What AMP Sports Med & Recovery does

AMP Sports Med & Recovery is a privately held, multi-location sports medicine and recovery clinic headquartered in Trabuco Canyon, California, founded by Dr. Mike Flores in 2011. The company positions itself as an "all-inclusive" sports medicine center in Orange County, offering an integrated suite of treatments built around its proprietary AMP Therapy (Advanced Myofascial Percussion) protocol, a trademarked percussion-based methodology developed by the founder. The clinical menu spans chiropractic adjustments, physiotherapy, sports massage therapy, cupping, Gua Sha/scraping, active release therapy, myofascial release, stretch therapy, SPC percussion therapy, and Dynamic Functional Stability, augmented by advanced equipment systems including Game Ready cold/compression therapy and NormaTec sequential pulse compression. A Movement Avatar Analysis technology is used for treatment planning, and an AMP Institute certification program trains external practitioners in the proprietary protocols.

The customer base is segmented across athletes and active individuals (primary), Orange County Professional Firefighters Association Local 3631 members (via an exclusive union partnership), personal injury cases, and workers' compensation cases. AMP operates two owned clinics (Rancho Santa Margarita and Tustin) and an asset-light partner/spoke network across San Clemente, Corona, Temecula Valley, Huntington Beach, and Orange. Revenue is generated through out-of-network PPO insurance reimbursement (with balance write-offs), cash-pay per-visit and packaged services, workers' compensation and personal injury case billing, an AMP At-Home Recovery consumer product line, and Amazon affiliate product sales.

Go-to-market combines direct sales through clinic appointments and Mindbody online scheduling, telehealth consultations, partnerships with complementary service providers (Derrington Orthopedics, Just | Cryo, Thera-Red, GAINZZZ), and organic social media presence via practitioner Instagram accounts. The company is founder-led, with no disclosed institutional capital, no funding rounds, and an 11-50 employee operating footprint. Expansion to date has been regional (Orange County and adjacent markets) and product-line adjacent (At-Home Recovery, certification program, functional medicine partner integrations).

Name

AMP Sports Med & Recovery

Legal name

AMP Sports Med & Recovery

Website

https://ampsportsmed.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AMP Sports Med & Recovery is a privately held, multi-location Orange County sports medicine clinic offering its proprietary AMP Therapy and integrated recovery services to athletes, union members, and personal injury and workers' compensation patients.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)

Keywords

• Sports medicine clinic
• Physical therapy services
• Chiropractic adjustments
• Injury recovery therapy
• Athletic performance recovery

Headquarters

HQ city

Trabuco Canyon

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services - Insurance Based: Out-of-network provider accepting most PPO insurance plans. Patients pay copay/share of cost and insurance covers remaining eligible amounts. Clinic writes off balance to keep care affordable.
2. Clinical Services - Cash Pay: Self-pay patients at cash rates. Discounts available for purchasing treatment packages. Contact office for specific pricing per location.
3. Product Sales: E-commerce sales of supplements (mushroom supplements, vitamins, amino acids, CBD products) and rehabilitation products (kinesiology tape, braces, exercise equipment) through Amazon affiliate links.
4. AMP At-Home Recovery: Sale of at-home recovery equipment and products for continued treatment outside clinic.
5. Workers Compensation Cases: Treatment covered under workers compensation insurance for work-related injuries.
6. Personal Injury Cases: Treatment for personal injury cases, typically covered through legal settlements or personal injury insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AMP Sports Med & Recovery is an all-inclusive sports medicine clinic in Orange County, CA offering integrated recovery, rehabilitation, and performance therapy services. The clinic delivers proprietary AMP (Advanced Myofascial Percussion) Therapy alongside chiropractic adjustments, physiotherapy, sports massage, myofascial release, cupping, Gua Sha scraping, NormaTec compression, and Game Ready cold/compression therapy. It also offers telehealth consultations, an AMP At Home Recovery product line, and an AMP Institute certification program for practitioners.

Product overview

AMP Sports Med & Recovery is a multi-location sports medicine clinic in Orange County, CA offering an integrated suite of recovery and rehabilitation services. The core offering centers on proprietary AMP Therapy (Advanced Myofascial Percussion), complemented by traditional treatments including chiropractic adjustments, physiotherapy, sports massage, cupping, Gua Sha scraping, and active release therapy. The practice also features advanced equipment systems including Game Ready cold/compression therapy and NormaTec sequential pulse compression. Beyond in-clinic services, AMP offers Tele Health appointments for remote consultations and the AMP At Home Recovery program for continued home care. Strategic partnerships extend their reach into cryotherapy (Just | Cryo), red light therapy (Thera-RED), and orthopedic care (Derrington Orthopedics). The company also operates the AMP Institute for practitioner certifications and maintains a retail shop selling supplements and recovery products.

Differentiator

Problem solved

Functional benefit

Products and services

• AMP Therapy (Advanced Myofascial Percussion) Proprietary Advanced Myofascial Percussion therapy that facilitates oxygenated blood flow, restores range of motion, breaks down scar tissue, reduces neurotransmitter pain factors, and restores neuromuscular firing patterns for rapid recovery in athletes and active individuals.
• Cupping Therapy Therapeutic cupping using suction to decompress soft tissues, increase blood circulation, reduce muscle tension, and alleviate musculoskeletal pain for patients with sports injuries and chronic muscle issues.
• Chiropractic Adjustments Chiropractic adjustment services performed by licensed doctors to address spinal misalignments and musculoskeletal issues for athletes, active individuals, and patients in recovery.
• Active Release Therapy Soft tissue treatment technique addressing muscles, ligaments, fascia, and nerves through movement-based massage for sports injury recovery and performance optimization.
• NormaTec Compression Therapy NormaTec Pulse Massage Pattern system using patented Sequential Pulse Technology with dynamic compression that mimics muscle pump action, employs gradients to prevent fluid backflow, and features distal release to maximize recovery.
• Dynamic Functional Stability Proprietary AMP protocol focusing on dynamic functional stability exercises to restore movement patterns and prevent injury recurrence for athletes and active patients.
• SPC Percussion Therapy Sports Performance and Conditioning (SPC) percussion therapy for athletes designed to enhance performance and speed recovery through targeted percussion treatment.
• Scraping / Gua Sha Therapy Traditional East Asian healing technique using instrument-assisted scraping to create therapeutic petechiae, producing anti-inflammatory and immune protective effects lasting days following a single treatment.
• Physiotherapy Physical therapy services provided by licensed physical therapists to restore function, mobility, and movement patterns following injury or surgery.
• Movement Avatar Analysis Innovative movement analysis technology using avatars to assess and diagnose movement patterns and dysfunction, enabling customized treatment plans for individual patients.
• Stretch Therapy Targeted stretching therapy designed to improve flexibility, reduce muscle tension, and enhance athletic performance for active patients and athletes.
• Sports Massage Therapy Specialized massage therapy designed for athletes and active individuals to promote recovery, prevent injury, and enhance performance.
• Game Ready Cold/Compression Therapy Active compression and cold therapy system using NASA-derived spacesuit technology for simultaneous pneumatic compression and adjustable cold therapies for injury treatment and post-operative recovery.
• Myofascial Release Hands-on technique applying sustained pressure into myofascial connective tissue restrictions to eliminate pain and restore motion caused by trauma, inflammation, or surgical procedures.
• Telehealth Appointments Remote healthcare consultation services allowing patients to receive guidance, follow-up care, and treatment planning through virtual appointments.
• AMP At Home Recovery Sub-brand product line providing at-home recovery equipment and products that enable patients to continue AMP Therapy treatment protocols outside the clinic setting.
• AMP Institute Techniques Certifications

Quantifiable outcome

• Rapid recovery rate - facilitates oxygenated blood and restores range of motion at rapid rate
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OCPFA UNION 3631coreGTM or Marketing PartnerExclusive partnership providing dedicated appointment scheduling pages and member-only services for Orange County Professional Firefighters Association Local 3631 members across multiple AMP locations.
• Derrington OrthopedicscoreStrategic or Co-development PartnerDr. Stephen Derrington from Derrington Orthopedics - Interventional Sports and Spine partners with AMP for comprehensive patient care. Provides innovative non-surgical orthopedic care including accurate diagnosis and state-of-the-art treatments.
• Just | CryominorStrategic or Co-development PartnerDr. Angelique Sunshine and Dr. Theron D. Sanders are Co-Owners of Just | Cryo, providing cryotherapy and holistic health solutions. Both are partners with AMP Sports Med & Recovery.
• GAINZZZminorGTM or Marketing PartnerReferral partner linked through AMP website shop. GAINZZZ (gainzzz.com/?ref=SportsMed10) is an affiliate partner for fitness and recovery products.
• DSC PerformanceminorChannel Partner/ Reseller/ DistributorPartner location in San Clemente for OCPFA UNION 3631 member appointments.
• RepairsiminorChannel Partner/ Reseller/ DistributorPartner location in Huntington Beach for OCPFA UNION 3631 member appointments.
• Vagaro (Veronica and Dr. Heidi)minorChannel Partner/ Reseller/ DistributorTemecula Valley partner location for OCPFA UNION 3631 member appointments.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ATI Physical Therapy: Large US outpatient physical therapy chain with a sports medicine and orthopedics focus. Comparable to AMP in delivering integrated PT, sports rehab, and recovery services to active and injured patients, but at national scale and in-network model.
• The Joint Chiropractic: National chiropractic walk-in chain focused on accessible, recurring spinal adjustments and adjunct recovery. Comparable to AMP on the chiropractic side of the integrated sports medicine offering and on cash-pay/insurance hybrid pricing.
• StretchLab: Franchise of assisted-stretching studios serving athletes, active adults, and rehab graduates. Overlaps with AMP's stretch therapy, recovery, and post-rehab reconditioning services and with its franchise/licensable model ambition.
• Restore Hyper Wellness: Multi-modality recovery and wellness franchise offering cryotherapy, compression, infrared, and IV therapy. Comparable to AMP on the recovery-technology stack (NormaTec, Game Ready, cryotherapy) and on the multi-location consumer positioning.
• Massage Heights: Membership-based therapeutic massage and wellness franchise. Comparable to AMP on the sports massage, myofascial release, and recurring-visit model for athletes and active clients.
• BenchMark Physical Therapy: Outpatient PT group with orthopedic and sports injury specialization across the Southeast. Comparable to AMP on outpatient sports rehab delivery and on hybrid insurance-plus-cash payor mix.
• Results Physiotherapy (Upstream Rehabilitation): Multi-state outpatient PT provider specializing in hands-on orthopedic and sports injury rehabilitation. Closely matches AMP's combination of manual therapy, PT, and active rehabilitation for athletes and active adults.
• FYZICAL Therapy & Balance Centers: Franchise network of physical therapy clinics with strong sports and orthopedic rehab orientation. Comparable to AMP's outpatient sports-rehab model and to its emerging AMP Institute licensing/franchise strategy.

Others

• Game Ready (CoolSystems Inc.): Manufacturer of the NASA-derived active compression and cold therapy systems AMP uses. Comparable as an enabling technology supplier and ecosystem reference point for AMP's recovery offering.

Emerging players

• iCRYO: Franchise network of cryotherapy and recovery wellness centers. Adjacent to AMP's recovery modality mix and to its AMP Institute-style training/certification approach for operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amp-sports-med-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMP Sports Med & Recovery