Lighting by Design

What Lighting by Design does

Lighting by Design is a privately held, founder-owned lighting installation services company headquartered in West Palm Beach, Florida, founded in 2003 by John Noll. The company designs, installs, maintains, and removes commercial-grade LED holiday lighting displays for residential homes, commercial properties, and public spaces across Palm Beach, Broward, and Martin counties in South Florida. Its core technology is commercial-grade LED lighting hardware, including RGB-capable permanent lighting systems for rooflines, patios, decks, docks, gazebos, and commercial buildings, and low-voltage landscape lighting fixtures for outdoor architectural and garden illumination. The company also bundles end-to-end services covering design consultation, supply, expert installation, in-season maintenance, post-holiday takedown, and storage of customer lighting materials.

Lighting by Design operates as a direct-to-consumer local services business. It generates revenue through project-based, quote-priced installation packages, with typical residential holiday lighting jobs ranging from $500 to $2,000 depending on home size and design complexity. The revenue mix spans three service lines — Holiday Lighting (the legacy seasonal offering), Landscape Lighting (year-round low-voltage installations), and Permanent Lighting (higher-ticket RGB LED systems installed once for year-round use) — plus associated maintenance, repair, takedown, and storage services. Pricing is quote-based and not publicly listed; the company offers free estimates via phone, email, and a website contact form. Customer acquisition channels are not formally disclosed and appear to rely on the company's 20+ year local reputation and referrals.

The company operates with a small core team supplemented by a recurring seasonal hiring program that brings on holiday lighting installation technicians from September 1 to December 15 at $18–$20 per hour plus overtime. The founder, John Noll, remains the named principal, and there is no disclosed outside ownership, venture or private-equity backing, board structure, or change of control. The entity is privately held, with no SEC filings, public ticker, or investor-relations references. Its only stated compliance credential is that it is "fully insured," with no sector-specific certifications, patents, trademarks, or named partnerships disclosed.

Name

Lighting by Design

Legal name

Lighting by Design

Website

https://lightdesignfl.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Lighting by Design is a privately held, founder-owned lighting installation company in West Palm Beach, Florida, founded in 2003. It designs, installs, maintains, and removes commercial-grade LED holiday, landscape, and permanent RGB lighting for residential and commercial customers across Palm Beach, Broward, and Martin counties.

Ownership category

akta.pro rank

Product category

Outdoor Lighting Installation Services

NAICS

Landscaping Services (561730)

SIC

Electrical Work (1731)

akta.pro primary industry

Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN)

akta.pro secondary industries

Outdoor & Landscape Lighting Installation (HSAOAFAB), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Low-Voltage Outdoor Lighting Installation (HSAIAHAB), Outdoor Lighting Maintenance (Cleaning, Re-aiming, Trimming) (HSAIAHAJ), Landscape Lighting Installation & Maintenance (BPABADAM)

Keywords

• Holiday lighting installation
• Landscape lighting services
• Permanent LED lighting
• Commercial lighting contractor
• Outdoor lighting design

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Holiday lighting installation packages: Project-based residential and commercial holiday lighting services, typically $500–$2,000 per home depending on size and design complexity. Package includes design, commercial-grade LED supply, installation, in-season maintenance, post-holiday removal, and storage. Recurring annual seasonality (Sep–Dec install window).
2. Landscape lighting installations: One-time/low-voltage landscape lighting design and installation projects for residential and commercial properties, using premium energy-efficient fixtures to extend outdoor usability and curb appeal year-round.
3. Permanent lighting systems (roofline, patio, deck, dock, gazebo, commercial): Higher-ticket one-time installations of RGB-capable permanent LED lighting systems that remain installed year-round, eliminating repeat seasonal install/takedown labor for the customer.
4. Maintenance, repair, takedown, and storage services: Ongoing in-season maintenance and repair services plus post-season takedown and storage of customer lighting displays, often bundled with installation packages.

Pricing tiers

Go-to-market motion1 record

Core offering

Lighting by Design designs, supplies, installs, maintains, and removes commercial-grade LED lighting systems for residential and commercial properties across South Florida. Its three service lines are seasonal holiday lighting installations, year-round low-voltage landscape lighting, and permanent RGB-capable LED lighting systems for rooflines, patios, decks, docks, gazebos, and commercial buildings, delivered as end-to-end packages that include design consultation, materials, expert installation, in-season maintenance, and post-season takedown and storage.

Product overview

Lighting by Design is a single-service lighting installation provider (not a platform) offering three integrated service lines: Holiday Lighting (residential and commercial seasonal displays), Landscape Lighting (low-voltage outdoor illumination), and Permanent Lighting (year-round RGB-capable LED systems). The Holiday Lighting service is the legacy offering dating back to the company's 2003 founding, with Landscape and Permanent Lighting added later as year-round extensions of the same core capability. All three services share common capabilities: expert installation, custom design, ongoing maintenance and repairs, end-to-end handling (design, install, take-down, storage), and exclusive use of commercial-grade LED lighting materials. The company is supported by a seasonal installation staffing program that runs from September 1 through December 15.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Lighting Seasonal lighting installation service that designs, installs, maintains, and removes commercial-grade LED holiday lighting displays for residential homes, commercial properties, and community entrances across Palm Beach, Broward, and Martin County, Florida. Includes design consultation, commercial-grade LED supply, expert installation, in-season maintenance and repair, and post-season takedown and storage.
• Landscape Lighting Low-voltage outdoor landscape lighting installation service that highlights architectural features, gardens, pathways, steps, docks, and gathering areas using premium, energy-efficient, weather-resistant lighting fixtures. Designed for both residential and commercial properties seeking year-round outdoor illumination and curb appeal.
• Permanent Lighting Year-round RGB-capable LED lighting systems installed once on rooflines, patios, decks, docks, gazebos, and commercial buildings, enabling hands-free customizable lighting for any holiday, event, or everyday ambiance without re-installation. Eliminates repeat seasonal install and takedown labor for the customer.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• JellyFish Lighting: National permanent LED lighting franchise specializing in color-changing roofline systems for homes and businesses. Targets the same year-round, higher-ticket upgrade opportunity that Lighting by Design is pursuing with its permanent lighting service.
• Trimlight: Permanent outdoor LED lighting franchise with proprietary app-controlled systems installed on rooflines and architectural features. Direct overlap with Lighting by Design's permanent RGB-capable lighting offering.
• EverLights: Permanent architectural LED lighting franchise targeting rooflines, patios, and landscape applications. Directly overlaps with Lighting by Design's permanent and landscape lighting services.
• Gemstone Lights: Permanent outdoor LED lighting system with a dealer/installer network. Targets the same premium residential permanent-lighting upgrade path as Lighting by Design's RGB-capable permanent service line.
• Oelo Lighting: Manufacturer and installer of permanent color-changing LED lighting systems for residential and commercial buildings. Competes for the same permanent lighting installations Lighting by Design offers.

Broad incumbents

• Outdoor Lighting Perspectives: National landscape and architectural lighting brand with franchise locations across the U.S. Closely comparable on the landscape lighting service line and provides a benchmark for franchise-scale expansion of that offering.
• Christmas Decor (Authority Brands): One of the largest holiday and landscape lighting franchise networks in North America, now part of Authority Brands. Provides scale, brand recognition, and standardized operating playbooks that a regional installer must compete against.

Direct peers

• Brite Nites: Regional holiday and architectural lighting installer operating in multiple U.S. markets. Directly comparable business model — commercial-grade LED supply, design, install, maintenance, takedown, and storage services for both residential and commercial customers.
• Nite Time Decor: Holiday and event lighting franchise with a full-service install/maintain/takedown/storage model for residential and commercial customers. Closely aligned on service scope and pricing structure.

Regional players

• NightLights Outdoor Lighting: Regional landscape and architectural lighting installer in Texas with a comparable design/install/maintain service model. Useful comparable for the year-round landscape lighting service line outside of the Florida market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lighting by Design