New England Home & Interiors

What New England Home & Interiors does

New England Home & Interiors LLC is a privately held, owner-operated interior design firm founded in 2022 and based in Franconia, New Hampshire. The firm provides full-service residential interior design covering floor planning, lighting design, color consultation, custom furnishings specification, and bespoke window treatments including drapery, roman shades, honeycomb blinds, woven wood shades, and interior shutters. Its primary customer segments are residential homeowners in Northern New England undertaking new builds, major renovations, historic home updates, and targeted decorating refreshes, with secondary demand from owners of second homes and vacation properties in the White Mountains region. The principal, Amanda Arcone, holds Certified Residential Designer and Certified Color Expert credentials and is supported by a junior designer.

The firm differentiates through a hands-on Design Experience Lab at 303 Main Street in Franconia, where clients can physically test furniture, touch fabrics, and collaborate on design plans, supplemented by virtual design consultations for remote clients across Northern New England. A signature portfolio of supplier partnerships with Norwalk Furniture, Hooker Furniture, Lafayette Window Treatments, Norman Window Treatments, Loloi Rugs, Crown Point Custom Cabinetry, and Root Cellar Fabric & Wallpaper gives the studio access to product lines not generally available to consumers. An on-site Home Accessories Shop adds a small retail revenue stream, and a content marketing program spans blog, Facebook, Instagram, and Pinterest.

The business model is professional services plus one-off retail: projects are quoted individually, pricing is not publicly disclosed, and revenue is generated through design fees, custom furnishings specification, custom window treatment sales, and accessory retail. There is no venture capital, private equity, or parent company involvement; the firm is bootstrapped, with 1-10 employees, and operates within a single regional market in the White Mountains of New Hampshire.

Name

New England Home & Interiors

Legal name

New England Home & Interiors LLC

Website

https://newenglandhomeandinteriors.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

New England Home & Interiors is a Franconia, NH-based boutique interior design firm offering full-service residential design, custom window treatments, and bespoke furnishings to homeowners across Northern New England, delivered through an in-studio Design Experience Lab and virtual consultations.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Home Furnishings Retailers (44912)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Interior design services
• Custom window treatments
• Custom furniture design
• Residential decorating
• Home accessories retail

Headquarters

HQ city

Franconia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior design including floor planning, lighting design, furnishings investment guides, custom furniture specification, and project management from concept through implementation.
2. Custom Window Treatments: Bespoke window treatment design and installation including custom drapery, roman shades, honeycomb blinds, woven wood shades, and interior shutters.
3. Custom Furnishings: One-of-a-kind furniture pieces designed and specified for clients, from frames to fabrics and trims.
4. Home Accessories Shop: On-site shop carries unique accessories for home refreshes and finishing touches.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New England Home & Interiors is a full-service residential interior design firm that creates personalized, cohesive home spaces through custom furnishings, bespoke window treatments, and project coordination. The firm delivers services from concept through implementation via a hands-on Design Experience Lab studio in Franconia, NH, complemented by virtual design services for remote clients across Northern New England. The studio also operates a retail Home Accessories Shop featuring one-of-a-kind pieces.

Product overview

New England Home & Interiors is a full-service interior design firm offering a unified portfolio of design services centered around custom furnishings and window treatments. The core offerings include Fine Furnishings (bespoke custom furniture), Design Services (comprehensive interior design planning including floor planning and lighting), Window Treatments (custom drapery, roman shades, and blinds), and Color Consultation. Services are delivered through an interactive Design Experience Lab in Franconia, NH, where clients can test furniture and explore materials firsthand. The company also operates a retail Home Accessories Shop featuring one-of-a-kind pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design Comprehensive interior design services for homeowners covering floor planning, lighting design, furnishings investment guides, custom furniture coordination, and end-to-end project management from concept through implementation.
• Custom Window Treatments Bespoke window treatment design and installation including custom drapery, roman shades, honeycomb blinds, woven wood shades, and interior shutters tailored to each client's windows.
• Fine Furnishings (Custom Furniture) Bespoke custom furniture pieces specified and coordinated for clients, with selections from frames to fabrics and trims, creating one-of-a-kind designs tailored to each client's needs.
• Color Consultation Expert guidance from a Certified Color Expert on selecting paint colors and color schemes to enhance the emotional connection and visual appeal of residential spaces.
• Home Accessories Shop Retail product line of unique accessories carried in the studio for clients seeking home refreshes and finishing touches.
• Custom Blinds and Shades Tailored window blinds and shades manufactured to exact window dimensions, available in cellular (honeycomb) shades, woven wood shades, solar blinds, and motorized options.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Lafayette Window TreatmentscoreTechnology or IntegrationSignature partner providing window treatment solutions. Offers woven wood shades and other custom window coverings featured in studio showroom.
• Norwalk FurniturecoreTechnology or IntegrationSignature furniture partner offering custom upholstery and case goods. Products showcased in design experience lab for client testing.
• Hooker FurniturecoreTechnology or IntegrationSignature partner providing furniture collections. Featured brand in the studio and shop offerings.
• Loloi RugscoreTechnology or IntegrationSignature partner supplying rug collections. Products available through studio for specification in design projects.
• Crown Point Custom CabinetrycoreTechnology or IntegrationSignature partner for custom cabinetry solutions. Featured in kitchen and bathroom renovation projects such as Valley Kitchen project.
• Root Cellar Fabric & WallpapercoreTechnology or IntegrationSignature partner providing fabrics and wallcoverings. Materials available in studio for client specification.
• Norman Window TreatmentscoreTechnology or IntegrationSignature partner offering custom window treatment options. Products available through design services.
• FabricutsupportingTechnology or IntegrationVendor partner supplying custom blinds and fabrics. Mentioned as source for custom blind products.
• Thibaut DesignsupportingTechnology or IntegrationDesign partner whose products including wallcoverings and fabrics are available in the Franconia studio. Products featured in blog content and design projects.
• Alba ArchitectscoreStrategic or Co-development PartnerArchitectural partner collaborating on design projects. Photo credits on Mountain Edge, Notch View, and other projects indicate ongoing project partnership.
• American Post & BeamsupportingStrategic or Co-development PartnerBuilder partner on new construction projects. Photo credit on Presidential View new project indicates project collaboration.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Shade Store: Specialist retailer of custom window treatments including drapery, Roman shades, blinds, and shutters. Directly comparable custom window-treatment offering as a core product line for residential clients.
• Decorilla: Online interior design marketplace offering personalized design concepts, product sourcing, and ongoing designer support. Directly comparable service model and target customer (residential homeowners undertaking renovations or refreshes).
• Smith & Noble: Custom window treatments specialist offering made-to-measure blinds, shades, drapery, and shutters with design consultation. Comparable custom window-treatment focus and residential customer base.
• Havenly: Online interior design service connecting homeowners with professional designers for room-by-room or whole-home projects. Comparable as a consumer-facing residential interior design service operating outside traditional showroom-only channels.
• Modsy: Technology-enabled interior design service producing 3D renderings of customers' rooms with shoppable product recommendations. Comparable residential design service targeting homeowners seeking visualization-driven project support.

Broad incumbents

• Pottery Barn: National home furnishings retailer with free in-store and virtual interior design services. Broad incumbent competitor in residential furnishings and complementary design services.
• Room & Board: Modern home furnishings retailer offering design services alongside its product catalog. Comparable as a broader incumbent providing furnishings and design guidance to residential customers.
• RH (Restoration Hardware): Luxury home furnishings brand with integrated Interior Design services, galleries, and sourcebooks. Overlaps in high-end residential furnishings, custom window treatments, and full-service design offerings.
• Crate & Barrel: National home furnishings retailer offering furniture, decor, and design services including in-store and online design consultations. Overlapping residential furnishings and design service offering at scale.
• West Elm: National home furnishings retailer with in-store and virtual interior design services and a wide product catalog. Comparable as a broad incumbent offering overlapping furnishings and design services to residential consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farmhousenewengland
• LinkedInlinkedin.com/in/amandaarcone
• Instagraminstagram.com/farmhousenewengland
• Pinterestpinterest.com/farmhousenewengland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Home & Interiors