The Home Mortgage of America

What The Home Mortgage of America does

Home Mortgage of America, Inc. (operating under the brand MortgageAmerica) is a privately held residential mortgage originator and servicer headquartered at 1800 International Park Dr, Suite 100, Birmingham, Alabama. Founded in 1990 and operating for over three decades, the company originates home purchase and refinance loans through a branch network spanning Alabama and Florida, while explicitly redirecting Texas and New Mexico inquiries to a sister brand, Hometrust Mortgage Company. It holds NMLS license #149932 and operates as a designated Fair Lender compliant with federal, state, and local fair housing laws.

The company's product portfolio spans Conventional, FHA, VA, USDA, Jumbo, Renovation, and Down Payment Assistance Loans, addressing a broad spectrum of borrower profiles from first-time government-program buyers to jumbo refinance customers. Its core technology is Loan App Elite, an online borrower application portal built on the MyMortgage Online platform that enables digital self-serve origination alongside in-person branch-based lending. The technology layer is described as a standard digital application workflow rather than an AI-enabled underwriting or pricing engine, and there is no disclosed proprietary technology, patent portfolio, or data flywheel.

The business model is transaction-fee based, with revenue derived primarily from origination fees and interest income on originated and serviced loans. Distribution combines direct-to-consumer branch sales across Alabama and Florida with a referral partner channel for top-of-funnel lead generation and an online portal for digital intake. The company is privately held with no disclosed institutional investors, parent company, or external capital backing, and operates as an independent regional lender with no recorded M&A, funding rounds, or major restructurings in the available data.

Name

The Home Mortgage of America

Legal name

Home Mortgage of America, Inc.

Website

https://homemortgageofamerica.mymortgage-online.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Home Mortgage of America, Inc. (MortgageAmerica) is a privately held Birmingham, Alabama-based residential mortgage originator operating branches across Alabama and Florida, offering Conventional, FHA, VA, USDA, Jumbo, Renovation, and Down Payment Assistance loans via branch and online channels.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI), Rate-and-Term Refinance Origination (FSALAAAE), Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

Keywords

• Mortgage lending services
• Residential loan origination
• Home refinancing services
• Government-backed home loans
• Down payment assistance loans

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Lending: Home Mortgage of America generates revenue through mortgage lending activities, including origination fees and interest income from loans originated for home purchases and refinancing. The company offers various loan products including Conventional, FHA, VA, USDA, Jumbo, Renovation, and Down Payment Assistance Loans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Home Mortgage of America, Inc. originates and services residential mortgage loans for home purchase and refinance transactions. The company offers Conventional, FHA, VA, USDA, Jumbo, Renovation, and Down Payment Assistance Loans, distributed through branch locations across Alabama and Florida and an online borrower application portal (Loan App Elite). Revenue is generated through origination fees and interest income on originated loans.

Product overview

Home Mortgage of America, Inc. offers a portfolio of mortgage products and services. Their core offering includes an online loan application platform called Loan App Elite, supplemented by various mortgage product types including Conventional, FHA, VA, USDA, Jumbo, Renovation, and Down Payment Assistance Loans. These products are offered through branch locations across Alabama and Florida, with corporate offices in Birmingham, Alabama.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Referral PartnersminorChannel Partner/ Reseller/ DistributorHome Mortgage of America works with referral partners to generate mortgage lending leads. The company is committed to providing top-level service to both customers and referral partners.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Guild Mortgage: Independent retail mortgage lender with a similar multi-state branch footprint and comparable mix of government, conventional, and specialty loan products including renovation financing.
• Movement Mortgage: Independent retail mortgage lender operating branches across the Southeast and broader U.S. Similar direct-to-consumer retail model, broad government loan program offerings, and a comparable size tier for benchmarking.
• NewRez (now part of Rocket Mortgage): Multi-channel mortgage lender with direct-to-consumer retail, wholesale, and correspondent channels, offering government and conventional products. Comparable in operating model across multiple origination channels including retail branches.
• Fairway Independent Mortgage Corporation: Mid-sized independent mortgage bank with a multi-state branch network offering Conventional, FHA, VA, USDA, Jumbo, and renovation products. Closely comparable in business model, product suite, and reliance on branch-led relationship lending.
• PRMG (Paramount Residential Mortgage Group): Independent mortgage banker with branches nationwide offering a comprehensive product menu including government, jumbo, renovation, and DPA loans. Similar product breadth and branch-driven retail origination model.
• Caliber Home Loans: Independent retail mortgage banker with national branch network and a similar mix of conventional, FHA, VA, USDA, and renovation products. Comparable in size tier and product breadth.

Broad incumbents

• Rocket Mortgage: The largest U.S. retail mortgage originator and a direct competitor in the consumer-direct channel. While national rather than regional, it competes with Home Mortgage of America for the same Alabama and Florida borrowers shopping for purchase and refinance mortgages online.
• United Wholesale Mortgage (UWM): The largest U.S. wholesale mortgage lender, indirectly comparable through shared referral and partner-driven origination channels, even though UWM primarily sells through third-party brokers rather than consumers directly.
• loanDepot: National retail and direct-to-consumer mortgage lender offering conventional, FHA, VA, and HELOC products. Comparable in product breadth and target customer (home buyers and refinancing households), and competes for the same Southeast digital consumer.

Regional players

• Regions Mortgage (Regions Bank): The mortgage division of Regions Bank is also headquartered in Birmingham, Alabama and serves Alabama and Florida retail mortgage customers. As the dominant Alabama-based bank with an active retail mortgage franchise, it is the most directly comparable regional peer in the same geography and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Home Mortgage of America