Dart
D'art Design Gruppe (Dart) is a German brand-experience design agency founded in 1991, creating trade-fair booths, showrooms, brand spaces, and digital platforms for global enterprise clients including GROHE, Schücco, Henkel, and adidas across Europe and Asia.
- Company typePrivate
- Founded1991
- HeadquartersNeuss, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dart does
D'art Design Gruppe GmbH, operating as Dart, is a German brand-experience design agency headquartered in Neuss, Germany, founded in 1991. The company designs and executes physical, virtual, and hybrid brand experiences for global enterprise clients, including trade-fair booths, permanent showrooms, brand experience centers, digital communication platforms, and mediatecture installations integrating architecture, scenography, and digital media. Notable technical work includes the GROHE X digital platform (a virtual communication hub featuring 360° photorealistic interiors, scrollytelling, and event broadcasting), the Schücco i.Now cinematic web platform, VR/AR experiences built on Google Cardboard, and the GROHE X Motion Trucks — mobile experience units. The company operates a wholly-owned subsidiary, D'art Design Seoul, serving Asian markets including the SK Magic Magical Walk brand gallery in South Korea.
The firm's revenue model is project-based professional services, with engagements ranging from individual trade-fair booths to multi-year brand-ecosystem programs secured through direct enterprise sales, competitive pitches, and long-standing client relationships. Dart is privately held by four Managing Directors (Dieter Wolff, Freddy Justen, Jochen Höffler, Guido Mamczur) with no disclosed external investors or parent company. The firm employs 101–250 staff across Germany and South Korea and has accumulated more than three decades of recurring engagements with blue-chip clients such as GROHE, Schücco, Henkel, adidas, Panasonic, Electrolux/AEG, Schüller, and MARTOR. Revenue figures, pricing, and contract structures are not publicly disclosed.
Dart's go-to-market relies on enterprise field sales supported by a content-marketing engine — a portfolio-driven website, industry-award recognition (Red Dot Best of the Best 2024, multiple iF Design Awards, BrandEx Awards Gold, ADC, FAMAB), participation at industry events like EuroShop, and thought-leadership publications. Strategic technology partnerships (with Vok Dams, IBM for GROHE X; with 27km and Arvato Systems S4M for Schücco i.Now) extend the firm's execution capacity for large multi-stakeholder digital builds without in-house software-product ownership.
Dart firmographics
Firmographics- Name
- Dart
- Legal name
- D'art Design Gruppe GmbH
- Website
- https://d-art-design.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- D'art Design Gruppe (Dart) is a German brand-experience design agency founded in 1991, creating trade-fair booths, showrooms, brand spaces, and digital platforms for global enterprise clients including GROHE, Schücco, Henkel, and adidas across Europe and Asia.
- Ownership category
- akta.pro rank
Dart industry classification
Industry- Product category
- Brand Experience Design
- NAICS
- Industrial Design Services (541420), Interior Design Services (541410), Graphic Design Services (541430)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)
Keywords
Where Dart is headquartered
LocationHeadquarters
- HQ city
- Neuss
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Dart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Experience Design Services: Project-based professional services for brand architecture, trade fair design, exhibition design, showroom creation, and spatial communication. Revenue is generated through client engagements ranging from trade show booths to complete brand spaces, with fees based on project scope, complexity, and duration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dart product offering
Product offeringCore offering
Dart (D'art Design Gruppe GmbH) is a German design agency that creates physical, virtual, and hybrid brand experiences for global enterprises. It delivers trade fair booths, exhibition architecture, showrooms, brand spaces, and digital brand platforms integrating media technology, scenography, and content into immersive environments for clients such as GROHE, Schüco, Henkel, adidas, and Panasonic.
Product overview
Dart (D'art Design Gruppe) is a design agency offering brand experience design services rather than a software product. Their portfolio comprises brand experience design, digital brand platforms (including GROHE X), mediatecture, and brand spaces. They create physical, virtual, and hybrid brand experiences for major clients including GROHE, Schüco, Henkel, adidas, Panasonic, and others. The GROHE X platform represents their primary digital product—a comprehensive digital communication hub featuring 360° virtual spaces, GROHE Stories, and event streaming capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Experience Design Comprehensive design service covering exhibition architecture, trade fair design, showroom concepts, and spatial communication for major international brands across multiple markets.
- Trade Fair Booth Design Design and execution of trade fair booths at industry events such as EuroShop, ISH, BAU, IFA, EuroCucina, and Gamescom for enterprise clients.
- Showroom and Exhibition Design Design of permanent showrooms, brand galleries, customer centers, and experience spaces, including immersive installations for SK Magic Magical Walk (Seoul) and MARTOR WORLD (Solingen).
- Digital Brand Platforms Virtual and hybrid brand experience platforms including digital communication hubs, 360° virtual living spaces, scrollytelling stories, virtual studios for events and keynotes, and interactive brand environments.
- Mediatecture Integration of multimedia technology with physical architecture, combining LED walls, interactive stations, digital signage, and sensory experiences to create immersive brand communication environments such as GROHE X Motion Trucks.
- Brand Spaces Design of multifunctional brand spaces serving as stages for corporate events, sales conferences, and trade shows, delivered as analog, virtual, or hybrid event environments.
Quantifiable outcome
- Achieved 75% visitor increase for Schüco at Fensterbau Frontale compared to previous year
- +2 more outcomes
Companies that use Dart
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Dart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Vok DamscoreStrategic partnership for GROHE X digital platform development. Vok Dams collaborated with D'art Design Gruppe on this revolutionary communication hub, contributing to the digital brand experience platform that reached 68,000 visitors in its first week.
- IBMcoreTechnology partnership for GROHE X platform development, contributing technical infrastructure for the digital brand cosmos.
- 27km (27 Kilometer Entertainment GmbH)coreFilm production partner for Schüco i.Now digital event space. 27km worked with D'art Design Gruppe and Schüco Design Team to create the seamless connection of film, animation, event, campaign, showroom and brand space.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Dart competitors and assessment
Company assessmentDirect peers
- Vok Dams: German event and live marketing agency headquartered in Halle. Comparable DACH-based competitor for trade fair events and brand experiences; notably also named as a Dart partner on the GROHE X platform.
- TRIAD Berlin Projektgesellschaft mbH: Berlin-based design agency specializing in exhibitions, brand spaces, museums, and trade fair design. Comparable German design-led peer serving enterprise clients across the same experiential categories as Dart.
- Mather & Co: UK-headquartered design agency specializing in exhibitions, brand experiences, and visitor attractions. Comparable in offering mix (immersive brand spaces, museums, trade shows) and target enterprise clients.
- Uniplan: German brand experience and live communications agency headquartered in Cologne. Direct peer because it competes head-to-head with Dart for trade fair, exhibition, and brand space mandates from DACH-headquartered enterprise clients.
- Insglück Gesellschaft für Markeninszenierungen mbH: Berlin-based brand experience agency specializing in trade fair booths, brand worlds, and event staging. Closely comparable to Dart in service mix, German enterprise client base, and project-based creative delivery model.
- facts+fiction GmbH: Cologne-based brand experience and digital storytelling agency. Comparable in portfolio scope (exhibitions, brand spaces, digital platforms) and target customer base (German enterprise brands needing immersive trade fair and showroom design).
Broad incumbents
- Czarnowski: Established US-based exhibit and brand experience producer spanning trade shows, permanent installations, and corporate events. Comparable project types but US-centric delivery versus Dart's European focus.
- Jack Morton Worldwide: Global experiential marketing agency (IPG-owned) operating across exhibitions, events, and brand experience. Indirectly competes with Dart for the largest multinational mandates, but operates at much broader portfolio scope.
- George P. Johnson Experience Marketing: Large US-originated experiential agency with global trade show and brand experience capabilities. Comparable services (exhibitions, brand activations) but much larger scale and broader geographic footprint than Dart.
- Sparks: Global experiential marketing agency within the IPG network delivering trade shows, brand activations, and content. Comparable activity scope but larger network scale and broader geographic reach than Dart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dart social profiles
Digital presenceDart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dart leadership team
Management profileNumber of profiles
Profiles1 record
Dart subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dart
What does Dart do?
Dart (D'art Design Gruppe GmbH) is a German design agency that creates physical, virtual, and hybrid brand experiences for global enterprises. It delivers trade fair booths, exhibition architecture, showrooms, brand spaces, and digital brand platforms integrating media technology, scenography, and content into immersive environments for clients such as GROHE, Schüco, Henkel, adidas, and Panasonic.
Is Dart a public or private company?
Dart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dart founded?
Dart was founded in 1991. It employs 101 to 250 people.
Where is Dart based?
Dart is headquartered in Neuss, Germany, in the Europe region.
How does Dart make money?
One revenue line is on record: brand Experience Design Services.
Who are Dart's main competitors?
Direct peers on record are Vok Dams, TRIAD Berlin Projektgesellschaft mbH, Mather & Co, Uniplan, Insglück Gesellschaft für Markeninszenierungen mbH and facts+fiction GmbH. Broad incumbents are Czarnowski, Jack Morton Worldwide, George P. Johnson Experience Marketing and Sparks.
Does Dart have an API?
No public API is recorded for Dart.
What industry is Dart in?
Dart's product category is Brand Experience Design. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541420.