What Norbit does

Norbit is a Russian multivendor IT integration company founded in 2000 and headquartered in Moscow, specializing in digital transformation, business process automation, and enterprise software implementation for large Russian corporations and government organizations. The company operates a dual model: implementing and reselling third-party enterprise platforms (BPMSoft, Bitrix24, 1C, SAP, Microsoft Dynamics, Arenadata, Luxms BI, Visiology, Polymatica, Goodt, Power BI) while also developing and licensing proprietary products including Norbit BI (registered in the Russian domestic software registry), Norbit SRM, Norbit HRM, Norbit GPT (corporate LLM), NBT low-code platform, RightWay (loyalty/CDP), AI MasterData (AI-assisted MDM), Knowledge Space, and LDM.

Norbit generates revenue through three primary streams: professional services (IT integration, consulting, custom development, IT outsourcing, turnkey hardware-software deployments), software licensing and subscriptions for both proprietary products and third-party platforms, and managed services and ongoing support for implemented systems. Go-to-market is exclusively direct enterprise field sales targeting large accounts via consulting-led engagements, RFP/tender participation, and long sales cycles typical of Russian enterprise IT, supplemented by content marketing, webinars, and industry conferences. The company reports 1200+ employees, 1200+ completed projects, and 25+ years of operating history, with named customers across banking (Sberbank, VTB, Rosselkhozbank), insurance, pharmaceutical retail (Farmaimpeks, Pharmstandard), manufacturing (KNAUF, OMK, Saint-Gobain), energy (RusHydro, MOEK), retail (Lenta, Leroy Merlin, 585*ZOLOTO), and government (Moscow Department of Labor and Social Protection). Geographic footprint spans Russia with CIS expansion into Armenia, Uzbekistan, and Mongolia. TAdviser ranked Norbit #1 CRM provider in Russia by revenue and #2 CRM system integrator for 2022.

Name

Norbit

Legal name

Общество с ограниченной ответственностью «НОРБИТ»

Website

https://norbit.ru

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Norbit is a Moscow-based multivendor IT integrator founded in 2000 with 1200+ employees, delivering enterprise CRM, BI, SRM, HRM, AI and digital transformation solutions to large Russian corporations, banks and government agencies across nine vertical sectors.

Ownership category

akta.pro rank

Product category

Enterprise IT Integration & Software Solutions

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

Keywords

• Enterprise IT integration
• Business process automation
• CRM implementation services
• Business intelligence platforms
• Digital transformation consulting

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services (Implementation & Consulting): IT integration, consulting, and custom development services including CRM/ERP implementation, BI deployment, process automation, and digital transformation projects. Services include management consulting, IT consulting, IT system support, data normalization (NSI), custom development, IT outsourcing of developers, and turnkey hardware-software complexes.
2. Software Licensing & Subscriptions: Revenue from proprietary software products including Norbit BI, Norbit SRM, Norbit HRM, NBT, RightWay, AI MasterData, LDM. Also resells and implements third-party platforms (BPMSoft, Bitrix24, 1C, SAP, etc.) with associated licensing revenue.
3. Managed Services & Support: Ongoing IT system support and maintenance services for implemented solutions including BI systems (QlikView, Power BI, SAP, etc.), CRM, and other enterprise platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Norbit is a multivendor IT integrator that develops proprietary enterprise software (Norbit BI, Norbit SRM, Norbit HRM, Norbit GPT, NBT, RightWay, AI MasterData) and implements, customizes, and supports third-party platforms (BPMSoft, Bitrix24, 1C, SAP, Microsoft Dynamics, Arenadata, Luxms BI, Visiology, Power BI, Qlik, Websoft). The company delivers end-to-end CRM, ERP, SRM, HRM, BI, MDM, AI, and digital transformation projects for large Russian enterprises and government institutions.

Product overview

NORBIT is a multivenedor IT integrator offering a comprehensive portfolio of proprietary software products and third-party platform implementations. The proprietary product portfolio includes RightWay (loyalty and marketing automation), НОРБИТ BI (business intelligence), Norbit SRM (procurement), Norbit HRM (human resources), Norbit GPT (generative AI), NBT (low-code development), AI MasterData (master data management), Knowledge Space (knowledge management), LDM (data management), Умная доставка (smart delivery), АспектПлан (task control), and 3V (treasury). As a system integrator, NORBIT also implements and supports third-party platforms including BPMSoft, Битрикс24, 1С, Arenadata, various BI platforms (Luxms BI, Visiology, Форсайт, Pix BI, Polymatica, Goodt, QlikView, Power BI, FineBI), SAP, Microsoft Dynamics, and Websoft, covering CRM, ERP, SRM, HRM, BI, and supply chain management across industries.

Differentiator

Problem solved

Functional benefit

Products and services

• RightWay Loyalty program and marketing automation platform with Customer Data Platform (CDP) functionality for omnichannel communications and personalized marketing campaigns; for retail, banking, and enterprise marketing teams.
• Norbit BI (НОРБИТ BI) Proprietary business intelligence platform for data visualization, dashboards, KPI monitoring, and corporate analytics; registered in the Russian domestic software registry.
• Norbit SRM Proprietary supplier relationship management system for procurement automation, supplier portals, and supply chain management; designed for procurement teams in regulated enterprise environments.
• Norbit HRM (НОРБИТ HRM) Proprietary human resources management system for workforce automation, recruitment, onboarding, and HR process administration; for HR departments of large enterprises.
• Norbit GPT Generative AI platform leveraging GPT/LLM technologies for corporate text processing, content generation, document automation, and business task acceleration; for enterprise knowledge and content teams.
• NBT (Low-Code Platform) Proprietary low-code development platform for rapid application development, process automation, and system integration; enables fast CRM and business process deployment.
• AI MasterData Master data management (MDM) platform combining MDM with AI for intelligent data normalization, master data quality improvement, and governance; for enterprise data management teams.
• Knowledge Space Corporate knowledge management platform for information retrieval, organizational knowledge base, and internal knowledge sharing; for enterprise knowledge management teams.
• LDM (Logical Data Management) Platform for logical data management and corporate data governance; for data stewards and enterprise data governance functions.
• Smart Delivery (Умная доставка) Intelligent delivery management system for logistics optimization, route planning, and delivery process automation; for logistics and distribution operators.
• АспектПлан (AspektPlan) Task control system for HR and project management; supports workforce planning and project tracking activities.
• 3V (Treasury) Treasury management solution for corporate financial operations, liquidity, and treasury processes; for corporate finance and treasury teams.
• Management Consulting Management and business consulting engagements for digital transformation strategy, process optimization, and organizational change.
• IT Consulting IT strategy and consulting engagements covering enterprise architecture, platform selection (CRM, ERP, BI), and IT roadmap definition.
• IT System Support Ongoing IT system support, maintenance, and managed services for implemented BI, CRM, ERP, and other enterprise platforms.
• Data Normalization (NSI) Services Master data and NSI (reference data) normalization, classification, and unified management services to build a single corporate data layer.
• Custom Development (Заказная разработка) Bespoke software development for enterprise clients, including integration, custom modules, and tailored applications.
• IT Outsourcing of Developers IT outsourcing service providing dedicated developer teams to enterprise clients for project and operational needs.
• Turnkey Hardware-Software Complexes End-to-end delivery of turnkey hardware-software complexes for business automation, including infrastructure, software, and integration.

Quantifiable outcome

• 76% of revenue generated through new loyalty program within 6 months (Farmaimpeks case)
• +6 more outcomes

Named customers65 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability11 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, key and supporting.

• BPMSoftcoreTechnology or IntegrationBPMSoft is a primary low-code CRM/ERP platform used by Norbit as the foundation for numerous enterprise implementations (SberFaktoring, Arenadata, Atlantis-Pak, SmartCard-Service). Norbit operates as a certified implementation partner deploying BPMSoft for enterprise clients.
• Bitrix24 (1C-Bitrix)coreTechnology or IntegrationNorbit is a certified Bitrix24 partner providing implementation, customization, and scaling services for CRM and business process automation on the Bitrix24 platform (used by Lenta Group, Kyrgyz Telecom, 585*ZOLOTO, Stalker Group, Saint-Gobain RUS).
• 1CcoreTechnology or IntegrationNorbit implements 1C ERP solutions including migration from SAP to 1C (Bionorika case). Offers support and consulting for 1C platform implementations.
• SAPkeyTechnology or IntegrationNorbit implements and supports SAP systems including SAP ERP, SAP Hybris, and SAP EWM (Pharmstandard warehouse management project). Also provides migration services from SAP to Russian platforms.
• ArenadatakeyTechnology or IntegrationNorbit collaborates with Arenadata on data platform and DWH projects. Arenadata is a leading developer of data collection and storage platforms (Enterprise Data Platform). Norbit has implemented CRM for Arenadata and collaborates on data integration solutions.
• MicrosoftsupportingTechnology or IntegrationNorbit implements and supports Microsoft Dynamics 365 and Power BI solutions for enterprise clients requiring Microsoft ecosystem integration.
• Luxms BIsupportingTechnology or IntegrationNorbit implements Luxms BI platform as part of its BI solutions portfolio, particularly for import substitution projects migrating from QlikView.
• VisiologysupportingTechnology or IntegrationNorbit implements Visiology BI platform as a Russian alternative for business intelligence and data visualization.
• PolymaticasupportingTechnology or IntegrationNorbit implements Polymatica BI platform as part of its Russian BI solution portfolio for import substitution.
• GoodtsupportingTechnology or IntegrationNorbit implements Goodt (Goodt Insight) BI platform for HR analytics and workforce management solutions.
• WebsoftsupportingTechnology or IntegrationNorbit collaborates with Websoft on HR automation solutions, hosting joint conferences ('Websoft.Practice') and integrating Websoft HR systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Softline: Major Russian-origin IT solutions and services provider covering software licensing, cloud, cybersecurity, and integration. Closely comparable in multivendor IT integration and software resale to Russian enterprises and CIS markets.
• Croc (КРОК): One of Russia's largest IT integrators delivering multivendor system integration, digital transformation, BI, and enterprise application services across banking, government, and industry. Directly comparable as a head-to-head Russian systems integrator serving the same enterprise and government RFP market.
• AT Consulting: Russian IT consultancy and systems integrator focused on telecom, banking, and public sector. Comparable for enterprise IT integration, business process automation, and BI/CRM deployments in the same verticals as Norbit.
• Jet Infosystems: Russian IT integrator specializing in system integration, custom development, BI, and ERP/CRM deployments for large enterprises. Comparable in scale, customer segment, and multivendor delivery model to Norbit.

Broad incumbents

• EPAM Systems: Large global IT services and digital engineering firm with deep Russian and CIS delivery heritage. Comparable as a digital transformation and custom software provider to enterprise clients, though broader in geography and service mix.
• Luxoft (DXC Technology): Global IT services firm with Russian/CIS roots providing digital strategy, custom software, and enterprise integration. Comparable in delivery capability for large enterprise transformation projects.

Others

• Arenadata: Leading Russian data warehouse and analytics platform vendor. Norbit is both a mutual partner and a customer (Arenadata deployed Norbit CRM on BPMSoft); represents the data infrastructure ecosystem Norbit integrates into.
• 1C (1С): Dominant Russian ERP/CRM platform vendor and a core Norbit partner. Relevant as the primary software platform Norbit implements and resells; ecosystem-level overlap in Russian enterprise software.
• Bitrix24 (1C-Bitrix): CRM and collaboration platform widely deployed in Russia and a key Norbit partner. Comparable at the platform layer where Bitrix24's own direct sales compete with Norbit's integrator services.
• BPMSoft (Terrasoft): Low-code CRM/ERP platform vendor and key Norbit partner. Adjacent rather than directly competing, but Norbit operates as certified implementation partner and could face overlap on large CRM deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/norbit_ru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norbit