Schwartz Insurance Group
Schwartz Insurance Group is a privately held, independent multi-line insurance agency founded in 1956 in Louisville, Kentucky. It represents 50+ carriers, serving SMBs, individuals, professionals, and seniors across the Kentucky tri-state region with commercial, personal, benefits, and professional liability coverage.
- Company typePrivate
- Founded1956
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Schwartz Insurance Group does
Schwartz Insurance Group is a privately held independent insurance agency founded in 1956 and headquartered at 2950 Breckenridge Lane in Louisville, Kentucky. The firm operates as a multi-line broker, representing more than 50 insurance carriers across commercial, personal, health, life, disability, and professional liability lines. Its product portfolio spans business insurance (commercial property, liability, cyber, workers compensation, E&O/D&O), employee benefits (medical, dental, vision, life, disability, FSAs/HSAs, captive and self-funded arrangements), professional liability (medical malpractice, AICPA-endorsed CPA professional liability), and personal lines (auto, home, umbrella, Medicare). The firm holds a niche endorsement from the American Institute of CPAs dating to 1995 for Indiana and Kentucky CPA firms, and is a partner and partial owner of United Benefit Advisors (UBA), a national benefits consulting alliance.
The agency serves a diversified regional customer base of small and mid-sized businesses, individuals and families, professionals (CPAs, physicians, attorneys), and seniors across the Kentucky tri-state region with some Indiana reach. Customer acquisition is primarily direct via website quote forms, phone, email, and in-person consultation at the Louisville office; no captive-agent or external distribution channel is used. The underlying technology stack consists of the FMG Suite/Agency Revolution website platform for marketing and lead capture — there is no proprietary technology, mobile app, or API product. Revenue is generated exclusively through carrier commissions on bound policies, with no subscription, fee-for-service, or premium-finance revenue lines disclosed. The firm has no subsidiaries, no parent company, no institutional investors, and no public ticker, and appears to be founder/family-controlled based on the Schwartz surname used in client references.
The agency's value proposition rests on independent broker status (offering comparison shopping across carriers), long-tenured client relationships evidenced by multi-decade testimonials, claims advocacy and 24/7 support, and niche expertise in professional liability and employee benefits. Client satisfaction signals are strong: a 4.9/5 Google rating and an 87% Net Promoter Score "exceptional" rate (9 or 10 on a 0–10 scale). Marketing is conducted through an active blog with compliance updates and educational content, email newsletters, Google Reviews, and a monthly Core Value Award program that doubles as internal culture branding.
Schwartz Insurance Group firmographics
Firmographics- Name
- Schwartz Insurance Group
- Legal name
- Schwartz Insurance Group
- Website
- https://schwartzinsgrp.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schwartz Insurance Group is a privately held, independent multi-line insurance agency founded in 1956 in Louisville, Kentucky. It represents 50+ carriers, serving SMBs, individuals, professionals, and seniors across the Kentucky tri-state region with commercial, personal, benefits, and professional liability coverage.
- Ownership category
- akta.pro rank
Schwartz Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where Schwartz Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schwartz Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Independent insurance agency earning commissions from multiple insurance carrier partners including ACE Private Risk Services, Aetna, Aflac, Anthem Blue Cross Blue Shield, Auto-Owners Insurance Group, CHUBB, Cigna, CNA, Colonial Life, Delta Dental, EMC Insurance, Employers Insurance Company, Encompass, Encova, Foremost Insurance Group, Grange Insurance Association, Guardian, Hagerty, Humana, Jewelers Mutual, Kemper, Kentucky Employers' Mutual Insurance, Liberty Mutual Insurance, Lincoln Financial Group, Medical Protective Company, Mutual of Omaha, NORCAL Group, Principal, Progressive, Pure Insurance, Reliance Standard, Safeco Insurance, Secura Insurance Companies, SIHO, Standard Insurance Company, State Auto, Sun Life, The Hartford, Travelers, United Healthcare, Unum, VERIS, VSP, and others.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Schwartz Insurance Group product offering
Product offeringCore offering
Schwartz Insurance Group is an independent insurance agency and broker that places commercial insurance, employee benefits, professional liability, and personal lines coverage on behalf of businesses and individuals by shopping across 50+ carrier partners. The agency earns commissions from carriers such as The Hartford, Travelers, Liberty Mutual, Chubb, Anthem, Aetna, Humana, Progressive, Sun Life, and others, providing comparison-shopped recommendations, claims advocacy, compliance guidance, and Medicare navigation. It is a select partner/owner of United Benefit Advisors (UBA) and a representative for the AICPA-endorsed CPA Professional Liability program.
Product overview
Schwartz Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products and services for both businesses and individuals. The agency operates as a broker representing multiple insurance carriers, providing business insurance (commercial property, liability, cyber, workers compensation), employee benefits (medical, dental, vision, life, disability, FSAs, HSAs, HRAs, captive arrangements), professional liability (E&O, D&O, medical malpractice, CPA professional liability), and personal lines (auto, home, health, life, umbrella). The agency is a select partner and owner of United Benefit Advisors (UBA), providing access to national resources and benchmarking tools. As an independent agency, they compare options across multiple carriers to offer tailored coverage recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- UBA Advantage: A benefits advisory program offered through the company's partnership with United Benefit Advisors.
Products and services
- Business Insurance Commercial insurance policies protecting businesses against property loss, liability claims, business interruption, and workers' compensation risks, targeted at SMBs across industries in the Kentucky tri-state region.
- Employee Benefits Comprehensive employee benefit packages including medical insurance, self-funded and level-funded plans, captive arrangements, dental, vision, life insurance, disability insurance, FSAs, HSAs, and HRAs, designed for employer groups.
- Medical Malpractice Insurance Professional liability coverage for healthcare providers protecting against claims of negligence in medical treatment, targeted at physicians and medical practices.
- CPA Professional Liability Insurance Professional liability insurance for accountants and CPA firms, offered through the AICPA endorsed program serving firms in Indiana and Kentucky since 1995.
- Life, Disability & Long-Term Care Insurance Personal insurance products including term life policies, whole/universal life insurance, disability coverage, and long-term care (LTC) coverage for individuals and families.
- Senior and Individual Health Insurance Health insurance plans for seniors and individuals, including Affordable Care Act marketplace plans, HMO, major medical, surgical policies, dread disease policies, Medicare Advantage, Medicare Supplement, and hospital indemnity plans.
- Personal Insurance Personal lines coverage including auto, homeowners, renters, boating, classic car, motorcycle, and umbrella insurance for individuals and families.
- Cyber Liability Insurance Coverage protecting businesses from financial losses resulting from data breaches, including notification costs, legal fees, and regulatory fines.
- Errors & Omissions and Directors & Officers Insurance Professional liability protection for service businesses against claims of negligent acts, errors, or omissions (E&O) and D&O coverage for corporate boards and officers.
- Restaurant Insurance Specialized coverage for food service businesses including bars, cafes, caterers, diners, and fast food establishments, combining property, liability, workers comp, and business interruption insurance.
- Industry-Specific Insurance Specialized insurance coverages tailored to specific industries including auto dealers, contractors, jewelers, manufacturers, restaurants, retailers, technology firms, and non-profits.
Quantifiable outcome
- 87% of clients rate Schwartz Insurance Group exceptional (9 or 10 on 0-10 scale)
- +1 more outcomes
Companies that use Schwartz Insurance Group
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Schwartz Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schwartz Insurance Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- American Institute of CPA's (AICPA) ProgramcoreSchwartz Insurance Group serves as one of the few independent agency representatives to the endorsed AICPA Professional Liability Program since 1995, helping firms in Indiana and Kentucky navigate challenges of securing protection, controlling cost, and reducing risks.
- United Benefit Advisors (UBA)coreSchwartz Insurance Group is positioned to lead as one of the select partners (and owners) of United Benefit Advisors (UBA). This partnership provides access to additional resources, benchmarking data, compliance support, and collective buying power for employee benefits solutions. The agency participates in UBA Compliance Recaps providing regulatory updates to clients.
- ACE Private Risk ServicesminorCarrier partner providing high-value personal insurance coverage. Claims and service contacts provided.
- Anthem Blue Cross Blue ShieldminorHealth insurance carrier partner. Claims and service contacts provided.
- CHUBBminorProperty and casualty insurance carrier partner. Claims and service contacts provided.
- CignaminorHealth and benefits insurance carrier partner. Claims and service contacts provided.
- AetnaminorHealth insurance carrier partner. Claims and service contacts provided.
- HumanaminorHealth insurance carrier partner specializing in Medicare. Claims and service contacts provided.
- United HealthcareminorHealth insurance carrier partner. Service contacts provided.
- The HartfordminorBusiness insurance carrier partner. Claims and service contacts provided.
- TravelersminorBusiness and personal insurance carrier partner. Claims and service contacts provided.
- Liberty Mutual InsuranceminorPersonal and business insurance carrier partner. Claims and service contacts provided.
- ProgressiveminorPersonal auto insurance carrier partner. Claims and service contacts provided.
- Delta DentalminorDental insurance carrier partner. Claims and service contacts provided.
- VSPminorVision insurance carrier partner. Claims and service contacts provided.
- AflacminorSupplemental insurance carrier partner. Claims and service contacts provided.
- UnumminorEmployee benefits and disability insurance carrier partner. Claims and service contacts provided.
- Sun LifeminorEmployee benefits and life insurance carrier partner. Claims and service contacts provided.
- Lincoln Financial GroupminorEmployee benefits and retirement solutions carrier partner. Claims and service contacts provided.
- Mutual of OmahaminorHealth and life insurance carrier partner. Claims and service contacts provided.
- VERISminorSelf-funded and level-funded health plan partner. Claims and service contacts provided.
- Kentucky Employers' Mutual Insurance (KEMI)minorKentucky-based workers compensation insurance carrier. Claims and service contacts provided.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Schwartz Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Hub International: National insurance brokerage offering commercial, personal, and employee benefits solutions through independent agency model. Comparable multi-carrier approach with broader geographic footprint than Schwartz.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial clients across P&C, benefits, and risk consulting. Comparable in multi-line, multi-carrier brokerage model.
- Brown & Brown Insurance: Large publicly traded insurance brokerage operating across commercial, personal, and benefits lines. Highly comparable to Schwartz's independent multi-carrier model, though at vastly greater scale and geographic reach.
- Lockton Companies: Largest independent insurance brokerage globally, with deep employee benefits practice. Comparable independent ownership structure and multi-carrier distribution approach.
Regional players
- Houchens Insurance Group: Kentucky-based independent insurance agency offering personal, commercial, and benefits lines. Directly comparable regional independent agency competing in overlapping Louisville/Kentucky geography.
- Dean Dorton Insurance Group: Louisville, KY-based insurance and risk advisory firm serving businesses and individuals. Most direct geographic competitor with overlapping product mix.
Direct peers
- Assurex Global: Network of independent insurance agencies pooling resources for commercial clients, similar to UBA for benefits. Directly comparable partnership/alliance model to Schwartz's UBA ownership.
- Insurance Office of America: Independent insurance agency with employee benefits focus and broad carrier appointments. Comparable independent multi-line agency model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Schwartz Insurance Group social profiles
Digital presenceSchwartz Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schwartz Insurance Group leadership team
Management profileNumber of profiles
Schwartz Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schwartz Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schwartz Insurance Group
What does Schwartz Insurance Group do?
Schwartz Insurance Group is an independent insurance agency and broker that places commercial insurance, employee benefits, professional liability, and personal lines coverage on behalf of businesses and individuals by shopping across 50+ carrier partners. The agency earns commissions from carriers such as The Hartford, Travelers, Liberty Mutual, Chubb, Anthem, Aetna, Humana, Progressive, Sun Life, and others, providing comparison-shopped recommendations, claims advocacy, compliance guidance, and Medicare navigation. It is a select partner/owner of United Benefit Advisors (UBA) and a representative for the AICPA-endorsed CPA Professional Liability program.
Is Schwartz Insurance Group a public or private company?
Schwartz Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Schwartz Insurance Group founded?
Schwartz Insurance Group was founded in 1956. It employs 11 to 50 people.
Where is Schwartz Insurance Group based?
Schwartz Insurance Group is headquartered in Louisville, United States, in the North America region.
How does Schwartz Insurance Group make money?
One revenue line is on record: insurance Agency Commissions.
Who are Schwartz Insurance Group's main competitors?
Broad incumbents on record are Hub International, Arthur J. Gallagher & Co., Brown & Brown Insurance and Lockton Companies. Regional players are Houchens Insurance Group and Dean Dorton Insurance Group. Direct peers are Assurex Global and Insurance Office of America.
Does Schwartz Insurance Group have an API?
No public API is recorded for Schwartz Insurance Group.
What industry is Schwartz Insurance Group in?
Schwartz Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 5242 and its SIC code is 6411.