Multiplayer.it
Multiplayer.it is an Italian-language web magazine covering video games across PC, console, and mobile platforms, serving Italian-speaking gamers with daily news, reviews, video content, and live streams. Operated by NetAddiction S.r.l. since around 2000, it monetizes through programmatic advertising, affiliate links, and a subscription product.
- Company typePrivate
- Founded2000
- HeadquartersTerni, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Multiplayer.it does
Multiplayer.it is an Italian-language web magazine dedicated to video games, founded around 1999/2000 and operated by NetAddiction S.r.l., an Italian limited liability company headquartered in Terni. The platform serves Italian-speaking video game enthusiasts across all major hardware ecosystems — PC, PlayStation 4/5, Xbox One/Series X|S, Nintendo Switch, iOS, and Android — through daily news articles, reviews with numerical ratings, previews, special features, video content, and live streams. Coverage spans game launches, industry news, hardware, and accessories, with platform-dedicated editorial sections and an active community layer built on user accounts, comments, and polls.
The technical stack is a standard digital publishing platform without disclosed proprietary technology: content is delivered via a mobile-responsive website, RSS/Atom feeds segmented by platform, embedded YouTube video widgets, and social media integrations with Facebook and X/Twitter. Identity is managed through Google and Facebook OAuth, audience measurement relies on Google Analytics, Nielsen, and Comscore, and application performance is monitored via New Relic. There is no public API; syndication is feed-based rather than programmatic. The editorial output is produced by a team of 11-50 employees, with no indication of automation, AI tooling, or machine-learning infrastructure.
The business model combines three revenue streams: programmatic and direct display advertising via an extensive network of demand sources (Google AdSense/DoubleClick, Amazon Advertising, Criteo, Meta Audience Network, Outbrain, Teads, FreeWheel, The Trade Desk, LiveRamp, Seedtag), a nascent consumer subscription product called Multiplayer.it Plus (€2.99/month or €19.99/year for ad-free browsing), and affiliate referral links disclosed in the editorial policy footer. Multiplayer.it operates as part of the broader NetAddiction portfolio, which also includes Movieplayer, Dissapore, Fidelity House, The Great Pizza, and Multiplayer Edizioni, providing cross-property scale within the Italian digital media market.
Multiplayer.it firmographics
Firmographics- Name
- Multiplayer.it
- Legal name
- NetAddiction S.r.l.
- Website
- https://multiplayer.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Multiplayer.it is an Italian-language web magazine covering video games across PC, console, and mobile platforms, serving Italian-speaking gamers with daily news, reviews, video content, and live streams. Operated by NetAddiction S.r.l. since around 2000, it monetizes through programmatic advertising, affiliate links, and a subscription product.
- Ownership category
- akta.pro rank
Multiplayer.it industry classification
Industry- Product category
- Gaming Media
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Gaming-Focused Live Streaming Platforms (MPACACAB)
- akta.pro secondary industries
- Game Streaming & Spectatorship Platforms (BPAMAKAI), Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Multiplayer.it is headquartered
LocationHeadquarters
- HQ city
- Terni
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Multiplayer.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The site generates revenue through display advertising, with various ad networks integrated including Google AdSense, Amazon Advertising, and multiple programmatic ad platforms. The site explicitly notes that advertisements allow the portal to self-sustain and continue publishing articles and news daily.
- Multiplayer.it Plus Subscription: Premium subscription service offering ad-free browsing, ad-free video viewing, enhanced avatar, and faster site navigation. Offered as monthly (2.99 EUR) or annual (19.99 EUR) plans with 15-day free trial for monthly.
- Affiliate Links: The site contains affiliate links that generate commissions when users click or purchase products, disclosed in the footer as part of the editorial policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiplayer.it Plus Monthly - Ad-free browsing for 1 month with first 15 days free trial |
| Subscription | Annual | Multiplayer.it Plus Annual - Ad-free browsing for 1 year at discounted rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Multiplayer.it product offering
Product offeringCore offering
Multiplayer.it is an Italian-language online video game media outlet that publishes daily news, reviews, previews, special features, videos, and live streams covering PC, PlayStation, Xbox, Nintendo, iOS, and Android gaming. It operates as a freemium content portal supported by advertising and an optional premium subscription (Multiplayer.it Plus) that removes ads and unlocks enhanced user features.
Product overview
Multiplayer.it is a single-platform Italian gaming entertainment portal — not a modular SaaS product — providing editorial coverage of video games across all major hardware ecosystems (PC, PlayStation 5/4, Xbox Series X/S/One, Nintendo Switch, iOS, Android). The portfolio consists of the core Multiplayer.it news and reviews website and one paid add-on: Multiplayer.it Plus, an ad-free subscription. Additionally, the site offers RSS/Atom feed syndication for readers who wish to consume content in third-party feed readers.
Differentiator
Problem solved
Functional benefit
Products and services
- Multiplayer.it Website Italy's leading Italian-language video game entertainment portal covering PC, console, mobile, and streaming gaming. Delivers daily news, reviews, articles, videos, and live streams across all major gaming platforms including PlayStation, Xbox, Nintendo, PC, iOS, and Android. Targeted at Italian-speaking gaming enthusiasts.
- Multiplayer.it Plus Premium ad-free subscription service for Multiplayer.it providing uninterrupted site and video browsing, enhanced user avatar, and faster page loading. Available as monthly (€2.99/month with 15-day free trial) or annual (€19.99/year, reduced from €29.99) plans.
- RSS/Atom Feeds
Quantifiable outcome
- Daily publishing of news, reviews, articles, and video content across multiple gaming platforms
Companies that use Multiplayer.it
Customer profileSegments1 record
Ideal customer profiles1 record
Multiplayer.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Multiplayer.it partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Multiplayer.it competitors and assessment
Company assessmentBroad incumbents
- Kotaku: Global gaming and pop-culture editorial outlet covering news, reviews and features across platforms. Comparable in editorial-led coverage of gaming culture and reviews; differs in scope (broader pop culture) and language reach.
- GameSpot: Global gaming editorial outlet covering news, reviews, videos and live programming across all major gaming platforms. Comparable to Multiplayer.it in product format (editorial + video + reviews), but at much larger scale and English-language audience.
- PC Gamer: Global PC gaming editorial outlet covering reviews, news and features with deep hardware/software coverage. Comparable to Multiplayer.it on PC gaming editorial and review content, at international scale.
- IGN Italia: Italian edition of global gaming media brand IGN, covering news, reviews, videos and guides across all major gaming platforms. Comparable to Multiplayer.it in scope and audience, but operates with the resources of a global media parent.
Direct peers
- Everyeye.it: Leading Italian-language video game news, reviews and video outlet covering PC, PlayStation, Xbox, Nintendo and mobile. Directly comparable to Multiplayer.it as another flagship Italian gaming editorial destination targeting the same audience with similar formats.
- Spaziogames.it: Long-running Italian gaming editorial site covering news, reviews and video content across the same platforms. Comparable to Multiplayer.it as a domestic Italian-language competitor with overlapping audience and similar content-led GTM motion.
- Eurogamer (Eurogamer.it): European gaming editorial network with an Italian edition covering the same titles and platforms as Multiplayer.it. Comparable in editorial depth, platform coverage and review-led coverage model, with a larger international network behind it.
Regional players
- Tom's Hardware Italia: Italian edition of Tom's Hardware covering gaming-adjacent PC hardware, components and gaming performance. Comparable to Multiplayer.it on PC gaming content and overlapping hardware-review audience, with a regional Italian-language focus.
Emerging players
- TheGamer: Digital gaming editorial outlet covering news, guides, reviews and feature content across platforms. Comparable to Multiplayer.it in content-led GTM and platform coverage, though globally distributed and English-only.
Others
- Movieplayer (NetAddiction network): Sister Italian entertainment editorial property covering film and TV within the same NetAddiction media network as Multiplayer.it. Useful comparable for understanding shared audience, ad operations and cross-vertical monetization dynamics of the parent group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Multiplayer.it social profiles
Digital presenceMultiplayer.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multiplayer.it leadership team
Management profileNumber of profiles
Multiplayer.it subsidiaries and ownership
Company hierarchySubsidiaries5 records
Multiplayer.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multiplayer.it M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multiplayer.it
What does Multiplayer.it do?
Multiplayer.it is an Italian-language online video game media outlet that publishes daily news, reviews, previews, special features, videos, and live streams covering PC, PlayStation, Xbox, Nintendo, iOS, and Android gaming. It operates as a freemium content portal supported by advertising and an optional premium subscription (Multiplayer.it Plus) that removes ads and unlocks enhanced user features.
Is Multiplayer.it a public or private company?
Multiplayer.it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Multiplayer.it founded?
Multiplayer.it was founded in 2000. It employs 11 to 50 people.
Where is Multiplayer.it based?
Multiplayer.it is headquartered in Terni, Italy, in the Europe region.
How does Multiplayer.it make money?
Three revenue lines are on record. Advertising is the primary driver. The others are multiplayer.it Plus Subscription and affiliate Links.
Who are Multiplayer.it's main competitors?
Broad incumbents on record are Kotaku, GameSpot, PC Gamer and IGN Italia. Direct peers are Everyeye.it, Spaziogames.it and Eurogamer (Eurogamer.it). Tom's Hardware Italia is listed as a regional player. TheGamer is listed as an emerging player. Movieplayer (NetAddiction network) is listed as an others.
Does Multiplayer.it have an API?
No public API is recorded for Multiplayer.it.
What industry is Multiplayer.it in?
Multiplayer.it's product category is Gaming Media. Its primary akta.pro industry code is MPACACAB, Gaming-Focused Live Streaming Platforms, with a secondary code of BPAMAKAI, Game Streaming & Spectatorship Platforms. Its SIC code is 7990.