Midwest Machinery
Midwest Machinery Co. is a privately held authorized John Deere dealership operating 28+ locations across Minnesota and western Wisconsin, selling new and used agricultural, compact utility, commercial mowing, and compact construction equipment, backed by parts, service, and precision agriculture support.
- Company typePrivate
- Founded-
- HeadquartersAitkin, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Midwest Machinery does
Midwest Machinery Co. is a privately held, full-service authorized John Deere dealership headquartered in Aitkin, Minnesota, operating 28+ physical locations across Minnesota and western Wisconsin. The company sells new and used agricultural, compact utility, commercial mowing, compact construction, and Gator utility vehicle equipment, supported by OEM parts, in-house service, preventative maintenance, a PowerGard Protection Plan, and a dedicated Precision Ag Support Line. It also distributes complementary brands including Case IH, Kinze, Batco, STIHL, and Frontier, and operates a separate Polaris Power Sports channel at mmcpowersports.com.
The company's core technology layer is John Deere's precision agriculture stack — GPS hardware, the Operations Center farm management platform, and mobile applications — which it distributes, installs, and services rather than develops. Customer-facing technology is delivered through a dealer customer portal for parts ordering, specials, and service scheduling, and through Shop.Deere.com for e-commerce parts. A career page and current 2025-2026 promotional activity indicate ongoing operational investment.
Revenue is generated primarily through one-time equipment sales (new and used) and parts, supplemented by professional services (service, maintenance, after-hours support) and transaction-fee revenue from facilitating John Deere Financial financing, including 0%/72-month promotional offers and trade-up programs. Customers span five segments: agriculture (primary), consumer/residential, commercial/landscaping, governmental, and golf & sports turf, served through a traditional enterprise field sales motion across the physical dealer network.
Midwest Machinery firmographics
Firmographics- Name
- Midwest Machinery
- Legal name
- Midwest Machinery Co.
- Website
- https://midwestmachineryco.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Midwest Machinery Co. is a privately held authorized John Deere dealership operating 28+ locations across Minnesota and western Wisconsin, selling new and used agricultural, compact utility, commercial mowing, and compact construction equipment, backed by parts, service, and precision agriculture support.
- Ownership category
- akta.pro rank
Midwest Machinery industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Livestock & Dairy Equipment (IMAHACAG)
Keywords
Where Midwest Machinery is headquartered
LocationHeadquarters
- HQ city
- Aitkin
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Midwest Machinery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: New and used agricultural equipment, compact tractors, mowing equipment, Gator utility vehicles, skid steers, compact construction equipment, harvesting, planting, tillage, hay and forage equipment.
- Parts Sales: OEM parts for John Deere equipment sold through customer portal and Shop.Deere.com. Includes bulk oil and DEF program.
- Service and Support: Farm equipment service, lawn and garden service, after-hours support, preventative maintenance, and PowerGard Protection Plan extended coverage.
- Financing Services: Facilitates John Deere Financial financing options including promotional rates (0% for 72 months) and trade-up programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Model Year Closeout Sales |
| Transaction based/ take rate | Pay-as-you-go | Trade-Up Program |
| Other | Pay-as-you-go | Steel Deal Closeouts |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
| Subscription | Annual | Service Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Midwest Machinery product offering
Product offeringCore offering
Midwest Machinery Co. is an authorized John Deere dealership selling new and used agricultural, compact construction, commercial, and consumer lawn and garden equipment across Minnesota and western Wisconsin. The company operates 28+ physical dealership locations providing equipment sales, OEM parts, equipment service and maintenance, precision agriculture technology support, and John Deere Financial financing facilitation.
Product overview
Midwest Machinery Co. is a John Deere dealership offering a comprehensive portfolio of agricultural, commercial, and consumer equipment products. The core offering spans multiple equipment categories including Residential and Commercial Mowers, Compact Utility Tractors (1-5 Series), full-line Agriculture Equipment (tractors, harvesting, planting, hay & forage, tillage), Gator Utility Vehicles (Full-Size, Mid-Size, Traditional, and Electric variants), and Compact Construction Equipment (skid steers, compact track loaders, excavators, wheel loaders). The company also sells Used Equipment and supports its products with Precision Ag technology solutions, Parts & Accessories, Service & Maintenance, and Financing services. Additional sub-brands include STIHL handheld equipment and Frontier utility attachments. The business operates across 30+ locations in Minnesota and Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Mowers
- Commercial Mowers Professional-grade commercial mowing equipment for landscaping and turf management businesses.
- Compact Utility Tractors Versatile tractors in 1-5 Series configurations for small farms, property maintenance, and commercial applications. Includes sub-compact, compact, and utility tractor classes.
- Gator Utility Vehicles Multi-purpose utility vehicles available in Full-Size Crossover, Mid-Size Crossover, Work Series (Traditional), and Electric variants for agricultural, commercial, and recreational use.
- Agriculture Tractors Full line of agricultural tractors ranging from row crop to high-horsepower 4WD tractors for farming operations.
- Harvesting Equipment Combine harvesters and associated headers and attachments for grain and crop harvesting operations.
- Hay & Forage Equipment Equipment for hay production including balers, mower conditioners, forage harvesters, and hay handling attachments.
- Planting Equipment Planters and seeding equipment for row crop and precision planting operations.
- Tillage Equipment Primary and secondary tillage implements including field cultivators, disks, vertical tillage, and rippers.
- Compact Construction Equipment Skid steers, compact track loaders, compact excavators, and compact wheel loaders for construction and earthmoving applications.
- Used Equipment Pre-owned agricultural, construction, and turf equipment including tractors, combines, sprayers, and compact construction machinery.
- Service & Maintenance Equipment servicing including lawn & garden service, farm equipment service, after-hours support, preventative maintenance, and PowerGard Protection Plan extended coverage.
- Parts & Accessories Genuine John Deere OEM parts available online via Shop.Deere.com and in-store, plus bulk oil and DEF programs.
- STIHL Equipment STIHL branded handheld outdoor power equipment including chainsaws, trimmers, and blowers.
- Financing John Deere Financial financing options including 0% financing for 72 months on qualifying models and various promotional offers, facilitated through Midwest Machinery dealerships.
Companies that use Midwest Machinery
Customer profileSegments5 records
Ideal customer profiles5 records
Midwest Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Midwest Machinery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered primary, secondary and minor.
- John DeereprimaryAuthorized John Deere dealer providing new and used John Deere equipment, parts, service, and precision agriculture support across 28+ locations in Minnesota and western Wisconsin.
- Polaris (Power Sports)secondarySeparate Polaris/Power Sports dealership operated by Midwest Machinery at mmcpowersports.com.
- BatcominorAdditional equipment brand offered at Midwest Machinery locations including grain handling equipment.
- Case IHminorAdditional agricultural equipment brand offered alongside John Deere products.
- KinzeminorPlanting and grain handling equipment manufacturer with products available at Midwest Machinery.
- STIHLminorOutdoor power equipment including chainsaws and blowers available at Midwest Machinery locations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Midwest Machinery competitors and assessment
Company assessmentDirect peers
- Greenway Equipment: Multi-location John Deere dealer serving agricultural and rural customers with comparable new and used equipment, parts, service, and precision agriculture offerings.
- Stotz Equipment: Multi-state authorized John Deere dealer formed through consolidation of regional dealer groups, offering a comparable full-service dealership model across agriculture, residential, commercial, and government segments.
- Ag-Pro Companies: Large multi-state John Deere dealer operating across the southeastern US with a comparable full-line equipment portfolio, parts and service infrastructure, and precision agriculture support.
- RDO Equipment Co. One of the largest authorized John Deere dealer networks in the US, operating dozens of locations across multiple states with a similar full-line agricultural, construction, and turf equipment offering plus parts, service, and precision ag support.
- Brandt Holdings: Multi-location John Deere dealer with operations in both Canada and the US, offering agricultural, construction, and turf equipment along with parts, service, and technology-enabled support similar to Midwest Machinery's model.
- 21st Century Equipment: Multi-state authorized John Deere dealer serving agricultural producers with a comparable full-service dealership model including new and used equipment, parts, service, and precision agriculture offerings.
- PrairieLand Partners: Authorized John Deere dealer with multiple locations focused on agricultural producers and rural customers, providing similar full-line equipment, parts, and service capabilities.
Broad incumbents
- Tractor Supply Co. Large rural-lifestyle retailer selling consumer and light-commercial outdoor equipment to a customer base that overlaps with Midwest Machinery's residential and small-acreage segments, though with a fundamentally different business model.
- United Rentals: Largest equipment rental company in North America with an adjacent compact construction and worksite equipment footprint that overlaps with Midwest Machinery's compact construction equipment segment.
- H&E Equipment Services: Major distributor and renter of heavy construction and industrial equipment with overlapping product categories in compact construction, while operating a different distribution model than a John Deere ag-focused dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Midwest Machinery social profiles
Digital presenceMidwest Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Machinery leadership team
Management profileNumber of profiles
Midwest Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Machinery
What does Midwest Machinery do?
Midwest Machinery Co. is an authorized John Deere dealership selling new and used agricultural, compact construction, commercial, and consumer lawn and garden equipment across Minnesota and western Wisconsin. The company operates 28+ physical dealership locations providing equipment sales, OEM parts, equipment service and maintenance, precision agriculture technology support, and John Deere Financial financing facilitation.
Is Midwest Machinery a public or private company?
Midwest Machinery is a private company. It is classified as unknown and is currently operating.
When was Midwest Machinery founded?
Midwest Machinery was founded in -1. It employs 501 to 1,000 people.
Where is Midwest Machinery based?
Midwest Machinery is headquartered in Aitkin, United States, in the North America region.
How does Midwest Machinery make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Support and financing Services.
Who are Midwest Machinery's main competitors?
Direct peers on record are Greenway Equipment, Stotz Equipment, Ag-Pro Companies, RDO Equipment Co., Brandt Holdings, 21st Century Equipment and PrairieLand Partners. Broad incumbents are Tractor Supply Co., United Rentals and H&E Equipment Services.
Does Midwest Machinery have an API?
No public API is recorded for Midwest Machinery.
What industry is Midwest Machinery in?
Midwest Machinery's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing. Its NAICS code is 42382 and its SIC code is 3523.