CoveredPro

What CoveredPro does

CoveredPro is a Norwegian SaaS company (legal entity: Coveredpro AS), founded in 2016 and headquartered in Oslo, that operates a cloud-based employee benefits platform consisting of a mobile app and a web admin portal. The core product aggregates employee benefits, discounts, and corporate offers from Norwegian suppliers — spanning health, fitness, travel, groceries, and entertainment — and surfaces them inside a custom-branded mobile application secured via BankID authentication and featuring a digital employee ID card. The company also operates a companion brand, Norsk Fordelspartner, which negotiates and manages supplier discount agreements on behalf of member companies.

The platform is sold primarily on a per-employee monthly subscription priced under 50 NOK per employee, with no upfront payment, no integration costs, no long-term commitment, and deployment typically completed within one week. CoveredPro combines a direct enterprise sales motion with a product-led self-service registration portal (admin.coveredpro.com) that lets prospective customers preview their branded app via an interactive simulator before signing up. Its named customer base is concentrated among large Norwegian enterprises — including Sporveien (2,200+ employees), Infra Group (1,700+), Ringnes, Avinor, Circle K, Handelsbanken Norge, Elopak, Mondelez, Bama, Mesta, Ahlsell, and the Norwegian Dental Association — collectively covering tens of thousands of employees.

The company is bootstrapped, with no disclosed funding rounds, and operates with a very lean team of 1–10 people. Management is led by Managing Director Gustaf Solerød Christensen. Distribution and marketing rely on a content-driven approach (Norwegian-language blog, customer success stories, knowledge base) combined with direct consultation and customer-logo social proof on its website. All operations are currently domestic to Norway, with no international expansion, M&A activity, or AI/ML capabilities disclosed in the available data.

Name

CoveredPro

Legal name

Coveredpro AS

Website

https://coveredpro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CoveredPro is a Norwegian SaaS platform that consolidates employee benefits, supplier discounts, and corporate offers into a custom-branded mobile app with BankID login, sold on a per-employee monthly subscription to large Norwegian enterprises such as Sporveien, Infra Group, Ringnes, and Circle K.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Employee Monthly Subscription: CoveredPro charges companies a subscription fee based on the number of employees. The pricing is described as averaging under 50 kr per employee per month, which includes access to all benefits, the branded app, and the company's negotiated discount agreements. No upfront payment or integration costs are required.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CoveredPro provides a cloud-based, fully branded employee benefits platform composed of a mobile application and an Admin Portal. Norwegian companies subscribe on a per-employee monthly basis (averaging under 50 NOK per employee per month) and receive a customized app featuring their logo, brand colors, dark mode, and BankID-secure login. The platform aggregates negotiated employee discounts and benefits from multiple Norwegian suppliers across categories such as health, fitness, travel, groceries, and entertainment, includes a digital employee ID card, and delivers news and benefit updates directly to employees. Deployment is completed in under one week with no upfront payment or technical integration required.

Product overview

CoveredPro operates as an employee benefits platform consisting of a mobile application and admin portal. The core CoveredPro App provides employees with a centralized hub to access discounts, benefits, and a digital employee ID card, while the Admin Portal enables companies to configure and manage their benefits program. The platform offers a white-label/custom version that companies can brand with their own corporate identity, logo, and colors. Additionally, the Norsk Fordelspartner brand handles supplier negotiations and manages discount agreements on behalf of member companies. The solution is designed to be launched within one week with no upfront payment or technical integration required.

Differentiator

Problem solved

Functional benefit

Products and services

• CoveredPro Mobile App A mobile application that serves as a digital employee benefits portal, allowing employees to access company-provided benefits, discounts, and perks directly from their smartphones. Features include a digital employee ID card, benefit notifications, news updates, and secure BankID login.
• CoveredPro Admin Portal A web-based administration interface for companies to manage their employee benefits program, configure app settings, oversee user access, set up branding, and view engagement metrics.
• White-Label Employee App (Custom-Branded App) A branded, customizable version of the CoveredPro platform that companies can configure with their own logo, brand colors, domain, and dark mode preferences, allowing organizations to tailor the app appearance to match their corporate identity.
• Norsk Fordelspartner A companion brand to CoveredPro, operating as a benefits partner for Norwegian companies. Offers negotiated discount agreements with suppliers and manages the benefits program alongside the CoveredPro platform, aggregating deals on behalf of tens of thousands of employees across Norway.

Quantifiable outcome

• 45% of Ringnes employees felt more included in the company after using CoveredPro
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TradebrokerminorChannel Partner/ Reseller/ Distributor · 1 October 2024Tradebroker is mentioned as a membership organization that Infra Group (a CoveredPro customer) belonged to since 2023. Tradebroker helped guide Infra Group in implementing CoveredPro. This appears to be a customer of a customer rather than a direct CoveredPro partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reward Gateway: UK-based employee engagement platform offering discounts, recognition, wellbeing, and communications via branded apps. Closely comparable product breadth (benefits + engagement) and SaaS-to-employer GTM motion.
• Perkbox: UK-based employee benefits and wellbeing platform offering perks, discounts, and recognition to enterprise customers. Similar subscription pricing per employee and mobile-first delivery model.
• Benify: Swedish-headquartered employee benefits and engagement platform serving Nordic and European enterprises with a mobile app aggregating perks, discounts, and pension/insurance information. Direct competitor with overlapping Nordic customer base and similar per-employee SaaS model.

Broad incumbents

• Willis Towers Watson: Global advisory, broking, and solutions firm with a substantial employee benefits practice. Adjacent incumbent competing for the same employer benefits procurement budgets in Norway and broader Europe.
• Aon (Employee Benefits): Global professional services firm with a major employee benefits consulting and brokerage practice. Competes indirectly for the employer benefits wallet, including via technology platforms and group benefits brokerage.
• Edenred: Global incumbent in employee benefits and corporate vouchers (Ticket Restaurant, etc.). Comparable end-user value proposition (aggregated employee purchasing power) but at vastly greater scale and geographic breadth.
• Sodexo Benefits & Rewards (Pluxee): Large multinational benefits, vouchers, and engagement platform (Pluxee spin-off). Competes in the same employer-employee benefits category globally with broader service portfolio and deeper supplier relationships.

Emerging players

• Mindgram: Nordic employer-distributed employee wellbeing platform (mental health, mindfulness). Comparable employer-channel distribution and per-employee subscription model; represents an adjacent category CoveredPro could expand into.

Regional players

• Walt: Norwegian employee financial benefits platform providing salary advances and financial wellness tools to enterprise workforces. Direct Norwegian overlap with CoveredPro's customer base and per-employee B2B2C distribution.
• Bonusway: Nordic cashback and rewards platform for consumers; overlaps with CoveredPro's discount-aggregation value proposition but is B2C rather than employer-distributed. Comparable Nordic content library and supplier negotiation footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coveredpro
• LinkedInlinkedin.com/company/coveredpro-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoveredPro