Onyx & Alabaster

What Onyx & Alabaster does

Onyx + Alabaster is a Franklin, Tennessee-based full-service interior design firm founded by Tanya Hembree in 2011, operating an integrated lifestyle destination at a restored 1890s building on Franklin's Historic Public Square that combines three core offerings under one roof: a full-service interior design studio, a curated home market retail storefront, and a designer coffee lounge. The design studio serves luxury homeowners and boutique commercial clients across new builds, full-home transformations, partial furnishings, and space planning, supported by an 800+ wholesale vendor network and a portfolio of nearly 200 completed projects. The home market retails furniture, lighting, art, textiles, and signature O+A branded items (candles, room sprays, modern-designed Bibles), while the coffee lounge serves specialty coffee from Onyx Coffee Lab alongside small bites.

The business derives revenue from four streams: professional services fees for interior design projects (the primary revenue driver), retail sales from the home market, coffee lounge sales (serving both as revenue and as a customer-acquisition touchpoint), and event venue rentals across three tiered configurations (First Floor, The Loft, Full Buyout) starting at $550 per hour. Go-to-market combines a consultative enterprise-style sales motion for design services — including a formal "Become a Design Client" intake form and an outbound B2B referral role targeting builders, developers, realtors, architects, and relocation firms — with content marketing (O+A Journal blog, Black + White Sofa podcast), social media, earned media (People Magazine, Architectural Digest, Good Housekeeping, Martha Stewart), and an in-development e-commerce storefront. The company is privately held, appears bootstrapped, and has scaled from a solo operation to a team reported in the 11–50 employee range.

Name

Onyx & Alabaster

Legal name

Onyx + Alabaster

Website

https://onyxandalabaster.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Onyx + Alabaster is a Franklin, Tennessee-based full-service interior design studio serving luxury homeowners and boutique commercial clients, operating alongside a curated home market, designer coffee lounge, and event venue from a flagship on Historic Public Square.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Luxury interior design
• Residential design services
• Home furnishings retail
• Commercial interior design
• Event venue rental

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Full-service interior design for luxury residences and boutique commercial spaces, covering concept through final installation. This is the primary revenue driver, encompassing space planning, finishes, furnishings, styling, and project management for high-value projects.
2. Home Market / Retail: Curated home market offering furniture, lighting, art, mirrors, textiles, and home décor. Includes signature O+A branded items such as candles, room sprays, and modern-designed Bibles. An e-commerce storefront (shop.onyxandalabaster.com) was under development during data collection.
3. Coffee Lounge: Designer coffee lounge serving specialty coffee (Onyx Coffee Lab beans), specialty lattes, seasonal drinks, teas, and small bites (pastries, croissants, churro muffins, etc.). Serves as both a standalone revenue stream and a customer acquisition touchpoint for the design studio.
4. Event Hosting / Venue Rental: Boutique event space available for public and private events including community gatherings, mixers, product launches, boutique wedding receptions, rehearsal dinners, corporate dinners, and creative meetups. Pricing begins at $550 per hour. Offers First Floor (capacity: 18 seated/25 standing), The Loft (capacity: 35 seated/50 standing), and Full Buyout (capacity: 90 seated/150 standing).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Onyx & Alabaster operates a full-service interior design studio serving luxury residences and boutique commercial spaces, managing projects from concept through final installation. The business is integrated with a curated home market retail store and a designer coffee lounge inside a restored 1890s building on Franklin's Historic Public Square, also offering event venue rental.

Product overview

ONYX + ALABASTER is a full-service luxury interior design studio that operates as an integrated lifestyle destination combining three distinct but complementary offerings: a full-service interior design studio providing comprehensive design services for luxury residences and boutique commercial spaces; a curated home market retail space selling furniture, lighting, art, décor, and signature branded items; and a designer coffee lounge serving specialty beverages and light bites. The company also offers boutique event venue rental services and produces a podcast called 'Black + White Sofa.' The business is headquartered in a restored 1890s building on Franklin's Historic Square in Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• Black + White Sofa Podcast: A podcast hosted by Tanya Hembree featuring honest conversations and inspiring stories about designing a beautiful life, blending luxury, authenticity, and faith.

Products and services

• Full-Service Interior Design Studio Award-winning interior design service for luxury residences and boutique commercial spaces, covering the full project lifecycle from concept through final installation including space planning, finishes, furnishings, styling, and project management. Clients apply via a formal intake form.
• Home Market Curated retail collection featuring furniture, lighting, art, mirrors, textiles, and home décor reflecting the studio's signature modern yet timeless aesthetic, including signature O+A branded items such as candles, room sprays, and modern-designed Bibles.
• Designer Coffee Lounge Walk-in designer coffee lounge serving specialty coffee from Onyx Coffee Lab, specialty lattes, seasonal drinks, teas, and small bites (pastries, croissants, churro muffins) in a design-driven environment. Open Monday-Saturday 7am-5pm.
• Event Hosting / Venue Rental Boutique event space rental for public and private events including community gatherings, mixers, product launches, boutique wedding receptions, rehearsal dinners, corporate dinners, and creative meetups. Three configurations: First Floor (18 seated/25 standing), The Loft (35 seated/50 standing), and Full Buyout (90 seated/150 standing), with pricing starting at $550 per hour.

Quantifiable outcome

• ~200 completed projects to date
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Onyx Coffee LabcoreStrategic or Co-development PartnerOnyx + Alabaster's coffee lounge proudly serves Onyx Coffee Lab beans — a premium specialty coffee roaster. This partnership is central to the coffee lounge's value proposition, positioning the lounge as a destination for award-winning craft coffee within a luxury design environment.
• Hatcher Family DairycoreStrategic or Co-development PartnerHatcher Family Dairy supplies milk for the coffee lounge, supporting the specialty coffee and beverage program. Local sourcing aligns with the brand's emphasis on hospitality, quality, and community connection.
• Local Artists & Artisans (Franklin, TN)minorStrategic or Co-development PartnerOnyx + Alabaster partners with local artists and artisans to feature their work on the gallery walls of the home market and design studio. The brand supports the local creative community by providing display space and connecting local art to homeowners seeking unique décor pieces.
• Freedom CompanyminorOthersFreedom Company (founded by Adam Suttle) was featured on the Black + White Sofa podcast. The company is a lifestyle apparel brand with a missional purpose. The podcast episode explored themes of impact, purpose, and business with purpose.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Magnolia (Magnolia Network): Joanna Gaines' design + retail + media empire (Hearth & Hand with Target, Magnolia Home, Magnolia Network) — a scaled lifestyle brand that started in design and integrated retail and content, illustrating the upper bound of O+A's possible trajectory.
• The Citizenry: Larger direct-to-consumer home furnishings brand with a curated retail marketplace and strong content presence — overlaps with O+A's home market and retail positioning but does not offer design services.
• Jenni Kayne: California lifestyle brand spanning apparel, home goods, and a flagship retail/café concept — relevant comparable for O+A's blended retail + café experience and lifestyle brand positioning.

Direct peers

• Amber Interiors: Los Angeles-based full-service interior design studio that has expanded into a retail line (Amber Lewis x Loloi, Shoppe Amber Interiors). Comparable as a design-first brand that layered in productized retail.
• Kate Marker Interiors: Boutique full-service interior design firm with a similar consultative client intake process and luxury-residential focus — a comparable design services peer at a similar regional scale.
• Studio McGee: Full-service interior design studio with a curated home retail line (McGee & Co.) and a Netflix show — the closest comparable to Onyx + Alabaster's integrated design + retail lifestyle model, operating at significantly larger scale.
• House of Jade Interiors: Full-service residential interior design firm serving luxury homeowners with a consultative sales motion and a strong portfolio-driven brand — directly comparable to O+A's primary design studio offering.
• Jungalow: Design and lifestyle brand by Justina Blakeney combining interior design services, retail home goods, and content — a comparable multi-revenue lifestyle brand with a strong founder-driven identity.

Emerging players

• Sarah Sherman Samuel: Interior designer with a signature product line (rugs, tile, paint with Clare) and a strong content brand — a smaller-scale comparable for O+A's branded product (candles, room sprays) thesis.

Others

• Houzz Pro: Industry platform where O+A has won 10x Best of Houzz Design; relevant ecosystem participant as the dominant discovery and lead-generation channel for boutique interior design firms like O+A.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oacoffeelounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyx & Alabaster