Audio Effetti
Audio Effetti is an Italian B2B distributor of professional audio, video, lighting, and special effects equipment, serving event service providers, installers, and broadcast professionals across Europe with 90+ international brands from its Genoa warehouse.
- Company typePrivate
- Founded2000
- HeadquartersGenova, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audio Effetti does
Audio Effetti Srl is an Italian B2B distributor of professional audio, video, lighting, and special effects equipment, headquartered in Genoa and operating since 2000. The company runs a registration-only e-commerce platform that catalogs over 90 international brands — including Blackmagic Design, PTZOptics, NovaStar, Yes Tech, SGM Lighting, SHOWVEN, RTI Lasers, Rolux, and Harmonic Design — across seven main product categories ranging from entry-level cables and accessories to ultra-premium high-power laser systems priced up to $122,000.
Audio Effetti supports service providers and rental companies, installers and system integrators, and broadcast/media professionals with technical advisory, training, after-sales service, and educational content via its proprietary Audio Effetti Stream video channel. Distribution is handled from one of Europe's largest professional AV warehouses using DPD and DHL logistics partnerships across multiple European and global currencies. The company monetizes primarily through one-time product sales, supplemented by its proprietary Audio Effetti Pay payment platform supporting credit cards, PayPal, and European payment methods. AI and automation features (PTZOptics auto-tracking, voice-tracking beamforming, Datavideo AI cameras) are distributed rather than developed in-house.
The business is privately held and founder-led, with CEO and founder Marco Medica and co-founder Roberto Villa. No external funding, acquisitions, or parent company relationships are disclosed.
Audio Effetti firmographics
Firmographics- Name
- Audio Effetti
- Legal name
- Audio Effetti Srl
- Website
- https://audioeffetti.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audio Effetti is an Italian B2B distributor of professional audio, video, lighting, and special effects equipment, serving event service providers, installers, and broadcast professionals across Europe with 90+ international brands from its Genoa warehouse.
- Ownership category
- akta.pro rank
Audio Effetti industry classification
Industry- Product category
- Professional AV Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
Keywords
Where Audio Effetti is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Audio Effetti business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: Distribution of professional audio, video, lighting, and special effects equipment from international brands through B2B e-commerce platform. Revenue generated through product sales with prices varying by brand and specification, ranging from consumer electronics to high-end professional equipment.
- Audio Effetti Pay: Integrated payment processing service facilitating secure transactions with multiple payment methods including credit cards, PayPal, and European payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level professional equipment (accessories, cables, batteries) |
| Unit Pricing | Pay-as-you-go | Mid-range professional equipment (speakers, cameras, controllers) |
| Unit Pricing | Pay-as-you-go | High-end professional systems (LED walls, professional cameras, laser systems) |
| Other | Multi-year contract | B2B Enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Audio Effetti product offering
Product offeringCore offering
Audio Effetti distributes professional audio, video, lighting, structures, and special effects equipment from over 90 international brands through a B2B-only e-commerce platform. It serves entertainment industry professionals (service providers, installers, broadcasters) with technical advisory, training, and after-sales support, supported by one of Europe's largest professional AV warehouses in Genoa, Italy.
Product overview
Audio Effetti is a B2B distributor specializing in professional audio, video, lighting, and special effects equipment for entertainment professionals. The company operates a comprehensive e-commerce platform offering over 100 international brands across seven main product categories: Pro Audio (loudspeakers, amplifiers, microphones, wireless systems), Video (LED walls, professional cameras, PTZ cameras, controllers), Professional Lighting (spotlights, washers), Special Effects (flame effects, CO2 simulators, laser effects, confetti launchers), Structures, and Accessories. Key distributed brands include Yes Tech LED walls, RTI Lasers (German-made PIKO series), NovaStar controllers, PTZOptics cameras with AI auto-tracking, Blackmagic Design cinema cameras, Rolux batteries, SHOWVEN special effects, SGM Lighting, Harmonic Design loudspeakers, and Briteq lighting. The platform provides Audio Effetti Pay for secure payments, professional technical support, and educational resources through the Audio Effetti Stream channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Audio Equipment Distribution Professional audio equipment category including loudspeakers, column arrays, amplifiers, microphones, wireless systems, and installation PA systems from distributed brands such as Audiophony, Harmonic Design, and Rondson, sold to service providers, installers, and entertainment professionals.
- Video Equipment Distribution Professional video equipment category including LED walls, LED wall controllers, professional cinema cameras, PTZ cameras, broadcast lenses, batteries, and accessories from distributed brands such as Yes Tech, NovaStar, PTZOptics, Blackmagic Design, Datavideo, Rolux, Fujifilm, and EGO Display.
- Professional Lighting Distribution Professional lighting fixture category including spotlights, washers, battery-operated IP65 lights, and stage/theatre key lights from distributed brands such as SGM Lighting, Briteq, and EGO Professional.
- Special Effects Equipment Distribution Special effects equipment category including flame machines, CO2 jet simulators, sparkular machines, confetti launchers, high-power laser systems, and fog/smoke effects from distributed brands such as SHOWVEN and RTI Lasers.
- Structures Distribution Structural equipment category including rigging, staging, and support structures used in event installations and live productions.
- Accessories Distribution Accessories category including cables, mounts, cases, batteries, chargers, and other supporting equipment for professional audio, video, and lighting systems.
- Audio Effetti B2B E-Shop Proprietary B2B e-commerce platform requiring professional registration, providing access to over 90 international brands, bulk pricing, multi-currency support (USD, EUR, GBP, CHF and other European currencies), and dedicated professional support for entertainment industry buyers.
- Audio Effetti Pay Proprietary B2B payment platform enabling secure transactions on the Audio Effetti e-commerce platform with multiple payment methods including credit cards, PayPal, Apple Pay, Google Pay, MyBank, SOFORT, iDEAL, Bancontact, KBC, and Belfius.
- Audio Effetti Stream (Educational Video Channel) Proprietary educational video channel providing product reviews, technical explanations, application showcases, and training content by Audio Effetti product specialists, supporting entertainment industry professionals with technical product education.
Companies that use Audio Effetti
Customer profileSegments3 records
Ideal customer profiles3 records
Audio Effetti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability7 records
Feature2 records
Audio Effetti partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AudiophonycoreAudio Effetti distributes Audiophony professional audio products including loudspeakers, column arrays, subwoofers, and PA systems. Featured products include MOJOsignature active column array system.
- NovaStarcoreDistributor of NovaStar LED wall control systems and video processing solutions including the VX2000 Pro all-in-one controller.
- SGMcoreDanish brand recognized worldwide as benchmark in professional LED lighting for entertainment. Audio Effetti announced new distribution partnership for SGM Lighting products.
- Blackmagic DesigncoreDistributor of Blackmagic Design professional cameras, cinema cameras, video production equipment, and accessories including Pocket Cinema Cameras, URSA series, and ATEM switchers.
- Yes TechcoreDistributor of Yes Tech LED wall products including the MG9 series indoor/outdoor LED panels with copper wire full black LED technology.
- SHOWVENcoreDistributor of SHOWVEN special effects equipment including SPARKULAR spark machines, flame effects, confetti launchers (easyFetti), and fog/smoke effects.
- EGO DisplaycoreDistributor of EGO Display LED wall panels including indoor (EasyHP, EasyFLEX) and outdoor (EasyRENT Plus+) product lines.
- PTZOpticscoreDistributor of PTZOptics professional PTZ cameras including Move 4K series with auto-tracking, NDI|HX3 support, and 4K UHD resolution options.
- DPDminorLogistics partner providing fast delivery services across Europe for customer orders.
- DHLminorLogistics partner providing fast delivery services for international shipments.
- RoluxcoreDistributor of Rolux professional video batteries and accessories including V-Mount, Gold Mount, NP-F batteries and related chargers. Founded 2012, used in Hollywood productions.
- RondsoncoreDistributor of Rondson professional audio products for installations since 1969, including amplifiers, loudspeakers, microphones, conference systems, and tour guide systems.
- RTI LaserscoreDistributor of RTI (Ray Technologies) high-end show laser solutions including PIKO series, ANGO sky projection lasers, and RSL semiconductor laser modules.
- Harmonic DesigncoreDistributor of Harmonic Design PA systems including HLS20P hybrid line array loudspeaker featuring Hybrid Line Array technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Audio Effetti competitors and assessment
Company assessmentDirect peers
- Full Compass Systems: US pro audio, video, lighting, and musical instruments retailer/distributor serving recording, live sound, broadcast, and installation markets. Directly comparable to Audio Effetti as a multi-brand B2B pro AV distributor with technical support.
- Adam Hall Group: German manufacturer-distributor (LD Systems, Cameo, Gravity) selling pro audio, lighting, and stage equipment through a global distribution network. Direct peer because Audio Effetti distributes several of its distributed brands and competes in the same pro AV retail channel.
- Gear4music: UK-based online retailer of musical instruments, pro audio, and live event equipment across Europe. Comparable to Audio Effetti as an e-commerce-first multi-brand distributor serving service providers and installers in the UK and EU.
- B&H Photo Video: Large US retailer of pro audio, video, lighting, and broadcast equipment serving professionals and institutions. Comparable to Audio Effetti across its pro video (Blackmagic, PTZ cameras), pro audio, and lighting categories.
- Sweetwater: US-based retailer/distributor of pro audio, musical instruments, and live production equipment with strong B2B engineered-for-sound sales force. Comparable to Audio Effetti as a multi-brand pro audio and lighting distributor serving entertainment professionals.
- Thomann: Germany-headquartered pro audio, lighting, and musical instrument retailer/distributor and Europe's largest such online player. Direct peer because it competes head-on with Audio Effetti across pro audio, lighting, and event production gear via a B2B/B2C e-commerce model.
Emerging players
- Briteq (by Beglec): European professional lighting brand (COB LED theater spots, stage lighting) distributed by Audio Effetti and competing in the same Italian/EU pro lighting channel. Overlap is brand-level but the relationship makes Briteq a partial competitive peer.
- Solutions4AV: Independent European AV distributor and integrator focused on pro audio, video, and lighting for installation and live events. Comparable to Audio Effetti as a smaller-scale regional B2B pro AV distributor competing for installer and integrator accounts in Europe.
Broad incumbents
- PRG (Production Resource Group): Global provider of entertainment technology, including pro audio, video, and lighting rentals and integration for live events. Comparable to Audio Effetti because it serves the same service provider and installer customer base, but operates at vastly larger scale as an integrated rental/production company.
Others
- DPA Distribution: Brand-side (DPA Microphones) supplier of professional microphones with its own European distribution arm serving broadcast, live, and installation channels. Included as an adjacent ecosystem participant because it represents how manufacturers also distribute direct, a structural pressure on pure distributors like Audio Effetti.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Audio Effetti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio Effetti leadership team
Management profileNumber of profiles
Profiles2 records
Audio Effetti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio Effetti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio Effetti
What does Audio Effetti do?
Audio Effetti distributes professional audio, video, lighting, structures, and special effects equipment from over 90 international brands through a B2B-only e-commerce platform. It serves entertainment industry professionals (service providers, installers, broadcasters) with technical advisory, training, and after-sales support, supported by one of Europe's largest professional AV warehouses in Genoa, Italy.
Is Audio Effetti a public or private company?
Audio Effetti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audio Effetti founded?
Audio Effetti was founded in 2000. It employs 11 to 50 people.
Where is Audio Effetti based?
Audio Effetti is headquartered in Genova, Italy, in the Europe region.
How does Audio Effetti make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are audio Effetti Pay.
Who are Audio Effetti's main competitors?
Direct peers on record are Full Compass Systems, Adam Hall Group, Gear4music, B&H Photo Video, Sweetwater and Thomann. Emerging players are Briteq (by Beglec) and Solutions4AV. PRG (Production Resource Group) is listed as a broad incumbent. DPA Distribution is listed as an others.
Does Audio Effetti have an API?
No public API is recorded for Audio Effetti.
What industry is Audio Effetti in?
Audio Effetti's product category is Professional AV Equipment Distribution. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar). Its NAICS code is 33431.