Laura Evans Media

What Laura Evans Media does

Laura Evans Media is a privately held, woman-owned (WBENC-certified) boutique strategic communications firm headquartered in the Washington, D.C. metro area (Bethesda, MD), founded by former Fox 5 News anchor Laura Evans Manatos circa 2021-2022 after a 26-year broadcast journalism career. The firm operates with a team of approximately 16-18 specialists drawn almost exclusively from senior newsroom backgrounds, including former anchors, producers, reporters, and editors from Fox 5, Fox News, CNN, NPR (Morning Edition, Up First), NBC, CBS, the Washington Post, and international outlets such as France 3 and Voice of America.

The firm's core offering is an integrated communications platform spanning six service lines: Media Relations & Publicity, Thought Leadership Development, Media Training, Video Production, Crisis Communications, and Speaking & Hosting — supported by in-house Emmy Award-winning video production infrastructure (RED WEAPON 8K, Sony FS7, full editing/post capabilities) and a dedicated writers bench. These services are organized into four vertical practices: Business & Leadership, Healthcare & Science, Arts/Food/Culture, and Social Impact/Nonprofit. The underlying "technology" is human expertise, newsroom relationships, and the team's working knowledge of how editorial selection operates inside major-market and national outlets.

Revenue is generated through custom-quoted, project-based and retainer professional services engagements priced on scope, complexity, and duration (with non-profit discounts referenced). The go-to-market is consultative, relationship-driven direct sales initiated via the founder's email and the firm's website. Customer mix spans enterprise health (VSI), high-profile business thought leadership (Rita McGrath), prominent nonprofits (Lazarex Cancer Foundation, Lever for Change, USA for UNHCR, Opera Italiana), documentary/social impact campaigns (Below the Belt), SMB consumer (Yala Greek Ice Cream), and individual authors (Leon Logothetis). Reported case-study outcomes include a 545% increase in earned media mentions over 3 years for Lever for Change, 300M+ national/local media reach for Opera Italiana, and 3.7B global media impressions for Rita McGrath. The firm has no external funding, no parent company, and is founder-owned and operated.

Name

Laura Evans Media

Legal name

Laura Evans Media

Website

https://lauraevansmedia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Laura Evans Media is a woman-owned boutique strategic communications firm in the Washington, D.C. area, providing media relations, thought leadership, crisis communications, media training, and Emmy-winning video production to nonprofits, healthcare organizations, business leaders, and arts and culture clients.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Nonprofit & Cause Communications (BPAFADAK), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Strategic public relations
• Media relations services
• Crisis communications
• Video production services
• Thought leadership development

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Project-based and retainer consulting engagements for public relations, media relations, thought leadership development, crisis communications, and media training services. Revenue generated through customized strategic engagements tailored to client needs and scope of work.
2. Video Production Services: Full-service video production including concept development, filming, editing, and delivery of promotional content, documentary narratives, mission videos, and event coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Laura Evans Media is a boutique strategic communications firm that delivers public relations, media relations, thought leadership development, media training, crisis communications, video production, and speaking/hosting services to purpose-driven organizations and changemakers. The firm combines strategy, storytelling, and execution to secure earned media coverage in major national outlets, develop executive thought leadership, prepare spokespeople for high-stakes interviews, and produce broadcast-quality video content. Engagement is delivered by an in-house team of Emmy award-winning former journalists via direct, consultative client relationships on project-based and retainer terms.

Product overview

Laura Evans Media is a boutique strategic communications firm offering a unified suite of services built around strategic public relations for purpose-driven brands and changemakers. The core offerings include Media Relations & Publicity, Thought Leadership Development, Media Training, Video Production, Crisis Communications, and Speaking & Hosting services. These services are organized into practice areas covering Business & Leadership, Healthcare & Science, Arts/Food/Culture, and Social Impact & Nonprofit sectors. The firm leverages a team of Emmy award-winning former journalists to deliver strategic storytelling, compelling narratives, and measurable results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations & Publicity Strategic media relations service that shapes narratives to influence what audiences think, feel, and remember, leveraging decades of newsroom experience to secure press coverage for purpose-driven brands and changemakers.
• Thought Leadership Development Positions clients as trusted authorities in their fields through strategic placements and thought leadership campaigns designed to increase credibility, influence, and visibility.
• Press Materials & Editorial Writing Crafts press releases and op-eds that amplify news with clarity and impact, giving clients platforms to shape conversations in relevant outlets.
• Media Training Equips spokespeople with skills for high-stakes interviews through tailored coaching, simulated interviews, and message clarity training guided by Emmy award-winning journalists.
• Video Production Full-service award-winning visual storytelling producing promotional content, documentary narratives, campaign videos, and event coverage that inspires audiences to feel, think, and act.
• Crisis Communications Guides clients through critical moments with message development, holding statements, media response strategy, interview preparation, and social media guidance during active crises.
• Speaking & Hosting Professional hosting, expert moderation, and inspirational speaking services for corporate conferences, product launches, panel discussions, and events.
• Social Media Content & Management Creates intentional, engaging social content and manages platforms to reach and resonate with target audiences.
• Partnership Engagement Identifies and engages individuals, organizations, and advocacy groups that align with client missions to amplify impact through strategic partnerships.
• Media Coordination Award-winning journalism team manages every detail of announcements or events for seamless execution and optimal visibility.
• Business & Leadership Communications Positions leaders as sought-after voices through strategic storytelling, media visibility, and thought leadership platforms for authority and credibility.
• Healthcare & Science Communications Transforms complex healthcare and scientific issues into human narratives that inspire awareness, funding, and policy change for medical and research organizations.
• Arts, Food & Culture Communications Elevates arts, food, and cultural experiences with media coverage, partnership strategy, and social amplification to drive attendance and engagement.
• Social Impact & Nonprofit Communications Partners with mission-driven organizations to turn purpose into momentum through national visibility campaigns that move people to care, give, and take action.

Quantifiable outcome

• 545% increase in earned media mentions within 3 years for Lever for Change
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Concordia SummitcoreStrategic or Co-development PartnerLEM serves as communications partner for Concordia Summit, executing high-impact stage presentations and media strategy for client launches including Lever for Change and USA for UNHCR Building Better Futures campaign

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fenton Communications: Boutique PR firm purpose-built for social impact, nonprofit, and progressive clients with strong media relations and storytelling capabilities. Direct competitor for nonprofit and advocacy accounts that LEM targets.
• Marathon Strategies: Boutique strategic communications firm with strong media relations, public affairs, and crisis practices serving similar high-profile corporate and nonprofit clients. Closely aligned with LEM's service mix and boutique positioning.
• Story Partners: Boutique strategic communications firm in the D.C. area serving nonprofit, association, and advocacy clients with media relations and message development. Geographic peer with overlapping nonprofit/purpose-driven client base.
• BerlinRosen: Boutique strategic communications firm known for purpose-driven, public affairs, and nonprofit work with strong media-relations DNA. Closely comparable to Laura Evans Media in size, positioning, and target verticals.
• Capitol Communicator / Beekeeper Group: Mid-sized strategic communications firm in the D.C. market with comparable media relations and crisis communications offerings for mission-driven organizations. Geographic and segment overlap with Laura Evans Media.
• Racepoint Global: Boutique communications firm specializing in media relations, thought leadership, and content for technology, healthcare, and consumer brands. Overlaps with LEM on thought leadership and healthcare communications verticals.
• M+R Group: Boutique agency serving nonprofits and advocacy organizations across media relations, fundraising communications, and digital. Head-to-head competitor in the social impact/nonprofit segment.

Broad incumbents

• FleishmanHillard: Major global PR network with deep healthcare, nonprofit, and public affairs practices that directly overlap with LEM's vertical specialization. A typical alternative for clients considering Laura Evans Media.
• Edelman: The world's largest PR firm with full-service media relations, thought leadership, crisis communications, and video capabilities. Competes with Laura Evans Media for the same Fortune 500 and high-profile nonprofit accounts but at global scale and significantly higher price points.
• Weber Shandwick: Global communications agency offering media relations, public affairs, and content production. Frequently competes with boutique firms like LEM in healthcare, social impact, and public affairs categories where both serve purpose-driven clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laura-evans-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura Evans Media