What Reason Why does

Reason Why is a Spanish-language digital media publication headquartered in Madrid (Calle Antonio Pirala 29, 28017) that has operated continuously since 2012, focused on marketing, advertising, and digital economy news for professionals in Spain and Latin America. The platform delivers editorial content across multiple formats — daily news articles, opinion columns, in-depth reports, themed special editions, and a branded podcast/video program called 'Luz & Luces' — covering advertising campaigns, awards (notably Cannes Lions and El Sol), creativity, brands, and marketing strategy. Its distribution model is digital-first, anchored by a daily newsletter reaching more than 50,000 industry subscribers and supplemented by social media and a downloadable corporate dossier used for advertiser sales.

The business is privately held with no disclosed funding rounds, ownership structure, or executive team, and no parent company or institutional investors are referenced in available data. Revenue mechanics are not publicly disclosed; the company markets a 'New Business y Publicidad' (advertising sales) channel, hosts a media kit/dossier, and lists dedicated business contacts, strongly implying an advertising-led B2B media model augmented by a subscription newsletter service via Paperform. Strategic partnerships are limited but operationally meaningful: JCDecaux supports the 'Luz & Luces' outdoor interview production, and Paperform powers the newsletter subscription flow. Technology footprint is minimal and entirely third-party — no proprietary platform, no mobile applications, no disclosed APIs, and no AI/ML capabilities — making Reason Why a content-and-audience business rather than a technology business.

Name

Reason Why

Legal name

Reason Why

Website

https://reasonwhy.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reason Why is a Madrid-based Spanish-language digital media publication covering marketing, advertising, and digital economy news for professionals in Spain and Latin America, distributed via website, daily newsletter to 50,000+ subscribers, and multimedia content.

Ownership category

akta.pro rank

Product category

Digital Trade Media & Marketing News

NAICS

Periodical Publishers (513120), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industry

Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Marketing news publication
• Advertising industry coverage
• Digital economy journalism
• Creative awards reporting
• Media publishing platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Reason Why is a Spanish-language digital news publication that produces editorial content on marketing, advertising, and the digital economy. It distributes this content through its website (sections including news, opinion, podcasts, reports, and specials), a daily email newsletter reaching more than 50,000 industry professionals, and a podcast/video interview series called Luz & Luces. Coverage emphasizes advertising campaigns, creativity, festivals, and awards such as Cannes Lions and El Sol.

Product overview

Reason Why is a digital news media platform that publishes editorial content about marketing and digital economy. The publication offers coverage organized across multiple content formats including news articles (Actualidad), podcasts, opinion columns (Opinión), feature reports (Reportajes), and themed special editions (Especiales). Topics covered include advertising campaigns, Cannes Lions festival, creativity, marketing strategies, brands, and industry awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Reason Why (Marketing & Digital Economy News Platform) Spanish-language digital news publication offering daily editorial content on advertising campaigns, creativity, festivals, awards, brands, and the digital economy, organised into sections for current news (Actualidad), opinion (Opinión), podcasts, reports (Reportajes), and specials (Especiales).
• Daily Newsletter for Industry Professionals Daily email newsletter delivered to more than 50,000 marketing and digital economy industry professionals, providing curated news and analysis on campaigns, awards, and industry trends.
• Luz & Luces (Podcast / Video Interview Series) Original podcast and video interview program featuring in-depth conversations with marketing and creativity leaders (e.g., Club de Creatividad) filmed as walking interviews through Madrid.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JCDecauxminorStrategic or Co-development PartnerPartnership for the Luz & Luces program - a video interview series featuring conversations with marketing and creativity professionals while walking through Madrid streets. The collaboration involves outdoor advertising spaces for the series.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• The Drum: Global marketing and advertising trade media outlet covering campaigns, creativity, and digital trends. Broader geographic reach than Reason Why but directly comparable in editorial mission and target audience.
• Campaign: Global advertising and marketing trade publication covering campaigns, agencies, and industry news. Comparable to Reason Why in advertising trade coverage but with global scale and resources.
• Advertising Week: Global media and events business covering the advertising, marketing, and technology industries. Overlaps with Reason Why's Cannes Lions and industry event coverage mission.
• AdAge: Leading global advertising and marketing trade publication covering the ad industry, agencies, and brands. Comparable editorial focus to Reason Why at significantly larger scale.

Direct peers

• Puro Marketing: Spanish-language marketing news and trends publication covering marketing, advertising, and digital economy. Closely matches Reason Why's editorial positioning and Spanish-market professional audience.
• Marketing Directo: Long-running Spanish marketing trade magazine and digital publication covering advertising, marketing, and communications industries. Comparable in both editorial focus and Spanish-market professional audience to Reason Why.
• Marketing4eCommerce: Spanish-language digital marketing and eCommerce news publication serving marketing professionals in Spain and Latin America. Directly comparable to Reason Why in audience, language, and editorial focus on marketing and digital economy.
• TreceBits: Spanish-language digital media publication focused on technology, digital marketing, and social media news. Overlaps with Reason Why on digital economy and marketing coverage for Spanish-speaking professionals.

Regional players

• ReasonWhy LATAM / Marketing to Latin America: Regional Latin American marketing trade publications serve an overlapping Spanish-speaking professional audience. Comparable in editorial scope to Reason Why but focused on LatAm markets rather than Spain.

Emerging players

• Contagious: Creative marketing intelligence platform covering innovative advertising campaigns and creative strategy. Comparable to Reason Why's focus on campaign creativity and Cannes Lions coverage, with a more international premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ReasonWhy
• Facebookfacebook.com/ReasonWhy.es
• LinkedInlinkedin.com/company/reasonwhy-es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reason Why