Marriage365

What Marriage365 does

Marriage365 (legal entity Marriage365 Media Group, Inc.) is a private, U.S.-based digital relationship education company founded in 2013 by Casey and Meygan Caston. The platform is built around a mobile app and web-based membership that delivers a content library of nearly 1,000 resources — including videos, courses, podcasts, worksheets, daily challenges, connecting questions, and the proprietary Marriage365 Checkup assessment — targeting dating, engaged, and married couples, as well as individuals working on their relationship without a participating spouse. The underlying technology is a self-serve consumer distribution stack spanning the marriage365.com website, native iOS and Android apps, and app-store-based discovery.

The company monetizes through a multi-tier revenue model: a freemium membership funnel converting to monthly ($19.99), 3-month ($39.99), and annual ($99.99) subscriptions; one-time course bundles (e.g., Happily Ever After premarital course, Affair Recovery, Repairing Broken Trust, The Sexual Intimacy Reset, Naked Dinners eBook, 365 Connecting Questions book series); professional services including 30/60-minute coaching sessions with certified coaches, premium 2-day Marriage Intensives priced $5,000-$8,000 for couples in crisis, and cohort-based group programs (Men's 6-Week Reset at $450; A Beautiful Mess women's group at $79-$99). Go-to-market is product-led growth via direct-to-consumer digital channels (website, app stores), content marketing (YouTube, blog, email), earned media features on outlets including Fox News and CNN, and member testimonials. The customer base is broadly distributed across individuals and couples in the U.S., with the company claiming 100k+ couples reached and 37,000+ members reporting lasting change; reported outcomes include 77% improved emotional connection, 86% improved communication, and 72% improved self-confidence within 30 days.

Name

Marriage365

Legal name

Marriage365 Media Group, Inc.

Website

https://marriage365.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Marriage365 is a digital relationship education platform offering a subscription membership, mobile app, courses, coaching, and intensive retreats that target dating, engaged, and married couples, plus individual spouses seeking to improve communication, rebuild trust, and strengthen their relationships.

Ownership category

akta.pro rank

Product category

Relationship Education Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms (EDAFAKAI)

akta.pro secondary industry

Membership Communities with Learning (Community-Led Education) (MPACALAF)

Keywords

• Marriage counseling app
• Relationship coaching services
• Premarital education courses
• Couples therapy alternative
• Relationship self-help content

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Monthly and annual subscription plans providing access to library of videos, courses, podcasts, worksheets, and resources. One account includes two separate logins for both partners.
2. Digital Courses and Bundles: One-time purchases of specific courses and bundles such as 'Happily Ever After' premarital course, 'Say It Without Starting A Fight', 'Repairing Broken Trust', 'Sexual Intimacy Reset', and books/eBooks
3. Relationship Coaching: 30 or 60-minute online coaching sessions with certified Marriage365 coaches. Members receive 20% discount on coaching sessions.
4. Marriage Intensives: 2-day in-person intensive program for couples in crisis. Includes assessment, discovery, healing, and 90-day follow-up check-ins. Priced at $5,000-$8,000 depending on coach configuration.
5. Men's Reset Group: 6-week online group coaching program led by Casey Caston. Includes weekly live coaching calls, one private coaching call, private forum access, and accountability groups.
6. A Beautiful Mess (Women's Group): 4-week online group for women focusing on personal growth, boundaries, and healthy relationships. Includes live teaching sessions, Q&A calls, journal prompts, and community access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Marriage365 sells a consumer subscription membership (mobile app and web) that unlocks a library of nearly 1,000 video courses, podcasts, worksheets, and assessment tools designed to help dating, engaged, and married couples improve communication, conflict resolution, intimacy, and trust. Beyond the membership, the company sells one-time premium courses and bundles (e.g., Happily Ever After premarital course, Repairing Broken Trust, Sexual Intimacy Reset), one-on-one relationship coaching, multi-day Marriage Intensives for couples in crisis, cohort-based group programs (Men's 6-Week Reset and A Beautiful Mess), and a line of print books and eBooks. Each membership account includes two separate logins so both partners can access the platform.

Product overview

Marriage365 is a relationship education platform offering a tiered product portfolio centered on a core Membership subscription that provides access to hundreds of video-based resources, courses, podcasts, and worksheets covering topics such as communication, conflict repair, intimacy, trust, and family dynamics. The membership serves as the primary product, while add-on paid offerings include Relationship Coaching (individual and couples sessions with certified coaches), Marriage Intensives (2-day in-person or remote programs for couples in crisis), topic-specific course bundles (e.g., Happily Ever After premarital course, Say It Without Starting A Fight, Repairing Broken Trust, The Sexual Intimacy Reset), and published books (365 Connecting Questions series, Naked Dinners eBook). Specialized group programs include Men's 6-Week Reset and A Beautiful Mess for women. The platform also offers a native mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Marriage365 Membership Subscription-based membership providing access to a library of videos, courses, podcasts, worksheets, and expert interviews on communication, conflict repair, intimacy, trust, and self-discovery; one account includes two separate logins for both partners, priced at $19.99/month, $39.99/3-months, or $99.99/year with a free tier.
• Relationship Coaching Online one-on-one coaching sessions with certified Marriage365 coaches (including Casey and Meygan Caston and Vanessa Hogan) for rebuilding trust, resolving conflicts, and reconnecting with spouses; sold as 30- or 60-minute sessions with a 20% member discount.
• Marriage Intensives Two-day intensive program for couples in crisis, delivered in Orange County, CA or remotely, including assessment, discovery, healing sessions, and a 90-day follow-up; priced $5,000–$8,000 depending on coach configuration plus travel costs, with a 90% success rate claimed for couples in crisis.
• Happily Ever After Standalone online premarital course providing engaged couples with tools to build a lasting marriage foundation before the wedding day.
• Say It Without Starting A Fight Conflict-resolution course bundle teaching couples structured tools to navigate disagreements calmly and maintain connection during fights.
• Repairing Broken Trust Course bundle teaching couples how to rebuild connection and restore confidence in the relationship after trust has been damaged.
• The Sexual Intimacy Reset Course bundle providing tools to reconnect, communicate openly about intimacy, and bring passion back to the relationship.
• What Actually Makes A Marriage Last Course bundle offering practical tools to foster clarity, connection, and emotional safety through intentional daily habits.
• How To Save Your Marriage Alone Standalone course for individuals working on their marriage without spouse participation, providing clarity and direction for solo healing.
• Affair Recovery Standalone recovery course helping couples heal after infidelity, rebuild trust, and decide what comes next.
• 3 Ways To Win As A Parent Parenting masterclass distilling effective parenting strategies into three shifts for better child behavior, delivered by Amy McCready.
• Men's 6-Week Reset Six-week online group program led by Casey Caston including weekly live coaching calls, one private 30-minute call, private forum access, and accountability groups, priced at $450 per cohort.
• A Beautiful Mess Four-week online women's group led by Meygan Caston with live teaching, Q&A calls, journal prompts, and a private community, priced at $79 early bird / $99 regular.
• Marriage365 Mobile App Native iOS and Android app providing on-the-go access to the marriage365 membership library, daily challenges, connecting questions, and content; distributed via Apple App Store and Google Play Store.
• 365 Connecting Questions for Families Book product containing 365 conversation starters designed to strengthen family connections.
• 365 Self Discovery Questions Book product containing 365 questions for personal reflection and self-discovery.
• 365 Connecting Questions for Engaged Couples Book product of conversation starters helping engaged couples develop deeper emotional connection before marriage.
• Naked Dinners eBook Digital eBook helping couples understand intimacy, sex, and rejection in marriage.

Quantifiable outcome

• 77% of members improved emotional connection with spouse
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Ron DealminorOthersStepfamily expert, author, and marriage/family therapist who provides content for the Becoming Stepfamily Smart course. Represents specialized content collaboration rather than formal partnership.
• Quentin HafnerminorOthersMarriage and Family Therapist who provides content on the 'Connection After Baby' video helping couples navigate transition to parenthood.
• Dr. Ned HallowellminorOthersADHD expert who provides content for couples dealing with ADHD in marriage through expert interview content.
• Laurie WatsonminorOthersSex therapist who provides content on understanding intimacy topics including the 'Understanding the Clitoris' video.
• Christopher FarrisminorOthersMFT specializing in anxiety who provides content explaining anxiety origins, rational vs irrational fears, and techniques for dealing with anxiety in marriage.
• Robyn BetternhausenminorOthersPsychologist who provides content on dealing with depression with practical tips for overcoming it.
• George FallerminorOthersMarriage and Family Therapist who provides the 'Guide to Understanding Your Emotions' course covering emotions, fight cycles, and emotional intelligence.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest online therapy marketplace including couples therapy via Regain. Massive brand and budget advantage; positions Marriage365 against therapy on price and accessibility.
• The Gottman Institute: Established relationship education brand offering online couples courses, workshops, and therapist certification. Competes for the same evidence-based marriage content audience at higher price points.
• Talkspace: Public telehealth platform offering couples and individual therapy. Represents the enterprise-grade, insurance-billable alternative Marriage365 is positioned against.

Direct peers

• Lasting: Marriage counseling app offering self-paced sessions, exercises, and connection tools for couples. Closest direct digital alternative to Marriage365's membership experience.
• Paired: Couples relationship app with daily questions, expert advice, and quizzes. Direct mobile-app competitor targeting the same millennial/Gen-X engaged and newlywed demographic.
• OurRitual: Subscription-based couples therapy app with video sessions and exercises. Direct competitor offering relationship coaching via licensed therapists at a price point comparable to Marriage365.
• Regain: Online couples counseling platform under the BetterHelp umbrella, offering messaging and live therapy sessions. Targets the same relationship-improvement use case with a licensed-therapist model.

Regional players

• RightNow Media: Faith-based streaming video library for churches and families with extensive marriage content. Competes for faith-segment couples via B2B2C church distribution that Marriage365 does not currently leverage.
• Alpha (The Marriage Course): Globally distributed faith-based premarital and marriage course run by Alpha International. Competes most heavily in the premarital course category where Marriage365 sells 'Happily Ever After'.

Emerging players

• Symbis: Premarital assessment and course platform used by churches and pastors. Direct overlap with Marriage365's 'Happily Ever After' premarital offering and engaged-couple segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marriage365
• LinkedInlinkedin.com/company/marriage365

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marriage365