What Think Simplicity does

Think Simplicity is a managed cloud-based communication service provider that operates exclusively in the hospitality vertical. Founded in 2008 and headquartered in Bonita Springs, Florida, with an additional office in Thornhill, Ontario, the company replaces legacy on-premise PBX systems for hotels with a fully managed cloud phone service. Its customer base spans independent properties and franchise hotels under major brands including Marriott, Holiday Inn, Hampton Inn, Hilton, Radisson, and Choice Hotels across the United States and Canada.

The company's core technology is a unified communications platform that consolidates hotel phones, SMS and MMS guest messaging, AI-enabled chat workflows (SimplyChat PLUS), Property Management System integrations, caller ID and call routing (Security and Identity Management), hardware provisioning, and carrier services under a single provider and a single bill. The company owns the phone numbers, caller ID, and routing infrastructure, which reduces spoofing risk and protects hotel brand identity. It also operates SimplyVerify, a compliance-focused identity verification offering. The platform is delivered as a managed service, meaning Think Simplicity configures, installs, trains staff, and provides 24/7 U.S.-based hospitality-specialist support rather than selling standalone software.

Commercially, Think Simplicity runs a direct, consultative enterprise sales motion targeting hotel properties one relationship at a time, with custom quote-based subscription pricing billed monthly. There is no self-serve, marketplace, or reseller channel. The company is privately held, founder-operated, and bootstrapped, with no disclosed funding rounds, acquisitions, or institutional investors. Revenue is generated through recurring managed-service subscriptions that bundle hardware, carrier, software, and support into a single contract per property.

Name

Think Simplicity

Legal name

Think Simplicity

Website

https://www2.thinksimplicity.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Simplicity is a managed cloud-based communication service provider exclusively for the hospitality industry, replacing legacy PBX systems with unified phone, SMS, PMS integration, and identity services for hotels across the United States and Canada.

Ownership category

akta.pro rank

Product category

Hotel Communication Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Hotel phone systems
• Cloud PBX hospitality
• Hotel communication services
• VoIP hotel phone service
• Guest messaging platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Managed Hotel Communication Service: Fully managed cloud-based hotel communication service that includes phone service, hardware provisioning, carrier services, PMS integration, security features, and 24/7 support. The company owns and operates the entire system, providing hotels with one provider, one bill, and one point of accountability. Typically subscription-based with monthly or annual billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Think Simplicity provides a fully managed, cloud-based hotel phone and communication service that replaces legacy PBX systems. The company owns and operates the phones, phone numbers, caller ID, call routing, carrier services, PMS integrations, and guest SMS/MMS/AI chat within a single platform, with U.S.-based 24/7 hospitality-trained support for independent and franchise hotels across the United States and Canada.

Product overview

Think Simplicity offers a unified, fully managed cloud-based hotel communication service that consolidates multiple previously separate hotel communication functions into a single platform. The core offering is a cloud-based phone system that replaces legacy PBX infrastructure. This core platform is augmented by Security and Identity Management (caller ID and call routing), SimplyChat PLUS (SMS/MMS/AI chat), PMS Integration Services, Installation and Support, and Carrier Services/Hardware — all owned and operated by Think Simplicity under a single provider, single bill model. Founded in 2008, the company specializes exclusively in hospitality communications across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• SimplyVerify: A product/service referenced in the navigation, described as a verification or compliance-related offering for hotels.

Products and services

• Cloud-Based Hotel Phone Service A fully managed cloud-based VoIP phone service that replaces legacy PBX systems for hotels. Think Simplicity owns the system, phone numbers, caller ID, and support, delivering 24/7 U.S.-based hospitality-trained support. Designed for hotel front desk operations, wake-up calls, emergency routing, and guest calls.
• SimplyVerify Identity verification and compliance-related service for hotel communications, referenced in the website navigation as part of Think Simplicity's product portfolio. Aims to protect hotel brand identity and reduce spoofing risk in guest communication.
• SimplyChat PLUS Integrated SMS, MMS, and AI-powered chat service for hotels, operating within the same system as hotel phones. Enables guest texting and AI workflows without separate third-party numbers or messaging apps.

Quantifiable outcome

• Most hotel transitions take 2-3 days with no downtime or disruption to guests or staff
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Oracle Hospitality: Oracle Hospitality (OPERA and related suites) is a leading PMS and hotel technology platform. While its core product is property management rather than telephony, it overlaps with Think Simplicity through PMS integrations and represents a potential embedded-communications partnership or competitive threat if Oracle expands into managed voice.

Broad incumbents

• Cisco (Webex): Cisco's Webex Calling is a cloud-based UCaaS offering from a major enterprise networking incumbent. While Cisco is not hospitality-specialized, it competes for larger hotel group and enterprise hospitality deals and benefits from existing Cisco network infrastructure at many properties.
• RingCentral: RingCentral is a leading UCaaS provider serving SMB through enterprise with cloud-based voice, contact center, and messaging. While it serves all industries, it has a hospitality-focused vertical with integrations to major PMS platforms — making it a direct substitute in many hotel RFPs despite its broader portfolio.
• Zoom Communications: Zoom (now Zoom Communications) bundles Zoom Phone with its video and collaboration platform into a broad UCaaS suite. While not hospitality-specialized, it increasingly competes for cloud telephony deals in hospitality back-office and staff communication use cases.
• Mitel: Mitel is a long-established PBX and UCaaS vendor with both on-prem and cloud offerings (MiCloud, MiVoice). It competes directly with Think Simplicity for hospitality voice deals, especially in franchise and mid-market segments, though it serves all industries rather than specializing in hotels.
• 8x8: 8x8 is a UCaaS and contact-center-as-a-service provider with cloud-based voice, video, and messaging. Its vertical solutions span financial services and healthcare; it does not specialize in hospitality, but it competes for the same replacement-PBX wallet and can serve hotels that do not require domain-specific support.

Direct peers

• Cloud5 Communications: Cloud5 Communications is a direct competitor that provides managed communications, networking, and contact center services exclusively to the hospitality industry. Like Think Simplicity, it bundles voice, internet, and guest-facing communications into a single managed offering for hotels, making business model and customer overlap highly aligned.
• 3CX: 3CX is a software-based PBX and UCaaS provider offering cloud and on-prem deployments with a strong SMB and mid-market focus. It is comparable to Think Simplicity in delivering cloud telephony with integrations, though it does not specialize in hospitality and does not provide carrier or hardware management services.
• Sangoma Technologies: Sangoma is a communications technology vendor offering UCaaS, PBX software (FreePBX, Switchvox), and IP phones. Like Think Simplicity, it sells end-to-end communications stacks including hardware provisioning and SIP services, and competes for SMB and mid-market cloud telephony deals.
• NetSapiens: NetSapiens is a white-label UCaaS platform provider used by ITSPs and MSPs to deliver cloud PBX, SIP trunking, and hosted telephony. While it operates at a different layer (platform vs. managed service), it competes in the same cloud-PBX-for-hospitality value chain as Think Simplicity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/think_simplicit
• Facebookfacebook.com/thinksimplicity
• LinkedInlinkedin.com/company/think-simplicity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Simplicity