SAAR Education

What SAAR Education does

SAAR Education (I) Pvt. Ltd is an Indian educational publishing and curriculum development company founded in 2012 and headquartered in Mumbai, with primary operational and editorial functions in Noida. The company designs, publishes, and distributes curricula, textbooks, workbooks, and supplementary learning materials for Pre-Primary through Grade 8 (ages 3-14), with proprietary frameworks such as SMILE (K-5, NEP 2020-aligned), Intellisense (pre-primary), Hopscotch, and Ripples, alongside the Bridge Series NCERT-aligned workbooks for Classes 3-8. It also serves as the India distribution and localisation partner for several international programmes — Jolly Phonics (UK), Fitzroy Program (Australia), Evan Moor (USA), and Marshall Cavendish Maths Roots (Singapore) — and has integrated the third-party Redmenta AI platform into its Bridge Series for adaptive practice and smart assessments.

The company serves three primary customer segments: (1) private K-12 schools in India adopting complete curricula on multi-year contracts via a B2B field sales motion; (2) homeschooling parents purchasing age-bundled kits (ages 5-12+) through the company's e-commerce website; and (3) individual educators accessing low-ticket professional development webinars and events such as the AI Summit, Kaleido Education, and GLOW Annual Summit. The product distribution mix is hybrid — direct institutional sales to schools, direct-to-consumer e-commerce with free delivery above ₹500, and webinar-based training — and the company has scaled from 10+ schools in 2012 to 750+ schools in 2023, with 450,000+ cumulative learners and 25,000+ trained facilitators.

The technology stack is anchored on a content publishing business with a digital layer comprising the Studybase e-learning platform (web and mobile app), the SAAR EMS mobile attendance app for field sales force management, QR-code-linked digital resources and concept videos, and the Redmenta AI integration. Revenue is generated primarily through one-time/perpetual curriculum licensing to schools, with smaller recurring contributions from webinar subscriptions, homeschooling kit retail sales, and software licensing. The company appears to be founder-owned, with no disclosed institutional funding, M&A activity, or external investment.

Name

SAAR Education

Legal name

SAAR Education (I) Pvt. Ltd

Website

https://saareducation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SAAR Education is an Indian educational publishing and curriculum company that designs, publishes, and distributes K-8 curricula, textbooks, and digital learning products to 750+ private schools and homeschooling parents across India, with localised international programmes and NEP 2020-aligned frameworks.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing and Curriculum Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• K-12 curriculum publishing
• Educational publishing services
• Phonics literacy programs
• Homeschool learning materials
• Teacher professional development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Curriculum and Book Sales: Primary revenue stream from selling educational curricula (SMILE, Intellisense, Hopscotch, Ripples) and books across subjects including English, Maths, Science, Hindi, Social Studies, EVS, Grammar, Art, Computer for Pre-Primary to Grade 8. Products sold through e-commerce website and school adoption.
2. Professional Development Services: Revenue from webinars, training sessions, and professional development programs. Pricing at ₹39 per individual session and ₹299 for complete webinar packages. Includes AI Summit, Early Years PD (Kaleido Education), GLOW Annual Summit, and Chris India Tour (Jolly Phonics).
3. Homeschooling Kits: Age-specific homeschooling kit bundles sold directly to parents. Kits available for ages 5+ through 11-12 years, each containing curated physical learning materials.
4. Digital Learning Platform: E-learning platform accessible via web (app.studybase.in) and mobile app (studybase.in/app). May include subscription components for digital content access.
5. Software Licensing: Fitzroy Readers Software (levels 1-50) and Thinking Circus software licensed for educational use. Readers software available in multiple level packs.
6. Corporate Training and Demo Sessions: School-focused sales motion including demonstration sessions and teacher training programs. Revenue from training workshops conducted for schools adopting SAAR curriculum.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

SAAR Education is a publishing and curriculum development company that designs, publishes and sells K-8 educational curricula, textbooks, workbooks, phonics and mathematics programmes, and digital learning tools to private schools and parents in India. Its core offerings include the proprietary SMILE, Intellisense, Hopscotch and Ripples curricula aligned with NEP 2020, the Singapore-licensed Maths Roots CPA programme, the NCERT-aligned Bridge Series workbooks, distributed international programmes (Jolly Phonics, Fitzroy, Evan Moor), SEL journals, the Studybase e-learning platform and age-banded Home-Schooling Kits.

Product overview

SAAR Education is an educational publishing and curriculum development company offering a comprehensive portfolio of print and digital products for Indian schools. The core offerings include proprietary curricula (SMILE for K-5, Intellisense for pre-primary, Hopscotch and Ripples for K-5), Maths Roots (CPA-based Singapore maths licensed from Marshall Cavendish), the Bridge Series (NCERT-aligned workbooks for Classes 3-8), and an extensive textbook portfolio spanning English, Maths, Science, Social Studies, Hindi, and specialized subjects. The company distributes international programmes including Jolly Phonics & Grammar, Fitzroy Readers & Maths, and Evan Moor resources through partnerships. Digital offerings include Readers Software, Thinking Circus, and the Studybase e-learning platform. SAAR also provides the Home-Schooling Kit (age-appropriate bundles for 5-12 years), SEL journals for social-emotional learning, and professional development services including webinars and the Kaleido Education programme. The Redmenta AI platform is integrated into the Bridge Series for adaptive learning. Products are aligned with NEP 2020 and NCF frameworks, serving pre-primary through Grade 8 across 750+ schools.

Differentiator

Problem solved

Functional benefit

Brands

• Jolly Phonics: A systematic and progressive synthetic phonics method teaching letter sounds in a fun and multi-sensory way for literacy development.
• Fitzroy Program
• SMILE Curriculum
• SEL (Social Emotional Learning)
• Maths Roots
• Visual Art
• Home-Schooling Kit
• Bridge Series

Products and services

• SMILE Curriculum Proprietary K-5 foundational and preparatory curriculum aligned with NEP 2020 / NCF-FS 2022 / NCFSE 2023, built on the SMILE framework (Structured & Systematic, Multi-Sensory, Integrated & Inquiry-based, Learner-Centred, Experiential) using 3C (Connect, Conduct, Conclude) and 5E instructional models. Sold via enterprise adoption to private K-12 schools.
• Intellisense Pre-Primary Curriculum Pre-primary curriculum integrating international award-winning programmes (Jolly Phonics, Fitzroy Method, Evan Moor, Highlights, Kids Creativity School) with the goal of children achieving literacy levels two years ahead of chronological age. Sold via enterprise adoption to private K-12 schools.
• Hopscotch Curriculum K-5 cross-curricular pre-primary and primary programme emphasising story-telling, visual thinking strategy, experimentation, poems and creativity, with themed planning and subject-wise books based on Bloom's Taxonomy. Sold via enterprise adoption to private K-12 schools.
• Ripples Curriculum Cost-effective K-5 curriculum packaged as 8 monthly books covering all subjects, featuring skill-based learning with English taught through synthetic phonics, art integration, and Maths taught with the CPA approach. Sold via enterprise adoption to private K-12 schools.
• Maths Roots CPA-based (Concrete-Pictorial-Abstract) primary mathematics programme for Grades 1-5, licensed from Marshall Cavendish Education Singapore and adapted for Indian classrooms. Includes Coursebook, Workbook, Teacher's Guide and Digital Resources with QR-linked videos, virtual manipulatives and digital heuristics. Sold to schools.
• Bridge Series NCERT-aligned workbooks for Classes 3-8 designed to build strong conceptual understanding through structured, diverse and application-based practice with competency-based questions. Integrated with the Redmenta AI adaptive learning platform for personalised practice, instant feedback, smart assessments and QR-linked concept videos. Sold to schools.
• SEL (Social Emotional Learning) Journals Student journals for Grades 1-8 that empower children to explore thoughts, understand emotions and master life skills through 5 social-emotional learning concepts, co-developed with RCI-registered psychologist Dr. Aarti Bakshi. Includes teacher support materials.
• Jolly Phonics & Grammar Systematic synthetic phonics programme teaching letter sounds in a fun, multi-sensory way, plus grammar, spelling, punctuation and vocabulary development. Distributed in India by SAAR under partnership with Jolly Learning (UK). Includes books and Chris India Tour training workshops.
• Fitzroy Readers Complete P-6 phonic literacy resource comprising nine sets of ten readers and accompanying Word Skills workbooks, distributed in India by SAAR under partnership with the Fitzroy Program (Australia). Sequential systematic approach to literacy development.
• Fitzroy Maths Mathematics programme based on the Fitzroy methodology for structured numeracy development, distributed in India by SAAR under partnership with the Fitzroy Program (Australia).
• Home-Schooling Kit Age-appropriate bundled kit (for ages 5+ through 11-12 years) combining physical learning materials — Fitzroy Maths, Fitzroy Readers, Word Skills, STEM books and Art School materials — for home-based experiential learning focused on 21st century skills (Communication, Collaboration, Creativity, Critical Thinking). 1% of gross sales donated to child welfare charities. Sold direct-to-consumer via SAAR's e-commerce website.
• Readers Software Software application supporting Fitzroy Readers levels 1-50 with interactive learning features for reading development. Sold as a digital product, with multiple level packs available for licensing.
• Thinking Circus Critical thinking skills development software organised in acts, designed to enhance critical thinking abilities in students. Sold as a digital educational product.
• Studybase E-Learning Platform Web and mobile-based e-learning platform accessible via app.studybase.in and the studybase.in Android app, delivering SAAR digital learning content to schools and learners.
• Professional Development (Early Years PD / Kaleido Education) Online professional development programme including the AI Summit, Early Years PD (Kaleido Education), GLOW Annual Summit, Chris India Tour (Jolly Phonics) and general webinars. Individual sessions priced at ₹39; complete 10-session packages at ₹299 with digital certificate of participation. Sold to individual educators and schools.
• Textbook Subjects Portfolio Comprehensive range of textbooks covering English, Maths, Grammar, Hindi, General Knowledge, Science, Art, Rhymes, Story Books, Integrated Books, Marathi, Semester Books, Computer, EVS and Social Studies across Pre-Primary A through Grade 8. Sold to schools and via the SAAR e-commerce website.
• Visual Art Curriculum Art integration curriculum across subjects aligned with NEP 2020, featuring multi-sensory engagement, hands-on learning with clay, paper, textiles and digital media, and a Making-Thinking-Appreciating approach to develop creative confidence.
• Financial Literacy Programme Financial literacy curriculum introduced in 2023 as part of SAAR's expanded K-8 subject portfolio, offered to partner schools alongside its existing curricula.
• Hands on Series Activity-based learning book series designed for experiential education, supporting hands-on learning approaches across K-5.
• Supplementary Readers Additional reading materials designed to complement the core curriculum, enhancing literacy and comprehension skills in primary-grade students.
• Doodle Magic Creative drawing and doodling books for pre-primary and primary students that foster artistic expression, creativity and fine motor skills.
• Origami Books Paper-folding activity books that develop spatial reasoning, fine motor skills and creative thinking in pre-primary and primary students.
• Happy Learning Series Educational book series focused on joyful and engaging learning experiences for young students, used as supplementary classroom material.

Quantifiable outcome

• Schools served grew from 10+ (2012) to 750+ (2023)
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Evan MoorcoreTechnology or Integration · 1 January 2019Evan Moor is an American educational publisher. SAAR distributes Evan Moor resources in India focusing on STEM and teacher resources. Partnership began in 2019 with STEM curriculum introduction.
• Jolly PhonicscoreTechnology or Integration · 1 January 2016Jolly Phonics & Grammar from the UK is a systematic synthetic phonics method. SAAR distributes Jolly Phonics books and conducts training programs (Chris India Tour). Multi-sensory approach for teaching letter sounds. Partnership active since 2016.
• Fitzroy ProgramcoreTechnology or Integration · 1 January 2012Fitzroy Program is a complete P-6 phonic literacy resource from Australia. SAAR distributes Fitzroy Readers (9 sets of 10 readers), Word Skills workbooks, and Fitzroy Maths in India. The sequential systematic approach is integrated into SAAR's curriculum offerings. Partnership started in 2012 when SAAR had 10+ schools.
• Marshall Cavendish EducationcoreTechnology or IntegrationMaths Roots programme licensed from Marshall Cavendish Education, Singapore. CPA (Concrete-Pictorial-Abstract) approach for primary mathematics Grades 1-5. SAAR adapts Singapore-developed pedagogy for Indian classrooms with complete package including Coursebook, Workbook, Teacher's Guide, and Digital Resources.
• PrathamstrategicStrategic or Co-development PartnerPratham is an Indian NGO focused on elementary education. SAAR collaborates with Pratham to support educational access and quality improvement initiatives.
• RedmentacoreTechnology or IntegrationRedmenta is an AI-powered adaptive learning platform. Integrated with SAAR's BRIDGE series NCERT-aligned workbooks (Classes 3-8). Platform provides personalized practice, instant feedback, and smart assessments. Powers concept video access through QR codes.
• Dr. Aarti BakshistrategicStrategic or Co-development PartnerDr. Aarti Bakshi, RCI-registered psychologist with PhD in developmental psychology, developed SAAR's SEL (Social-Emotional Learning) curriculum. CBSE committee member for Life skills, values and well-being. 14 years experience working with children. SEL journals cover Grades 1-8.
• Visual Art CollaborationminorStrategic or Co-development PartnerArt School curriculum integrated into SAAR offerings aligned with NEP 2020's emphasis on visual art at the heart of schooling. Multi-sensory engagement through clay, paper, textiles, and digital media.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ratna Sagar: One of India's largest K-12 textbook and curriculum publishers (PRISM, Living Science, Foundations). Directly comparable to SAAR in subject coverage, school-channel distribution, and price band across private Indian schools.
• Cordova Publications: K-8 publisher with strong private-school footprint in India (Cordova Learning Series, My Book of). Same subject/grade coverage and school-sales-led GTM as SAAR.
• Frank Educational Aids: Indian K-12 publisher of school textbooks and digital learning content (Frank Educational, Frank Connect). Operates in the same private-school adoption motion and curriculum-aligned product structure as SAAR.
• Viva Education: Indian K-12 curriculum publisher (Viva Dot, interactive textbooks, digital content) with comparable school-adoption motion and a more developed digital layer that competes with SAAR's Studybase.
• New Saraswati House: Major Indian K-12 textbook publisher (Golden series, New Success). Competes head-to-head with SAAR in private school curriculum adoption across subjects and grades.
• Madhuban Educational Books (Vikas Publishing): Long-established Indian K-8 publisher under Vikas Publishing. Comparable on subject breadth, school adoption model, and price positioning in private Indian schools.

Broad incumbents

• Pearson India: Global incumbent with extensive K-12 presence in India through schools and EdTech. Overlaps with SAAR on English curriculum, phonics and assessment but operates a much wider portfolio and brand.
• Scholastic India: Indian arm of Scholastic, focused on reading programmes, book clubs and school-channel literacy content. Overlaps with SAAR's Fitzroy/Jolly phonics-led literacy offering and school-adoption sales motion.
• Oxford University Press India: Large incumbent publisher of K-12 English, EVS and Social Studies in Indian private schools. Comparable on school-channel sales and curriculum-aligned titles, but at significantly greater scale and price reach.
• Marshall Cavendish Education: Singapore-based publisher whose Maths Roots programme is licensed to SAAR. Both design K-8 mathematics curricula with the CPA approach and pursue international school markets — a strategic partner and a benchmark peer for SAAR's own curriculum quality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saareducation
• YouTubeyoutube.com/channel/UC7T7sZQYiwsezy4dUrVWDdQ
• Facebookfacebook.com/SAAREDU
• LinkedInlinkedin.com/company/saareducation
• Instagraminstagram.com/saareducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAAR Education