What Mindgram does

Mindgram is a B2B SaaS platform delivering comprehensive mental health and well-being services to enterprise employees and their families. Founded in 2021 in Warsaw, Poland by psychologist Małgorzata Ohme, digital health specialist Jakub Zieliński (CEO), and digital production veteran Adam Plona (COO), the platform combines four integrated layers: (1) Well-being Diagnosis via the clinically validated "Well-being Vibe" psychometric survey; (2) Prevention through workshops and a podcast library of nearly 100 audio recordings; (3) 24/7 Early Intervention via chat-based access to a 500+ specialist clinical network; and (4) Advanced Care through online psychotherapy and coaching as a paid add-on. The platform is delivered as a mobile app (iOS/Android) and web application, currently supporting Polish, English, and Spanish. Its Data-Driven Care strategy — developed with data science VC Nunatak Capital — applies AI-driven personalization, digital phenotyping, and text-based therapy automation.

The business model is a quote-based annual enterprise subscription targeting HR departments in organizations ranging from 20 to 8,000 employees, with optional premium psychotherapy packages as a revenue upsell. Customer Success management and clinical confidentiality (employers cannot access employee chats, sessions, or attendance) are core to the value proposition, supported by a stated 96% subscription renewal rate and 57% user engagement rate. The company serves 150+ enterprise customers — including Pfizer, Dentsu, Carlsberg, Orange, Bolt, Samsung, Volvo, and Kraft Heinz — covering 150,000+ employees and family members.

Mindgram's commercial footprint has expanded from Poland to Spain (April 2022, with offices in Madrid and Barcelona), Portugal, and LATAM, supported by cumulative funding of approximately €12 million+ equivalent across a 2022 pre-seed (8.5M PLN), 2022 seed round (€7M led by Credo Ventures — one of Europe's largest mental health seed rounds), a February 2024 round (11M PLN led by Smartlink Partners), and a June 2024 Series A (€2.5M). The stated objective is global expansion to 70 markets and 37 languages, marking a transition from a CEE/Iberian player to a global enterprise well-being platform.

Name

Mindgram

Legal name

Mindgram Sp. z o. o.

Website

https://mindgram.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindgram is a B2B SaaS platform delivering mental health and well-being services to enterprise employees across prevention, chat-based psychological support, and online therapy. Founded in 2021 in Warsaw, it serves 150+ enterprise customers including Pfizer, Carlsberg, Orange, and Samsung, with stated plans for global expansion.

Ownership category

akta.pro rank

Product category

Employee Mental Health and Well-being Software

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Other Health Practitioners (6213)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Employee mental health
• Workplace well-being platform
• Corporate psychotherapy access
• Digital mental health SaaS
• Employee assistance program

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Enterprise Subscription: Annual subscription model for companies granting employees access to the platform. Pricing based on company size (20-8000 employees). Includes prevention programs, early intervention, and optional psychotherapy packages. Features 96% subscription renewal rate indicating strong customer retention.
2. Premium Psychotherapy Add-on: Online psychotherapy sessions with licensed specialists available as additional paid package beyond base subscription

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mindgram operates a holistic B2B mental health and well-being SaaS platform that provides enterprise customers with 24/7 chat-based psychological support, online psychotherapy sessions, psychometric well-being diagnostics, live and on-demand workshops, and a library of self-development podcasts. The platform is accessible via mobile apps (iOS, Android) and desktop, available in Polish, English, and Spanish, and is sold primarily through annual enterprise subscriptions covering 20 to 8,000 employees per organization.

Product overview

Mindgram is a comprehensive, all-in-one employee well-being and mental health platform combining a core SaaS platform with multiple integrated modules. The platform is built around four main layers: a Well-being Diagnosis tool for organizational assessment, 24/7 chat-based Psychological Care for early intervention, Online Psychotherapy & Coaching as an add-on, and a Well-being Content Library (workshops and podcasts) for prevention and self-development. Supporting offerings include the Well-being Vibe diagnostic survey, Mindgram Well-being Officer (MWBO) training certification, the Well-being @ Work Champions recognition program, and a Telephone Support Line. The platform is available as both a mobile app (iOS/Android) and web application in three languages (Polish, English, Spanish), targeting enterprise clients (20–8,000+ employees). Core platform features include clinician-verified methods, GDPR-compliant data handling, and a Data-Driven Care strategy powered by AI and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindgram Well-being Platform Holistic well-being and mental health SaaS platform for employees and their families, available 24/7 via mobile app and desktop, providing prevention programs, early intervention via chat, and access to psychotherapy and coaching.
• Psychological Chat Support (Early Intervention) 24/7 access to personalized clinical support via chat, staffed by psychologists and psychotherapists with specialists in stress, insomnia, professional burnout, relationship issues, and psychodietetics.
• Online Psychotherapy & Coaching Access to licensed psychotherapists and coaches for online therapy or competency development sessions, available as an additional paid package beyond the base subscription; certified specialists are supervised by Mindgram psychotherapists.
• Well-being Content Library (Workshops and Podcasts) Dozens of group workshops broadcast live from Mindgram's studio (available up to 30 days after broadcast) plus a library of nearly 100 podcasts (5–15 minutes each) for self-practice of mindfulness, relaxation, and emotion management, covering burnout, stress management, work-life balance, parenting, and healthy lifestyle.
• Mindgram Mobile App Native mobile application on iOS and Android providing employees and their families with full access to the Mindgram well-being platform on mobile devices.
• Well-being Diagnosis & Assessment Organizational tool for evaluating and monitoring well-being and burnout levels in a company using periodic surveys based on psychometric tests, with personalized guidance for individual well-being improvement.
• Well-being Vibe Diagnostic Survey Clinically approved and scientifically backed well-being survey instrument used for company-level diagnosis, generating data-driven insights to guide organizational well-being improvement plans.
• Telephone Support Line Telephone psychological support line for employees who lack platform access or are unfamiliar with navigating Mindgram; psychologists provide crisis advice, active listening, and individualized solutions.

Quantifiable outcome

• 57% user engagement rate on the platform
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DCH (Organización de Directivos)coreGTM or Marketing Partner · 1 January 2024Mindgram partnered with DCH to provide well-being platform to DCH members and employees. DCH is an organization of executives and human capital directors.
• FounderzminorGTM or Marketing Partner · 1 January 2024Collaboration with Founderz business school. Mindgram content team contributes module on well-being and mental health in organizations, reaching entrepreneurship ecosystem.
• Polish-Spanish Chamber of Commerce (PHIG)coreGTM or Marketing Partner · 1 January 2022Mindgram joined as member to implement mission of democratizing psychological care access. Chamber supports business connections between Polish and Spanish companies since 2000.
• Well-being VibecoreTechnology or IntegrationProprietary well-being diagnostic tool developed by Mindgram. Clinically approved and scientifically backed survey for organizational well-being assessment.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Lyra Health: Lyra Health is a US-headquartered global mental health benefits platform for employers, offering therapy, coaching, and self-care across multiple modalities. Comparable to Mindgram in B2B employer go-to-market and integrated mental-health delivery, but larger, US-anchored, and more broadly scaled across enterprise customers.
• Spring Health: Spring Health provides precision mental health care to employers and health plans, combining assessments, therapy, coaching, and medication management. Comparable to Mindgram in B2B employer focus, integrated care model, and use of data-driven matching, but operates at greater scale with broader US/international footprint.
• Modern Health: Modern Health is a global mental health platform for employers covering therapy, coaching, self-guided courses, and crisis support. Closely comparable to Mindgram's enterprise well-being stack (prevention, early intervention, therapy), but with broader global coverage and higher funding.
• Calm: Calm is a leading consumer and B2B meditation, sleep, and mindfulness app with a content-led model spanning guided meditations, courses, and employer wellness programmes. Comparable to Mindgram's content-library and meditation components, but digital-only with no live clinical therapy.
• Headspace Health: Headspace Health (combining Headspace and Ginger) provides meditation content plus on-demand coaching and teletherapy through employer and health plan customers. Directly comparable to Mindgram's blended content-plus-clinical-care model, though substantially larger and globally distributed.

Direct peers

• OpenUp: OpenUp is a European mental health platform offering online sessions with psychologists, self-help content, and workshops to employers across the Netherlands, Germany, Belgium, Spain, and beyond. Closely comparable to Mindgram as a direct B2B employer teletherapy and well-being competitor in European markets.
• Wysa: Wysa is an AI-driven mental health chatbot and employer well-being platform offering anonymous chat-based self-help, coaching, and clinical escalation pathways. Comparable to Mindgram's text-based psychological support and AI-personalisation strategy, with overlapping enterprise buyers.
• Oliva (formerly Telus Health UK EAP): Oliva is a UK-based B2B mental health platform providing therapy, coaching, and self-guided content to employers. Comparable to Mindgram in target customer (European employers), service mix (chat, therapy, content), and mid-market to enterprise positioning.
• Plumm: Plumm is a UK and European B2B mental wellness platform combining therapy, chat support, and self-help content for employer customers. Closely comparable to Mindgram in business model, customer profile (HR leaders at SMEs and enterprises), and integrated well-being stack.

Regional players

• Doctoralia / Docplanner: Docplanner (parent of Doctoralia) is a European online healthcare booking and practice-management platform with a presence in Poland, Spain, Portugal, and LATAM — exactly Mindgram's core geographies. Comparable as a regional digital health infrastructure provider serving patients and practitioners in the same markets, though not a direct teletherapy competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCD9L24sP5S4M3l-4nNRJZ6w
• Facebookfacebook.com/MindgramPolska
• LinkedInlinkedin.com/company/mindgrampoland
• Instagraminstagram.com/mindgrampolska

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindgram