David Ross Orthodontics

What David Ross Orthodontics does

David Ross Orthodontics is a privately-held orthodontic professional services practice founded in 2002 by Dr. David Ross and headquartered in Hanover, Pennsylvania. The practice operates three clinical office locations — Hanover PA, Lutherville-Timonium MD, and Westminster MD — serving patients across south-central Pennsylvania and central Maryland. The core service offering is comprehensive orthodontic treatment for children, adolescents, and adults, including traditional metal braces, ceramic clear braces, Invisalign clear aligners (where Dr. Ross is a Top 1% US Provider), accelerated treatment via the AcceleDent microvibration device, orthodontic laser procedures, retainers, and complementary aesthetic injectables. Supporting technology includes same-day braces capability, 3D dental modeling, and a virtual consultation channel for remote initial intake.

The business model is direct-to-consumer professional services revenue, with treatment priced on a quote basis supported by subscription-style monthly payment plans starting at $129/month, down payments from $250-$500, no-interest financing, multi-family discounts, and aggressive promotional offers ($500-$1,000 off, free-braces sweepstakes). Patient acquisition runs through free in-office consultations, virtual consultations, social media (Instagram, Facebook, Pinterest, YouTube, X), content marketing, community sponsorships, and a referral reward program; insurance and Medicaid are accepted. Dr. Ross maintains American Board of Orthodontics board certification (held by approximately 25% of US orthodontists), and the practice operates a Retainers-for-Life program and Patient Reward Hub to extend post-treatment customer lifetime value. The practice is independently owned by Dr. Ross with no identified parent company, private equity investment, or institutional funding.

Name

David Ross Orthodontics

Legal name

David Ross Orthodontics

Website

https://davidrossorthodontics.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Traditional metal braces
• Ceramic clear braces
• Accelerated orthodontics

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream comes from professional orthodontic treatment services including braces (metal, ceramic) and Invisalign clear aligners. Services are priced with flexible financing options starting at $129/month, with down payments as low as $250-$500. The practice accepts insurance and offers various payment plans including no-interest financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels12 records

Core offering

David Ross Orthodontics is a private orthodontic practice providing professional teeth alignment and bite correction treatments to children, teens, and adults across three office locations in Hanover PA, Lutherville-Timonium MD, and Westminster MD. The fundamental offering is orthodontic treatment services including metal braces, ceramic braces, Invisalign clear aligners, accelerated treatment with AcceleDent, laser procedures, retainers, and early intervention orthodontics. The practice is led by a board-certified orthodontist recognized as a Top 1% Invisalign Provider in the US.

Product overview

David Ross Orthodontics is a specialized orthodontic practice offering comprehensive teeth alignment treatments across three office locations in Hanover PA, Lutherville-Timonium MD, and Westminster MD. The practice provides a unified portfolio of orthodontic treatments centered on traditional braces (metal and ceramic), clear aligner systems (Invisalign), and accelerated treatment options. Supporting treatments include laser procedures, injectables, early childhood orthodontics, and retainers. The practice positions itself as a full-service orthodontic provider with same-day treatment starts, virtual consultation options, and a patient rewards program, all under the leadership of board-certified orthodontist Dr. David Ross.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional metal braces for orthodontic patients needing teeth alignment and bite correction; modern versions are smaller, lighter, and more comfortable than older designs.
• Ceramic Braces Clear ceramic brackets that blend with the color of teeth, providing a less obvious alternative to metal braces while maintaining effective tooth movement.
• Invisalign Clear Aligners Clear, removable aligners providing discreet teeth straightening with comfort, easy eating, and brushing; offered by a Top 1% Invisalign Provider in the US.
• Same-Day Braces Enables patients to start orthodontic treatment immediately during their first visit, saving additional trips to the office.
• Early Treatment Orthodontic evaluation and intervention for children starting at age 7 to assess need for early treatment and guide jaw development.
• Adolescent Treatment Orthodontic treatment for teens typically between ages 11-15, chosen for optimal effectiveness during developmental stage.
• Adult Orthodontics Orthodontic treatment options for adults including braces and clear aligners, addressing bone density shifts, alignment issues, and aesthetic concerns.
• Laser Treatment Orthodontic laser procedures for gum sculpting, impacted teeth exposure, frenectomy, and excessive gum treatment using topical anesthetic rather than needles.
• AcceleDent Accelerated orthodontic device using microvibrations to speed up tooth movement; used 20 minutes daily and can increase tooth movement by 38-50%.
• Injectables Therapeutic and aesthetic injectables that promote facial balance, relax targeted muscles, and complement orthodontic treatment for improved overall outcomes.
• Orthodontic Retainers Custom retainers provided after active treatment to maintain tooth alignment and prevent shifting; the practice offers a retainers-for-life replacement program.
• Virtual Consultations Remote consultation options allowing patients to explore treatment possibilities and connect with the practice virtually.

Quantifiable outcome

• 106% increased tooth movement in alignment phase with AcceleDent
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest orthodontic-specific DSO in the U.S., operating hundreds of affiliated practices delivering braces and Invisalign across multiple states. Most directly comparable as a multi-location orthodontic care provider competing for the same patients and orthodontic talent.
• Orthodontic Partners: Orthodontic-focused DSO that partners with established practices to provide capital, operations, and growth support. Directly comparable as a consolidator of high-quality regional orthodontic practices like David Ross Orthodontics.

Broad incumbents

• Western Dental: Multi-location dental group practice with orthodontic services, particularly strong in western and select eastern U.S. markets. Comparable as a large, branded clinical competitor pursuing similar consumer segments.
• Heartland Dental: Largest U.S. dental DSO supporting hundreds of offices including general and specialty practices. Comparable as a scaled multi-location operator of doctor-led practices competing for patients and orthodontic talent in overlapping geographies.
• Aspen Dental: Multi-location dental DSO with a national marketing footprint and broad service menu that increasingly includes orthodontic offerings. Comparable as a branded, multi-state clinical operator competing for the same consumer patient base.
• Pacific Dental Services: Large U.S. dental support organization providing business and clinical support to hundreds of practices across many specialties. Comparable as a scaled DSO competing for orthodontic cases and associate clinicians.
• Align Technology (Invisalign): Manufacturer of the Invisalign clear-aligner system and iTero scanners; also operates consumer-facing brands and supplier relationships. Comparable as the dominant enabling platform for clear-aligner treatment delivered by practices like David Ross Orthodontics.
• Great Expressions Dental Centers: Multi-location dental group practice DSO offering general and orthodontic services across the eastern U.S., including Pennsylvania. Comparable as a regional multi-office competitor with overlapping PA/MD footprint.

Emerging players

• Candid: Direct-to-consumer and hybrid clear-aligner brand offering remote monitoring through affiliated orthodontists. Comparable as a competing channel for adult clear-aligner patients that David Ross Orthodontics also serves.

Others

• 3M Oral Care (Solventum / 3M): Major supplier of orthodontic brackets, adhesives, and aligner-related products to practices including David Ross Orthodontics. Comparable as an enabling ecosystem participant whose products and technology roadmap shape practice economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DavidRossOrtho
• YouTubeyoutube.com/user/DavidRossOrtho
• Facebookfacebook.com/davidrossorthodontics
• Instagraminstagram.com/davidrossorthodontics
• Pinterestpinterest.com/davidrossortho
• LinkedInlinkedin.com/company/david-ross-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Ross Orthodontics