Rainforest Trust

Name

Rainforest Trust

Legal name

Rainforest Trust

Website

https://rainforesttrust.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153), Support Activities for Forestry (11531), Support Activities for Forestry (115310)

SIC

Forestry (800)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Conservation Easements & Land Trust Services (AFAMAMAH), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Rainforest conservation
• Habitat protection
• Endangered species
• Conservation nonprofit
• Biodiversity preservation

Headquarters

HQ city

Warrenton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Rainforest Trust generates revenue entirely through donations from individuals, foundations, corporations, and government grants. The organization operates on a model where 100% of donations are allocated to conservation action, as board members and supporters cover all operating expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rainforest Trust is a 501(c)(3) nonprofit conservation organization that safeguards imperiled tropical habitats by purchasing and designating legally-protected areas in partnership with local and Indigenous organizations. The organization channels donor contributions into a global portfolio of more than 200 conservation projects spanning 67+ countries, protecting over 62 million acres of rainforest and safeguarding 3,356+ threatened species. Board members and select supporters cover all operating costs, enabling 100% of donations to go directly to conservation action.

Product overview

Rainforest Trust operates as a conservation nonprofit organization offering a portfolio of giving programs centered on protecting rainforest habitats and endangered species. The organization does not offer a traditional software product; instead, its 'products' are charitable giving mechanisms including: direct donation funds (Conservation Action Fund, Rainforest Climate Action Fund, Sustainability Action Fund), recurring giving programs (Monthly Giving/Root), legacy giving vehicles (Planned Giving with bequests, charitable trusts, retirement plan gifts, stock donations), peer-to-peer fundraising tools, and corporate partnership programs. These programs work together to channel donor resources toward the organization's core mission of establishing protected areas through land purchases and designations in partnership with local organizations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Conservation Action Fund A pooled fund that supports urgent conservation projects worldwide, allowing donors to direct their contribution to the most pressing needs across Rainforest Trust's global portfolio of protected area initiatives.
• Rainforest Climate Action Fund A specialized fund focused on climate-focused conservation projects that store carbon and mitigate climate change through rainforest protection.
• Sustainability Action Fund A fund supporting sustainability initiatives and fire-fighting efforts for conservation projects, such as assisting partner Natura Bolivia with firefighting operations.
• Planned Giving Estate planning vehicles including bequests, charitable remainder trusts, charitable lead trusts, retirement plan gifts, life insurance donations, and personal property donations that allow donors to create lasting conservation legacies.
• Stock Donation Program Enables donors to avoid capital gains tax by donating appreciated stock that has been held for more than one year.
• Monthly Giving (Roots) A recurring monthly donation program where donors can support specific conservation projects or the Conservation Action Fund on an ongoing basis.
• Create Your Own Fundraiser A peer-to-peer crowdfunding platform allowing supporters to create personal fundraisers for Rainforest Trust projects, powered by the Crowdrise platform.
• Gifts in Wills Bequest program allowing donors to leave charitable gifts to Rainforest Trust through their wills, with sample legal language provided for specific, residuary, and contingent bequests.
• Donor Advised Fund (DAF) Giving Allows donors to move money to maximize tax deductions in a given year while making donations to Rainforest Trust over multiple years through a donor advised fund.
• Corporate Partnerships Strategic partnerships with corporations that provide funding, co-marketing, or cause-marketing opportunities, such as the partnership with Selfless by Hyram for Bolivia conservation.

Quantifiable outcome

• 62 million acres protected globally with 98% forest integrity maintained post-protection
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Gorongosa Restoration ProjectcoreStrategic or Co-development PartnerRainforest Trust collaborates with Gorongosa Restoration Project in Mozambique to establish Community Conservation Areas (CCAs) including Cheringoma and Dingue Dingue, acting as buffers between Gorongosa National Park and surrounding communities. The partnership focuses on preventing deforestation, encroachment, and promoting human-wildlife coexistence.
• Society for the Conservation of Nature of Liberia (SCNL)coreStrategic or Co-development PartnerRainforest Trust works with SCNL to protect the Upper Guinea Forest through creation of Community Forests, including Normon Community Forest and Tonglay Community Forest. The partnership empowers local communities to manage forests through Community Forest Management Bodies.
• Fauna & Flora InternationalcoreStrategic or Co-development PartnerFauna & Flora International collaborates with Rainforest Trust on Upper Guinea Forest conservation projects in Liberia, working alongside SCNL to protect critical rainforest habitat.
• Rainforest Foundation NorwaycoreStrategic or Co-development PartnerRainforest Trust partners with Rainforest Foundation Norway to protect the world's largest tropical peatland in Democratic Republic of Congo. The partnership supports designation of 1,150,638 acres as Community Forests to secure local community land rights.
• Les Amis des Bonobo du CongocoreStrategic or Co-development PartnerRainforest Trust works with Les Amis des Bonobo du Congo since 2018 to establish the 117,415-acre Ecolo ya Bonobo Reserve for Endangered Bonobos, with another 80,000 acres of protection underway.
• KTK-BELTcoreStrategic or Co-development PartnerRainforest Trust's longtime partner KTK-BELT works on multi-year, multi-project conservation from Nepal's lowlands to the Himalayas through community outreach and land protection. Established Paschim Kusha Bird Sanctuary (2018) and protected rhododendron forests in the Tinjure-Milkhe-Jaljale area (2019).
• South Africa Tortoise Conservation TrustcoreStrategic or Co-development PartnerPartnership to protect the Critically Endangered Geometric Tortoise through creation of the 898-acre Geometric Tortoise Preserve, safeguarding 80% of the species' population in South Africa's Western Cape.
• Applied Environmental Research Foundation (AERF)minorStrategic or Co-development PartnerAERF is one of India's leading organizations in participatory biodiversity conservation in the North Western Ghats. Rainforest Trust assists in creating the Prachitgad Community Forest using Conservation Agreements to stop tree felling and unsustainable practices.
• Fundación Natura BoliviacoreStrategic or Co-development PartnerRainforest Trust and Fundación Natura Bolivia work together to create San Ignacio and Concepcion Municipal Protected Areas in Bolivia's Bajo Paragua forest, protecting over 2 million acres from logging, fire, and agricultural conversion.
• Fundación EcoMingacoreStrategic or Co-development PartnerCreated the Dracula Reserve in Ecuador (2014) to protect rare orchid species from illegal wildlife trade. Partnership continues to expand the reserve, which now spans over 5,000 acres in the Chocó-Tumbes forest.
• Fundación de Conservación JocotococoreStrategic or Co-development PartnerPartnership to create the Las Balsas Reserve in Ecuador to protect the last wild population of Endangered Lilacine Amazon parrots and their habitat from deforestation and poaching.
• Instituto UiraçucoreStrategic or Co-development PartnerRainforest Trust and Instituto Uiraçu work to conserve Brazil's Serra Bonita Mountain Range through the 8,468-acre Serra Bonita Reserve Complex and expansion efforts to protect endemic bird and primate species.
• Corporación SalvaMontescoreStrategic or Co-development PartnerPartnership expanded Colombia's Selva de Ventanas Natural Reserve by 402 acres to protect Critically Endangered Handley's Slender Mouse Opossum and Ventanas Magnolia trees, consolidating a biological corridor.
• Strong RootsminorStrategic or Co-development PartnerPartner organization working with Rainforest Trust on conservation projects.
• African ParkscoreStrategic or Co-development PartnerAfrican Parks is a conservation organization that manages national parks and protected areas in partnership with governments and local communities across Africa.
• Royal Society for the Protection of Birds (RSPB)coreStrategic or Co-development PartnerRSPB collaborates with Rainforest Trust on Upper Guinea Forest conservation in Liberia alongside SCNL.
• BirdLife InternationalcoreStrategic or Co-development PartnerBirdLife International is a global partnership of conservation organizations working on bird conservation and habitat protection worldwide.
• Wildlife Conservation Society (WCS) - CongocoreStrategic or Co-development PartnerWCS works on conservation projects in the Democratic Republic of Congo, including protected area management and species protection.
• IUCN CambodiaminorStrategic or Co-development PartnerIUCN Cambodia collaborates on conservation initiatives in Cambodia.
• Borneo Nature FoundationcoreStrategic or Co-development PartnerBorneo Nature Foundation works on conservation in Borneo, focusing on peatland and forest protection.
• AquasiscoreStrategic or Co-development PartnerAquasis (Associação de Pesquisa e Preservação de Ecossistemas Aquáticos) partnered to establish the Grey-breasted Parakeet Wildlife Refuge in Brazil's Baturite mountain rainforest.
• Selfless by HyramminorGTM or Marketing PartnerSelfless by Hyram is a skincare brand that commits to making positive social impact with every product purchased, protecting over 2,500 acres of threatened land from deforestation in Bolivia's Bajo Paragua forest.
• WCS CongocoreStrategic or Co-development PartnerWildlife Conservation Society Congo program works on species protection and habitat conservation in the Congo region.
• ReguaminorStrategic or Co-development PartnerREGUA ( Reserva Ecológica de Guapiaçu) works on Atlantic Forest conservation in Brazil.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Nature Conservancy: Largest global conservation nonprofit, with a broad portfolio across land protection, freshwater, oceans, and climate; Rainforest Trust is a more specialized peer focused specifically on tropical rainforest protected area establishment through local partnerships.
• Conservation International: Global nonprofit focused on biodiversity hotspots, climate, and sustainable development; overlaps directly with Rainforest Trust in tropical forest protection across Latin America, Africa, and Asia-Pacific.
• World Wildlife Fund (WWF): Global conservation giant with broad species and habitat mandate operating in 100+ countries; overlaps with Rainforest Trust on rainforest protection and endangered species in tropical geographies.

Direct peers

• Fauna & Flora International: UK-based international conservation charity protecting threatened species and ecosystems; directly collaborates with Rainforest Trust on Upper Guinea Forest projects in Liberia, demonstrating direct operational overlap.
• African Wildlife Foundation: Pan-African conservation organization focused on wildlife habitat protection across Africa; direct overlap with Rainforest Trust's Africa portfolio of 30+ country projects including Mozambique, DRC, Liberia, Kenya.
• Rainforest Foundation US: Most direct name-comparable peer; focuses on indigenous land rights and tropical forest protection in Central and South America, Africa, and Indonesia — overlapping mission and donor base with Rainforest Trust.
• Wildlife Conservation Society (WCS): Operates field conservation programs in 60+ countries including a Congo program that directly partners with Rainforest Trust; comparable model of in-country conservation delivery with global fundraising.
• World Land Trust: UK-based conservation charity that funds habitat purchase and protected area creation through local partner NGOs globally; virtually identical operating model to Rainforest Trust with a more global (rather than rainforest-only) mandate.

Emerging players

• Re:wild: Founded by conservation scientists focused on protecting and restoring biodiversity through local partnerships; similar specialist protected-area approach but broader in geographic scope than rainforest-only.

Others

• Rainforest Trust UK: The UK affiliate charity of Rainforest Trust, jointly controlled and acting as a fundraising vehicle for the same mission; not a true independent competitor but illustrates the affiliate structure for international donor outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rainforesttrust
• YouTubeyoutube.com/user/RainforestTrust
• Facebookfacebook.com/RainforestTrust
• Instagraminstagram.com/rainforesttrust
• Pinterestpinterest.com/RainforestTrust
• TikToktiktok.com/@rainforesttrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainforest Trust