What Visual Art does

Visual Art is a Stockholm-based digital signage software and services company founded in 1997 and operating as the primary in-store experience brand within the Vertiseit Group (which also includes sibling brands Dise and Grassfish). The company sells an end-to-end offering anchored by its IXM (In-Store Experience Management) platform — a cloud-native, API-first, hardware-agnostic content management system used to manage, orchestrate, and monetise digital touchpoints across retail networks. On top of the platform sit solution verticals (digital menu boards with AI-driven optimisation from POS data, digital shelf displays, in-store retail media networks, and wayfinding), supported by in-house Design and Film studios and end-to-end installation and support services.

The company serves large enterprise retailers and brands globally, with a stated customer roster that includes Circle K (3,100+ stores across 13 markets), Salling Group (five-year agreement covering Netto, Føtex, Bilka), Matas (~264 stores in Denmark on ~1,200 IXM licenses), ICA, Leo's Lekland (63 parks), McDonald's, KFC, 7-Eleven, Kesko, Åhléns, LEGO, Lyko, and Cloetta/CandyKing. Revenue is generated through a combination of enterprise SaaS subscriptions on the IXM platform, professional services (strategy, content production, deployment, ongoing support), hardware sales, and — increasingly — advertising and retail media monetisation. Commercial vehicle is typically a five-year enterprise agreement that bundles software, migration, support, and ad-tech integration.

Visual Art employs 130+ professionals across eight European and North American office locations and reports 85,000–100,000 active software licences deployed across 39 countries. Stated 2021 revenue was 210 MSEK, with the company claiming revenue has doubled in recent years. In March 2026 the company launched Sweden's first nationally unified retail media network with Bonnier News as launch sales partner, signalling a strategic pivot from pure digital-signage vendor toward a retail-media platform play. Recent enterprise wins (Salling Group, Matas, Leo's Lekland, Åhléns), the ASPACE AI-sensor partnership, and a Circle K global deployment underpin the current growth narrative.

Name

Visual Art

Legal name

Visual Art Sweden AB

Website

https://visualart.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Visual Art is a Stockholm-based digital signage software and services company, part of Vertiseit Group, that sells the IXM platform and end-to-end in-store experience solutions to global retailers across 39 countries, with an emerging retail media network business.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• Digital signage software
• In-store retail media
• Digital menu boards
• Digital shelf displays
• In-store experience management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Subscriptions (IXM Platform): SaaS-based software licensing model providing access to IXM platform for digital signage management, retail media orchestration, and content delivery. Recurring subscription revenue with per-license pricing.
2. Professional Services: End-to-end service delivery including strategy, design, content production, installation, and support. Full-service model covering entire value chain from concept to deployment and ongoing optimisation.
3. Hardware Sales: Supply of digital signage hardware including displays, media players, and associated equipment. Hardware-agnostic approach allowing flexibility in hardware selection.
4. Retail Media Monetisation: Enabling retailers to monetise in-store screen inventory as advertising channels. New revenue stream for retailers leveraging first-party data and point-of-purchase positioning. Network aggregation model combining multiple retailers for advertiser reach.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Visual Art is a global full-service digital signage provider selling the IXM (In-Store Experience Management) platform—a cloud-native, API-first, hardware-agnostic CMS for managing, optimising, and monetising digital screens across retail networks. Around the platform it bundles end-to-end services including strategy, design, content production (Design Studio & Film Studio), installation, support, and solution verticals such as Digital Menu Boards, Digital Shelf Displays, In-Store Retail Media Networks, and Wayfinding for global retailers, brands, and QSRs.

Product overview

Visual Art is a global full-service digital signage provider offering an integrated ecosystem of software platforms, content production services, and strategic solutions. At its core is the IXM (In-Store Experience Management) Platform / Signage Player — a cloud-native, API-first, hardware-agnostic digital signage CMS that powers, manages, and monetises digital touchpoints across retail networks globally. Built on this platform are solution verticals: Digital Menu Boards (with AI-driven content optimisation), Digital Shelf Displays, In-Store Retail Media Networks, and Wayfinding. Supporting the platform are two creative studios — the Design Studio (animation, motion design, graphic design) and Film Studio (end-to-end video production) — plus Installation Services and Technical Support. The company also operates a national Retail Media Hub, a platform layer within IXM that structures retail screen inventory into sellable ad units, enabling retailers to monetise in-store digital touchpoints as retail media channels. The full offering is delivered as an end-to-end service from strategy and design through to rollout, operations, and continuous optimisation.

Differentiator

Problem solved

Functional benefit

Products and services

• IXM Platform Cloud-native, headless, API-first, hardware-agnostic enterprise digital signage CMS for managing, orchestrating, and monetising digital touchpoints across retail networks. Supports real-time screen control, campaign scheduling, retail media management, and content distribution across thousands of screens globally; designed for global retailers and brands.
• Retail Media Hub Centralised platform within the IXM offering that collects structured data on ad inventory, screen format, size, share of voice, and reach, enabling professional packaging and sales of physical store environments as media channels. Built on IXM Grid infrastructure and integrated with the IXM platform; the foundation of the national retail media network launched in Sweden in March 2026.
• Design Studio & Film Studio Production Services End-to-end content production services for digital signage, including animation, motion design, typography, 2D and 3D graphic design, photography, and front/back-end development in the Design Studio; pre-production, production, and post-production with editing, VFX, motion graphics, color grading, and sound design in the Film Studio, supported by a professional kitchen studio facility.
• Digital Menu Boards AI-driven digital menu board solutions for QSR, fast-casual, and convenience dining environments. Features dynamic real-time updates, machine-learning-based content optimisation driven by POS data, centralised multi-location management, and integration with loyalty programs and mobile ordering.
• Digital Shelf Displays Digital shelf display solutions for retail environments providing real-time price and promotion updates, dynamic product content, interactive information displays, and reduced operational costs compared to printed shelf labels.
• In-Store Retail Media Networks End-to-end in-store retail media network solutions that enable retailers to monetise digital screen inventory as advertising channels. Includes strategy, design, platform deployment on IXM, content orchestration, campaign management, and sales support; built for retailers such as ICA, NK, 7-Eleven, and Kesko.
• Wayfinding Digital wayfinding solutions combining clear signage, interactive maps, and intuitive displays with accessibility features such as tactile signage, audio cues, and high-contrast designs, for hospitals, shopping centres, and corporate campuses.
• Installation Services End-to-end installation services for digital signage covering both large and small rollouts, including installations to specification, warranty management, and documentation for ongoing support.
• Technical Support Technical support services including remote troubleshooting and on-site assistance across the full digital signage ecosystem, including hardware, software, content, and integration issues.

Quantifiable outcome

• 5-8% same-store sales lift when content is optimised for time, place, and context
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• ÅhlénscoreStrategic or Co-development Partner · 1 April 2026Åhléns joins Visual Art's national retail media network as a new retail partner, strengthening the network's reach, data capabilities, and commercial attractiveness. Åhléns adds department store environment with strong customer presence and brand experience positioning.
• ASPACEsupportingTechnology or Integration · 1 April 2026ASPACE's AI-driven sensor technology enables real-time analysis of in-store exposure and customer flows for the national retail media network. Creates transparency, verifiable reach and shared KPIs for retailers and advertisers.
• Bonnier NewscoreGTM or Marketing Partner · 3 March 2026Bonnier News is the first sales partner for Visual Art's national retail media network in Sweden. They package and sell reach in the network through their established media sales organisation and commercial tools. Launched in-store retail media on 4 March 2026 as part of Bonnier's 2026 media offering.
• MatascoreStrategic or Co-development Partner · 19 February 2026Agreement with Denmark's largest health and beauty retailer to design, build, and operate next-generation digital in-store solution. ~1,200 IXM platform licenses across approximately 264 stores. Integration with Club Matas loyalty program and matas.dk e-commerce.
• Leo's LeklandcoreStrategic or Co-development Partner · 1 February 2026Five-year agreement including delivery of hardware and SaaS licenses for IXM platform over five-year period, plus retail media agreement running on 12-month rolling basis. Nearly 200 retail media screens across 63 parks in Sweden, Norway, Denmark, Finland, and Germany.
• Salling Group (Netto, Føtex, Bilka)coreStrategic or Co-development Partner · 12 August 2025Five-year agreement with Danish grocery retailer Salling Group. Deal encompasses Visual Art's digital signage software, full technical migration, remote and on-site support, and integration with Salling Group's current ad tech platform. Plans to explore audience data, campaign measurement, and sensor-based activation.
• Ocean Outdoor SwedensupportingStrategic or Co-development Partner · 1 December 2023Visual Art served as digital signage partner for HALO installation at Westfield Mall of Scandinavia. Handled entire implementation of LED installation with cubes featuring 2.6 pixel pitch, 900nits brightness, 345 cabinets and 1,500 LED modules, plus LED rings spanning 280 square meters.
• Unibail-Rodamco-WestfieldsupportingStrategic or Co-development Partner · 1 December 2023Westfield Rise, the in-house retail media agency of Unibail-Rodamco-Westfield, partnered with Ocean Outdoor on HALO digital LED installation project at Westfield Mall of Scandinavia. URW focused on customer experience enhancement through cutting-edge technology.
• Vertiseit GroupcoreOthersParent company. Visual Art is part of Vertiseit Group which also includes Dise and Grassfish. Johan Lind is CEO of Vertiseit. Shared infrastructure including IXM Grid enables orchestration of digital touchpoints and scalable structuring of inventory and reach.
• ICAsupportingStrategic or Co-development PartnerPartnership since 2014 to pioneer ICA's In-Store Retail Media Network with digital signage. Success has been replicated with clients like NK, 7-Eleven, and Kesko.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Samsung VXT: Samsung's VXT platform is a vertically integrated cloud CMS bundled with Samsung commercial displays — Visual Art's hardware-agnostic approach directly contrasts with Samsung's bundled offering. They overlap in retail and QSR customer sets and compete for similar digital signage RFPs.
• BrightSign: BrightSign is a market-leading digital signage media player and software provider with global enterprise adoption in retail, QSR, and venue environments. Comparable as a digital signage CMS/play ecosystem to IXM, though more hardware-rooted and broader-spectrum outside retail.

Direct peers

• Broadsign: Broadsign provides a CMS and programmatic ad-serving platform for digital out-of-home and in-store retail media networks. Comparable to Visual Art's IXM/Retail Media Hub combo: both aggregate and monetize digital screen inventory across multi-location retail and venue networks.
• SpinetiX: SpinetiX provides digital signage players and the Elementi CMS with strong European footprint and enterprise retail customers. Like Visual Art, it sells an integrated software-plus-hardware solution but is stronger on venue/transportation verticals, making it an adjacent competitor in retail.
• STRATACACHE: STRATACACHE is a major global provider of digital signage, in-store media, and retail media network solutions, including the Scala CMS platform. Directly comparable to Visual Art: both sell enterprise digital signage software, content/managed services, and retail media monetization to large multi-location retailers worldwide.
• Reflect (by SES Creative) / Reflect Digital Signage: Reflect is a UK/EMEA-based digital signage platform provider offering CMS, media player, and content services to enterprise retailers and brands. Competes head-to-head with Visual Art in European enterprise accounts and offers comparable signage-as-a-service models.
• Dise (Vertiseit Group): Dise is another Vertiseit Group company providing digital signage software for retail and brand communications, historically strong in Nordics and Europe. Sister-company peer with overlapping customer set and platform heritage, sharing the IXM Grid infrastructure.
• Grassfish: Grassfish is a sister company under Vertiseit Group providing digital signage software and in-store experience platforms across Europe. It is the closest direct peer inside the group, targeting similar retail and brand customers with overlapping CMS capabilities.

Emerging players

• Vistar Media: Vistar Media provides programmatic infrastructure for digital out-of-home and retail media networks, including ad serving, measurement, and audience targeting. Overlaps with Visual Art's Retail Media Hub on the monetization side, though Vistar is more ad-tech-centric and CMS-agnostic.

Regional players

• YCD Multimedia: YCD Multimedia is an enterprise digital signage software vendor with strong global retail customer base. It competes with Visual Art for large retailer CMS RFPs and offers comparable centralized content management and analytics features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/visualartgroup
• LinkedInlinkedin.com/company/visual-art
• Instagraminstagram.com/visualartgroup
• Facebookfacebook.com/visualartgroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Art