Double Forte

What Double Forte does

Double Forte is a privately held, independent strategic communications and public relations agency founded in approximately 2003 and headquartered at 351 California Street in San Francisco. The firm is structured around six declared vertical specializations — Consumer Lifestyle, Corporate, Food & Beverage, Health & Fitness, Technology & Innovation, and Wine & Spirits — with the beverage vertical representing its deepest area of expertise and the largest concentration of named clients. Double Forte does not develop proprietary software; its deliverable is professional services, encompassing strategic communications, earned media, social media strategy, data-driven influencer marketing, internal communications, and crisis communications, packaged under a 'One Voice in Surround Sound' methodology.

The firm operates as a project-based professional services business, generating revenue through retainers and scoped engagements rather than productized or licensed offerings, and distributes its capabilities directly via a field sales model supplemented by referrals. It maintains four U.S. offices (San Francisco as headquarters, plus New York City, Boston, and Eau Claire, Wisconsin) and reaches prospective clients through owned media — a blog of more than 100 posts, two podcasts (Focus Is Your Friend, hosted by founder and CEO Lee Caraher, and Everything Speaks / Millennial Minded), and a library of downloadable POV reports on topics such as generative search, nostalgia marketing, and 'AI & The New Rules of Communications.' Content production is consolidated under an internal unit branded 'DF Studio.'

Double Forte's clientele is enterprise and mid-market, with named accounts spanning Wine & Spirits (The Wine Group, Benziger Family Winery, Bogle Family Vineyards, Treasury Wine Estates, Foley Family Wines, Hess Collection, Bread & Butter Wines, Dutcher Crossing Winery, Elemental Wines, Evenstad Estates, Imagery Estate Winery, Juggernaut, Trapiche Argentina, True Myth, WX Brands, among others), Food & Beverage (Torani, Chiquita, Clif Bar family, Clover Sonoma, Cupcake Vineyards), Consumer Products (Visa, Old Navy, Camelbak), Gaming/Entertainment (Roblox, Major League Gaming, Warner Brothers), Healthcare (OakLeak Medical Network, Chippewa Valley Health Cooperative), and Technology (Neoglyphic Entertainment, Zenni Optical). The firm has operated continuously for more than 20 years without institutional investment and explicitly maintains independence from holding-company or network affiliation models common among mid-sized agencies.

Name

Double Forte

Legal name

Double Forte

Website

https://double-forte.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Double Forte is a privately held, independent public relations and strategic communications agency serving enterprise and mid-market clients across six verticals including Wine & Spirits, Food & Beverage, and Technology, with offices in California, New York, Boston, and Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Services: Double Forte generates revenue through professional services engagements including strategic communications consulting, public relations, social media strategy, influencer marketing campaigns, and content development. Services are typically delivered through project-based retainers or scoped engagements with corporate clients seeking to build brand reputation, achieve media coverage, and engage stakeholders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Double Forte is a strategic communications and public relations agency that delivers earned media, social media strategy, internal communications, thought leadership, and data-driven influencer marketing to enterprise and mid-market clients. The firm operates across six core verticals (Consumer Lifestyle, Corporate, Food & Beverage, Health & Fitness, Technology & Innovation, and Wine & Spirits) with a dedicated beverage/wine & spirits team, unified under a "One Voice in Surround Sound" methodology spanning all client communication channels.

Product overview

Double Forte is a fiercely independent PR and communications firm offering a unified suite of strategic communications services rather than a packaged software product. Its core offerings include PR and earned media, social media strategy, internal communications, strategic content, and data-driven influencer marketing, all unified under a 'ONE VOICE IN SURROUND SOUND' philosophy to maximize impact across channels. The firm specializes by industry verticals, notably a dedicated Beverage/Wine & Spirits team offering integrated social, digital, and media programs for beverage clients. Supporting its service business, Double Forte produces proprietary content through its DF Studio, including three named podcasts (Millennial Minded, Everything Speaks, and Focus Is Your Friend) and a library of POV reports and white papers covering communications trends. The firm has been operating for more than 20 years and serves clients across consumer lifestyle, corporate, food & beverage, health & fitness, technology & innovation, and wine & spirits sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Everything Speaks: Podcast for millennials and young professionals looking for practical, actionable career advice.
• Focus Is Your Friend

Named customers24 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edelman: Largest independent-owned global PR firm offering strategic communications, earned media, and content services to enterprise brands across consumer, corporate, and health verticals - directly comparable offering and target client base to Double Forte.
• FleishmanHillard: International PR and integrated communications agency with deep vertical practices in consumer goods, food and beverage, and healthcare - directly comparable to Double Forte's multi-vertical strategic communications model.
• BerlinRosen: Independent strategic communications firm specializing in consumer lifestyle, technology, and corporate communications with a comparable mid-size independent positioning and content-led thought leadership approach.
• Marina Maher Communications (MMC): Independent consumer PR agency serving beauty, food and beverage, wellness, and lifestyle brands - comparable vertical mix and independently-owned positioning to Double Forte.
• Weber Shandwick: Global strategic communications and public relations agency serving consumer, healthcare, technology, and corporate clients with integrated PR and social offerings - same service mix and enterprise client orientation as Double Forte.
• M Booth: Independent creative PR and communications agency with strong consumer brand focus - similar independent ownership structure, consumer-lifestyle client base, and earned-media-plus-social service offering as Double Forte.
• Antenna Group: Mid-sized independent strategic communications and PR firm with strong consumer and technology verticals - comparable independent ownership profile and mid-size agency positioning to Double Forte.

Broad incumbents

• Zeno Group: Global communications agency with strong food and beverage, consumer, and corporate practices - overlaps with Double Forte's vertical mix and enterprise client targeting, though operating as part of a broader network.
• Golin: Global IPG-owned PR firm offering strategic communications, social, and content services across consumer and corporate sectors - broader portfolio than Double Forte but directly overlapping on core PR service lines and consumer client base.
• Ketchum: Omnicom-owned global PR and communications agency with food and beverage, consumer, and corporate practices - comparable service mix but operating as part of a larger holding company structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doublefortepr
• LinkedInlinkedin.com/company/double-forte
• Instagraminstagram.com/DoubleFortePR
• Facebookfacebook.com/DoubleFortePR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Forte