Nashville Interiors

What Nashville Interiors does

Nashville Interiors is a regional interior design and lifestyle magazine founded in 2000 and operating under Deese Media, LLC, a Tennessee limited liability company. The publication covers residential and commercial interior design, architecture, fine arts, and local design events across the Nashville market, currently distributed in its 49th volume. Core products include a print magazine available through subscription and retail ("Find a Copy") channels and a digital flip-book edition hosted on the Issuu platform, supported by an online article archive, a past-issues library, and hosted community events such as mixers and Show House programming. The magazine reaches interior designers, architects, home builders, and affluent homeowners primarily in the Nashville/Southeast U.S. market.

The company's revenue model combines three streams: subscription revenue from individual readers, advertising and sponsorship sales from home-design brands (TROVE Stone, Louisville Tile, Castle Homes, Ferguson, Myers Flooring, PDI, Huskey Building Supply, Artistic Tile, and others), and event sponsorship from hosted community gatherings. Distribution spans the Issuu digital edition, direct subscriptions via the website, retail copy locations, email newsletter, and active Instagram and Facebook channels. Editorial coverage has broadened beyond pure residential design into hospitality (Earls Kitchen + Bar, Golden Sound, The Hermitage Hotel), real estate development (Athena at the Park, The Arcade), and fine arts (Mangoe Arts & Framing, Cheekwood), supporting a diversified advertiser base.

Nashville Interiors is a privately held, founder/family-operated business led by publisher Hollie Deese, with no disclosed institutional funding, subsidiaries, or parent holding company. The company employs 11-50 people and shows no AI/ML capabilities, no proprietary technology beyond the standard Issuu publishing platform, and no mobile applications. Its strategic position rests on 25 years of brand equity in the Nashville design community, a diversified regional advertiser portfolio, and editorial credibility demonstrated through coverage of award-winning work such as ASID Tennessee Best In Show recipient Of Origin Design.

Name

Nashville Interiors

Legal name

Deese Media, LLC

Website

https://nashvilleinteriors.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Nashville Interiors is a regional interior design magazine serving Nashville-area designers, architects, builders, and homeowners with print and digital editions, advertising, and community events under Deese Media, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Gallatin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: The magazine operates on a subscription model where readers can subscribe to access the publication through the Find a Copy section on the website.
2. Advertising and Sponsorship: The magazine features advertising from design-related brands and sponsors including TROVE Stone, Tisdel Distributing, Tate Ornamental, PDI Kitchen Bath Lighting, Onyx & Alabaster, Myers Flooring, Louisville Tile, Legend Homes, Jeffco Flooring, Huskey Building Supply, Frankies Nashville, Ferguson, Castle Homes, and Artistic Tile. Sponsorship opportunities are offered to partners.
3. Event Sponsorships and Hosted Events: The magazine hosts community events including mixers and gatherings, with sponsorship opportunities and partnerships with leading brands for event support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nashville Interiors is a regional interior design and lifestyle magazine covering the Nashville area, currently in its 49th volume. It sells print and digital subscriptions, advertising placements to home design brands, and hosts community events that connect designers, architects, builders, and affluent homeowners in the Southeast market.

Product overview

Nashville Interiors is a regional lifestyle and interior design magazine offering both print and digital editions. The core product is the Nashville Interiors Magazine (currently Volume 49), available through traditional print subscription and a digital flip-book format via Issuu. Supporting offerings include an archive of past articles and issues, design community events, and advertising/sponsorship opportunities for partners. The publication serves as a platform connecting the Nashville design community with readers through editorial content covering interior design projects, architecture, art, and local designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Nashville Interiors Magazine A regional interior design and lifestyle magazine covering Nashville and surrounding areas, featuring articles on interior design, architecture, art, and design professionals, published in both print and digital formats (currently Volume 49).
• Digital Edition (Issuu) Digital flip-book version of the Nashville Interiors magazine accessible on the Issuu platform, allowing readers to browse current and past issues on any device with social sharing capabilities.
• Print Subscription Service

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• TROVE StoneminorGTM or Marketing PartnerAdvertiser partner supporting the publication and design community. TROVE Stone is a stone/tile provider featured in the partner logos section of the magazine.
• Tisdel DistributingminorGTM or Marketing PartnerAdvertiser partner in the home design distribution space. Featured in projects including Lynette Wright's decorative finishing work on Sub-Zero appliances in the Cenwood showroom.
• PDI Kitchen Bath LightingminorGTM or Marketing PartnerAdvertiser partner specializing in kitchen, bath, and lighting products for the Nashville design market.
• Onyx & AlabasterminorGTM or Marketing PartnerDesign studio and advertiser partner featured in projects such as Stephanie Alderman's Music Row office redesign.
• Myers Flooring of NashvilleminorGTM or Marketing PartnerPremier carpet and flooring partner and advertiser. The only premier partner and showroom for Stark in Nashville, serving designers with custom rug workrooms.
• Louisville TileminorGTM or Marketing PartnerTile and flooring partner featured in luxury projects including Athena at the Park development, serving as a strategic design resource.
• Castle HomesminorGTM or Marketing PartnerCustom home builder and advertiser partner featured in multiple issues including Southern Living Idea House projects.
• FergusonminorGTM or Marketing PartnerWholesale distributor partner in the partner logos section, providing plumbing, lighting, and home appliances to the design community.
• Huskey Building SupplyminorGTM or Marketing PartnerThird-generation family-owned building supply company and cover story subject. Advertiser featured on the cover of Nashville Interiors with a showroom event.
• Artistic TileminorGTM or Marketing PartnerTile and stone partner featured in design projects including the Flower magazine Designer Show House mudroom by Parkes & Lamb Interiors.
• Earls Kitchen + BarminorGTM or Marketing PartnerHospitality brand featuring local Nashville artwork in their 8,200-square-foot Nashville Yards location, sourcing from over 20 local creatives.
• Of Origin (Justin Orton)coreStrategic or Co-development PartnerInterior design studio and gallery located in Houston Station, featured prominently in the publication and winner of ASID Tennessee Best In Show award. Represents a flagship example of Nashville design talent covered by the magazine.
• Flower MagazinecoreStrategic or Co-development PartnerNational shelter magazine that partnered with Nashville Interiors for coverage of the 2025 Designer Show House at the Belle Meade property featured on 'Nashville' TV series. Nashville Interiors provided editorial coverage of this major design event.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Domino: Digital-first design media brand covering interiors, home, and lifestyle. Emerging peer competing for the same affluent homeowner audience and home-furnishings advertisers, but with a primarily digital, nationally distributed model that contrasts with Nashville Interiors' regional print-and-events approach.
• Dwell: Modern design and architecture media brand. Emerging peer — overlapping design-and-architecture editorial and home trade advertiser base, but with a digital-first, national, modern-design orientation that differentiates it from Nashville Interiors' traditional luxury/lifestyle focus.

Broad incumbents

• Architectural Digest: Largest global design and architecture title. Broad incumbent that defines the category Nashville Interiors operates in; competes for advertising dollars from the same premium home trade brands but at national scale with substantial digital reach.
• Traditional Home: National shelter magazine focused on classic interior design. Broad incumbent in the design-magazine category, with overlapping subject matter, audience, and advertiser base (furniture, building, furnishings brands) but a national footprint and parent-company backing.
• Luxe Interiors + Design: National luxury design magazine with regional city editions. Broad incumbent in the same luxury shelter / interior design magazine category, competing for many of the same home trade advertisers (builders, tile, flooring) as Nashville Interiors but at much greater scale.

Regional players

• D Magazine: Dallas-based regional city/ lifestyle magazine. Regional peer in the sense of being a long-running, locally anchored city magazine that covers luxury real estate, design, and home categories, with a comparable advertising and events-driven business model — but in a different metro.
• Chicago Home + Garden: Regional shelter magazine for the Chicago metro. Regional peer — same regional-design-magazine formula, same revenue mix of trade advertising and events, but in a different geography with no overlap in coverage.
• New England Home: Regional design magazine covering the New England market. Direct regional-shelter peer with a near-identical operating model (print + digital editions, trade advertising, hosted design events) but serving a different U.S. geography.

Direct peers

• Atlanta Homes & Lifestyles: Long-running regional shelter magazine covering the Atlanta design and architecture scene. Closest direct competitor in terms of business model — a regional design publication selling ads to local home trade brands and connecting the local design community — but in a different (Atlanta) Southeast metro.
• Flower Magazine: National shelter/lifestyle magazine focused on design, gardening, and entertaining. Direct peer — Nashville Interiors partnered with Flower on the 2025 Belle Meade Designer Show House, and both serve the same affluent, design-interested reader and home trade advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NashvilleInteriors
• Instagraminstagram.com/nashvilleinteriors
• Xx.com/NashInteriors
• LinkedInlinkedin.com/company/nashville-interiors-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Interiors