Elephants Can Dance
Elephants Can Dance is a Sydney-based UX, data and digital development agency that designs and implements customer experience, martech and personalisation solutions for enterprise and mid-market clients in Australia, organised around its proprietary Human Connection Framework™.
- Company typePrivate
- Founded2017
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elephants Can Dance does
Elephants Can Dance (ECD) is a Sydney-based professional services agency that designs, builds and operates digital customer experiences for enterprise and mid-market clients across Australia. The firm organises its work around a proprietary four-stage methodology called the Human Connection Framework™ — Recognition, Trust/Respect/Understanding, Shared Experiences, and Making it Personal — and delivers services across digital strategy and consulting, UX/CX design, experimentation and CRO, data and technology implementation, technical development, website analytics, and talent acquisition. ECD operates as a certified implementation partner across a curated martech stack including Tealium (CDP and tag management), Salesforce Marketing Cloud, SAP Emarsys, Drupal/Acquia, BigCommerce, Shopify, FullStory and Optimizely, with cloud delivery on AWS, Azure and Google Cloud and data warehousing on Redshift, BigQuery and Snowflake.
ECD generates revenue through project-based and retainer professional-services engagements, scoped and quoted per client with no public pricing. Its go-to-market is consultative enterprise field sales supported by case-study-led content marketing, a News & Insights blog, and referral flow from technology partners. Customer segments span travel and aviation (Royal Caribbean, Tigerair, Virgin Australia), healthcare and aged care (Opal HealthCare), education and government (TAFE NSW), real estate (Stockland), and consumer/non-profit (MOOD Tea). Documented outcomes include a 49% revenue increase and 37% bookings increase for Tigerair and a redesigned Royal Caribbean Club Royal loyalty portal driving 28%+ participation. The firm has 11–50 employees, dual offices in Sydney (Lavender Bay) and Peregian Beach (QLD), and is privately held with no disclosed funding, parent or acquisition activity.
Elephants Can Dance firmographics
Firmographics- Name
- Elephants Can Dance
- Legal name
- Elephants Can Dance Pty Ltd
- Website
- https://elephantscandance.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elephants Can Dance is a Sydney-based UX, data and digital development agency that designs and implements customer experience, martech and personalisation solutions for enterprise and mid-market clients in Australia, organised around its proprietary Human Connection Framework™.
- Ownership category
- akta.pro rank
Elephants Can Dance industry classification
Industry- Product category
- Digital Consulting Services
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where Elephants Can Dance is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Elephants Can Dance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Consulting & Strategy Services: Project-based and retainer engagements covering digital strategy, CX strategy, martech audits, data strategy, and connected journey design. Deliverables include strategy roadmaps, discovery workshops, and transformation programs.
- UX/CX Design & Development: User experience research, persona development, customer journey mapping, wireframing, prototyping, visual design, interaction design, and design systems. Delivered as part of digital transformation and product development projects.
- Technology Implementation & Integration: Implementation of martech platforms including Tealium, Salesforce Marketing Cloud, Drupal, BigCommerce, SAP Emarsys, and related integration work. Includes technical development, DevOps, and platform configuration services.
- Experimentation & CRO: Conversion rate optimisation programs, A/B testing, experimentation strategy, and personalisation implementation. Billed through retainer or project engagements.
- Talent Acquisition & Contingent Workforce: Permanent placements, contracting/temporary placements, and in-housing support for digital and technical roles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based engagements (custom scope) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Elephants Can Dance product offering
Product offeringCore offering
Elephants Can Dance (ECD) is a digital consulting and UX/CX design agency that delivers human-centred digital experiences for enterprise and mid-market clients. The firm provides digital strategy, user experience research and design, marketing technology implementation (Tealium, Salesforce Marketing Cloud, SAP Emarsys, Drupal, BigCommerce), conversion rate optimisation and experimentation, technical development, and analytics services. Service delivery is organised around the proprietary Human Connection Framework™, a four-stage methodology spanning Recognition, Trust, Shared Experiences, and Personalisation.
Product overview
Elephants Can Dance (ECD) is a UX design, data strategy, and digital development agency positioned as 'The Human Connection Agency.' Rather than a single software product, ECD delivers professional services organised around the Human Connection Framework™—a four-stage proprietary methodology spanning Recognition, Trust, Shared Experiences, and Personalisation. The service portfolio covers Digital Strategy and Consulting, UX & CX Design, Experimentation & CRO, Data & Technology Solutions (implementing Tealium CDP, Drupal/Acquia, Salesforce Marketing Cloud, SAP Emarsys, BigCommerce), Technical Development (web, apps, PWAs), Website Data & Analytics (CDP, predictive modelling, ML), and Talent Acquisition. ECD operates as a strategic implementation partner ecosystem, leveraging platforms including AWS, Azure, Google Cloud, Tableau, Amplitude, FullStory, Optimizely, Braze, and Shopify alongside its core martech partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Human Connection Framework™ A proprietary methodology designed to transform digital interactions into meaningful human connections across four stages: Recognition, Trust/Respect/Understanding, Shared Experiences, and Making it Personal. It guides ECD's consulting engagements and digital transformation programmes for enterprise and mid-market clients.
- Digital Strategy and Consulting Establishes a digital vision and roadmaps covering digital transformation, martech strategy, CX strategy, and data strategy. Engagements are scoped and quoted per client and delivered via discovery workshops, strategy artefacts, and transformation programmes.
- UX & CX Design User-centred design services including discovery workshops, UX research, persona development, customer journey mapping, wireframing, prototyping, visual design, interaction design, usability testing, and design systems for digital product and experience projects.
- Experimentation & CRO Conversion rate optimisation and experimentation programmes using tools such as FullStory, Optimizely, and AB Tasty. Includes A/B testing, personalisation implementation, experimentation strategy, and CRO maturity audits delivered as retainers or projects.
- Data & Technology Solutions Implementation and integration of martech platforms including Tealium CDP, Salesforce Marketing Cloud, SAP Emarsys, Drupal/Acquia, BigCommerce, Shopify, Sitecore, Tableau, and cloud infrastructure on AWS, Azure, and Google Cloud.
- Technical Development
Quantifiable outcome
- 28%+ of all Royal Caribbean Club Royal users actively participating in the loyalty program
- +4 more outcomes
Companies that use Elephants Can Dance
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Elephants Can Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature1 record
Elephants Can Dance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- TealiumcoreECD is a certified Tealium implementation partner. They deploy Tealium IQ (tag management) and Tealium AudienceStream (CDP) for clients, creating custom audience segments and pushing them to activation platforms. The partnership enables ECD to deliver unified customer views and data-driven personalisation for enterprise clients across Australia and New Zealand.
- SalesforcecoreECD is a Salesforce Marketing Cloud consulting and implementation partner. They build customer journeys, automate cross-channel campaigns (email, mobile, social, web), and leverage Einstein AI for predictive personalisation and scoring for data-driven brands.
- SAP EmarsyscoreECD is a strategic SAP Emarsys partner, implementing the Customer Engagement Platform for retailers, e-commerce brands, and global enterprises. ECD and SAP Emarsys co-market and deliver connected customer experiences, combining ECD's Human Connection Framework with Emarsys' omni-channel marketing and predictive AI capabilities.
- AWS (Amazon Web Services)coreAWS is a core infrastructure partner referenced across multiple ECD projects. ECD leverages AWS for cloud hosting, data warehousing (Redshift), and scalable digital platform delivery.
- Drupal / AcquiacoreECD is a leading Drupal development agency in Australia. They deliver decoupled/headless Drupal solutions for enterprise clients including Tigerair, ADMA, NSW Government, and Opal HealthCare. ECD leverages Drupal's open-source CMS for content management and personalisation capabilities.
- FullStorycoreECD is described as one of FullStory's leading APAC partners in Digital Experience Intelligence and Behavioural Analytics. They use FullStory for session replay, usability testing, CRO, and A/B testing to optimise digital experiences for clients.
- OptimizelysecondaryOptimizely is listed as part of ECD's experimentation and CRO toolkit alongside FullStory and AB Tasty. Used for experimentation strategy, A/B testing, and optimisation programs.
- BigCommercesecondaryECD is a certified BigCommerce partner providing e-commerce strategy, development, training, SEO, analytics, and CRO for online businesses. Used for client e-commerce builds including MOOD Tea.
- AmplitudesecondaryAmplitude is listed among ECD's partner ecosystem for digital experience analytics and product analytics capabilities.
- GooglesecondaryGoogle is referenced as a technology partner and integration destination for ECD-managed data and audiences, particularly for digital advertising activation and Google AMP implementations.
- AzuresecondaryMicrosoft Azure is referenced as a cloud infrastructure option alongside AWS for ECD's digital platform delivery.
- TableausecondaryTableau is used by ECD for data visualisation and analytics within their data and technology solutions offering.
- BrazesecondaryBraze is listed as part of ECD's partner ecosystem, used for cross-channel engagement and mobile marketing automation for enterprise clients.
- ShopifysecondaryShopify is used by ECD for e-commerce implementations, including the MOOD Tea project. ECD designs, develops, and supports Shopify-powered digital experiences.
- AcquiasecondaryAcquia is referenced as part of the Drupal ecosystem alongside ECD's Drupal expertise for enterprise digital platform delivery.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Elephants Can Dance competitors and assessment
Company assessmentDirect peers
- Dept: Global digital experience agency combining creative, technology, and data services for enterprise brands. Overlaps ECD's UX/CX, martech, and commerce capabilities across similar customer segments (travel, retail, healthcare).
- The Lumery: Australia-based martech and data activation agency with a similar size and enterprise client focus. Directly comparable to ECD's martech-implementation and personalisation offering, often competing for the same Salesforce, SAP Emarsys, and Tealium engagements in the Australian market.
- Valtech: Global digital transformation agency delivering strategy, experience design, martech implementation, and data engineering. Closely comparable to ECD across service lines (CDP, personalisation, commerce) and enterprise client profile, with broader geographic reach.
- Huge: Digital experience design and engineering agency serving enterprise clients across product, brand, and marketing transformation. Directly comparable to ECD's UX/CX, design systems, and personalisation practices.
Regional players
- Thinkmill: Australian digital product studio specialising in design, engineering, and platform builds for enterprise and government clients. Comparable to ECD's design and technical development offering within the same Australian market.
Broad incumbents
- Accenture Song: Accenture's interactive and experience business, offering design, marketing, commerce, and martech services to global enterprises. Overlaps ECD's offering as part of a much larger portfolio including consulting and managed services.
- Deloitte Digital: Digital transformation arm of Deloitte, providing strategy, creative, technology, and martech implementation at global scale. A frequent enterprise competitor to ECD for large transformation programmes.
- Dentsu Creative: Global creative and experience network (formerly including Isobar) within Dentsu, offering CX, martech, and commerce services. Comparable to ECD's enterprise offering as part of a wider portfolio spanning media and creative.
- Publicis Sapient: Global digital transformation arm of Publicis Groupe covering strategy, consulting, customer experience, and engineering. Competes with ECD for enterprise transformation mandates at much larger scale and with broader geographic delivery.
- VMLY&R: WPP-owned global brand, customer experience, and commerce agency. Overlaps ECD's CX, martech, and commerce services as a broader portfolio player with global delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elephants Can Dance social profiles
Digital presenceElephants Can Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elephants Can Dance leadership team
Management profileNumber of profiles
Profiles4 records
Elephants Can Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elephants Can Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elephants Can Dance
What does Elephants Can Dance do?
Elephants Can Dance (ECD) is a digital consulting and UX/CX design agency that delivers human-centred digital experiences for enterprise and mid-market clients. The firm provides digital strategy, user experience research and design, marketing technology implementation (Tealium, Salesforce Marketing Cloud, SAP Emarsys, Drupal, BigCommerce), conversion rate optimisation and experimentation, technical development, and analytics services. Service delivery is organised around the proprietary Human Connection Framework™, a four-stage methodology spanning Recognition, Trust, Shared Experiences, and Personalisation.
Is Elephants Can Dance a public or private company?
Elephants Can Dance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elephants Can Dance founded?
Elephants Can Dance was founded in 2017. It employs 11 to 50 people.
Where is Elephants Can Dance based?
Elephants Can Dance is headquartered in North Sydney, Australia, in the Oceania region.
How does Elephants Can Dance make money?
Five revenue lines are on record. Digital Consulting & Strategy Services are the primary driver. The others are UX/CX Design & Development, technology Implementation & Integration, experimentation & CRO and talent Acquisition & Contingent Workforce.
Who are Elephants Can Dance's main competitors?
Direct peers on record are Dept, The Lumery, Valtech and Huge. Thinkmill is listed as a regional player. Broad incumbents are Accenture Song, Deloitte Digital, Dentsu Creative, Publicis Sapient and VMLY&R.
Does Elephants Can Dance have an API?
No public API is recorded for Elephants Can Dance.
What industry is Elephants Can Dance in?
Elephants Can Dance's product category is Digital Consulting Services. Its primary akta.pro industry code is MPAGAJAD, Event Marketing & Audience Development Services. Its SIC code is 7311.