Peachtree Properties

What Peachtree Properties does

Peachtree Properties of Fayetteville, Inc. is a privately-held, independent real estate brokerage founded in 1996 by Cyndi Lee McKinney and headquartered at 3310 South Peak Drive in Fayetteville, North Carolina. The firm operates a single office with a small team of broker associates (1-10 employees) and serves the Fayetteville NC metropolitan area, including Cumberland, Hoke, and Harnett counties. It is positioned as a locally-owned alternative to franchise brokerages, with the founder emphasizing personal involvement in operations and over 35 years of industry experience.

The company's core offerings span three product lines: new construction homes (across multiple sub-communities such as New Hope Ranch, Longwood Crossing, Highland Pointe, and West Hampton), existing (resale) homes, and rental properties. Revenue is generated through two streams: traditional real estate sales commissions on buyer and seller representation, and recurring property management fees for rental property owners. The property management offering includes tenant screening via Equifax credit checks, income verification, move-in/move-out inspections with digital photos, and repair coordination. Ancillary digital tools — an MLS search, a home valuation form, and a mortgage pre-approval application — extend the service surface but do not constitute a proprietary technology platform.

The go-to-market motion is direct-to-consumer and sales-led, with customers acquired through the peachhouses.com website, MLS listings, referrals, print advertising in the Fayetteville Observer, and marketing partnerships with Fort Bragg and Pope AFB housing offices. The primary customer segment is military families relocating to Fort Bragg (now Fort Liberty), supplemented by residential home buyers and sellers in the greater Fayetteville area and a smaller base of property investors using the property management service. The firm has no venture backing, no parent company, no subsidiaries, and no disclosed acquisitions or partnerships.

Name

Peachtree Properties

Legal name

Peachtree Properties of Fayetteville, Inc.

Website

https://peachhouses.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Peachtree Properties is an independent, privately-held real estate brokerage in Fayetteville, NC, founded in 1996, serving home buyers, sellers, renters, and property investors across Cumberland, Hoke, and Harnett counties, with a particular focus on military families relocating to Fort Bragg.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• New construction homes
• Existing home resale
• Property management services
• Military relocation housing

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission model for home buying and selling services. Agents represent buyers and sellers in transactions.
2. Property Management Services: Property management fees for rental property owners. Includes tenant selection, inspections, rent collection, and property maintenance coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Peachtree Properties is a full-service residential real estate brokerage that sells new construction homes and existing resale homes, leases residential rentals, and provides property management services to investors in the greater Fayetteville NC area. The firm is led by broker-owner Cyndi Lee McKinney and works with a small team of broker associates to represent buyers, sellers, tenants, and landlords across Cumberland, Hoke, and Harnett counties.

Product overview

Peachtree Properties is a full-service real estate company offering a comprehensive portfolio of residential real estate services. The core offerings consist of three main product lines: (1) New Construction Homes, which includes land/lot sales in multiple communities (New Hope Ranch, Longwood Crossing, Highland Pointe, West Hampton, Hensdale, Emerald Gardens, Woodland Village, Quail Glen, Glen Meadow, Palms, Arrans Cove, Johnsons Landing, and others); (2) Existing (Resale) Homes for Sale across Cumberland, Hoke, and Harnett Counties; and (3) Homes for Rent, including luxury rental properties serving Fort Bragg service members. The company also provides Property Management Services as an add-on offering, along with ancillary services including MLS Home Search, Mortgage Financing Pre-Approval, Home Valuation Tools, and Competitive Mortgage Rates referrals. All services are coordinated through the company's Fayetteville, NC headquarters with a team of broker associates.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Homes New single-family homes for sale in Fayetteville, NC and surrounding areas, with lot sizes typically 2 to 5 acres. Includes communities in Raeford, Jack Britt School District, and Angier NC areas. Offered to individual home buyers through broker representation.
• Existing Homes for Sale Resale single-family homes listed for sale in the Fayetteville metro area including Fort Bragg, Hope Mills, Raeford, Stedman, Wade, and Spring Lake areas, marketed to individual buyers and listed on MLS.
• Homes for Rent Rental properties offered by the company, including properties marketed to Fort Bragg service members. Properties include single-family homes in various communities, priced monthly.
• Property Management Services Full-service property management for rental property owners, including tenant screening (credit checks via Equifax, income verification), move-in and move-out inspections with digital photos, routine inspections, rental marketing, and repair coordination. Provided to individual and small-scale property owners/landlords.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: National tech-enabled brokerage platform serving residential buyers and sellers. While not focused on Fayetteville, it represents the broader industry shift toward platform-driven brokerage that small independents like Peachtree compete against for agent talent and consumer mindshare.
• Redfin: Technology-forward national residential brokerage offering consumer-facing search and agent services. Adjacent competitor model putting pressure on traditional commission economics across markets including the Carolinas.
• Better Homes and Gardens Real Estate: National real estate franchise brand with affiliated brokerages operating in many NC markets. Comparable as a franchise alternative to Peachtree's independent model, competing for agents and listings.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage model with low overhead that has been rapidly recruiting independent agents across NC. Represents the disruptive brokerage model most likely to attract Peachtree's broker associates with its lower-cost structure.

Direct peers

• Coldwell Banker Advantage: Major franchise brokerage with a strong Fayetteville, NC presence offering residential sales and property management in the same Cumberland County market as Peachtree. Most directly comparable local competitor for buyers, sellers, and military-family relocation business.
• Berkshire Hathaway HomeServices Pinehurst Realty Group: Regional franchise brokerage operating across the Sandhills region of North Carolina including Fayetteville. Competes directly for the same residential buyer/seller and Fort Bragg relocation segments.
• RE/MAX Premier Properties: Franchise brokerage with active Fayetteville-area agents providing residential sales and rental services. Direct peer in the same local market targeting similar buyer and seller segments.
• Keller Williams Pinehurst: Franchise brokerage with offices serving the Fayetteville/Pinehurst corridor. Competes for residential brokerage, new construction, and Fort Bragg-area relocation clients in the same geographic market.
• Weichert, Realtors: National franchise with local affiliates in Fayetteville, NC offering residential brokerage. Comparable in service mix (buyer/seller representation, rental marketing) and customer segments including military families.

Others

• Zillow Group: Consumer real estate platform and lead-generation infrastructure that drives buyer traffic to local brokerages including Peachtree. Functions as a channel/ecosystem participant rather than direct brokerage competitor, but increasingly disintermediates local agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peachtreeproperties.fayetteville
• LinkedInlinkedin.com/company/peachtree-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peachtree Properties