Alexandra Könyvesház

What Alexandra Könyvesház does

Alexandra Könyvesház Kft. operates alexandra.hu, a Hungarian-language online bookstore serving Hungarian-speaking consumers with a broad assortment spanning fiction (fantasy, romance, crime/thriller, historical, literary), children's and youth books, textbooks and educational materials, foreign-language titles, gift books, and adjacent non-book categories (toys, gifts, stationery, games, calendars, audiobooks). The business runs a direct-to-consumer e-commerce model backed by a physical retail presence under the 'Alexandra Könyvszalon' brand and a B2B institutional channel for resellers, educational institutions, and libraries.

The platform is built on a standard e-commerce stack with a searchable, multi-tier category taxonomy, faceted filters, shopping cart, cookie-consent and GDPR privacy notices, a topic-selectable newsletter, and a pre-order ('Előrendelhető') feature with discounted pre-order pricing. Pricing is materially shaped by Hungary's fixed-book-price law (Act CXL of 1997, Chapter VIII/A), which sets a legally mandated minimum price for new titles for approximately one year from publication; the storefront enforces this on Árkötött termékek (fixed-price items) and allows greater discounts only to eligible B2B counterparties. A Törzsvásárlói kártya loyalty card with accruable Törzsvásárlói pont points and a 50%-off promotional campaign covering 1,439 SKUs support repeat purchase and basket building.

Revenue is generated primarily through transactional B2C book sales, supplemented by B2B institutional sales under fixed-price-law discount eligibility, pre-order revenue, adjacent-category sales, and loyalty-points redemption mechanics. Alexandra also operates Alexandra Kiadó (A), an owned publishing imprint within the Alexandra publisher group that releases first-party fiction, children's, and special-edition titles (including the Éldekorált / Élfestett edge-decorated editions and the Zodiacus Academy series), giving the retailer a degree of vertical integration into content. The entity is a privately held Hungarian LLC with 11–50 employees headquartered in Budaörs, operating exclusively in Hungary with a 5–15 business-day domestic delivery window.

Name

Alexandra Könyvesház

Legal name

Alexandra Könyvesház Kft.

Website

https://alexandra.hu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexandra Könyvesház Kft. operates alexandra.hu, a Hungarian-language online bookstore offering fiction, children's books, textbooks, gift titles, and adjacent products to Hungarian consumers, supplemented by physical Alexandra Könyvszalon shops and a B2B institutional channel.

Ownership category

akta.pro rank

Product category

Online Book Retail

NAICS

Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)

Keywords

• Online book retail
• Hungarian book sales
• Publishing imprint services
• Children's book sales
• Literature distribution

Headquarters

HQ city

Budaörs

HQ country

Hungary

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Online book sales (B2C e-commerce): Primary revenue stream: direct sale of new and backlist books to consumers through the alexandra.hu web store, with pricing ranging from under 999 Ft to over 10,000 Ft, supported by promotional sales (e.g., 50% akció with 1,439 discounted items).
2. Fixed-price book sales (Árkötött termékek): Sale of books subject to the Hungarian fixed-price law for one year from publication; price is set at the legally mandated minimum, and resellers/educational institutions/libraries are the only parties eligible for further discount.
3. Pre-order sales with launch discount: Customers can pre-order forthcoming titles (Előrendelhető) at a discounted Előrendelői ár, generating early revenue commitments and demand signaling prior to publication.
4. Adjacent product sales (toys, gifts, stationery, games, calendars): Sale of non-book categories via the same storefront, including játék, ajándéktárgyak, papír/írószer, ruházat/kiegészítő, hangoskönyvek, térképek, and naptárak to broaden basket size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alexandra Könyvesház Kft. operates the alexandra.hu Hungarian-language online bookstore, selling a broad catalog of new releases, backlist, pre-orders, and adjacent gift/lifestyle products to consumers with delivery across Hungary in 5–15 business days. The company also distributes first-party titles through its own Alexandra Kiadó (A) publishing imprint and affiliate publishers (including 21. Század Kiadó), complemented by a loyalty card and points program (Törzsvásárlói kártya/pont) and an Árkötött ár fixed-price compliance framework.

Product overview

Alexandra Könyvesház operates a single unified online bookstore at alexandra.hu selling a broad catalogue of Hungarian-language books across genres, supplemented by a small set of integrated services. The core product is the Alexandra Online Könyvesbolt, which sits alongside a Törzsvásárlói kártya / Törzsvásárlói pont loyalty programme, a newsletter subscription service (Hírlevél), and an Előrendelhető pre-order feature. The site distributes titles from the publisher group it belongs to — including Alexandra Kiadó (A) and 21. Század Kiadó — as well as from dozens of third-party publishers. Specialty catalogues include the 50% akció promotional sale and special Éldekorált edge-decorated editions. Together these components form an integrated retail-plus-publishing ecosystem rather than a multi-product SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Alexandra Online Könyvesbolt (alexandra.hu) Hungarian-language online bookstore operated by Alexandra Könyvesház Kft., offering a catalog spanning literature, novels, children's and youth books, fantasy, romance, crime/thriller, historical fiction, non-fiction, textbooks, audiobooks, and gift books. Customers can browse by category, view product pages, add to cart, pre-order forthcoming titles at a discount, and order online with delivery within Hungary in 5–15 business days. The storefront also integrates Árkötött ár (fixed-price) compliance, a Törzsvásárlói kártya loyalty program, and topic-selectable newsletter signup.
• Alexandra Kiadói (A) Own publishing imprint within the Alexandra publisher group, releasing Hungarian-language fiction, children's books, fantasy, romance, dark romance, crime, cooking, history, and self-help titles, including the 'Alexandra klasszikusok' classics series and 'Éldekoráélt / Élfestett' edge-decorated special editions. Provides first-party content to the alexandra.hu storefront and supplies forthcoming titles for pre-order at discounted Előrendelhetői ár.
• Éjsötét trón (Dark Throne) - Éldekoráélt edition Forthcoming Hungarian-language title in the Zodiákus Akadémia fantasy series, published by Alexandra Kiadói (A) and available via the alexandra.hu storefront as a pre-order title in the Éldekoráélt edition format.
• Heartless Sky - Éldekoráélt edition Announced Hungarian-language edition of Heartless Sky from Alexandra Kiadói (A), available for pre-order interest registration through the alexandra.hu storefront in the Éldekoráélt edition format.
• 21. Század Kiadói Hungarian publishing house and member of the Alexandra publisher group ("Kiadócsoport tagjai"), publishing literary fiction, crime/thriller, romance, humour, and translated world literature; over 228 publications from this publisher are listed on the alexandra.hu storefront, including titles by Sue Monk Kidd, Paul Auster, Claire Keegan, Sarah Pearse, Michael Chabon, and Rosie Andrews.

Quantifiable outcome

• 1,439 SKUs actively discounted in the 50% akció campaign
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered flagship — owned imprint, major supplier, core supplier, minor supplier and core.

• Alexandra Kiadó (A)flagship — owned imprintStrategic or Co-development PartnerAlexandra's own publishing imprint, publishing fiction, children's books, puzzle books, gift editions, and fantasy series (Zodiákus Akadémia). Provides first-party titles to the alexandra.hu storefront, including pre-order and Éldekorált editions.
• 21. Század Kiadómajor supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying a broad catalog to the alexandra.hu storefront; 21. Század Kiadó titles visible include fiction (Sue Monk Kidd, Paul Auster, Claire Keegan), crime/thriller (Sarah Pearse, Michael Chabon), and lifestyle titles. 228+ publications from this publisher are listed.
• Európa Könyvkiadómajor supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying literary fiction (e.g., Amélie Nothomb, Elif Shafak, Truman Capote) and historical non-fiction (e.g., Danny Orbach). Multiple titles visible across the catalog.
• Jelenkor Kiadómajor supplierChannel Partner/ Reseller/ DistributorHungarian literary publisher supplying titles by Nádas Péter (Egy családregény vége, Szépírás mint hivatás, Leni sír) and other literary authors to the alexandra.hu storefront.
• Cartaphilus Könyvkiadómajor supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying crime/thriller titles (Jurányi Zsolt Az alvilág zsoldjában, Az alvilág csapdájában) and romance (Fallen Stars, Guinevere) to the alexandra.hu storefront.
• Newline Kiadócore supplierChannel Partner/ Reseller/ DistributorHungarian publisher of fantasy/dark romance titles, notably Adéle Dan's "Démoni ketrec" series (Démon ketrec, Angyali fogság, Emberi rabság) and "Kitaszítottak" series (Bőrbe vésett átok), distributed via alexandra.hu.
• Ventus Libro Kiadócore supplierChannel Partner/ Reseller/ DistributorHungarian publisher of Elizabeth Helen's fantasy series "A szépség és a fenevadak" (Bonded by Thorns, Woven by Gold, Forged by Malice — Vétekben megedzve).
• Kossuth Kiadó Zrt.core supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying romance titles (Elsie Silver, Elliott Rose) and crime (A. R. Torre, Darby Kane, Jo Nesbø) via alexandra.hu.
• Animus Könyvekcore supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying historical fiction (Bjorn Andreas Bull-Hansen's Jomsviking series), Heather Morris titles, and Pieter Waterdrinker books.
• Agave Könyvek Kft.core supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying J.D. Barker's thriller series (A Negyedik Majom trilogy) and Zárt ajtók mögött via alexandra.hu.
• Partvonal Kiadócore supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying Nordic crime/thriller titles (Martta Kaukonen's Még élek, Kövesd a pillangót).
• Polar Egyesületminor supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying historical fiction (Sigrún Pálsdóttir A Melltű) and craft/design titles (Corium Inspiratum).
• Manó Könyvekcore supplierChannel Partner/ Reseller/ DistributorHungarian children's book publisher supplying picture and activity books (Hipp-hopp series by Katja Flad / Antje Reider) to the alexandra.hu storefront.
• Helikon Kiadócore supplierChannel Partner/ Reseller/ DistributorHungarian literary publisher supplying Agatha Christie, José Saramago, Krúdy Gyula, and other literary titles.
• Magyar Napló Kiadó Kft.minor supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying literary fiction and short story collections (Jánoki-Kis Viktória Csend és zivatar, Átlépsz velem a víz fölött).
• Időjel Kiadóminor supplierChannel Partner/ Reseller/ DistributorHungarian publisher supplying anthology and literary titles (A Túlvilági utas, Ithakám partját elértem).
• Fejős Éva Könyvekminor supplierChannel Partner/ Reseller/ DistributorHungarian author-specific imprint for Fejős Éva titles (Hotel Capri, and earlier works previously published by Erawan Kiadó).
• 21. Század Kiadó (Az Erdő)minor supplierChannel Partner/ Reseller/ DistributorListed as the publisher for Rosie Andrews's thriller Az Erdő distributed via alexandra.hu.
• Facebook & Instagram (Meta)coreGTM or Marketing PartnerAlexandra maintains official brand pages on Facebook (facebook.com/Alexandra.konyvszalon) and Instagram (instagram.com/alexandraonline.hu) as owned marketing channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Könyvnet: Hungarian online bookstore selling Hungarian-language titles across fiction, non-fiction, children's and gift categories. Comparable in catalog breadth, DTC e-commerce motion, and Hungarian consumer targeting to Alexandra's alexandra.hu storefront.
• Bookline: Leading Hungarian online bookstore (sister brand of Libri) operating bookline.hu. Comparable as a pure-play online Hungarian-language book retailer with broad catalog, loyalty features, and pre-order capabilities — directly competing with alexandra.hu for the same domestic book buyer.
• Librarius: Hungarian online bookstore operating librarius.hu with a broad Hungarian-language book catalog across literary fiction, children's, and reference. Comparable in geography, language, customer segment, and DTC e-commerce model to Alexandra.
• Libri Könyvkereskedelmi: Hungary's largest bookstore chain with a dominant online storefront at libri.hu and an extensive physical retail footprint. Directly comparable in product mix (books, gifts, stationery, games), Hungarian-language focus, omni-channel model, and target audience, making it Alexandra's primary domestic competitor.

Broad incumbents

• Amazon: Global e-commerce incumbent with the world's largest online bookstore, including Hungarian-language title availability and cross-border shipping to Hungary. Comparable as a book retail and e-commerce platform with vastly broader scale and faster fulfillment than Alexandra.
• Barnes & Noble: Large US bookstore chain operating online and physical retail with broad book, gift, and toy assortments. Comparable as an established omni-channel book retailer with loyalty programs and exclusive editions, though in a different geography and language.

Emerging players

• Álomgyár Kiadó: Hungarian publisher with strong digital presence and own direct sales of fiction, romance and crime titles. Comparable as a Hungarian-language publisher-retailer serving the same BookTok/online fiction buyer that drives a large share of Alexandra's revenue.
• Kossuth Kiadó: Hungarian publisher (Kossuth Kiadó Zrt.) that also operates its own direct sales channels for romance, crime, and gift titles. Comparable as a publisher-with-D2C-retail hybrid in the same Hungarian market and overlaps Alexandra's own publisher-retailer model (mirrors Alexandra Kiadó).
• Antikvárium.hu: Hungarian marketplace for used, rare, and antiquarian books. Partial overlap with Alexandra on Hungarian-language book buyers and category taxonomy, though focused on secondary-market rather than new-release retail.

Regional players

• Thalia: Major German-language bookstore chain with strong online and physical retail presence. Comparable as a European omni-channel book retailer with loyalty programs, publisher partnerships, and special-edition lines, though operating in a different geography and language market than Alexandra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alexandra.konyvszalon
• Instagraminstagram.com/alexandraonline.hu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandra Könyvesház