Hi-ReS
Hi-ReS! was a London-based boutique creative agency (1999-2017) founded by Alexandra Jugović and Florian Schmitt, delivering campaigns, immersive installations and digital content for luxury, fashion, entertainment and enterprise clients including Chanel, IBM and The Beatles.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Hi-ReS does
Hi-ReS! was a London-headquartered, boutique creative agency founded in 1999 by Alexandra Jugović and Florian Schmitt after relocating from Germany. The firm positioned itself around a 'perpetual novelty' philosophy, deliberately avoiding specialization and instead approaching each engagement as a fresh creative challenge. Over its 17-year operating life, it built studios in London, New York, Hamburg and Berlin, serving clients across the luxury, fashion and beauty, FMCG, automotive and entertainment verticals. The client roster included premium brand and entertainment names such as Chanel, IBM, Diesel, The Beatles, Massive Attack and Darren Aronofsky.
The agency's core offering was project-based creative services rather than a software product or platform. Deliverables spanned books, magazines, websites, campaigns, site-specific installations, immersive experiences and live performances. There is no disclosed proprietary technology stack, AI/ML capability, software product, API, recurring pricing model, or external funding; monetization appears to have relied entirely on bespoke project fees from enterprise and icon-tier clients. Headcount is reported at 51-100, consistent with a mid-sized multi-city boutique.
Hi-ReS! ceased operations in 2017. The firm is no longer active, no successor entity or acquisition is documented in the input data, and its website (hi-res.net) now functions as a legacy archive. From an investment standpoint, Hi-ReS! is a historical operating record rather than a live going concern.
Hi-ReS firmographics
Firmographics- Name
- Hi-ReS
- Legal name
- Hi-ReS!
- Website
- https://hi-res.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Hi-ReS! was a London-based boutique creative agency (1999-2017) founded by Alexandra Jugović and Florian Schmitt, delivering campaigns, immersive installations and digital content for luxury, fashion, entertainment and enterprise clients including Chanel, IBM and The Beatles.
- Ownership category
- akta.pro rank
Hi-ReS industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Hi-ReS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hi-ReS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Hi-ReS product offering
Product offeringCore offering
Hi-ReS! was a creative agency that produced books, magazines, websites, brand campaigns, site-specific installations, immersive experiences, and live performances for enterprise clients in luxury, fashion and beauty, FMCG, automotive, and entertainment. It worked with figures and brands such as Darren Aronofsky, Massive Attack, The Beatles, Chanel, Diesel, and IBM, delivering project-based creative outputs rather than packaged products or software.
Product overview
Hi-ReS! was a single-service creative agency offering experiential and artistic content creation rather than a software product or platform. The agency delivered diverse creative outputs including books, magazines, websites, campaigns, site-specific installations, immersive experiences, and live performances. There were no discrete software products, modules, or sub-brands in their portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Agency Services A project-based creative agency service delivering books, magazines, websites, brand campaigns, site-specific installations, immersive experiences, and live performances for enterprise clients in luxury, fashion and beauty, FMCG, automotive, and entertainment.
Companies that use Hi-ReS
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Hi-ReS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hi-ReS partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Hi-ReS competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent creative agency focused on culturally resonant campaigns for brands like Google, Samsung, and Adidas. Similar boutique scale and brand-led creative positioning to Hi-ReS!
- Anomaly: Independently owned creative agency with offices in New York, London, LA, Shanghai, and Toronto. Comparable for combining advertising, design, content, and experience work for premium global brands.
- Wieden+Kennedy: Privately held, founder-led creative agency known for bold campaigns for Nike and global brands. Operates multiple international offices in a boutique-holdco model paralleling Hi-ReS!'s London/New York/continental presence.
- B-Reel: Independent digital and experiential creative studio with offices in NYC, LA, London, and Stockholm. Directly comparable as a digital-first shop producing brand experiences, installations, and interactive content.
- Universal Everything: UK digital art and experiential studio producing immersive installations, live performances, and brand experiences for clients like Hyundai and Nike. Closely matches Hi-ReS!'s experiential and immersive installation profile.
- Psyop: Independent creative production studio specializing in film, experiential, and immersive content for global brands. Comparable in the high-end experiential and installation segment Hi-ReS! pursued.
- Pentagram: Partner-owned design and branding firm founded in London with offices in NYC and other major cities. Directly comparable culture of senior-led, multi-disciplinary creative work across brand, editorial, and digital.
- Buck: Independently held creative studio with offices in NYC, LA, and Amsterdam. Comparable boutique creative-tech shop delivering brand experiences, motion, and design for premium clients.
- Mother: Independent London-founded creative agency of comparable size and ethos. Like Hi-ReS!, Mother built its identity on provocative, non-specialist creative work for premium global brands.
Broad incumbents
- Droga5: Larger independently operated creative network known for work with The New York Times, Heineken, and Guinness. Comparable for premium, culturally driven creative output and brand storytelling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Hi-ReS social profiles
Digital presenceHi-ReS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hi-ReS leadership team
Management profileNumber of profiles
Hi-ReS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hi-ReS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hi-ReS
What does Hi-ReS do?
Hi-ReS! was a creative agency that produced books, magazines, websites, brand campaigns, site-specific installations, immersive experiences, and live performances for enterprise clients in luxury, fashion and beauty, FMCG, automotive, and entertainment. It worked with figures and brands such as Darren Aronofsky, Massive Attack, The Beatles, Chanel, Diesel, and IBM, delivering project-based creative outputs rather than packaged products or software.
Is Hi-ReS a public or private company?
Hi-ReS is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Hi-ReS founded?
Hi-ReS was founded in 1999. It employs 51 to 100 people.
Where is Hi-ReS based?
Hi-ReS is headquartered in London, United Kingdom, in the Europe region.
Who are Hi-ReS's main competitors?
Direct peers on record are 72andSunny, Anomaly, Wieden+Kennedy, B-Reel, Universal Everything, Psyop, Pentagram, Buck and Mother. Droga5 is listed as a broad incumbent.
Does Hi-ReS have an API?
No public API is recorded for Hi-ReS.
What industry is Hi-ReS in?
Hi-ReS's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.