What Datum Tech Solutions does

Datum Tech Solutions is a privately held, founder-owned technology reseller and professional services firm headquartered in Boise, Idaho, specializing in 3D laser scanning, Building Information Modeling (BIM), and geospatial surveying solutions. The company operates as an authorized reseller of leading hardware brands — principally Leica Geosystems, with secondary lines from Trimble and Sokkia — distributing terrestrial and mobile LIDAR scanners (ScanStation P40/P50, RTC360, BLK360, BLK2GO, BLK2FLY), robotic total stations (Leica iCON Robot 60/70/80, Trimble RTS873, Sokkia SX-105T/SRX5X), GPS/GNSS systems, and complementary software including the Leica Cyclone suite and CloudWorx plugins for the Autodesk ecosystem. Its underlying technology stack is essentially third-party rather than proprietary; Datum's differentiation rests on licensed professional deployment, in-house calibration services, FAA-certified drone operations, and integration expertise rather than internally developed scanning technology.

The company monetizes across five revenue streams: hardware sales (new and certified pre-owned equipment priced from $19,077 for entry-level BLK360 units to $87,290 for the RTC360), professional Scanning-as-a-Service delivered by Datum technicians on client sites, customized BIM and total station training programs, software and firmware sales, and short-term equipment rentals with monthly billing. Pricing is partially public on the e-commerce storefront for catalog equipment, while enterprise scanning services, training packages, and large scanner purchases are quote-based. Distribution is omnichannel: a direct e-commerce website serves SMB and individual buyers of accessories and select equipment, while a national field sales team covers the Pacific Northwest, Northeast, Texas, and Florida for enterprise and mid-market accounts requiring customized packages and on-site services.

Datum serves a broad vertical base spanning Architecture, Engineering and Construction (its primary segment), commercial and residential real estate, aviation and marine, public safety and forensics, historical preservation and archaeology, interior design, manufacturing facilities, telecommunications, oil and gas, and stadiums and event spaces. Named enterprise customers include Lease Crutcher Lewis, Power Design Inc., Miller Electric Company, and the Museum of Flight. The go-to-market motion combines content marketing (educational blog, project case studies, training resources), organic social media (Facebook, Instagram, LinkedIn), and direct sales. Leadership is concentrated around co-founders Stanley Lawrence (President) and Amy Lawrence, supported by a small executive team covering service, technology, sales, training, and strategic partnerships; no headcount, revenue, or funding data is publicly disclosed.

Name

Datum Tech Solutions

Legal name

Datum Tech Solutions

Website

https://datumtechsolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Datum Tech Solutions is a Boise-based authorized reseller and services firm distributing Leica, Trimble, and Sokkia 3D laser scanners and robotic total stations, while delivering scanning-as-a-service, BIM training, and equipment rentals to AEC, real estate, aviation, public safety, and industrial customers across the US.

Ownership category

akta.pro rank

Product category

3D Laser Scanning and Surveying Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)

akta.pro primary industry

3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line) (IMAAAHAA)

akta.pro secondary industries

LiDAR & 3D Sensing Modules (HDAHALAG), Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)

Keywords

• 3D laser scanning
• BIM solutions
• Surveying equipment
• Point cloud processing
• Scanning services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of 3D laser scanners, total stations, GPS/GNSS equipment, and accessories from Leica Geosystems, Trimble, and Sokkia. Products range from entry-level BLK360 ($19,077) to high-end ScanStation P50 ($85,781). Includes new and certified pre-owned equipment.
2. Scanning as a Service: Professional on-site 3D laser scanning services where Datum technicians deploy equipment to capture spatially accurate 3D representations (digital twins) for clients across various industries.
3. Training Services: Customized BIM and total station training programs for construction, engineering, and surveying professionals. Includes one-on-one training approach and ongoing support.
4. Software Sales: Sale of Leica Cyclone software suite, CloudWorx plugins, iCON construction software, and firmware updates for scanning and surveying equipment.
5. Equipment Rental: Short-term rental of 3D laser scanners and robotic total stations for clients who need equipment without capital purchase commitment. BLK2FLY rental at $56,000 with monthly rental options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Datum Tech Solutions sells 3D laser scanning and surveying equipment from Leica Geosystems, Trimble, and Sokkia, and provides professional scanning services, BIM and total station training, and equipment rentals. The company operates as both an authorized equipment reseller and a service provider, deploying technicians on-site to capture spatially accurate digital twins for clients in construction, engineering, and adjacent industries.

Product overview

Datum Tech Solutions is a technology reseller and service provider specializing in 3D laser scanning, BIM (Building Information Modeling), and surveying solutions. Their portfolio centers on Leica Geosystems products including the ScanStation P40/P30, RTC360, BLK360, BLK2GO, BLK2FLY, and ScanStation P50 laser scanners, as well as iCON robotic total stations (Robot 80, Robot 70, Robot 60) and GPS/GNSS systems. They offer complementary software including Leica Cyclone suite (Register 360 PLUS, FIELD 360, 3DR, Enterprise), CloudWorx plugins for major CAD platforms (AutoCAD, Revit, Navisworks, SolidWorks, BricsCAD, Bentley, PDMS), and iCON Site/Build construction software. The company provides scanning-as-a-service, hardware calibration, and comprehensive BIM/training services including one-on-one training on instruments and software. Their solutions serve industries including construction/AEC, aviation/marine, public safety/forensics, real estate, and historical preservation/archaeology.

Differentiator

Problem solved

Functional benefit

Products and services

• Leica 3D Laser Scanners
• Robotic Total Stations
• GPS/GNSS and Field Controllers
• Leica Cyclone Point Cloud Software Suite
• CloudWorx CAD/BIM Plugins
• Surveying Accessories
• 3D Scanning as a Service
• BIM Training Program
• Total Station Training
• Equipment Rental Program

Quantifiable outcome

• Scan capture in under 2 minutes (RTC360)
• +3 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• Leica GeosystemscoreTechnology or IntegrationPrimary technology partner and authorized reseller of Leica Geosystems 3D laser scanners, total stations, GPS/GNSS equipment, and software. Products include ScanStation P40/P50, RTC360, BLK360, BLK2GO, iCON systems, and Cyclone software suite. Leica provides hardware, software, training support, and technical resources for Datum's scanning operations.
• AutodeskcoreTechnology or IntegrationSoftware integration partner for BIM workflows. Datum provides training and support for Autodesk products including Revit, AutoCAD, AutoCAD MEP, Navisworks, and Autodesk Point Layout. CloudWorx plugins enable point cloud data integration with Autodesk design software.
• TrimblesecondaryChannel Partner/ Reseller/ DistributorAuthorized reseller of Trimble robotic total stations including RTS873 models. Datum offers both new and certified pre-owned Trimble equipment.
• SokkiasecondaryChannel Partner/ Reseller/ DistributorAuthorized reseller of Sokkia robotic total stations including SRX5X and SX-105T models. Datum offers both new and certified pre-owned Sokkia equipment.
• Unions and Educational InstitutionsminorStrategic or Co-development PartnerPartnerships with unions and educational institutions for BIM training programs, enabling workforce development and technology adoption in the construction industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GeoShack: Topcon and Trimble construction/surveying equipment distributor with sales, rentals, and training across multiple US regions—comparable in product breadth and channel structure to Datum.
• Seiler Instrument: Long-standing Leica Geosystems surveying and laser scanning distributor with geospatial equipment sales, training, and support—directly overlapping Datum's hardware-led reseller business.
• AllTerra (Duncan-Parnell): Authorized Leica Geosystems dealer and surveying/mapping distributor across the central and southern US, offering equipment sales, software, training, and field services—directly comparable to Datum's reseller + services model.
• Frontier Precision: Trimble, Leica, and Seiler surveying/mapping equipment reseller with training, support, and technical services across the northern US; same multi-OEM equipment, training, and field-services stack as Datum.
• BuildingPoint (Trimble): Trimble-owned construction technology reseller focused on layout, scanning, and BIM workflows; competes head-to-head with Datum in the AEC scanning and total station segment.

Broad incumbents

• Trimble: Manufacturer of robotic total stations, GNSS, and construction technology that Datum resells; broad incumbent with overlapping AEC, geospatial, and scanning portfolios and direct enterprise sales motion.
• Topcon Positioning: Manufacturer of surveying, construction, and 3D scanning instruments competing with Leica/Trimble in Datum's served markets; broad incumbent with similar AEC and geospatial coverage.
• Leica Geosystems (Hexagon): Manufacturer of Datum's core hardware (ScanStation, RTC360, BLK series) and software (Cyclone, CloudWorx); a broad incumbent that supplies Datum and competes broadly in the same end markets via direct sales and its own reseller network.

Emerging players

• NavVis: Mobile 3D scanning and digital-twin platform for buildings and AEC; emerging player that intersects with Datum's reality-capture services but competes primarily via its own hardware/software stack rather than as a Leica reseller.
• FARO Technologies: 3D measurement and imaging hardware/software vendor serving AEC, manufacturing, and public safety—partial overlap with Datum's 3D scanning business but with a different hardware stack and stronger presence in industrial metrology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/datumtechsolutions
• Instagraminstagram.com/datumtechsolutions
• Xx.com/datumtech206

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datum Tech Solutions