What REB Storage Systems International does

REB Storage Systems International is a privately held, Chicago-headquartered turnkey material handling systems integrator founded in 1962. The company designs, supplies, and installs physical storage and material handling systems for warehouses, distribution centers, manufacturing facilities, and records storage operations. Its product portfolio spans selective pallet rack, cantilever, drive-in/drive-through, push back, pallet flow, carton flow, and warehouse catwalk racking systems; warehouse automation including semi-automated pallet runners, conveyors, pick-to-light and put-to-light systems, voice picking, unit load and mini load AS/RS, and Ferretto vertical lift modules; industrial shelving (boltless rivet, gravity flow, mobile, steel, wire); warehouse mezzanines, decking, pick modules, pallet rack protection, and modular offices. A used-equipment resale line supplements new system sales. Professional services include rack system engineering, project management, certified installation, ANSI/RMI-compliant safety inspections, repair, permitting support, and relocation/removal services.

The company operates a project-based, direct enterprise sales model with custom quote-based pricing and multi-year contracts, completing projects through in-house project managers, designers, and subcontracted installers. The Classic Modular Systems, Inc. subsidiary, acquired in August 2012, extends the offering into modular offices, workstations, and custom cabinetry. REB reports a footprint spanning the United States, Europe, Latin America, and Australia/New Zealand, citing more than 100,000 projects completed, more than 20,000 customers, projects in 15 countries across 50 industries, and a 70% repeat-customer rate. Strategic partnerships include an Elite U.S. Dealer relationship with Ferretto for VLMs and an exclusive distributorship with Russ Bassett Corporation for media storage in the archive market. The company has received consecutive MHEDA Most Valuable Partner (MVP) Awards from 2022 through 2026 and consecutive Avetta Safety Star Awards. Leadership comprises CEO Tom Lesko and President Lori Palmer (recipient of the i-SIGMA Lifetime Achievement Award).

Name

REB Storage Systems International

Legal name

REB Storage Systems International

Website

https://rebstorage.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Chicago-based turnkey material handling systems integrator that designs, supplies, and installs pallet racking, warehouse automation, shelving, and mezzanine systems for enterprise warehouses, distribution centers, manufacturers, and records storage customers across the US, Europe, Latin America, and Australia/New Zealand.

Ownership category

akta.pro rank

Product category

Material Handling Equipment and Warehouse Storage Solutions

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

akta.pro secondary industry

Storage System Reconfiguration, Upgrades & Maintenance (Non-Construction) (HSAFAHAL)

Keywords

• Material handling systems
• Warehouse racking solutions
• Warehouse automation
• Pallet storage racks
• Warehouse storage integration

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Material Handling Systems Sales: Design, supply, and installation of complete material handling systems including racking, automation, and shelving products for warehouses, distribution centers, and manufacturing facilities
2. Professional Services: Rack system project management, warehouse rack design services, installation services, rack repair, safety inspections, warehouse relocation, and rack system permitting support
3. Used Equipment Sales: Sale of used pallet racks, shelving, uprights and beams

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

REB Storage Systems International is a turnkey material handling systems integrator that designs, supplies, and installs warehouse storage solutions. The company sells pallet racking systems, industrial shelving, warehouse automation equipment (AS/RS, conveyors, vertical lift modules, pick-to-light, voice picking), mezzanines, and pick modules, complemented by professional services including rack system design, project management, installation, safety inspections, rack repair, permitting, and warehouse relocation.

Product overview

REB Storage Systems International is a turnkey material handling systems integrator offering a comprehensive portfolio of physical storage and automation products. The core offering consists of pallet racking systems (selective, drive-in/drive-through, push back, pallet flow, carton flow, and cantilever rack) complemented by warehouse automation solutions (AS/RS systems, VLMs, conveyors, pick-to-light, voice picking, and pallet runners). The company also provides industrial shelving, mezzanine systems, and warehouse pick modules that integrate multiple racking types and automation components into unified systems. Supporting services include system design, project management, installation, safety inspections, rack repair, and permitting. This is not a unified software platform but rather a collection of physical products and professional services for warehouse storage optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Selective Pallet Rack

Quantifiable outcome

• Dynamic racking implementations can slash labor and equipment costs up to 75%
• +3 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• FerrettocoreTechnology or IntegrationFerretto is an Italian manufacturer of vertical lift modules (VLMs). REB is an Elite U.S. Dealer for Ferretto Vertimag Vertical Lift Modules, providing distribution and installation of their VLM products.
• RAN FPminorChannel Partner/ Reseller/ DistributorPartner for specific material handling product distribution.
• Russ Bassett CorporationcoreChannel Partner/ Reseller/ DistributorREB Storage Systems International named Exclusive Distributor of Russ Bassett Corporation Media Storage Products for the Archive Market, distributing their media storage solutions.
• Chicago Records ManagementcoreStrategic or Co-development PartnerLong-standing partnership since 1988 with Chicago Records Management (formerly Chicago Storage Works). REB designed and installed multiple storage systems for CRM including rivet shelving, pallet rack systems, and order picker systems across multiple facilities.
• Classic Modular Systems, Inc.majorStrategic or Co-development PartnerAcquired in August 2012, Classic Modular Systems was a 30-year-old company known for designing custom space solutions including ergonomic task furniture, workstations, modular offices, high-density shelving, and custom cabinets and counters.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Swisslog: Global provider of automated warehouse and distribution center solutions, including AS/RS, conveyors, and software. A broader incumbent competing with REB on automation-led integrated system projects.
• TGW Logistics Group: European-headquartered provider of automated warehouse, picking, and distribution solutions. Competes with REB for integrated automation projects and serves similar industrial and retail customers.
• Dematic: Global intralogistics leader offering end-to-end automated warehouse solutions including AS/RS, conveyors, and software. While broader and significantly larger than REB, Dematic competes for the same enterprise warehouse automation and integration projects that REB bids on.
• SSI Schaefer: One of the world's largest material handling systems integrators with deep coverage across racking, automation, and warehouse management software. Overlaps REB in integrated storage and automation solutions, particularly for large enterprise customers.

Direct peers

• Kardex: Specialist in dynamic storage and retrieval systems including vertical lift modules and automated storage solutions. Overlaps directly with REB's VLM, AS/RS, and pick module offerings for mid-market and enterprise customers.
• Interlake Mecalux: One of the largest global manufacturers and integrators of pallet racking, shelving, and warehouse storage systems. Directly comparable to REB in pallet rack, cantilever, drive-in, and pick module offerings, and competes for the same mid-market and enterprise warehouse customers.
• Mecalux: Spanish-headquartered global supplier of warehouse racking, shelving, and automated storage solutions including AS/RS. Closely overlaps REB's racking and automation portfolio and competes for industrial, distribution, and e-commerce customers worldwide.
• Ridg-U-Rak: North American manufacturer of structural and roll-formed pallet rack, push-back rack, and cantilever systems. Comparable to REB as a racking-focused supplier serving similar distribution and warehousing customers.
• Hanel Storage Systems: Manufacturer of vertical lift modules and rotary storage systems. Directly comparable to REB's Ferretto VLM line and competes for similar small parts and records storage use cases.
• Steel King Industries: US-based manufacturer and integrator of pallet racking, shelving, and protective storage systems. Closely comparable to REB in core racking and shelving product lines and US customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reb_storage
• Facebookfacebook.com/rebstorage
• LinkedInlinkedin.com/company/reb-storage-systems-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REB Storage Systems International