business customers with comparable hardware and service portfolios.
- Kyocera Document Solutions South Africa: Kyocera is a direct competitor to Nashua in office printing, multifunction devices, and managed document services, particularly strong in cost-efficient ECOSYS hardware aimed at cost-conscious enterprise and SMB customers in Southern Africa.
Broad incumbents
- HP South Africa: HP is both a key OEM partner (Nashua is an HP Gold Partner) and a broad incumbent competitor offering printers, managed print services, and computing devices across the same Southern African customer base, with much greater global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nashua social profiles
Digital presenceNashua compliance and trust
Trust signalCompliance9 records
Nashua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nashua leadership team
Management profileNumber of profiles
Profiles2 records
Nashua subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nashua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nashua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nashua
What does Nashua do?
Nashua is a Southern African total workspace provider that supplies, installs, and manages integrated office technology for businesses. Its core offerings cover office automation, managed print solutions, VoIP telephony, CCTV surveillance, access control, solar/alternative energy, and managed document solutions, delivered through a regional franchise network with ongoing monitoring and maintenance services.
Is Nashua a public or private company?
Nashua is a private company. It is classified as corporate owned and is currently operating.
When was Nashua founded?
Nashua was founded in 1973. It employs 251 to 500 people.
Where is Nashua based?
Nashua is headquartered in Gauteng, South Africa, in the Africa region.
How does Nashua make money?
Seven revenue lines are on record. Print Solutions Hardware is the primary driver. The others are managed Print Services, connectivity Services, surveillance & Security, energy Solutions, workspace Solutions and financing Solutions.
Who are Nashua's main competitors?
Regional players on record are Mustek Limited and Bidvest Office. Direct peers are Xerox South Africa, Ricoh South Africa, Sharp South Africa, Konica Minolta South Africa, Lexmark South Africa, Canon South Africa and Kyocera Document Solutions South Africa. HP South Africa is listed as a broad incumbent.
Does Nashua have an API?
No public API is recorded for Nashua.
What industry is Nashua in?
Nashua's product category is Office Automation Services. Its primary akta.pro industry code is BPAEABAK, Collaboration & Unified Communications Management (UCaaS/VoIP), with a secondary code of CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS). Its SIC code is 3570.