Dutch Grit

What Dutch Grit does

Dutch Grit is a Dutch custom software development firm headquartered in Hendrik-Ido-Ambacht, Netherlands, and operated as a brand of Lucrasoft Digital B.V. within the Lucrasoft ICT Groep. The firm employs approximately 15 Microsoft Gold-certified specialists organized in small Scrum pods of 2-3 developers per project, building bespoke applications on a Microsoft technology stack centered on .NET (C#), Microsoft Azure, Angular, React Native, SQL Server, RavenDB, and Umbraco CMS. It targets Dutch mid-market and larger SME clients as well as selected international accounts across logistics, manufacturing, wholesale, government, and non-profit verticals. Its commercial model combines fixed-price project work (6-12 month SCRUM engagements and shorter 2-4 week trajectories) with ongoing managed development support priced at day, partial-week, or full-week rates.

Dutch Grit has productized two proprietary assets: Picario, a real-time product visualization engine that renders photorealistic imagery from a master scene photo in under one second and serves as the basis for deployed product configurators and choice aids; and SYNDA, a Value Added Network built for DEPOT Software that enables standardized data exchange across the global tank container industry without requiring participants to modify their underlying software. These assets generate both licensing-style recurring revenue (SYNDA) and reusable platform components that lower the marginal cost of subsequent client engagements (Picario, Product Configurator, Keuzehulp modules).

Distribution and customer acquisition rely on direct sales led by Anko Keuken, strategic partner referrals (notably Online Department for UX design and DEPOT Software for logistics), and organic visibility through an extensive published portfolio of approximately 17 client case studies. Customers include Gamma, Tyres in Stock, Brooklyn Wheels, Greve Banden, DEPOT Software, Tank Cleaning Europoort, Stichting Laptop Opvang, Stichting Dock, Trendiy, Dock Four, JL Rijsdijk BV, Gemeente Hendrik-Ido-Ambacht, Spreker Geboekt, Eurotainer, and Van Mill. The company is privately held, bootstrapped within the Lucrasoft group, and discloses no external funding.

Name

Dutch Grit

Legal name

Lucrasoft Digital B.V.

Website

https://dutchgrit.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch Grit is a Dutch custom software development firm (brand of Lucrasoft Digital B.V.) that builds bespoke .NET, Azure, and React Native applications for mid-market and SME clients, with proprietary products Picario (real-time product visualization) and SYNDA (tank container industry VAN).

Ownership category

akta.pro rank

Product category

Custom Software Development Services

akta.pro primary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

Keywords

• Custom software development
• .NET application development
• Azure cloud solutions
• Product configurator platforms
• Visual e-commerce tools

Headquarters

HQ city

Hendrik-ido-ambacht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Projects: Project-based custom software development services. Projects range from 6-12 month SCRUM engagements to shorter 2-4 week trajectories. Pricing appears quote-based, with fixed-price options available for defined project scopes. Development follows an iterative process with weekly deliverables.
2. Custom Development Ongoing Support: Exclusive ongoing development support with dedicated teams available for adjustments and optimization. Offered as day rates, partial weeks, or full weeks. Provides continuous platform improvement including new features, design changes, and functionality enhancements.
3. SYNDA Platform (DEPOT Software Product): SYNDA is a Value Added Network product developed by Dutch Grit for DEPOT Software. Provides data integration services for the tank container industry with a library of data integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Dutch Grit is a custom software development firm that builds bespoke web applications, B2B webshops, product configurators, choice aids, and workflow/mobile apps primarily on Microsoft .NET and Azure, complemented by Angular frontends and React Native mobile apps. It also develops and operates proprietary platforms including the Picario real-time product visualization engine and the SYNDA Value Added Network for the tank container industry, while providing ongoing development support and 24/7 service.

Product overview

Dutch Grit is a custom software development company offering a portfolio of proprietary products and bespoke development services. Its core proprietary products include SYNDA (a VAN platform for the tank container industry) and Picario (a visualization engine for product configurators). The company also delivers client-specific solutions including product configurators, choice assistants (keuzehulpen), appointment scheduling tools, and notification portals. Services span from idea to web app (custom development), platform upgrades, and custom development support, built primarily on .NET, Azure, Angular, and React Native. Dutch Grit serves manufacturers, wholesalers, logistics companies, and government/non-profits across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Picario: A proprietary visual product configurator and visualization engine developed by Dutch Grit, enabling real-time product visualization in photorealistic quality from a single base photo. Hosted worldwide at picario.com.
• SYNDA

Products and services

• Custom Software Development Full-service bespoke software development from idea to live application for Dutch mid-market and larger SME clients, built on Microsoft .NET, Azure, Angular, and React Native, with iterative Scrum delivery and ongoing custom development support.
• SYNDA Value Added Network A domain-specialized Value Added Network for the tank container industry that acts as a centralized translation layer enabling data exchange between market participants using different software and file formats, without requiring modifications from any party.
• Picario Visualization Engine Proprietary real-time visualization engine that renders products photorealistically in under one second from a single master scene base photo, enabling product configurators and choice aids with different colors, fabrics, logos, and text across web and in-store channels.
• Product Configurator Platform Multi-client platform that allows manufacturers to build product configurators once and deploy them across multiple retailers' webshops, physical stores, and in-store POS systems, with automated purchase order transmission back to the manufacturer.
• Keuzehulp (Choice Assistant) Guided selling tool that walks consumers through a step-by-step questionnaire to match them with the best-fitting product, reducin

Quantifiable outcome

• Search results delivered in ~75 milliseconds for Tyres in Stock platform with 30+ million products
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Online DepartmentcoreStrategic or Co-development PartnerUX Design and web design bureau partner. Collaborated on multiple projects including Van Mill (Opel dealer) website and Stichting Dock non-profit portal. Online Department creates proposals for optimal user experience designs, working with Dutch Grit for technical development.
• PicariocoreOEM/ Whitelabel/ Licensing PartnerPicario is a proprietary visualization engine brand owned by Dutch Grit. It serves as the basis for visual e-commerce tools including product configurators and choice aids. Available at picario.com for external use while remaining under Dutch Grit's ownership.
• Creatieve KerkminorStrategic or Co-development PartnerInitiative of colleagues developing a platform for the same target audience as Spreker Geboekt (churches and similar organizations). Graphical design is shared between the two projects, and the companies reinforce each other.
• Lucrasoft ICT Groep / Lucrasoft Digital B.V.coreOthersParent company. Dutch Grit is a brand of Lucrasoft Digital B.V., part of the Lucrasoft ICT Groep which celebrated its 25-year anniversary in 2020. Lucrasoft ICT Beheer handles various development cases including Dutch Grit division.
• DEPOT SoftwarecoreStrategic or Co-development PartnerLong-term partner for whom Dutch Grit developed SYNDA (Value Added Network for tank container industry) and DEPOT Software field app. DEPOT Software is worldwide leader in software for tank container services providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valtech: Dutch digital agency building custom digital platforms, e-commerce, and experience solutions for enterprises. Comparable to Dutch Grit as a Dutch-rooted custom digital build firm serving manufacturers and enterprise clients with bespoke platform work.
• Threekit: 3D product visualization and configuration platform for e-commerce. Directly comparable to Dutch Grit's Picario engine and Product Configurator Platform, both targeting the same problem of photorealistic, real-time product visualization and configuration for retailers and manufacturers.
• Xebia: Dutch-headquartered IT consultancy offering custom software development, cloud, and DevOps services with strong Microsoft and Azure capabilities. Directly comparable to Dutch Grit in technology stack (.NET/Azure), Dutch origin, and enterprise-focused custom development delivery.
• Info Support: Dutch IT services firm specializing in custom software development with strong .NET and Microsoft technology focus. Highly comparable to Dutch Grit as a Netherlands-based custom development shop with Microsoft stack expertise and similar mid-market and enterprise client profile.
• Configura: Specialized space planning and product configuration software for commercial interiors. Comparable to Dutch Grit's Picario visualization and configurator work, particularly relevant given Picario's deployment in design-panel and window-decoration configuration (Dock Four, Trendiy).
• TrueCommerce: Global supply chain and EDI/VAN network provider connecting trading partners. Directly comparable to Dutch Grit's SYNDA VAN platform in offering a centralized data-integration layer that translates between disparate software systems in logistics and supply-chain ecosystems.
• MACH AG: Product information management and product configuration software for manufacturers and dealers. Comparable to Dutch Grit's configurator and Picario capabilities in serving manufacturers needing to present configurable products consistently across channels.
• Configure One (Infor CPQ): Product configurator / CPQ software for manufacturers and dealers. Closely comparable to Dutch Grit's Product Configurator Platform in functional overlap (configure-price-quote for complex manufactured goods) and target buyer (manufacturers serving multi-retailer channels).

Broad incumbents

• Centric: Large Dutch IT services and software provider offering custom development alongside packaged solutions. Comparable to Dutch Grit as a Netherlands-based IT services firm, but operates at significantly greater scale and breadth, serving as a broader incumbent in the same Dutch enterprise market.
• Capgemini (Netherlands): Global IT services and consulting firm with substantial Netherlands operations delivering custom software, cloud, and digital transformation. Comparable to Dutch Grit in the custom .NET/cloud application development space, but at vastly greater scale and with a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dutchgrit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch Grit