1Team

What 1Team does

1Team is a New Zealand-based employee and member benefits platform, operated as a division of CSC Buying Group Ltd and headquartered in Cambridge, NZ. The company sells branded mobile applications (Tailored App and 1Team App) and physical discount cards that give employees of client organisations access to pre-negotiated savings at over 50 leading New Zealand retailers, with a premium Perk+ upgrade extending offers to approximately 1,000 outlets across dining, entertainment, travel, retail, and experiences. The Tailored App is fully white-labelled for each client and bundles internal communications tools (newsletters, push notifications, events, payroll updates), custom content loading, and the employer's own deals alongside the Perk discount network.

The business model is B2B subscription: organisations pay recurring fees for either the Tailored Branded App (corporate tier), the 1Team App (SME tier), or the Tailored Discount Card, with optional Perk+ upgrades. Pricing is not publicly disclosed and is delivered through a consultative, sales-assisted motion via a website Get Started form, dedicated sales email, and phone channel. The go-to-market targets four customer segments — Corporate, SME, Groups & Associations, and Social Enterprise — and distribution is materially enhanced by the parent CSC Buying Group's network of 3,500+ New Zealand businesses and 300,000+ individual members. Marketing is content-led (active blog on retention, culture, and benefits strategy) and supported by a 'Become a Provider' programme that recruits retailers and service providers into the Perk/Perk+ ecosystem.

The team comprises approximately 11 staff across founder/director, general management, business operations, finance, supplier management, marketing, customer support, IT systems, and administration functions. No external funding, M&A activity, patents, or AI/ML capabilities are disclosed in the available evidence; the technology stack is a RocketSpark-powered website and mobile app platform with no public API or SDK.

Name

1Team

Legal name

CSC Buying Group Ltd

Website

https://1team.org.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

1Team is a New Zealand-based employee and member benefits platform, operated as a division of CSC Buying Group Ltd, providing branded mobile apps and discount cards that give employees access to savings at over 50 NZ retailers, with a premium Perk+ tier of around 1,000 offers.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Branded App Subscriptions: Organisations subscribe to a tailored branded app package (Corporate Employee Benefits). The app is custom-branded, includes internal communication features, custom content loading, and access to Perk and Perk+ offers. Pricing is tiered and subscription-based.
2. Discount Card Program: Organisations purchase branded discount cards for their employees/members. Select Perk suppliers are available on discount cards. One-time or recurring card procurement revenue.
3. 1Team App Subscription: Small teams subscribe to the 1Team branded app, providing affordable access to employee rewards and Perk/Perk+ offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

1Team provides custom-branded employee benefits apps and discount cards to New Zealand businesses, organisations, and associations. The platform bundles access to a nationwide network of retailer discounts (Perk free tier of 30+ offers and Perk+ premium tier of ~1,000 offers) with internal communication tools (newsletters, push notifications, events, payroll updates) and custom content loading. Solutions are offered as three tiers: Tailored App for corporates, 1Team App for SMEs, and a Tailored Discount Card option.

Product overview

1Team is an employee benefits platform operated by CSC Buying Group Ltd, offering a portfolio of app-based and card-based solutions for employee reward and recognition. The core product suite consists of three main offerings: the 1Team App (affordable solution for small teams), the Tailored App (fully branded custom app for businesses with communication tools and over 50 exclusive discounts), and the Tailored Discount Card (physical branded discount card). These are supplemented by two add-on modules: Perk (included free with apps, offering 30+ retailer discounts) and Perk+ (premium upgrade with 1,000+ bonus offers). The platform targets three primary segments: Corporate, SME, and Groups & Associations/Social Enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailored App A fully branded custom mobile app for NZ businesses and organisations, enabling employers to communicate with teams via newsletters, push notifications, events, and payroll updates, share company content (careers, news, events), add proprietary deals, and provide employees with access to over 50 exclusive discounts from leading NZ retailers. Designed for larger organisations and corporates.
• 1Team App An affordable, ready-made app-based rewards solution for small New Zealand teams and businesses, providing access to Perk and Perk+ discount offers from NZ retailers as a lower-cost entry point than the Tailored App.
• Tailored Discount Card A physical discount card branded with the client's organisation identity, offering employees and members exclusive savings at partnered retailers and service providers nationwide. Designed for organisations preferring a card-based rewards solution.

Quantifiable outcome

• New Zealand businesses saw 21.4% of workers leave in 2023, with turnover rising from 16.3% in 2014. The average cost to hire a replacement was $23,860 (2022 HR Industry Benchmark Survey).
• +4 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Torpedo7coreGTM or Marketing PartnerRetail discount partner included in the Perk and Perk+ networks. 1Team customers receive exclusive savings at Torpedo7 stores nationwide.
• DuluxcoreGTM or Marketing PartnerRetail discount partner included in the Perk and Perk+ networks. Employees of 1Team client organisations receive exclusive Dulux paint and product discounts.
• Pita PitcoreGTM or Marketing PartnerFood and dining discount partner. 1Team Perk users receive exclusive savings at Pita Pit locations across New Zealand.
• HirepoolcoreGTM or Marketing PartnerEquipment hire discount partner. 1Team Perk and Perk+ members access exclusive hire rates at Hirepool branches nationwide.
• RepcocoreGTM or Marketing PartnerAutomotive parts and accessories discount partner. 1Team customers receive 10% off Repco products and services.
• Warehouse StationerycoreGTM or Marketing PartnerOffice supplies retail partner. Warehouse Stationery discounts are available through 1Team's Perk and Perk+ programs for client employees.
• JB Hi-FicoreGTM or Marketing PartnerElectronics retail partner. 1Team Perk and Perk+ members access cost-plus pricing (Cost* + 10% + GST) on storewide purchases at JB Hi-Fi.
• The Coffee ClubcoreGTM or Marketing PartnerDining discount partner providing 10% off total bills at The Coffee Club locations nationwide through the Perk program.
• HertzcoreGTM or Marketing PartnerCar rental discount partner offering up to 35% off rentals at Hertz locations across New Zealand, included in Perk+ and select Perk offerings.
• Scenic Hotel GroupcoreGTM or Marketing PartnerAccommodation partner providing 10% off the best flexible rate at Scenic Hotel properties in New Zealand.
• Tower InsurancecoreGTM or Marketing PartnerInsurance partner offering 10% off selected Tower Insurance products to 1Team Perk/Perk+ members.
• MolemapminorGTM or Marketing PartnerHealthcare partner offering 10% off any Molemap skin check service for 1Team Perk/Perk+ members.
• Pit StopminorGTM or Marketing PartnerAutomotive products and services partner offering 10% off a variety of products and services at Pit Stop locations nationwide.
• CSC Buying GroupcoreOthers1Team operates as a division of CSC Buying Group Ltd. CSC Buying Group is a buying/procurement organisation that provides collective purchasing power to its member businesses. 1Team leverages the CSC Buying Group network of 3,500+ NZ businesses and 300,000+ individual members.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Benefex: UK-based employee benefits, reward and recognition platform acquired Reward Gateway in 2024. Directly comparable B2B SaaS model selling branded employee benefits experiences to mid-market and enterprise employers.
• Reward Gateway: Global employee engagement platform combining discounts, recognition, wellbeing and communications for employers. Operates a similar white-label, employer-branded model and competes for the same HR decision-maker budget that 1Team targets.
• Boost Benefits: Australia-based mobile-first employee perks and discounts platform offering a national retailer network and branded apps. Closest Australasian peer in terms of product shape, mid-market positioning and mobile-app-first delivery.
• Vivup: UK employee benefits platform offering discounted shopping, wellbeing, cycle-to-work and lifestyle benefits via a single employee app. Direct competitor in the white-label, B2B2C perks and benefits space.
• Flare: Australia-based employee benefits and discounts platform with a national retailer network and white-label deployment model. Comparable mid-market positioning in the Australasian region with a similar product mix.
• Perkbox: UK-headquartered employee perks, wellbeing and engagement platform with a discount network of 10,000+ retailers and SaaS-style subscriptions. Closest functional analog to 1Team's Perk/Perk+ model, just at much larger scale and multi-country.

Regional players

• Employment Hero: Australia and New Zealand-headquartered HR, payroll and employee benefits SaaS platform serving SMEs. Same AU/NZ employer buyer as 1Team, with an integrated benefits/ perks module that bundles into a broader HR suite.
• Smartgroup: ASX-listed Australian employee benefits and salary packaging provider with operations across Australia and New Zealand. Adjacent peer addressing the same Australasian employer market with a broader salary-sacrificed benefits portfolio.

Broad incumbents

• Edenred: Global employee benefits, engagement and payment solutions group (Ticket Restaurant, prepaid, mobility). A broad incumbent operating in the same employer benefits category, but at vastly greater scale and with corporate-card-based products.
• Pluxee: Benefits & rewards business spun off from Sodexo in 2024, listed in Paris. Offers employer-funded employee benefit and engagement solutions across multiple countries; a large incumbent competing in the same category as 1Team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1Team