What Swiss Innovation Lab does

Swiss Innovation Lab AG is a privately held Swiss IoT system and software house founded in 2013 and headquartered in Brügg, Switzerland, with an additional contact address in Bienne. The company designs and sells integrated hardware-plus-cloud solutions for two distinct verticals within the smart-city theme: public transport and public-access emergency medical equipment. Its flagship products are SeeUs, a solar-powered LED pushbutton and NB-IoT unit that signals waiting passengers and on-demand pickup requests to approaching buses, and AEDTrax, an IoT monitoring device that attaches to ZOLL AED 3 defibrillators and reports self-test, battery, electrode, and location data to a cloud dashboard. The company also lists Clever-Kiosk and DisplayIT as additional smart-city solutions and advertises bespoke engineering services for customized projects.

The business model centers on B2B direct enterprise sales of integrated IoT solutions. Revenue is generated through hardware sales (solar-powered LED units, AED monitoring devices) combined with cloud-software subscriptions for monitoring and data management, supplemented by customized-project engineering work; pricing is not publicly disclosed and all inquiries are routed through website contact forms and email. Customer acquisition relies on direct outreach to public transport authorities, AED distributors (notably Procamed AG, for whom AEDTrax was custom-developed), and government transit agencies, with a modest newsletter and gated PDF acting as top-of-funnel demand generation. The company is led by co-founders Tomas Ahnebrink (CEO) and Pero Juric (CTO), both previously founders and principal shareholders of SwissQual, which was acquired by Rohde&Schwarz, and Ahnebrink also previously founded Swiss Mobility Solutions, which was acquired by Gemalto. Operations are concentrated in Europe with no disclosed funding rounds, subsidiaries, or parent company.

Name

Swiss Innovation Lab

Legal name

Swiss Innovation Lab AG

Website

https://swissinnolab.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Innovation Lab AG is a Swiss IoT system and software house that builds SeeUs (smart-mobility bus-stop signaling) and AEDTrax (cloud monitoring of ZOLL AED defibrillators) for public transport authorities and AED management organizations.

Ownership category

akta.pro rank

Product category

IoT Solutions for Smart Cities and Smart Mobility

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

Keywords

• IoT solutions
• Smart mobility systems
• AED monitoring devices
• Public transport technology
• Cloud-based monitoring

Headquarters

HQ city

Brugg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain

Revenue model

1. IoT Hardware and Software Solutions: Swiss Innovation Lab sells integrated IoT solutions combining proprietary hardware devices with cloud-based software platforms. Revenue likely derives from hardware sales (solar-powered LED units, monitoring devices) combined with software/subscription services for cloud monitoring and data management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Swiss Innovation Lab is a system and software house that develops and sells integrated IoT solutions combining proprietary hardware devices with cloud-based software platforms for smart cities and smart mobility. Its portfolio includes the SeeUs smart mobility system (solar-powered LED units and push-button signaling devices for public transport stops) and the AEDTrax AED monitoring system (IoT sensors attached to ZOLL AED 3 defibrillators transmitting status data to a cloud dashboard).

Product overview

Swiss Innovation Lab is a system and software house offering innovative IoT solutions for Smart Cities and Smart Mobility. The company provides two main product lines: SeeUs (smart mobility solution for public transport) and AEDTrax (AED monitoring system for smart cities). Both products consist of IoT hardware devices combined with cloud-based monitoring software.

Differentiator

Problem solved

Functional benefit

Brands

• SeeUs: Smart mobility solution with integrated LED lights and wireless communication that informs approaching buses of passengers waiting at bus stops, also supports on-demand pickup functionality.
• AEDTrax

Products and services

• SeeUs Smart Mobility System Smart mobility solution with integrated LED lights and wireless communication that informs approaching buses of passengers waiting at bus stops, increasing driver awareness and accessibility. It includes a Bluetooth-based push button and LED unit system with solar-powered LED unit featuring adjustable intensity and NB-IoT connectivity for cloud monitoring, and supports on-demand pickup configuration via web app or pushbutton for routes with sporadic rider demands. Targeted at public transport authorities and operators.
• AEDTrax AED Monitoring System Smart monitoring system combining IoT devices with cloud-based software for managing ZOLL AED 3 automated external defibrillators. The monitoring device is semi-attached to the AED and constantly monitors location, status, battery status, electrode expiration dates, and transmits self-test results via USB to a cloud-based dashboard. Targeted at healthcare organizations, emergency response coordinators, and companies managing public access defibrillators.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ZOLLcoreTechnology or IntegrationAEDTrax integrates with ZOLL AED 3 automatic external defibrillators. The system interfaces with ZOLL devices via USB to read and transmit device-specific data including self-test results, battery status, electrode expiration dates, and serial numbers to the AEDTrax cloud dashboard.
• Procamed AGcoreOEM/ Whitelabel/ Licensing PartnerAEDTrax was specifically developed for Procamed AG as a customized IoT solution for monitoring ZOLL AED devices. Swiss Innovation Lab developed the product as a custom project for Procamed AG.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Teralytics: Teralytics provides mobility data and demand analytics for public-transport planning. It is comparable as an emerging player in the smart-mobility analytics space addressing similar transit-authority buyers.
• Zeelo: Zeelo operates on-demand shared transit services targeting low-density commuter routes for employers and transit operators. It overlaps with the on-demand public-transport use case that SeeUs On-Demand supports.

Broad incumbents

• Samsara: Samsara provides IoT hardware + cloud platform for fleet, equipment, and asset monitoring. Its asset-monitoring capabilities overlap with AEDTrax and could provide integrated alternative solutions for fleet operators.
• Cubic Transportation Systems: Cubic provides large-scale public-transit fare collection, real-time passenger information, and transit analytics platforms. It is comparable as a broad incumbent whose platform roadmaps can absorb niche passenger-signaling solutions.
• Geotab: Geotab is a major telematics and fleet-management platform widely used in public-sector vehicles. It is comparable to Swiss Innovation Lab as an established IoT+fleet data incumbent whose fleet-management integrations SeeUs targets.
• INIT (init SE): INIT is an established European provider of public-transport IT and fleet management systems. It competes with Swiss Innovation Lab indirectly, as transit authorities often procure ITS platforms from INIT that could subsume SeeUs-style passenger signaling.

Direct peers

• Padam Mobility: Padam Mobility sells on-demand and demand-responsive transit software to public-transport authorities. It overlaps directly with Swiss Innovation Lab's SeeUs on-demand pickup functionality for low-density routes.
• AIVIA: AIVIA manufactures connected AED wall cabinets and monitoring solutions for public-access defibrillators, making it the closest comparable to AEDTrax in the AED-monitoring category.
• Cleverciti Systems: Cleverciti provides IoT hardware + cloud software for smart-city use cases (smart parking, curbside management). It is comparable to Swiss Innovation Lab because both sell integrated sensor/IoT + dashboard solutions to municipal and enterprise smart-city buyers in Europe.
• Shotl Mobility: Shotl Mobility provides on-demand transit routing and dispatch software to public-transport operators, addressing the same sporadic-rider, on-demand use case that SeeUs On-Demand targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/labswiss
• LinkedInlinkedin.com/company/swiss-innovation-lab-sil-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Innovation Lab