What Luminus does

Luminus is a healthcare-focused marketing agency headquartered in Buffalo, NY, founded in 2009 by Tim Bouchard. The firm operates as a privately held, founder-owned services business with a core team of 1-10 employees, including a Creative Director, Director of Client Strategy, Art Director, Digital Marketing Manager, and Sr. UI/UX Designer. Luminus delivers integrated marketing services — brand strategy and messaging, website design and development, graphic design, video production and photography, content marketing, SEO, paid campaigns, social media advertising, and email marketing — to independent healthcare practices, with adjacent verticals in child care, dentistry, home care, and community wellness.

The agency's business model is project- and retainer-based professional services, supplemented by a productized $497 two-hour consultation called the Patient Pipeline Blueprint that serves as both a standalone offering and a sales funnel for larger engagements. The go-to-market motion is sales-led and consultative, anchored by direct outreach and the Patient Pipeline Blueprint entry point, targeting mid-market independent healthcare practices primarily in the Western New York region with some Northeast US reach. Revenue is not publicly disclosed, and the firm is bootstrapped with no external institutional investment.

Luminus's core differentiators are 15+ years of healthcare-specific domain expertise, HIPAA and ADA compliance built into deliverables, and a documented library of thought-leadership content including the Healthcare Marketing Edge podcast, Building Brands podcast, and the //decoded blog. Named enterprise and mid-market clients include Catholic Health, Excelsior Orthopaedics (a relationship since 2014), Trinity Medical, WNY ENT, Venture Forthe, and Doodle Bugs!, with reported outcomes such as a 230% increase in patient inquiries and 41% increase in appointment bookings. The agency maintains a strategic video production partnership with Lemur Studios and is recognized on DesignRush's list of top healthcare digital marketing agencies with a 5-star Google rating.

Name

Luminus

Legal name

Luminus Agency

Website

https://luminus.agency

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Luminus is a Buffalo, NY-based, founder-owned healthcare marketing agency founded in 2009, serving independent healthcare practices and adjacent care-economy verticals with brand strategy, web design, video, SEO, PPC, social, and content services, complemented by a $497 Patient Pipeline Blueprint consultation.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service healthcare marketing agency providing brand strategy, web design, video production, SEO, PPC, social media advertising, and content marketing services to healthcare practices on ongoing retainer or project basis.
2. Patient Pipeline Blueprint Consultation: One-time 2-hour strategic consultation session providing a tailored patient pipeline blueprint with actionable recommendations for practice growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Luminus is a healthcare-focused full-service marketing agency that helps independent practices attract more patients through integrated brand strategy, website design, video production, SEO, PPC, social media advertising, and content marketing. The agency pairs ongoing retainer and project engagements with a paid 2-hour Patient Pipeline Blueprint consultation and operates dedicated service lines for healthcare, child care, dental, home care, and community wellness organizations, with HIPAA and ADA compliance built into every deliverable.

Product overview

Luminus is a healthcare-focused marketing agency offering an integrated suite of brand strategy and marketing services. The core offerings span brand refinement (messaging, voice, identity, persona development), communication services (websites, graphic design, video/photography production, content marketing), and audience growth tactics (SEO, paid campaigns, social advertising, email marketing). The agency operates specialized industry verticals for healthcare, child care, dentistry, home care, and community wellness organizations. Key service products include the Patient Pipeline Blueprint (a $497 paid consultation), the free Healthcare Website Compliance Guide, and content platforms including the Healthcare Marketing Edge Podcast and //decoded Blog. The agency was founded in 2009 and is headquartered in Buffalo, NY.

Differentiator

Problem solved

Functional benefit

Brands

• Patient Pipeline Blueprint: A 2-hour healthcare marketing consultation service priced at $497 designed to help healthcare practices attract, convert, and retain more patients with a tailored patient pipeline blueprint and money-back guarantee.
• Healthcare Marketing Edge Podcast

Products and services

• Brand Strategy & Messaging Services Strategic brand development including differentiated messaging, consistent communication style, professional presentation, and in-depth audience understanding through persona development for independent healthcare practices.
• Website Design & Development Comprehensive website creation serving as a digital storefront and primary marketing asset, featuring immersive brand experiences that build trust and drive conversions for healthcare practices.
• Video Production & Photography Professional photography and video production including Meet the Doctor videos, promotional videos, and practice overview content that elevates brands from abstract concepts into emotional audience experiences.
• Graphic Design & Brand Materials Strong brand materials and graphic design that transform every brand experience into an opportunity to reinforce market position and build stakeholder trust across visual touchpoints.
• Search Engine Optimization (SEO) Search visibility optimization that places brands directly in front of customers actively seeking healthcare solutions, creating high-intent opportunities for practice growth.
• Marketing Campaigns Strategic marketing campaigns that amplify brand messages to precisely targeted audiences through compelling creative across multiple paid and owned channels.
• Social Media Advertising Strategically boosted content and retargeting that keeps brands present in audience's daily digital experience throughout the patient customer journey across social platforms.
• Email Marketing Direct email marketing that delivers personalized value to patient audiences, nurturing brand loyalty through consistent interactions and deeper storytelling.
• Content Marketing Authoritative content creation that establishes healthcare brands as trusted authorities, creating valuable touchpoints that attract and engage patient audiences.
• Patient Pipeline Blueprint A 2-hour strategic consultation session that assesses patient attraction, conversion, nurturing, and measurement, delivering a tailored action plan for sustainable practice growth. Priced at $497 with a money-back guarantee.
• Vertical-Specialized Marketing Services Industry-specialized bundles of the agency's brand strategy, website design, SEO, paid media, and content marketing services tailored to the healthcare, child care, dental, home care, and community wellness verticals.

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lemur StudioscoreStrategic or Co-development PartnerVideo production partner for healthcare marketing campaigns. Collaborates on Meet the Doctor videos, promotional videos, and practice overview content. Lemur Studios brings medical education video expertise and produces high-quality video assets for client websites and marketing materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tilt Metrics: Healthcare-focused digital marketing agency serving multi-location practices, specialty groups, and home care providers with SEO, paid media, and web services. Closely comparable to Luminus because both are healthcare-only agencies emphasizing measurable patient and lead generation outcomes for similar buyer profiles.
• Healthcare Success: Long-standing healthcare marketing agency providing full-service strategy, digital, content, and patient acquisition to practices and health systems. Direct competitor because both target independent practices with a vertically specialized, compliance-aware service mix and a track record of measurable patient growth outcomes.
• Cardinal Digital Marketing: Established healthcare marketing agency offering SEO, PPC, web design, and analytics to multi-site healthcare providers. Comparable to Luminus because both sell integrated digital patient acquisition services to independent and multi-location healthcare practices, and compete for similar mid-market healthcare marketing RFPs.
• Geonetric: Digital agency focused exclusively on healthcare systems and hospitals, offering web strategy, content, and digital marketing. Direct peer because Luminus and Geonetric both run healthcare-only digital practices with comparable service lines (web design, content, paid media) and pursue similar compliance and patient-acquisition outcomes.

Broad incumbents

• Scorpion: Large multi-vertical marketing and technology company with a significant healthcare practice (formerly Practice Builders). Comparable to Luminus as a scaled incumbent that sells branding, web, and marketing services to healthcare practices and competes for the same mid-market healthcare customers.

Emerging players

• PatientPop (Tebra): Practice growth platform for independent providers that bundles patient acquisition, websites, reputation, and patient engagement into a software product. Comparable to Luminus because both chase the same customer (independent practices) for the same outcome (more booked appointments), though PatientPop sells a SaaS platform versus Luminus' agency-led services.
• DocASAP: Healthcare patient access and scheduling platform that helps practices convert online demand into booked appointments. Comparable to Luminus because both target independent practices for patient acquisition and online conversion, overlapping on the demand-to-appointment funnel Luminus markets to its healthcare clients.

Others

• Lemonstand: Creative and marketing agency serving healthcare, wellness, and consumer brands with branding, design, and digital marketing. Comparable as an ecosystem adjacent to Luminus because it competes for healthcare branding work and overlaps in mid-sized practice and provider clients.
• Forum for Healthcare Strategics: Healthcare marketing and strategy community/media brand targeting health system marketers. Adjacent peer because it shapes the same buyer conversation Luminus competes in via its podcasts and blog, and signals where enterprise healthcare buyers look for agency partners.
• PatientEngagementHIT: Healthcare IT media and resource site covering patient engagement, digital health, and healthcare marketing topics. Adjacent to Luminus because it influences the same buyer audience (practice managers seeking patient acquisition advice) and is part of the same healthcare marketing media ecosystem the agency operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLTtwTYJaotEs9vFoMMknchqqowFCEHSNq
• LinkedInlinkedin.com/company/luminus-agency
• Xx.com/luminusagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luminus