Name

Rainforest Foundation Norway

Legal name

Rainforest Foundation Norway

Website

https://regnskog.no

Company type

Private

Founded year

1989

Operating status

Operating

Ownership category

akta.pro rank

NAICS

Support Activities for Forestry (11531), Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

akta.pro secondary industries

Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Forestry & Reforestation (BPAGAGAD), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH)

Keywords

• Rainforest conservation services
• Environmental advocacy nonprofit
• Indigenous rights protection
• Deforestation policy campaigns
• Charitable donation programs

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Individual Donations: Recurring monthly donations from Norwegian individuals via SMS, Vipps, and AvtaleGiro. One-time donations also accepted through online portal and web shop.
2. Government Funding: Receives financial support from Norwegian government agency Norad and participates in international forest agreements with result-based payments from Norway to Indonesia.
3. Symbolic Gift Shop: Sells symbolic gifts (symbolsk gave) through web shop where purchases represent donations and qualify for tax deductions.
4. Corporate Partnerships: Receives support from businesses through corporate giving programs and sustainability partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rainforest Foundation Norway is a Norwegian nonprofit organization that protects tropical rainforests and supports indigenous peoples' rights through field-based conservation programs, policy advocacy, and public fundraising. The organization works with 60+ local partner organizations across the Amazon, Central Africa, and Southeast Asia to secure indigenous land rights, reduce deforestation drivers, and promote sustainable forest economies, while receiving donations from Norwegian individuals and grants from the Norwegian government.

Product overview

Rainforest Foundation Norway (Regnskogfondet) is a non-profit environmental and human rights organization focused on rainforest conservation. The organization offers a portfolio of engagement services including donation programs for becoming a Rainforest Guardian, newsletter subscriptions, an online store selling symbolic gifts and merchandise, a secure whistleblowing channel, policy advocacy campaigns, and field-based forest conservation programs across the Amazon, Central Africa, and Southeast Asia. The organization does not operate a traditional software product platform; its services are primarily donation-based fundraising, advocacy, education, and conservation programs rather than technology products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Indonesia reduced deforestation by 90% from 2014/15 to 2019/20
• +5 more outcomes

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• EcoNusacoreStrategic or Co-development PartnerIndonesian environmental organization working to strengthen indigenous peoples and local communities in Papua while preserving nature and biodiversity. Regnskogfondet has supported EcoNusa for many years. EcoNusa supports over 30 locally-owned homestays and ecotourism projects in West Papua via their EcoFund project.
• ORAU (Organización Regional de Pueblos Indígenas del Oriente Amazónico)coreStrategic or Co-development PartnerIndigenous federation in Peru working on territorial protection and rights for indigenous peoples in voluntary isolation in the Brazil-Peru border region.
• FENAMAD (Federación Nativa del Río Madre de Dios y Afluentes)coreStrategic or Co-development PartnerIndigenous federation in Peru working to protect indigenous rights and territories in the Madre de Dios region.
• AIDESEP (Asociación Interétnica de Desarrollo de la Selva Peruana)coreStrategic or Co-development PartnerNational indigenous organization in Peru representing Amazonian indigenous peoples and advocating for their rights.
• KKI WARSIcoreStrategic or Co-development PartnerIndonesian partner organization working on environmental education and community-based conservation, particularly with Orang Rimba communities in Sumatra.
• The Cornell Lab of OrnithologycoreStrategic or Co-development PartnerAcademic institution collaborating with EcoNusa and Regnskogfondet on the 'Defending Paradise' project to protect birds of paradise and rainforests in Papua.
• IDESAM (Institute for Conservation and Sustainable Development of the Amazon)coreStrategic or Co-development PartnerBrazilian institute conducting socio-environmental research on the impacts of infrastructure projects like the BR-319 highway on Amazon communities and forests.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Greenpeace Norway: Norwegian affiliate of global environmental advocacy network with similar individual-donor fundraising and campaign-led advocacy on deforestation and climate. Comparable GTM and constituency, broader environmental mandate.
• World Resources Institute (WRI): Global research organization producing flagship data products (e.g., Global Forest Watch) and policy analysis on forests and climate. Comparable advocacy and research-driven approach to forest protection at a much larger scale.
• Conservation International: Major international conservation NGO working on forest protection, indigenous partnerships, and climate finance across the same tropical geographies. Comparable mission with a larger global operating footprint and broader funding base.
• WWF Norway (Verdens naturfond): Norwegian branch of a global conservation giant with similar individual-donor base, advocacy focus, and field programs in tropical forests. Comparable in domestic fundraising approach, broader in scope than RFN.

Emerging players

• Fauna & Flora International (FFI): International conservation NGO with partner-led model protecting threatened species and habitats, including tropical forests. Comparable partner-network and rights-based conservation approach, though with a broader biodiversity focus.
• Forest Stewardship Council (FSC): International sustainability certification body setting standards for forest management and supply chains. Comparable focus on corporate supply-chain accountability for forest products, but operates as a standards body rather than an advocacy NGO.
• Mighty Earth: International advocacy campaign organization targeting deforestation in commodity supply chains (palm oil, soy, beef). Comparable corporate-campaign and supply-chain accountability model to RFN's market work, but US-based and smaller.

Direct peers

• Amazon Watch: Focuses specifically on protecting the Amazon and advancing indigenous rights, partnering with grassroots organizations in the same geographies where RFN operates. Closely aligned mission and partner-network model.
• Rainforest Action Network (RAN): US-based advocacy NGO challenging corporate supply chains (palm oil, timber, finance) for deforestation. Comparable in using corporate accountability and policy advocacy to drive forest protection outcomes.
• Rainforest Foundation US: Sister organization also focused on rights-based rainforest protection, supporting indigenous and community partners in the same tropical forest regions. Highly comparable mission, donor model, and partner structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/regnskogfondet
• LinkedInlinkedin.com/company/regnskogen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainforest Foundation Norway