Swiss Curling Association

What Swiss Curling Association does

Swiss Curling Association (SWISSCURLING) is the officially designated national governing body for curling in Switzerland, organized as a private non-profit association (Verwaltungsrat-led) headquartered in Ittigen near Bern. It is a member federation of both Swiss Olympic and the World Curling Federation, serving as the sole sanctioning authority for competitive curling in the country. The federation operates five sport streams — Elite (men, women, Mixed Doubles), Nachwuchs/Junior (Nachwuchs), Breitensport (recreational), Curling mit Handicap (wheelchair/adaptive curling), and FTEM talent development — alongside an Ausbildung (education) arm built on the federal Jugend+Sport (J+S) framework and club-management training.

The federation's digital product surface includes an online Tournament Center (turnier.curling.ch) hosting Swiss championships, qualification events, and international fixtures; a Webmembership portal for club and individual membership management; a Membercard program bundling partner discounts; a Learn to Curl school curriculum with associated equipment-lending service; J+S coach/expert education; and a Spirit of Curling values initiative. Operational infrastructure is delivered through standard web tooling: Agentur Koch (design/build), Hetzner (hosting), Microsoft Teams (internal comms), CleverReach (email), Google Analytics/Maps/Fonts/YouTube, and Vimeo.

Revenue mechanics combine member/club dues, lottery-based sports funding from Swisslos and Loterie Romandie, J+S training subsidies from Jugend+Sport, GTM partnerships with Ochsner Sport, Craft Sportswear, Altius (insurance), and Grindelwald (tourism), and tournament/event-hosted income — most prominently the 2026 ACE & Company World Mixed Doubles and World Senior Curling Championships in Geneva. Leadership comprises President Lenka Kölliker, Head of Operations Patrick Reber, and incoming Head of Communication and Media Lisa Hiltbrand (effective June 1, 2026), executing against the federation's published "Strategie 2026" agenda.

Name

Swiss Curling Association

Legal name

SWISSCURLING Association

Website

https://curling.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Swiss Curling Association (SWISSCURLING) is the Swiss national governing body for curling, organizing national championships and elite international participation, developing youth and recreational programs, promoting wheelchair curling, and representing Switzerland within Swiss Olympic and the World Curling Federation.

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• National sports federation
• Curling championships
• Athlete development programs
• Membership services
• Sports event management

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels7 records

Core offering

The Swiss Curling Association (SWISSCURLING) is the national governing body for curling in Switzerland. It organizes national and international curling championships, supports elite athletes representing Switzerland, runs youth and recreational development programs, delivers coach and official training (J+S), and provides member services through club affiliations, an online tournament center, a membership portal, and equipment lending.

Product overview

Swiss Curling Association (SWISSCURLING) operates primarily as a national sports federation managing curling in Switzerland. The organization's digital offerings center on its website at www.curling.ch, which serves as a comprehensive portal providing competition management (Tournament Center), membership services (Webmembership Portal), and member benefits (Membercard with partner offers). The core product portfolio includes competitive programs for Elite Teams (men, women, Mixed Doubles) and Youth development, recreational curling through Hit&Roll and Superfinale events, adaptive sports via Wheelchair Curling, and educational programs including the Learn to Curl school curriculum, equipment lending, and J+S/Y+S coach training. Communication products include a newsletter and social media presence. The Association also hosts major international events including World Championships in Geneva.

Differentiator

Problem solved

Functional benefit

Products and services

• Tournament Center (Turniercenter) Online tournament management system providing access to competition schedules, results, and tournament calendars for Swiss curling championships and international events.
• Webmembership Portal Online membership management portal allowing curling clubs and individual members to manage their memberships, access member benefits, and register for events.
• Member Offers (Member-Angebote) Member benefit program providing Swiss Curling members with exclusive partner offers and discounts through a Membercard.
• Learn to Curl School Program Educational curriculum bringing curling into classrooms, designed for school children to learn curling fundamentals using adapted equipment.
• Equipment Lending (Leihmaterial) Program allowing clubs and schools to borrow curling equipment for training and introductory sessions.
• Hit&Roll Recreational curling program designed for broad participation and fun, separate from competitive curling streams.
• J+S Training Programs Youth+Sport (J+S) training and education programs for curling coaches and experts, approved by Swiss Olympic for sports development.
• Club Management Training Training and resources for curling club management and administration.
• Superfinale Annual championship finale event for recreational curling, bringing together participants from across Switzerland.
• Wheelchair Curling (Curling mit Handicap) Adaptive curling program specifically designed for athletes with disabilities, promoting inclusive participation.
• Elite Teams Programs High-performance programs for elite curling athletes including men's, women's, and Mixed Doubles teams representing Switzerland internationally.
• Youth Programs (Nachwuchs) Junior development programs including youth tournaments and summer camps for developing young curling talent.
• Newsletter Email-based news and updates service keeping members informed about competitions, events, and curling news in Switzerland.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Swiss OlympiccoreStrategic or Co-development PartnerNational sports federation affiliation providing legitimacy and support for Swiss curling as an Olympic sport. SWISSCURLING is a member of Swiss Olympic.
• World Curling FederationcoreStrategic or Co-development PartnerInternational governing body for curling. SWISSCURLING is a member of World Curling, participating in World Championships and Olympic qualifying events.
• SwissloscoreGTM or Marketing PartnerSwiss national lottery providing sports funding support to Swiss curling through youth and sport programs.
• Loterie RomandieminorGTM or Marketing PartnerSwiss lottery organization supporting sports funding in French-speaking Switzerland.
• Jugend & SportcoreGTM or Marketing PartnerSwiss federal youth sports program supporting training and education in curling through J+S courses and programs.
• Ochsner SportminorGTM or Marketing PartnerSwiss sports retailer sponsoring Swiss Curling with apparel and equipment partnerships.
• Craft SportswearminorGTM or Marketing PartnerSwedish sports apparel brand providing clothing sponsorship to Swiss curling teams.
• AltiusminorGTM or Marketing PartnerSwiss insurance company sponsoring Swiss curling events and teams.
• GrindelwaldminorGTM or Marketing PartnerSwiss tourism destination sponsoring Swiss curling, particularly associated with winter sports tourism.
• Agentur KochcoreTechnology or IntegrationSwiss digital agency responsible for website design, development, and maintenance of curling.ch. Listed as responsible for concept, design, and implementation.
• Wheelchair Sport SwitzerlandcoreStrategic or Co-development PartnerPartnership to develop wheelchair curling programs in Switzerland, offering introductory courses for coaches.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swiss-Ski: Swiss national federation for skiing and snowboarding. Comparable as a peer Swiss winter-sport federation with national-team, junior, and member-club programs, sharing J+S funding and lottery partners.
• Swiss Ice Hockey Federation (SIHF): National federation for ice hockey in Switzerland. Direct structural peer — fellow ice/winter-sport national federation operating clubs, elite leagues, and youth development within the same funding ecosystem.
• Swiss Olympic: National Olympic Committee for Switzerland, the umbrella federation of which SWISSCURLING is a member. Comparable in structure (membership federation of national sports associations) and source of federal/lottery sports funding.
• World Curling Federation: International governing body for curling of which SWISSCURLING is a member. Operates at the global tier above national federations — relevant for understanding event hosting rights and policy alignment.

Direct peers

• USA Curling: National governing body for curling in the United States. Most direct analog to SWISSCURLING — operates national championships, elite teams, junior development, and member clubs under a federation model.
• Swedish Curling Association (Svenska Curlingförbundet): National curling federation of Sweden. Direct peer — Nordic neighbor, similar federation scale, joint participation in European and World Curling events.
• Curling Canada: National federation governing curling in Canada. Comparable in scale and structure to SWISSCURLING with national championships, high-performance programs, and member-club network.
• Wheelchair Sport Switzerland (Rollstuhlsport Schweiz): Swiss national federation for wheelchair sports that partners with SWISSCURLING on wheelchair curling. Comparable governing-body peer, particularly relevant given SCA's Curling mit Handicap program.
• The Royal Caledonian Curling Club: Governing body for curling in Scotland (considered the sport's birthplace). Comparable federation structure, member-club orientation, and historical relationship with the World Curling Federation.
• Deutscher Curling-Verband (German Curling Federation): National governing body for curling in Germany. Direct peer — neighboring national federation with comparable club/member structure and shared European curling competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEbzd93dc1hH-YcL2VBB9UQ
• Facebookfacebook.com/swisscurling
• LinkedInlinkedin.com/company/12268976/admin/feed/posts
• Instagraminstagram.com/swisscurling
• Xx.com/Swiss_Curling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Curling Association